{"id":13699,"date":"2026-08-10T09:19:43","date_gmt":"2026-08-10T01:19:43","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=13699"},"modified":"2026-08-10T09:20:05","modified_gmt":"2026-08-10T01:20:05","slug":"ads-manager-tiktok-self-service-platform-%e4%b8%80%e7%ab%99%e5%bc%8f%e8%87%aa%e5%8a%a9%e5%b9%bf%e5%91%8a%e7%ae%a1%e7%90%86%e5%b9%b3%e5%8f%b0%e6%b7%b1%e5%ba%a6%e8%a7%a3%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=13699","title":{"rendered":"Ads Manager TikTok | Self-Service Platform: \u4e00\u7ad9\u5f0f\u81ea\u52a9\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u6df1\u5ea6\u89e3\u6790"},"content":{"rendered":"<p>\u5728\u6570\u5b57\u8425\u9500\u7684\u6d6a\u6f6e\u4e2d\uff0cTikTok \u5df2\u8fc5\u901f\u5d1b\u8d77\u4e3a\u5168\u7403\u6700\u5177\u5f71\u54cd\u529b\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e4b\u4e00\u3002\u5bf9\u4e8e\u54c1\u724c\u65b9\u3001\u5e7f\u544a\u4ee3\u7406\u4ee5\u53ca\u72ec\u7acb\u521b\u4f5c\u8005\u800c\u8a00\uff0c\u5982\u4f55\u9ad8\u6548\u3001\u7cbe\u51c6\u5730\u7ba1\u7406\u5e7f\u544a\u6295\u653e\uff0c\u6210\u4e3a\u4e86\u51b3\u5b9a\u8425\u9500 ROI \u7684\u6838\u5fc3\u547d\u9898\u3002\u800c <strong>Ads Manager TikTok | Self-Service Platform<\/strong> \u6b63\u662f\u4e3a\u89e3\u51b3\u8fd9\u4e00\u75db\u70b9\u800c\u751f\u7684\u5b98\u65b9\u5de5\u5177\u3002\u4f5c\u4e3a TikTok \u5b98\u65b9\u63a8\u51fa\u7684\u81ea\u52a9\u5f0f\u5e7f\u544a\u7ba1\u7406\u540e\u53f0\uff0c\u5b83\u5f7b\u5e95\u6539\u53d8\u4e86\u4f20\u7edf\u5e7f\u544a\u6295\u653e\u4e2d\u4f9d\u8d56\u4eba\u5de5\u6c9f\u901a\u3001\u6d41\u7a0b\u5197\u957f\u7684\u6a21\u5f0f\uff0c\u8d4b\u4e88\u5e7f\u544a\u4e3b\u524d\u6240\u672a\u6709\u7684\u81ea\u4e3b\u6743\u4e0e\u5b9e\u65f6\u4f18\u5316\u80fd\u529b\u3002\u672c\u6587\u5c06\u4f5c\u4e3a\u4e00\u4efd\u4e13\u4e1a\u6307\u5357\uff0c\u6df1\u5ea6\u5256\u6790\u8fd9\u4e00\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u7684\u67b6\u6784\u3001\u529f\u80fd\u53ca\u5b9e\u6218\u7b56\u7565\uff0c\u5e2e\u52a9\u60a8\u4ece\u5165\u95e8\u5230\u7cbe\u901a\uff0c\u5145\u5206\u5229\u7528\u5176\u6f5c\u529b\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f Ads Manager TikTok | Self-Service Platform\uff1f\u6838\u5fc3\u4ef7\u503c\u4e0e\u9002\u7528\u573a\u666f<\/h2>\n<p>\u7b80\u5355\u6765\u8bf4\uff0c<strong>Ads Manager TikTok | Self-Service Platform<\/strong> \u662f\u4e00\u4e2a\u96c6\u5e7f\u544a\u521b\u5efa\u3001\u53d7\u4f17\u5b9a\u5411\u3001\u9884\u7b97\u7ba1\u7406\u3001\u6548\u679c\u8ffd\u8e2a\u4e0e\u4f18\u5316\u4e8e\u4e00\u4f53\u7684\u4e91\u7aef\u63a7\u5236\u53f0\u3002\u5b83\u5e76\u975e\u7b80\u5355\u7684\u201c\u6295\u653e\u6309\u94ae\u201d\uff0c\u800c\u662f\u4e00\u5957\u5b8c\u6574\u7684\u8425\u9500\u64cd\u4f5c\u7cfb\u7edf\u3002\u5176\u6838\u5fc3\u4ef7\u503c\u5728\u4e8e\u201c\u81ea\u52a9\u201d\u4e8c\u5b57\uff1a\u5e7f\u544a\u4e3b\u65e0\u9700\u901a\u8fc7\u9500\u552e\u4ee3\u8868\u6216\u7b2c\u4e09\u65b9\u4e2d\u4ecb\uff0c\u5373\u53ef 