{"id":13618,"date":"2026-08-09T01:19:38","date_gmt":"2026-08-08T17:19:38","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=13618"},"modified":"2026-08-09T01:20:04","modified_gmt":"2026-08-08T17:20:04","slug":"tiktok-game-adsself-service-platform-%e8%a7%a3%e9%94%81%e6%b8%b8%e6%88%8f%e5%a2%9e%e9%95%bf%e7%9a%84%e6%96%b0%e4%b8%80%e4%bb%a3%e8%87%aa%e5%8a%a9%e5%b9%bf%e5%91%8a%e5%bc%95%e6%93%8e","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=13618","title":{"rendered":"Tiktok Game Ads|Self-Service Platform: \u89e3\u9501\u6e38\u620f\u589e\u957f\u7684\u65b0\u4e00\u4ee3\u81ea\u52a9\u5e7f\u544a\u5f15\u64ce"},"content":{"rendered":"<p>\u5728\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\uff0c\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u7684\u7ade\u4e89\u5df2\u7ecf\u8fdb\u5165\u767d\u70ed\u5316\u9636\u6bb5\u3002\u4f20\u7edf\u7684\u5e7f\u544a\u6295\u653e\u6d41\u7a0b\u5f80\u5f80\u4f9d\u8d56\u4e8e\u4ee3\u7406\u5546\u6c9f\u901a\u3001\u6f2b\u957f\u7684\u6392\u671f\u548c\u7e41\u7410\u7684\u7d20\u6750\u5ba1\u6838\uff0c\u8fd9\u5bfc\u81f4\u6e38\u620f\u53d1\u884c\u5546\u9519\u5931\u5b9d\u8d35\u7684\u5e02\u573a\u7a97\u53e3\u671f\u3002\u800c <strong>Tiktok Game Ads|Self-Service Platform<\/strong> \u7684\u51fa\u73b0\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u8fd9\u4e00\u5c40\u9762\u3002\u4f5c\u4e3a\u4e00\u4e2a\u4e13\u4e3a\u6e38\u620f\u5f00\u53d1\u8005\u8bbe\u8ba1\u7684\u81ea\u52a9\u5f0f\u5e7f\u544a\u6295\u653e\u7cfb\u7edf\uff0c\u5b83\u4e0d\u4ec5\u6574\u5408\u4e86 TikTok \u5e9e\u5927\u7684\u5a31\u4e50\u6d41\u91cf\u6c60\uff0c\u66f4\u901a\u8fc7\u5b9e\u65f6\u6570\u636e\u53cd\u9988\u548c\u667a\u80fd\u7b97\u6cd5\uff0c\u8ba9\u6e38\u620f\u8425\u9500\u4eba\u5458\u80fd\u591f\u4ee5\u6781\u9ad8\u7684\u81ea\u7531\u5ea6\u638c\u63a7\u9884\u7b97\u3001\u4eba\u7fa4\u5b9a\u5411\u4e0e\u521b\u610f\u4f18\u5316\u3002\u672c\u6587\u5c06\u6df1\u5165\u89e3\u6790\u8fd9\u4e00\u5e73\u53f0\u7684\u6838\u5fc3\u529f\u80fd\u3001\u6295\u653e\u7b56\u7565\u4ee5\u53ca\u5b83\u4e3a\u4f55\u6210\u4e3a 2025 \u5e74\u6e38\u620f\u51fa\u6d77\u4e0e\u56fd\u5185\u589e\u957f\u4e0d\u53ef\u6216\u7f3a\u7684\u5229\u5668\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f Tiktok Game Ads|Self-Service Platform\uff1f\u6838\u5fc3\u4ef7\u503c\u89e3\u6790<\/h2>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c<strong>Tiktok Game Ads|Self-Service Platform<\/strong> \u662f TikTok for Business \u65d7\u4e0b\u9488\u5bf9\u6e38\u620f\u5782\u76f4\u9886\u57df\u6df1\u5ea6\u5b9a\u5236\u7684\u5e7f\u544a\u7ba1\u7406\u540e\u53f0\u3002\u4e0e\u901a\u7528\u5e7f\u544a\u5e73\u53f0\u4e0d\u540c\uff0c\u8be5\u5e73\u53f0\u6df1\u5ea6\u96c6\u6210\u4e86\u6e38\u620f\u884c\u4e1a\u7684\u4e13\u5c5e\u4e8b\u4ef6\uff08\u5982\u5e94\u7528\u5185\u8d2d\u3001\u5173\u5361\u5b8c\u6210\u3001\u6559\u7a0b\u8df3\u8fc7\u7b49\uff09\uff0c\u5e76\u63d0\u4f9b\u4e86\u66f4\u8d34\u5408\u6e38\u620f\u4e70\u91cf\u573a\u666f\u7684\u81ea\u52a8\u5316\u89c4\u5219\u3002\u5b83\u7684\u6838\u5fc3\u4ef7\u503c\u5728\u4e8e\u201c\u53bb\u4e2d\u4ecb\u5316\u201d\u548c\u201c\u6570\u636e\u95ed\u73af\u201d\u3002\u5e7f\u544a\u4e3b\u65e0\u9700\u4f9d\u8d56\u7b2c\u4e09\u65b9\u4ee3\u7406\uff0c\u5373\u53ef\u5728\u540e\u53f0\u76f4\u63a5\u5b8c\u6210\u4ece Campaign \u642d\u5efa\u3001\u53d7\u4f17\u5305\u4e0a\u4f20\u5230\u51fa\u4ef7\u7b56\u7565\u8c03\u6574\u7684\u5168\u90e8\u64cd\u4f5c\u3002<\/p>\n<p>\u8be5\u5e73\u53f0\u5c24\u5176\u64c5\u957f\u5904\u7406\u5927\u89c4\u6a21\u7684\u7528\u6237\u91cf\u7ea7\u3002\u901a\u8fc7\u63a5\u5165 TikTok \u7684 Pixel \u548c Events API\uff0c\u6e38\u620f\u5f00\u53d1\u8005\u53ef\u4ee5\u5b9e\u65f6\u8ffd\u8e2a\u6bcf\u4e00\u6b21\u5b89\u88c5\u3001\u6ce8\u518c\u751a\u81f3\u4ed8\u8d39\u884c\u4e3a\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5176\u5185\u7f6e\u7684 <strong>Auto-Bid (\u81ea\u52a8\u51fa\u4ef7)<\/strong> \u548c <strong>Target ROAS (\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387)<\/strong> \u529f\u80fd\uff0c\u80fd\u591f\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u6a21\u578b\uff0c\u5728\u6beb\u79d2\u7ea7\u5185\u81ea\u52a8\u5bfb\u627e\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8f6c\u5316\uff08\u4f8b\u5982\u4ed8\u8d39\uff09\u7684\u7528\u6237\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5373\u4fbf\u662f\u53ea\u6709\u4e09\u4eba\u89c4\u6a21\u7684\u5c0f\u578b\u5de5\u4f5c\u5ba4\uff0c\u4e5f\u80fd\u5229\u7528\u8be5\u5e73\u53f0\u83b7\u5f97\u4e0e\u5927\u5382\u540c\u7b49\u7ea7\u522b\u7684\u7b97\u6cd5\u4f18\u5316\u80fd\u529b\u3002<\/p>\n<ul>\n<li><strong>\u4e13\u5c5e\u6e38\u620f\u4e8b\u4ef6\u4f18\u5316\uff1a<\/strong> \u652f\u6301 IAP\uff08\u5185\u8d2d\uff09\u3001IAA\uff08\u5e7f\u544a\u53d8\u73b0\uff09\u3001\u6df7\u5408\u53d8\u73b0\u7b49\u5168\u6a21\u5f0f\u76ee\u6807\u4f18\u5316\u3002<\/li>\n<li><strong>\u521b\u610f\u81ea\u52a8\u5316\u5de5\u5177\uff1a<\/strong> \u5185\u7f6e Playable Ads \u8bd5\u73a9\u5e7f\u544a\u6a21\u677f\u548c\u667a\u80fd\u89c6\u9891\u526a\u8f91\u5668\uff0c\u964d\u4f4e\u7d20\u6750\u5236\u4f5c\u95e8\u69db\u3002<\/li>\n<li><strong>\u5b9e\u65f6 LTV \u56de\u4f20\uff1a<\/strong> \u652f\u6301\u5c06\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u6570\u636e\u5b9e\u65f6\u56de\u4f20\u81f3\u5e73\u53f0\uff0c\u7528\u4e8e\u6a21\u578b\u6df1\u5ea6\u6821\u51c6\u3002<\/li>\n<\/ul>\n<h2>\u4e3a\u4f55\u6e38\u620f\u5e7f\u544a\u4e3b\u5fc5\u987b\u8f6c\u5411\u81ea\u52a9\u670d\u52a1\u6a21\u5f0f\uff1f\u4e09\u5927\u75db\u70b9\u89e3\u51b3\u4e4b\u9053<\/h2>\n<p>\u5728\u4f20\u7edf\u4ee3\u7406\u6a21\u5f0f\u4e2d\uff0c\u6e38\u620f\u5e7f\u544a\u4e3b\u7ecf\u5e38\u9762\u4e34\u201c\u9ed1\u76d2\u201d\u56f0\u5883\u2014\u2014\u65e0\u6cd5\u76f4\u63a5\u770b\u5230\u5e7f\u544a\u5728\u7ade\u4ef7\u5e02\u573a\u7684\u771f\u5b9e\u8868\u73b0\uff0c\u4e5f\u65e0\u6cd5\u5feb\u901f\u8c03\u6574\u7b56\u7565\u3002\u800c <strong>Tiktok Game Ads|Self-Service Platform<\/strong> \u901a\u8fc7\u900f\u660e\u5316\u7684\u540e\u53f0\u62a5\u8868\u548c\u7075\u6d3b\u7684 API \u63a5\u53e3\uff0c\u89e3\u51b3\u4e86\u4ee5\u4e0b\u4e09\u5927\u6838\u5fc3\u75db\u70b9\uff1a<\/p>\n<h3>1. \u54cd\u5e94\u901f\u5ea6\u7684\u6307\u6570\u7ea7\u63d0\u5347<\/h3>\n<p>\u6e38\u620f\u884c\u4e1a\u7684\u70ed\u5ea6\u5468\u671f\u6781\u77ed\uff0c\u4e00\u6b3e\u65b0\u6e38\u620f\u7684\u4e70\u91cf\u9ec4\u91d1\u671f\u53ef\u80fd\u53ea\u6709\u4e24\u5468\u3002\u5982\u679c\u901a\u8fc7\u4ee3\u7406\u63d0\u4ea4\u7d20\u6750\u5ba1\u6838\u548c\u9884\u7b97\u8c03\u6574\uff0c\u81f3\u5c11\u9700\u8981 24-48 \u5c0f\u65f6\u7684\u7b49\u5f85\u3002\u800c\u81ea\u52a9\u5e73\u53f0\u5141\u8bb8\u5e7f\u544a\u4e3b\u5728\u540e\u53f0\u4e00\u952e\u6682\u505c\u4f4e\u6548\u5e7f\u544a\u7ec4\u3001\u77ac\u95f4\u63d0\u9ad8\u4f18\u8d28\u7d20\u6750\u7684\u9884\u7b97\u3002\u8fd9\u79cd\u201c\u79d2\u7ea7\u54cd\u5e94\u201d\u80fd\u529b\uff0c\u786e\u4fdd\u4e86\u9884\u7b97\u6c38\u8fdc\u6d41\u5411\u5f53\u4e0b ROI \u6700\u9ad8\u7684\u6d41\u91cf\u4f4d\u3002<\/p>\n<h3>2. \u6570\u636e\u9690\u79c1\u65f6\u4ee3\u7684\u7cbe\u51c6\u5b9a\u5411<\/h3>\n<p>\u968f\u7740 iOS ATT \u6846\u67b6\u7684\u4e25\u683c\u6267\u884c\uff0c\u4f20\u7edf\u7684\u4eba\u7fa4\u6807\u7b7e\u5b9a\u5411\u5931\u6548\u4e25\u91cd\u3002<strong>Tiktok Game Ads|Self-Service Platform<\/strong> \u901a\u8fc7\u8f6c\u5316\u4fe1\u53f7\u5efa\u6a21\uff08Conversion Signal Modeling\uff09\u548c\u4e0a\u4e0b\u6587\u4fe1\u53f7\uff08Contextual Signals\uff09\u6765\u5f25\u8865 ID \u7f3a\u5931\u7684\u635f\u5931\u3002\u5e73\u53f0\u4e0d\u518d\u4f9d\u8d56\u7528\u6237\u7684\u7cbe\u786e\u8eab\u4efd\uff0c\u800c\u662f\u901a\u8fc7\u5206\u6790\u7528\u6237\u5f53\u524d\u89c2\u770b\u7684\u89c6\u9891\u5185\u5bb9\u7c7b\u578b\u3001\u4e92\u52a8\u884c\u4e3a\u6a21\u5f0f\u4ee5\u53ca\u8bbe\u5907\u4f7f\u7528\u73af\u5883\uff0c\u6765\u9884\u6d4b\u5176\u5b89\u88c5\u6e38\u620f\u7684\u53ef\u80fd\u6027\u3002\u8fd9\u79cd\u57fa\u4e8e\u201c\u610f\u56fe\u201d\u800c\u975e\u201c\u8eab\u4efd\u201d\u7684\u5b9a\u5411\u65b9\u5f0f\uff0c\u5728\u4fdd\u62a4\u9690\u79c1\u7684\u540c\u65f6\uff0c\u4f9d\u7136\u4fdd\u6301\u4e86\u6781\u9ad8\u7684\u83b7\u5ba2\u8d28\u91cf\u3002<\/p>\n<h3>3. \u7d20\u6750\u751f\u547d\u5468\u671f\u7684\u79d1\u5b66\u7ba1\u7406<\/h3>\n<p>\u6e38\u620f\u5e7f\u544a\u7d20\u6750\u75b2\u52b3\u901f\u5ea6\u6781\u5feb\u3002\u81ea\u52a9\u5e73\u53f0\u63d0\u4f9b\u4e86\u201c\u52a8\u6001\u521b\u610f\u4f18\u5316\u201d\uff08Dynamic