24\/7 \u5168\u5929\u5019\u81ea\u4e3b\u7ba1\u7406\u591a\u4e2a\u5e7f\u544a\u8d26\u6237\u3002<\/p>\n<p>\u8be5\u5e73\u53f0\u9002\u7528\u4e8e\u4ece\u521d\u521b\u4f01\u4e1a\u5230\u8de8\u56fd\u96c6\u56e2\u7684\u5404\u7c7b\u89c4\u6a21\u5ba2\u6237\u3002\u65e0\u8bba\u60a8\u662f\u60f3\u8981\u63a8\u5e7f\u4e00\u6b3e\u65b0\u5e94\u7528\u3001\u63d0\u5347\u7535\u5546\u5e97\u94fa\u7684\u8f6c\u5316\u7387\uff0c\u8fd8\u662f\u4ec5\u4e3a\u54c1\u724c\u5185\u5bb9\u589e\u52a0\u66dd\u5149\uff0c\u8fd9\u4e00\u81ea\u52a9\u5e73\u53f0\u90fd\u80fd\u63d0\u4f9b\u4ece\u201c0\u201d\u5230\u201c1\u201d\u518d\u5230\u201c100\u201d\u7684\u5b8c\u6574\u652f\u6301\u3002\u4e0e\u4f20\u7edf\u7684\u4ee3\u7406\u4e0b\u5355\u6a21\u5f0f\u76f8\u6bd4\uff0c\u5b83\u663e\u8457\u964d\u4f4e\u4e86\u6c9f\u901a\u6210\u672c\uff0c\u5e76\u5c06\u6570\u636e\u53cd\u9988\u5468\u671f\u4ece\u201c\u5929\u201d\u7f29\u77ed\u81f3\u201c\u5206\u949f\u201d\uff0c\u8ba9\u51b3\u7b56\u66f4\u52a0\u654f\u6377\u3002<\/p>\n<p>\u5bf9\u4e8e\u4e2d\u56fd\u5e02\u573a\u51fa\u6d77\u4f01\u4e1a\u800c\u8a00\uff0c\u8be5\u5e73\u53f0\u66f4\u662f\u8fde\u63a5\u5168\u7403 30 \u4ebf+\u6708\u6d3b\u7528\u6237\u7684\u6865\u6881\u3002\u5b83\u652f\u6301\u591a\u5e01\u79cd\u7ed3\u7b97\u3001\u591a\u65f6\u533a\u6295\u653e\uff0c\u5e76\u6df1\u5ea6\u6574\u5408\u4e86\u50cf\u7d20\u7ea7\u4e8b\u4ef6\u8ffd\u8e2a\uff0c\u786e\u4fdd\u6bcf\u4e00\u5206\u5e7f\u544a\u9884\u7b97\u90fd\u82b1\u5728\u5200\u5203\u4e0a\u3002<\/p>\n<h2>\u5e73\u53f0\u6838\u5fc3\u529f\u80fd\u62c6\u89e3\uff1a\u4ece Campaign \u5230 Ad Group \u7684\u4e09\u7ea7\u7ed3\u6784<\/h2>\n<p>\u8981\u9a7e\u9a6d <strong>Ads Manager TikTok | Self-Service Platform<\/strong>\uff0c\u9996\u5148\u5fc5\u987b\u7406\u89e3\u5176\u7ecf\u5178\u7684\u8d26\u6237\u7ed3\u6784\u2014\u2014\u5373\u201c\u5e7f\u544a\u7cfb\u5217 (Campaign) &#8211; \u5e7f\u544a\u7ec4 (Ad Group) &#8211; \u5e7f\u544a (Ad)\u201d\u7684\u4e09\u7ea7\u5c42\u7ea7\u3002\u8fd9\u79cd\u7ed3\u6784\u8bbe\u8ba1\u5e76\u975e\u5197\u4f59\uff0c\u800c\u662f\u4e3a\u4e86\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5b9e\u73b0\u903b\u8f91\u6e05\u6670\u7684\u5c42\u7ea7\u5316\u7ba1\u7406\u4e0e\u7cbe\u7ec6\u5316\u6d4b\u8bd5\u3002<\/p>\n<h3>\u7b2c\u4e00\u7ea7\uff1a\u5e7f\u544a\u7cfb\u5217\uff08Campaign\uff09\u2014\u2014 \u5b9a\u4e49\u8425\u9500\u76ee\u6807<\/h3>\n<p>\u5728\u8fd9\u4e00\u5c42\u7ea7\uff0c\u60a8\u9700\u8981\u660e\u786e\u672c\u6b21\u6295\u653e\u7684\u6700\u7ec8\u76ee\u7684\u3002\u5e73\u53f0\u63d0\u4f9b\u4e86\u4e09\u5927\u7c7b\u3001\u516d\u79cd\u5177\u4f53\u76ee\u6807\uff1a<\/p>\n<ul>\n<li><strong>\u77e5\u540d\u5ea6\u7c7b\uff1a<\/strong> \u54c1\u724c\u8ba4\u77e5\u5ea6\uff08Reach\uff09\u2014\u2014 \u8ffd\u6c42\u6700\u5927\u5316\u7684\u5c55\u793a\u91cf\u3002<\/li>\n<li><strong>\u4e92\u52a8\u7c7b\uff1a<\/strong> \u89c6\u9891\u64ad\u653e\u91cf\uff08Video Views\uff09\u4e0e\u4e92\u52a8\u7387\uff08Engagement\uff09\u2014\u2014 \u9002\u5408\u5185\u5bb9\u79cd\u8349\u3002<\/li>\n<li><strong>\u8f6c\u5316\u7c7b\uff1a<\/strong> \u7f51\u7ad9\u8f6c\u5316\uff08Conversions\uff09\u3001\u5e94\u7528\u5b89\u88c5\uff08App Installs\uff09\u4ee5\u53ca\u7ebf\u7d22\u6536\u96c6\uff08Lead Generation\uff09\u2014\u2014 \u8fd9\u662f\u7535\u5546\u4e0e\u6548\u679c\u5e7f\u544a\u4e3b\u6700\u5e38\u7528\u7684\u76ee\u6807\u3002<\/li>\n<\/ul>\n<p>\u9009\u62e9\u6b63\u786e\u7684\u76ee\u6807\uff0c\u662f\u5e73\u53f0\u7b97\u6cd5\u4f18\u5316\u7684\u524d\u63d0\u3002\u4f8b\u5982\uff0c\u82e5\u60a8\u9009\u62e9\u201c\u8f6c\u5316\u201d\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5bfb\u627e\u6700\u5bb9\u6613\u5b8c\u6210\u4e0b\u5355\u7684\u7528\u6237\uff1b\u82e5\u8bef\u9009\u201c\u64ad\u653e\u91cf\u201d\uff0c\u5219\u7b97\u6cd5\u4f1a\u4f18\u5148\u63a8\u9001\u7ed9\u7231\u770b\u89c6\u9891\u7684\u4eba\uff0c\u800c\u975e\u6f5c\u5728\u4e70\u5bb6\u3002<\/p>\n<h3>\u7b2c\u4e8c\u7ea7\uff1a\u5e7f\u544a\u7ec4\uff08Ad Group\uff09\u2014\u2014 \u5b9a\u5411\u4e0e\u7b56\u7565\u7684\u8bd5\u9a8c\u7530<\/h3>\n<p>\u5e7f\u544a\u7ec4\u662f\u7b56\u7565\u7684\u6838\u5fc3\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u9700\u8981\u5229\u7528 <strong>Ads Manager TikTok | Self-Service Platform<\/strong> \u63d0\u4f9b\u7684\u9ad8\u7ea7\u5b9a\u5411\u529f\u80fd\uff1a<\/p>\n<ul>\n<li><strong>\u4eba\u53e3\u5c5e\u6027\u5b9a\u5411\uff1a<\/strong> \u5e74\u9f84\u3001\u6027\u522b\u3001\u8bed\u8a00\u3001\u5730\u7406\u4f4d\u7f6e\u3002<\/li>\n<li><strong>\u5174\u8da3\u4e0e\u884c\u4e3a\u5b9a\u5411\uff1a<\/strong> \u57fa\u4e8e\u7528\u6237\u89c2\u770b\u7684\u89c6\u9891\u7c7b\u522b\u3001\u4e92\u52a8\u884c\u4e3a\u8fdb\u884c\u5206\u5c42\u3002<\/li>\n<li><strong>\u81ea\u5b9a\u4e49\u53d7\u4f17\u4e0e\u76f8\u4f3c\u53d7\u4f17\uff1a<\/strong> \u4e0a\u4f20\u5ba2\u6237\u6587\u4ef6\uff08\u5982\u90ae\u7bb1\u5217\u8868\uff09\u8fdb\u884c\u518d\u8425\u9500\uff0c\u6216\u5229\u7528 Lookalike \u62d3\u5c55\u65b0\u5ba2\u3002<\/li>\n<li><strong>\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\uff1a<\/strong> \u652f\u6301\u6700\u4f4e\u6210\u672c\uff08Lowest Cost\uff09\u4e0e\u6700\u9ad8\u4ef7\u503c\uff08Highest