Creative Optimization, DCO\uff09\u529f\u80fd\u3002\u5e7f\u544a\u4e3b\u53ea\u9700\u4e0a\u4f20\u89c6\u9891\u3001\u6587\u6848\u3001CTA \u6309\u94ae\u7b49\u591a\u4e2a\u5143\u7d20\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u7ec4\u5408\u51fa\u4e0a\u767e\u79cd\u53d8\u4f53\u8fdb\u884c\u5b9e\u65f6\u8f6e\u64ad\u6d4b\u8bd5\uff0c\u5e76\u81ea\u52a8\u6dd8\u6c70\u4f4e\u70b9\u51fb\u7387\u7684\u7ec4\u5408\uff0c\u5c06\u6d41\u91cf\u96c6\u4e2d\u5230\u6700\u4f18\u8d28\u7684\u521b\u610f\u4e0a\u3002\u8fd9\u5927\u5927\u51cf\u8f7b\u4e86\u7d20\u6750\u56e2\u961f\u7684\u538b\u529b\uff0c\u8ba9\u521b\u610f\u4eba\u5458\u4e13\u6ce8\u4e8e\u4ea7\u51fa\u9ad8\u51b2\u51fb\u529b\u7684\u524d 3 \u79d2\u5185\u5bb9\u3002<\/p>\n<p><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.touliu123.com\/wp-content\/uploads\/2026\/08\/image-1786209594-1024x683.jpg\" class=\"aligncenter\" alt=\"\" loading=\"lazy\" \/><\/p>\n<h2>\u6df1\u5ea6\u62c6\u89e3 Tiktok Game Ads|Self-Service Platform \u7684\u4e94\u5927\u6838\u5fc3\u529f\u80fd\u6a21\u5757<\/h2>\n<p>\u8981\u771f\u6b63\u53d1\u6325\u8fd9\u4e00\u5e73\u53f0\u7684\u6548\u80fd\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u5bf9\u5176\u529f\u80fd\u6a21\u5757\u6709\u6e05\u6670\u7684\u8ba4\u77e5\u3002\u4ee5\u4e0b\u4e94\u4e2a\u6a21\u5757\u662f\u5b9e\u73b0\u9ad8\u6548\u6295\u653e\u7684\u5173\u952e\u652f\u67f1\uff1a<\/p>\n<ul>\n<li><strong>\u667a\u80fd\u6295\u653e\u4f53\u7cfb (Smart Campaign):<\/strong> \u5e73\u53f0\u63d0\u4f9b\u4e86\u201c\u5e94\u7528\u5b89\u88c5\u91cf\u201d\u548c\u201c\u5e94\u7528\u4e8b\u4ef6\u4f18\u5316\u201d\u4e24\u79cd\u6838\u5fc3\u76ee\u6807\u3002\u5bf9\u4e8e\u9700\u8981\u51b2\u699c\u7684\u5e94\u7528\uff0c\u9009\u62e9\u5b89\u88c5\u91cf\uff1b\u5bf9\u4e8e\u9700\u8981\u56de\u6536\u7684\u6210\u719f\u4ea7\u54c1\uff0c\u5219\u76f4\u63a5\u9009\u62e9\u201c\u4ed8\u8d39\u4e8b\u4ef6\u201d\u4f5c\u4e3a\u4f18\u5316\u76ee\u6807\u3002\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5339\u914d\u6700\u9002\u5408\u7684\u7248\u4f4d\uff08\u5305\u62ec TikTok\u3001Pangle\u3001Helo \u7b49\uff09\u3002<\/li>\n<li><strong>\u6e38\u620f\u4e8b\u4ef6\u7ba1\u7406\u5668 (Game Event