Value\uff09\u4e24\u79cd\u51fa\u4ef7\u65b9\u5f0f\u3002\u5bf9\u4e8e\u65b0\u624b\uff0c\u5efa\u8bae\u4f18\u5148\u4f7f\u7528\u6700\u4f4e\u6210\u672c\u4ee5\u5feb\u901f\u79ef\u7d2f\u6570\u636e\u3002<\/li>\n<\/ul>\n<p>\u4e13\u4e1a\u7684\u4f18\u5316\u5e08\u901a\u5e38\u4f1a\u5728\u5e7f\u544a\u7ec4\u5c42\u7ea7\u521b\u5efa\u591a\u4e2a\u5b9a\u5411\u5305\uff08\u5982\u4e0d\u540c\u5e74\u9f84\u5c42\u3001\u4e0d\u540c\u5174\u8da3\u7ec4\u5408\uff09\uff0c\u4ee5\u4fbf\u540e\u7eed\u901a\u8fc7\u6570\u636e\u5bf9\u6bd4\u5feb\u901f\u7b5b\u9009\u51fa\u9ec4\u91d1\u53d7\u4f17\u3002<\/p>\n<p><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.touliu123.com\/wp-content\/uploads\/2026\/08\/image-1786324795-1024x683.jpg\" class=\"aligncenter\" alt=\"\" loading=\"lazy\" \/><\/p>\n<h3>\u7b2c\u4e09\u7ea7\uff1a\u5e7f\u544a\uff08Ad\uff09\u2014\u2014 \u521b\u610f\u7d20\u6750\u7684\u51b3\u80dc\u70b9<\/h3>\n<p>\u5728 TikTok \u8fd9\u4e2a\u201c\u5185\u5bb9\u4e3a\u738b\u201d\u7684\u5e73\u53f0\uff0c\u5e7f\u544a\u521b\u610f\u51b3\u5b9a\u4e86\u6210\u8d25\u3002\u8be5\u81ea\u52a9\u5e73\u53f0\u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u521b\u610f\u5de5\u5177\uff1a<\/p>\n<ul>\n<li><strong>\u667a\u80fd\u521b\u610f\u7d20\u6750\uff1a<\/strong> \u81ea\u52a8\u5c06\u60a8\u7684\u4ea7\u54c1\u56fe\u7247\u751f\u6210\u591a\u6761\u89c6\u9891\u6a21\u677f\u3002<\/li>\n<li><strong>\u4e92\u52a8\u7ec4\u4ef6\uff1a<\/strong> \u6dfb\u52a0\u6295\u7968\u8d34\u7eb8\u3001\u5012\u8ba1\u65f6\u3001\u8bc4\u8bba\u7f6e\u9876\u7b49\u5143\u7d20\uff0c\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u611f\u3002<\/li>\n<li><strong>\u521b\u610f\u5206\u6790\uff1a<\/strong> \u5e73\u53f0\u4f1a\u7ed9\u51fa\u6bcf\u4e2a\u7d20\u6750\u7684\u201c\u521b\u9020\u529b\u201d\u8bc4\u5206\uff0c\u5e2e\u52a9\u60a8\u9884\u5224\u5176\u8868\u73b0\u3002<\/li>\n<\/ul>\n<p>\u5f3a\u70c8\u5efa\u8bae\u5728\u5e7f\u544a\u5c42\u7ea7\u81f3\u5c11\u4e0a\u4f20 3-5 \u4e2a\u4e0d\u540c\u5356\u70b9\u6216\u62cd\u6444\u624b\u6cd5\u7684\u7d20\u6750\uff0c\u5229\u7528\u5e73\u53f0\u7684\u52a8\u6001\u521b\u610f\u4f18\u5316\u529f\u80fd\u8fdb\u884c\u81ea\u52a8\u8f6e\u64ad\u6d4b\u8bd5\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u9009\u62e9 Self-Service Platform\uff1f\u5bf9\u6bd4\u4f20\u7edf\u4ee3\u7406\u4e0e\u6258\u7ba1\u670d\u52a1\u7684\u4f18\u52a3\u52bf<\/h2>\n<p>\u5f88\u591a\u5e7f\u544a\u4e3b\u4f1a\u72b9\u8c6b\uff1a\u65e2\u7136\u6709\u4ee3\u6295\u670d\u52a1\uff0c\u4e3a\u4ec0\u4e48\u8fd8\u8981\u81ea\u5df1\u64cd\u4f5c <strong>Ads Manager TikTok | Self-Service Platform<\/strong>\uff1f\u6211\u4eec\u901a\u8fc7\u4ee5\u4e0b\u7ef4\u5ea6\u8fdb\u884c\u4e13\u4e1a\u5bf9\u6bd4\uff1a<\/p>\n<p><strong>\u4f18\u52bf\u4e00\uff1a\u6570\u636e\u900f\u660e\u5ea6\u4e0e\u5b9e\u65f6\u6027\u3002<\/strong> \u81ea\u52a9\u5e73\u53f0\u63d0\u4f9b\u6beb\u79d2\u7ea7\u7684\u6570\u636e\u5237\u65b0\uff0c\u60a8\u53ef\u4ee5\u968f\u65f6\u67e5\u770b