Manager):<\/strong> \u8fd9\u662f\u4e00\u4e2a\u6570\u636e\u63a5\u5165\u5c42\u3002\u5e7f\u544a\u4e3b\u9700\u5728\u6b64\u914d\u7f6e\u9700\u8981\u56de\u4f20\u7684\u4e8b\u4ef6\uff0c\u5982\u201c\u5b8c\u6210\u65b0\u624b\u5f15\u5bfc\u201d\u3001\u201c\u6dfb\u52a0\u652f\u4ed8\u4fe1\u606f\u201d\u3001\u201c\u5b8c\u6210\u9996\u7b14\u8d2d\u4e70\u201d\u3002\u4e8b\u4ef6\u5b9a\u4e49\u7684\u51c6\u786e\u6027\u76f4\u63a5\u51b3\u5b9a\u4e86\u673a\u5668\u5b66\u4e60\u6a21\u578b\u7684\u6548\u7387\u3002<\/li>\n<li><strong>A\/B \u6d4b\u8bd5\u5b9e\u9a8c\u5ba4 (Testing Lab):<\/strong> \u652f\u6301\u5bf9\u51fa\u4ef7\u7b56\u7565\u3001\u7d20\u6750\u3001\u53d7\u4f17\u5305\u8fdb\u884c\u79d1\u5b66\u7684\u5bf9\u7167\u5b9e\u9a8c\u3002\u5e73\u53f0\u63d0\u4f9b\u7f6e\u4fe1\u5ea6\u8ba1\u7b97\uff0c\u907f\u514d\u5e7f\u544a\u4e3b\u51ed\u611f\u89c9\u505a\u51b3\u7b56\u3002<\/li>\n<li><strong>\u9884\u7b97\u81ea\u52a8\u5316\u89c4\u5219 (Automation Rules):<\/strong> \u8fd9\u662f\u89e3\u653e\u4f18\u5316\u5e08\u53cc\u624b\u7684\u5173\u952e\u3002\u53ef\u4ee5\u8bbe\u5b9a\u5982\u201c\u5f53\u6210\u672c\u8d85\u8fc7\u76ee\u6807 CPI \u7684 120% \u4e14\u6301\u7eed 2 \u5c0f\u65f6\uff0c\u81ea\u52a8\u964d\u4f4e\u51fa\u4ef7 10%\u201d\u7b49\u903b\u8f91\u89c4\u5219\uff0c\u786e\u4fdd\u8d26\u6237 24 \u5c0f\u65f6\u5904\u4e8e\u6700\u4f18\u7ade\u4ef7\u72b6\u6001\u3002<\/li>\n<li><strong>\u521b\u610f\u4e2d\u5fc3 (Creative Center):<\/strong> \u63d0\u4f9b\u70ed\u95e8\u7684\u6e38\u620f\u5e7f\u544a\u7d20\u6750\u6848\u4f8b\u62c6\u89e3\uff0c\u5e76\u652f\u6301\u76f4\u63a5\u67e5\u770b\u7ade\u54c1\u7684\u5e7f\u544a\u6295\u653e\u7b56\u7565\uff08\u5982\u6295\u653e\u6587\u6848\u3001\u4f7f\u7528\u97f3\u4e50\u3001\u843d\u5730\u9875\u7c7b\u578b\uff09\uff0c\u4e3a\u521b\u610f\u56e2\u961f\u63d0\u4f9b\u7075\u611f\u3002<\/li>\n<\/ul>\n<h2>\u5b9e\u6218\u7b56\u7565\uff1a\u5982\u4f55\u5229\u7528 Tiktok Game Ads|Self-Service Platform \u5b9e\u73b0 ROAS \u6700\u5927\u5316\uff1f<\/h2>\n<p>\u62e5\u6709\u4e86\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u8fd8\u9700\u8981\u79d1\u5b66\u7684\u7b56\u7565\u3002\u57fa\u4e8e\u5bf9\u5927\u91cf\u6210\u529f\u6848\u4f8b\u7684\u5206\u6790\uff0c\u4ee5\u4e0b\u662f\u5728 <strong>Tiktok Game Ads|Self-Service Platform<\/strong> \u4e0a\u5b9e\u73b0\u9ad8\u56de\u62a5\u7684\u9ec4\u91d1\u6cd5\u5219\uff1a<\/p>\n<h3>\u9636\u6bb5\u4e00\uff1a\u51b7\u542f\u52a8\u671f\u2014\u2014\u653e\u5f03 CPI\uff0c\u62e5\u62b1 CPA<\/h3>\n<p>\u5f88\u591a\u65b0\u624b\u5e7f\u544a\u4e3b\u5728\u521d\u671f\u53ea\u5173\u6ce8\u5355\u6b21\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\uff0c\u4f46\u8fd9\u662f\u8bef\u533a\u3002\u5728\u5e73\u53f0\u51b7\u542f\u52a8\u9636\u6bb5\uff08\u524d 3 \u5929\uff09\uff0c\u6a21\u578b\u9700\u8981\u5b66\u4e60\u54ea\u4e9b\u7528\u6237\u4f1a\u70b9\u51fb\u3002\u6b64\u65f6\u5e94\u8bbe\u7f6e\u201c\u4e8b\u4ef6\u4f18\u5316\u201d\u4e3a\u201c\u5b8c\u6210\u6ce8\u518c\u201d\u6216\u201c\u5b8c\u6210\u9996\u5173\u201d\uff0c\u5e76\u7ed9\u4e88\u7cfb\u7edf\u9ad8\u4e8e\u9884\u671f CPI \u7684\u51fa\u4ef7\u7a7a\u95f4\u3002\u4f8b\u5982\uff0c\u5982\u679c\u76ee\u6807 CPI \u662f 1 \u7f8e\u5143\uff0c\u90a3\u4e48\u4e3a\u4e86\u6536\u96c6 50 \u4e2a\u8f6c\u5316\u4e8b\u4ef6\uff0c\u5efa\u8bae\u5c06\u51fa\u4ef7\u8bbe\u7f6e\u4e3a 1.5-2 \u7f8e\u5143\uff0c\u4ee5\u6362\u53d6\u66f4\u5feb\u7684\u6a21\u578b\u5b66\u4e60\u901f\u5ea6\u3002\u5207\u8bb0\u4e0d\u8981\u5728 48 \u5c0f\u65f6\u5185\u9891\u7e41\u8c03\u6574\u51fa\u4ef7\uff0c\u8fd9\u4f1a\u6270\u4e71\u6a21\u578b\u7684\u63a2\u7d22\u8282\u594f\u3002<\/p>\n<h3>\u9636\u6bb5\u4e8c\uff1a\u653e\u91cf\u671f\u2014\u2014\u5229\u7528 Target ROAS \u8fdb\u884c\u89c4\u6a21\u5316\u6536\u5272<\/h3>\n<p>\u5f53\u8d26\u6237\u79ef\u7d2f\u4e86\u81f3\u5c11 100 \u4e2a\u4ed8\u8d39\u4e8b\u4ef6\u540e\uff0c\u5373\u53ef\u5207\u6362\u5230 <strong>Target ROAS<\/strong> \u51fa\u4ef7\u6a21\u5f0f\u3002\u6b64\u65f6\uff0c\u5e73\u53f0\u4e0d\u518d\u5173\u6ce8\u5355\u6b21\u4e8b\u4ef6\u6210\u672c\uff0c\u800c\u662f\u6839\u636e\u5e7f\u544a\u4e3b\u8bbe\u5b9a\u7684\u201c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u201d\u76ee\u6807\uff08\u4f8b\u5982 150%\uff09\u81ea\u52a8\u5bfb\u627e\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u5efa\u8bae\u5c06\u5e7f\u544a\u7ec4\u6309\u201c\u4ed8\u8d39\u91d1\u989d\u201d\u8fdb\u884c\u62c6\u5206\uff0c\u4f8b\u5982\u201c\u9ad8\u4ef7\u503c\u7528\u6237\u7ec4\u201d\uff08\u9996\u65e5\u4ed8\u8d39 &gt; 5 \u7f8e\u5143\uff09\u548c\u201c\u666e\u901a\u7528\u6237\u7ec4\u201d\uff0c\u5206\u522b\u8bbe\u5b9a\u4e0d\u540c\u7684 ROAS \u76ee\u6807\u503c\uff0c\u4ece\u800c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7528\u6237\u4ef7\u503c\u3002<\/p>\n<h3>\u9636\u6bb5\u4e09\uff1a\u7d20\u6750\u8fed\u4ee3\u2014\u2014\u9075\u5faa\u201c3-2-2\u201d\u539f\u5219<\/h3>\n<p>\u5728\u81ea\u52a9\u5e73\u53f0\u4e0a\uff0c\u7d20\u6750\u662f\u552f\u4e00\u7684\u53d8\u91cf\u3002\u5efa\u8bae\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4fdd\u6301 3 \u4e2a\u89c6\u9891\u7d20\u6750\u30012 \u4e2a\u6587\u6848\u30012 \u4e2a CTA \u6309\u94ae\u3002\u6bcf\u5468\u5fc5\u987b\u66f4\u65b0\u4e00\u6b21\u7d20\u6750\u5e93\uff0c\u6dd8\u6c70\u64ad\u653e\u91cf\u4f4e\u4e8e 500 \u6b21\u4e14\u70b9\u51fb\u7387\u4f4e\u4e8e 0.8% \u7684\u7d20\u6750\u3002\u540c\u65f6\uff0c\u5229\u7528\u5e73\u53f0\u63d0\u4f9b\u7684\u201c\u8bd5\u73a9\u5e7f\u544a\u201d\u529f\u80fd\uff0c\u5c06\u6e38\u620f\u7684\u7b2c\u4e00\u5173\u64cd\u4f5c\u76f4\u63a5\u690d\u5165\u5e7f\u544a\u4e2d\u3002\u6570\u636e\u663e\u793a\uff0c\u8bd5\u73a9\u5e7f\u544a\u7684\u4ed8\u8d39\u7528\u6237\u8d28\u91cf\u6bd4\u666e\u901a\u89c6\u9891\u5e7f\u544a\u9ad8 