CTR\u3001CPM\u3001CPC \u53ca\u8f6c\u5316\u6f0f\u6597\u3002\u800c\u4f20\u7edf\u4ee3\u7406\u901a\u5e38\u53ea\u63d0\u4f9b\u65e5\u62a5\u6216\u5468\u62a5\uff0c\u65e0\u6cd5\u6ee1\u8db3\u9ad8\u9891\u8c03\u4f18\u9700\u6c42\u3002<\/p>\n<p><strong>\u4f18\u52bf\u4e8c\uff1a\u6210\u672c\u63a7\u5236\u7684\u7075\u6d3b\u6027\u3002<\/strong> \u6ca1\u6709\u6700\u4f4e\u6d88\u8017\u95e8\u69db\uff08\u90e8\u5206\u4ee3\u7406\u8981\u6c42\u6708\u8017 5 \u4e07\u7f8e\u91d1\u8d77\uff09\uff0c\u4e14\u9884\u7b97\u8c03\u6574\u5373\u523b\u751f\u6548\u3002\u60a8\u53ef\u4ee5\u5728\u51cc\u6668\u53d1\u73b0\u9884\u7b97\u6d88\u8017\u8fc7\u5feb\u65f6\uff0c\u77ac\u95f4\u964d\u4f4e\u51fa\u4ef7\uff0c\u907f\u514d\u6d6a\u8d39\u3002<\/p>\n<p><strong>\u4f18\u52bf\u4e09\uff1a\u5b66\u4e60\u66f2\u7ebf\u4e0e\u77e5\u8bc6\u6c89\u6dc0\u3002<\/strong> \u901a\u8fc7\u81ea\u52a9\u64cd\u4f5c\uff0c\u56e2\u961f\u80fd\u591f\u79ef\u7d2f\u7b2c\u4e00\u624b\u7684\u5e73\u53f0\u7b97\u6cd5\u8ba4\u77e5\uff0c\u5f62\u6210\u81ea\u5df1\u7684\u6295\u653e\u65b9\u6cd5\u8bba\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u5916\u90e8\u4ee3\u7406\u7684\u7ecf\u9a8c\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u81ea\u52a9\u5e73\u53f0\u4e5f\u6709\u52a3\u52bf\uff0c\u5373\u9700\u8981\u6295\u5165\u4eba\u529b\u8fdb\u884c\u65e5\u5e38\u76ef\u76d8\u4e0e\u7d20\u6750\u5236\u4f5c\u3002\u4f46\u7ed3\u5408 TikTok \u5b98\u65b9\u7684\u514d\u8d39\u8bfe\u7a0b\uff08TikTok Academy\uff09\u4ee5\u53ca\u5e73\u53f0\u5185\u7f6e\u7684\u81ea\u52a8\u5316\u89c4\u5219\uff08Automated Rules\uff09\uff0c\u8fd9\u4e00\u77ed\u677f\u5b8c\u5168\u53ef\u4ee5\u88ab\u5f25\u8865\u3002<\/p>\n<h2>\u5b9e\u6218\u4f18\u5316\u6307\u5357\uff1a\u5982\u4f55\u5229\u7528 Self-Service Platform \u63d0\u5347 ROI<\/h2>\n<p>\u62e5\u6709\u4e86\u5de5\u5177\uff0c\u8fd8\u9700\u638c\u63e1\u65b9\u6cd5\u8bba\u3002\u4ee5\u4e0b\u662f\u5728 <strong>Ads Manager TikTok | Self-Service Platform<\/strong> \u4e2d\u63d0\u5347\u6295\u8d44\u56de\u62a5\u7387\u7684\u56db\u4e2a\u5173\u952e\u7b56\u7565\uff1a<\/p>\n<h3>\u7b56\u7565\u4e00\uff1a\u50cf\u7d20\u5b89\u88c5\u4e0e\u4e8b\u4ef6\u4f18\u5148\u7ea7\u7ba1\u7406<\/h3>\n<p>\u5728\u6295\u653e\u524d\uff0c\u52a1\u5fc5\u5b8c\u6210 TikTok Pixel \u7684\u5b89\u88c5\u3002\u4e0d\u8981\u4ec5\u4ec5\u5b89\u88c5\u201c\u9875\u9762\u6d4f\u89c8\u201d\u4e8b\u4ef6\uff0c\u5fc5\u987b\u6df1\u5ea6\u914d\u7f6e\u201c\u52a0\u5165\u8d2d\u7269\u8f66\u201d\u3001\u201c\u53d1\u8d77\u7ed3\u7b97\u201d\u548c\u201c\u652f\u4ed8\u6210\u529f\u201d\u7b49\u5173\u952e\u4e8b\u4ef6\u3002\u5728\u5e73\u53f0\u7684\u4e8b\u4ef6\u7ba1\u7406\u5668\u4e2d\uff0c\u5c06\u201c\u652f\u4ed8\u6210\u529f\u201d\u8bbe\u4e3a\u6700\u9ad8\u4f18\u5148\u7ea7\uff0c\u8fd9\u80fd\u76f4\u63a5\u63d0\u5347\u7b97\u6cd5\u5bfb\u627e\u9ad8\u4ef7\u503c\u7528\u6237\u7684\u6548\u7387\u3002<\/p>\n<h3>\u7b56\u7565\u4e8c\uff1a\u5229\u7528 A\/B Testing \u8fdb\u884c\u79d1\u5b66\u51b3\u7b56<\/h3>\n<p>\u5e73\u53f0\u81ea\u5e26\u7684\u201c\u62c6\u5206\u6d4b\u8bd5\u201d\u529f\u80fd\u5141\u8bb8\u60a8\u5bf9\u5e7f\u544a\u7ec4\u8fdb\u884c\u53d8\u91cf\u63a7\u5236\u3002\u4f8b\u5982\uff0c\u4fdd\u6301\u7d20\u6750\u76f8\u540c\uff0c\u53ea\u6539\u53d8\u5b9a\u5411\u4eba\u7fa4\uff1b\u6216\u8005\u4fdd\u6301\u5b9a\u5411\u76f8\u540c\uff0c\u53ea\u6539\u53d8\u51fa\u4ef7\u65b9\u5f0f\u3002\u6bcf\u6b21\u6d4b\u8bd5\u53ea\u6539\u53d8\u4e00\u4e2a\u53d8\u91cf\uff0c\u5e76\u4ee5 72 \u5c0f\u65f6\u4e3a\u6570\u636e\u89c2\u5bdf\u7a97\u53e3\uff0c\u907f\u514d\u56e0\u5b66\u4e60\u671f\u6ce2\u52a8\u800c\u8bef\u5224\u3002<\/p>\n<h3>\u7b56\u7565\u4e09\uff1a\u5de7\u7528\u201c\u81ea\u52a8\u5316\u89c4\u5219\u201d\u5b9e\u73b0\u6258\u7ba1\u5f0f\u8fd0\u8425<\/h3>\n<p>\u5728\u81ea\u52a9\u5e73\u53f0\u4e2d\uff0c\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u81ea\u52a8\u5316\u89c4\u5219\u3002\u4f8b\u5982\uff1a\u5f53 CTR \u4f4e\u4e8e 0.5% \u4e14\u6d88\u8017\u8d85\u8fc7 3 \u500d CPA \u65f6\uff0c\u81ea\u52a8\u6682\u505c\u5e7f\u544a\u7ec4\uff1b\u5f53 CPC \u4f4e\u4e8e\u76ee\u6807\u503c 20% \u65f6\uff0c\u81ea\u52a8\u63d0\u9ad8\u9884\u7b97 10%\u3002\u8fd9\u76f8\u5f53\u4e8e\u914d\u7f6e\u4e86\u4e00\u4f4d 24 \u5c0f\u65f6\u5728\u7ebf\u7684\u6570\u5b57\u64cd\u76d8\u624b\u3002<\/p>\n<h3>\u7b56\u7565\u56db\uff1a\u6df1\u5ea6\u5229\u7528\u201c\u53d7\u4f17\u5206\u6790\u62a5\u544a\u201d<\/h3>\n<p>\u6295\u653e\u4e00\u5468\u540e\uff0c\u8fdb\u5165\u201c\u53d7\u4f17\u5206\u6790\u201d\u9762\u677f\uff0c\u67e5\u770b\u8f6c\u5316\u4eba\u7fa4\u7684\u5e74\u9f84\u3001\u6027\u522b\u53ca\u5174\u8da3\u91cd\u53e0\u5ea6\u3002\u60a8\u4f1a\u53d1\u73b0\uff0c\u5b9e\u9645\u8f6c\u5316\u4eba\u7fa4\u5f80\u5f80\u4e0e\u9884\u8bbe\u4eba\u7fa4\u5b58\u5728\u504f\u5dee\u3002\u6b64\u65f6\uff0c\u5e94\u679c\u65ad\u8c03\u6574\u5b9a\u5411\uff0c\u751a\u81f3\u4e3a\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u7ec6\u5206\u4eba\u7fa4\u5355\u72ec\u5efa\u7acb\u65b0\u5e7f\u544a\u7ec4\uff0c\u5e76\u63d0\u9ad8\u51fa\u4ef7\u4ee5\u62a2\u5360\u66f4\u591a\u66dd\u5149\u3002<\/p>\n<h2>\u5e38\u89c1\u8bef\u533a\u4e0e\u907f\u5751\u6307\u5357\uff1a\u4f7f\u7528 Self-Service Platform \u7684\u6ce8\u610f\u4e8b\u9879<\/h2>\n<p>\u5c3d\u7ba1\u5e73\u53f0\u529f\u80fd\u5f3a\u5927\uff0c\u4f46\u9519\u8bef\u7684\u64cd\u4f5c\u4e60\u60ef\u4f1a\u5bfc\u81f4\u9884\u7b97\u4ed8\u8bf8\u4e1c\u6d41\u3002\u4ee5\u4e0b\u662f\u57fa\u4e8e\u591a\u5e74\u5b9e\u6218\u7ecf\u9a8c\u603b\u7ed3\u7684\u4e09\u5927\u9ad8\u9891\u8bef\u533a\uff1a<\/p>\n<ul>\n<li><strong>\u8bef\u533a\u4e00\uff1a\u9891\u7e41\u8c03\u6574\u9884\u7b97\u3002<\/strong> \u7cfb\u7edf\u5728\u5e7f\u544a\u7ec4\u8fdb\u5165\u201c\u5b66\u4e60\u671f\u201d\uff08\u901a\u5e38\u4e3a 50 \u6b21\u8f6c\u5316\uff09\u65f6\uff0c\u9700\u8981\u7a33\u5b9a\u7684\u73af\u5883\u3002\u5982\u679c\u6bcf\u5c0f\u65f6\u90fd\u5728\u8c03\u6574\u51fa\u4ef7\uff0c\u7b97\u6cd5\u5c06\u6c38\u8fdc\u65e0\u6cd5\u7cbe\u51c6\u4f18\u5316\u3002\u5efa\u8bae\u6bcf\u5929\u6700\u591a\u8c03\u6574 2 \u6b21\uff0c\u4e14\u5355\u6b21\u9884\u7b97\u8c03\u6574\u5e45\u5ea6\u4e0d\u8d85\u8fc7 20%\u3002<\/li>\n<li><strong>\u8bef\u533a\u4e8c\uff1a\u5ffd\u89c6\u201c\u521b\u610f\u75b2\u52b3\u5ea6\u201d\u3002<\/strong> \u4e00\u4e2a\u7d20\u6750\u7684\u66dd\u5149\u91cf\u8d85\u8fc7 3 \u6b21\u540e\uff0c\u70b9\u51fb\u7387\u4f1a\u6025\u5267\u4e0b\u964d\u3002\u52a1\u5fc5\u5728\u5e73\u53f0\u7684\u6570\u636e\u770b\u677f\u4e2d\u5173\u6ce8\u201c\u9891\u6b21 (Frequency)\u201d\u6307\u6807\u3002\u5f53\u9891\u6b21\u5927\u4e8e 2.5 \u65f6\uff0c\u5373\u4f7f\u6210\u672c\u5c1a\u53ef\uff0c\u4e5f\u5e94\u51c6\u5907\u65b0\u7d20\u6750\u8fdb\u884c\u66ff\u6362\u3002<\/li>\n<li><strong>\u8bef\u533a\u4e09\uff1a\u76f4\u63a5\u590d\u5236\u5176\u4ed6\u5e73\u53f0\u7684\u53d7\u4f17\u5305\u3002<\/strong> TikTok \u7684\u7528\u6237\u5fc3\u667a\u4e0e Facebook \u6216 Google \u4e0d\u540c\uff0c\u5176\u5185\u5bb9\u6d88\u8d39\u903b\u8f91\u662f\u201c\u5174\u8da3\u53d1\u73b0\u201d\u800c\u975e\u201c\u610f\u56fe\u641c\u7d22\u201d\u3002\u76f4\u63a5\u5bfc\u5165 Facebook \u7684\u53d7\u4f17\u5305\u5f80\u5f80\u5bfc\u81f4\u5b9a\u5411\u8fc7\u7a84\uff0c\u5efa\u8bae\u4f7f\u7528\u201c\u5e7f\u6cdb\u5b9a\u5411 + \u667a\u80fd\u7ade\u4ef7\u201d\u7b56\u7565\uff0c\u8ba9\u7b97\u6cd5\u81ea\u4e3b\u63a2\u7d22\u3002<\/li>\n<\/ul>\n<h2>\u672a\u6765\u8d8b\u52bf\uff1aSelf-Service Platform \u4e0e AI \u8425\u9500\u7684\u6df1\u5ea6\u878d\u5408<\/h2>\n<p>\u968f\u7740\u751f\u6210\u5f0f AI \u6280\u672f\u7684\u53d1\u5c55\uff0c<strong>Ads Manager TikTok | Self-Service Platform<\/strong> \u6b63\u5728\u4ece\u201c\u6267\u884c\u5de5\u5177\u201d\u8fdb\u5316\u4e3a\u201c\u667a\u80fd\u51b3\u7b56\u5f15\u64ce\u201d\u3002TikTok \u5df2\u63a8\u51fa\u57fa\u4e8e AI \u7684\u201cSmart+\u201d\u5168\u81ea\u52a8\u6295\u653e\u6a21\u5f0f\uff0c\u5e7f\u544a\u4e3b\u53ea\u9700\u8f93\u5165\u9884\u7b97\u3001\u5730\u533a\u4e0e\u7d20\u6750\uff0c\u7cfb\u7edf\u5373\u53ef\u81ea\u52a8\u5b8c\u6210\u5b9a\u5411\u3001\u51fa\u4ef7\u4e0e\u521b\u610f\u7ec4\u5408\u3002<\/p>\n<p>\u5bf9\u4e8e\u4e13\u4e1a\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u672a\u6765\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u4e0d\u518d\u4ec5\u4ec5\u662f\u201c\u4f1a\u70b9\u6309\u94ae\u201d\uff0c\u800c\u662f\u201c\u61c2\u7b56\u7565\u3001\u4f1a\u5582\u6599\u201d\u3002\u60a8\u9700\u8981\u5177\u5907\u66f4\u654f\u9510\u7684\u6570\u636e\u6d1e\u5bdf\u529b\uff0c\u4ee5\u53ca\u66f4\u9ad8\u6548\u7684\u7d20\u6750\u751f\u4ea7\u80fd\u529b\uff0c\u624d\u80fd\u9a7e\u9a6d\u8fd9\u4e2a\u6108\u53d1\u667a\u80fd\u5316\u7684\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u3002\u5efa\u8bae\u6240\u6709\u4ece\u4e1a\u8005\u5bc6\u5207\u5173\u6ce8 TikTok \u5b98\u65b9\u53d1\u5e03\u7684\u7b97\u6cd5\u66f4\u65b0\u65e5\u5fd7\uff0c\u5e76\u5b9a\u671f\u53c2\u4e0e Beta \u529f\u80fd\u6d4b\u8bd5\uff0c\u4ee5\u5360\u636e\u5148\u53d1\u4f18\u52bf\u3002<\/p>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c<strong>Ads Manager TikTok | Self-Service Platform<\/strong> \u4e0d\u4ec5\u662f\u5de5\u5177\uff0c\u66f4\u662f\u4e00\u79cd\u8425\u9500\u601d\u7ef4\u7684\u9769\u65b0\u3002\u5b83\u964d\u4f4e\u4e86\u4e13\u4e1a\u6295\u653e\u7684\u95e8\u69db\uff0c\u540c\u65f6\u63d0\u5347\u4e86\u4f18\u5316\u7684\u5929\u82b1\u677f\u3002\u65e0\u8bba\u60a8\u662f\u521d\u51fa\u8305\u5e90\u7684\u521b\u4e1a\u8005\uff0c\u8fd8\u662f\u8d44\u6df1\u589e\u957f\u9ed1\u5ba2\uff0c\u638c\u63e1\u8fd9\u4e00\u5e73\u53f0\u90fd\u5c06\u662f\u60a8\u5728\u5168\u7403\u6d41\u91cf\u7ade\u4e89\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u6838\u5fc3\u6280\u80fd\u3002\u7acb\u5373\u767b\u5f55\u60a8\u7684\u540e\u53f0\uff0c\u5f00\u59cb\u63a2\u7d22\u6570\u636e\u4e0e\u521b\u610f\u4ea4\u7ec7\u7684\u65e0\u9650\u53ef\u80fd\u5427\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u8425\u9500\u7684\u6d6a\u6f6e\u4e2d\uff0cTikTok \u5df2\u8fc5\u901f\u5d1b\u8d77\u4e3a\u5168\u7403\u6700\u5177\u5f71\u54cd\u529b\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e4b\u4e00\u3002\u5bf9\u4e8e\u54c1\u724c\u65b9\u3001\u5e7f\u544a\u4ee3\u7406\u4ee5\u53ca\u72ec\u7acb\u521b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1051],"tags":[],"class_list":["post-13699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1051"],"_links":{"self":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13699"}],"version-history":[{"count":1,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13699\/revisions"}],"predecessor-version":[{"id":13701,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13699\/revisions\/13701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/media\/13700"}],"wp:attachment":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}