30% \u4ee5\u4e0a\u3002<\/p>\n<h2>\u5e38\u89c1\u8bef\u533a\u4e0e\u89c4\u907f\u6307\u5357\uff1a\u907f\u514d\u5728\u81ea\u52a9\u5e73\u53f0\u4e0a\u201c\u4ea4\u5b66\u8d39\u201d<\/h2>\n<p>\u5c3d\u7ba1 <strong>Tiktok Game Ads|Self-Service Platform<\/strong> \u529f\u80fd\u5f3a\u5927\uff0c\u4f46\u64cd\u4f5c\u4e0d\u5f53\u6781\u6613\u9020\u6210\u9884\u7b97\u6d6a\u8d39\u3002\u4ee5\u4e0b\u4e09\u4e2a\u8bef\u533a\u9700\u8981\u7279\u522b\u8b66\u60d5\uff1a<\/p>\n<ul>\n<li><strong>\u8bef\u533a\u4e00\uff1a\u8fc7\u5ea6\u7ec6\u5206\u53d7\u4f17\u5305\u3002<\/strong> \u81ea\u52a9\u5e73\u53f0\u7684\u6838\u5fc3\u662f\u201c\u63a2\u7d22\u201d\u3002\u5982\u679c\u53d7\u4f17\u5305\u8bbe\u7f6e\u8fc7\u7a84\uff08\u4f8b\u5982\u4ec5\u5b9a\u5411 25-35 \u5c81\u7537\u6027\uff09\uff0c\u6a21\u578b\u5c06\u65e0\u6cd5\u83b7\u5f97\u8db3\u591f\u7684\u6d41\u91cf\u8fdb\u884c\u5b66\u4e60\u3002\u5efa\u8bae\u4f7f\u7528\u201c\u7cfb\u7edf\u81ea\u52a8\u53d7\u4f17\u201d\u6216\u201c\u7c7b\u4f3c\u53d7\u4f17\u201d+\u201c\u5bbd\u6cdb\u5174\u8da3\u201d\u7684\u7ec4\u5408\uff0c\u8ba9\u7b97\u6cd5\u81ea\u5df1\u53bb\u5bfb\u627e\u9ec4\u91d1\u4eba\u7fa4\u3002<\/li>\n<li><strong>\u8bef\u533a\u4e8c\uff1a\u5ffd\u7565 Playable \u7d20\u6750\u7684\u52a0\u8f7d\u901f\u5ea6\u3002<\/strong> \u8bd5\u73a9\u5e7f\u544a\u7684\u52a0\u8f7d\u65f6\u95f4\u8d85\u8fc7 3 \u79d2\uff0c\u6d41\u5931\u7387\u5c06\u8d85\u8fc7 60%\u3002\u52a1\u5fc5\u4f7f\u7528\u5e73\u53f0\u63d0\u4f9b\u7684 CDN \u52a0\u901f\u670d\u52a1\uff0c\u5e76\u538b\u7f29\u5305\u4f53\u81f3 5MB \u4ee5\u5185\u3002<\/li>\n<li><strong>\u8bef\u533a\u4e09\uff1a\u8de8\u8d26\u6237\u9891\u7e41\u590d\u5236\u5e7f\u544a\u7ec4\u3002<\/strong> \u6709\u4e9b\u4f18\u5316\u5e08\u559c\u6b22\u590d\u5236\u9ad8\u8868\u73b0\u5e7f\u544a\u7ec4\u5e76\u4fee\u6539\u5c0f\u90e8\u5206\u53c2\u6570\u3002\u8fd9\u4f1a\u5bfc\u81f4\u65b0\u65e7\u5e7f\u544a\u7ec4\u5728\u7ade\u4ef7\u4e2d\u4e92\u76f8\u7ade\u4e89\uff0c\u62c9\u9ad8\u6574\u4f53\u6210\u672c\u3002\u6b63\u786e\u7684\u505a\u6cd5\u662f\uff1a\u5982\u679c\u5e7f\u544a\u7ec4\u8868\u73b0\u826f\u597d\uff0c\u5e94\u76f4\u63a5\u63d0\u5347\u5176\u9884\u7b97\uff08\u6bcf\u6b21\u63d0\u5347\u4e0d\u8d85\u8fc7 20%\uff09\uff0c\u800c\u4e0d\u662f\u590d\u5236\u3002<\/li>\n<\/ul>\n<h2>\u672a\u6765\u5c55\u671b\uff1aTiktok Game Ads|Self-Service Platform \u4e0e AI \u7684\u6df1\u5ea6\u878d\u5408<\/h2>\n<p>\u5c55\u671b\u672a\u6765\uff0c\u8be5\u5e73\u53f0\u5c06\u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6295\u653e\u5de5\u5177\uff0c\u800c\u662f\u4e00\u4e2a\u201c\u589e\u957f\u5f15\u64ce\u201d\u3002\u968f\u7740\u751f\u6210\u5f0f AI \u6280\u672f\u7684\u666e\u53ca\uff0c\u6211\u4eec\u53ef\u4ee5\u9884\u89c1 <strong>Tiktok Game Ads|Self-Service Platform<\/strong> \u5c06\u63a8\u51fa\u201cAI \u521b\u610f\u751f\u6210\u5668\u201d\u529f\u80fd\u2014\u2014\u5e7f\u544a\u4e3b\u53ea\u9700\u8f93\u5165\u6e38\u620f\u73a9\u6cd5\u63cf\u8ff0\u548c\u6838\u5fc3\u5356\u70b9\uff0c\u7cfb\u7edf\u5373\u53ef\u81ea\u52a8\u751f\u6210\u591a\u5957\u89c6\u9891\u811a\u672c\u548c\u5206\u955c\u3002\u540c\u65f6\uff0c\u5e73\u53f0\u7684\u667a\u80fd\u8bca\u65ad\u7cfb\u7edf\u5c06\u80fd\u591f\u81ea\u52a8\u8bc6\u522b\u8d26\u6237\u4e2d\u7684\u201c\u9884\u7b97\u9ed1\u6d1e\u201d\u5e76\u7ed9\u51fa\u4f18\u5316\u5efa\u8bae\uff0c\u4f8b\u5982\u201c\u60a8\u7684\u67d0\u5e7f\u544a\u7ec4\u5728\u51cc\u6668 2 \u70b9\u81f3 5 \u70b9\u8f6c\u5316\u7387\u4e0b\u964d 40%\uff0c\u5efa\u8bae\u542f\u7528\u65f6\u6bb5\u9884\u7b97\u8c03\u6574\u201d\u3002<\/p>\n<p>\u5bf9\u4e8e\u6e38\u620f\u5f00\u53d1\u8005\u800c\u8a00\uff0c\u638c\u63e1 <strong>Tiktok Game Ads|Self-Service Platform<\/strong> \u4e0d\u518d\u662f\u4e00\u9879\u53ef\u9009\u9879\uff0c\u800c\u662f\u5fc5\u5907\u7684\u751f\u5b58\u6280\u80fd\u3002\u5b83\u6253\u7834\u4e86\u4fe1\u606f\u58c1\u5792\uff0c\u8ba9\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u53d8\u5f97\u89e6\u624b\u53ef\u53ca\u3002\u65e0\u8bba\u662f\u4f11\u95f2\u6e38\u620f\u7684\u8d85\u4f11\u95f2\u73a9\u6cd5\uff0c\u8fd8\u662f\u4e2d\u91cd\u5ea6 SLG \u7684\u957f\u7ebf\u8fd0\u8425\uff0c\u8be5\u5e73\u53f0\u90fd\u80fd\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u89e3\u51b3\u65b9\u6848\u3002\u7acb\u5373\u6ce8\u518c\u5e76\u5f00\u59cb\u4f60\u7684\u81ea\u52a9\u6295\u653e\u4e4b\u65c5\uff0c\u4f60\u4f1a\u53d1\u73b0\uff0c\u83b7\u53d6\u9ad8\u8d28\u91cf\u6e38\u620f\u7528\u6237\u4ece\u672a\u5982\u6b64\u9ad8\u6548\u4e0e\u900f\u660e\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\uff0c\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u7684\u7ade\u4e89\u5df2\u7ecf\u8fdb\u5165\u767d\u70ed\u5316\u9636\u6bb5\u3002\u4f20\u7edf\u7684\u5e7f\u544a\u6295\u653e\u6d41\u7a0b\u5f80\u5f80\u4f9d\u8d56\u4e8e\u4ee3\u7406\u5546\u6c9f\u901a\u3001\u6f2b\u957f\u7684\u6392\u671f\u548c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1051],"tags":[],"class_list":["post-13618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1051"],"_links":{"self":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13618"}],"version-history":[{"count":1,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13618\/revisions"}],"predecessor-version":[{"id":13620,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13618\/revisions\/13620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/media\/13619"}],"wp:attachment":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}