{"id":13998,"date":"2026-08-15T06:19:36","date_gmt":"2026-08-14T22:19:36","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=13998"},"modified":"2026-08-15T06:19:57","modified_gmt":"2026-08-14T22:19:57","slug":"facebook-b2b-marketing-self-service-platform%ef%bc%9a%e4%bc%81%e4%b8%9a%e8%87%aa%e4%b8%bb%e8%90%a5%e9%94%80%e7%9a%84%e7%bb%88%e6%9e%81%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=13998","title":{"rendered":"Facebook B2B Marketing Self-Service Platform\uff1a\u4f01\u4e1a\u81ea\u4e3b\u8425\u9500\u7684\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"

\u5728\u5f53\u4eca\u6570\u5b57\u5316\u7ade\u4e89\u767d\u70ed\u5316\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0cB2B\u4f01\u4e1a\u82e5\u60f3\u7cbe\u51c6\u89e6\u8fbe\u51b3\u7b56\u8005\u3001\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u5e76\u5b9e\u73b0\u89c4\u6a21\u5316\u589e\u957f\uff0c\u5fc5\u987b\u638c\u63e1\u9ad8\u6548\u7684\u81ea\u4e3b\u8425\u9500\u5de5\u5177\u3002\u800c Facebook B2B Marketing|Self-Service Platform<\/strong> \u6b63\u662f\u8fd9\u6837\u4e00\u5957\u96c6\u53d7\u4f17\u6d1e\u5bdf\u3001\u5e7f\u544a\u6295\u653e\u3001\u6570\u636e\u5206\u6790\u4e0e\u518d\u8425\u9500\u4e8e\u4e00\u4f53\u7684\u5f3a\u5927\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u6253\u7834\u4e86\u4f20\u7edf\u4f9d\u8d56\u4ee3\u7406\u5546\u6216\u5916\u5305\u56e2\u961f\u7684\u6a21\u5f0f\uff0c\u8ba9\u4f01\u4e1a\u8425\u9500\u4eba\u5458\u80fd\u591f\u4ee5\u5b8c\u5168\u81ea\u4e3b\u3001\u5b9e\u65f6\u53ef\u63a7\u7684\u65b9\u5f0f\uff0c\u5728Facebook\u53caInstagram\u7684\u5e9e\u5927\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u76f4\u63a5\u9a71\u52a8\u9ad8\u8d28\u91cf\u9500\u552e\u7ebf\u7d22\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8fd9\u4e00\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u7684\u6838\u5fc3\u529f\u80fd\u3001\u5b9e\u6218\u7b56\u7565\u4e0e\u4f18\u5316\u6280\u5de7\uff0c\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u5728B2B\u8d5b\u9053\u4e0a\u8d62\u5f97\u5148\u673a\u3002<\/p>\n

\u4e3a\u4ec0\u4e48B2B\u4f01\u4e1a\u9700\u8981\u62e5\u62b1Facebook B2B Marketing Self-Service Platform\uff1f<\/h2>\n

\u8bb8\u591aB2B\u8425\u9500\u8005\u66fe\u8bef\u4ee5\u4e3aFacebook\u4ec5\u9002\u5408B2C\u54c1\u724c\uff0c\u4f46\u4e8b\u5b9e\u4e0a\uff0cFacebook\u62e5\u6709\u8d85\u8fc72\u4ebf\u5bb6\u6d3b\u8dc3\u4f01\u4e1a\u7528\u6237\uff0c\u4e14\u5176\u7cbe\u51c6\u7684\u804c\u4e1a\u753b\u50cf\uff08Job Title\uff09\u3001\u516c\u53f8\u89c4\u6a21\uff08Company Size\uff09\u53ca\u884c\u4e1a\u5174\u8da3\uff08Industry Interests\uff09\u5b9a\u5411\u80fd\u529b\uff0c\u4f7f\u5176\u6210\u4e3aB2B\u7ebf\u7d22\u751f\u6210\u7684\u9ec4\u91d1\u9635\u5730\u3002\u901a\u8fc7 Facebook B2B Marketing|Self-Service Platform<\/strong>\uff0c\u60a8\u4e0d\u518d\u53d7\u9650\u4e8e\u7b2c\u4e09\u65b9\u670d\u52a1\u5546\u7684\u54cd\u5e94\u901f\u5ea6\uff0c\u800c\u662f\u53ef\u4ee5\u968f\u65f6\u6839\u636e\u5e02\u573a\u53cd\u9988\u8c03\u6574\u9884\u7b97\u3001\u521b\u610f\u4e0e\u53d7\u4f17\u7ec4\u5408\u3002\u8fd9\u79cd\u201c\u5373\u65f6\u6027\u201d\u4e0e\u201c\u900f\u660e\u5ea6\u201d\u662f\u4f20\u7edf\u8425\u9500\u91c7\u8d2d\u6a21\u5f0f\u65e0\u6cd5\u6bd4\u62df\u7684\u3002<\/p>\n

\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8be5\u5e73\u53f0\u5185\u7f6e\u7684Lead Ads\uff08\u7ebf\u7d22\u5e7f\u544a\uff09\u529f\u80fd\uff0c\u5141\u8bb8\u7528\u6237\u76f4\u63a5\u5728Facebook\u5185\u586b\u5199\u8868\u5355\uff0c\u65e0\u9700\u8df3\u8f6c\u5916\u90e8\u7f51\u7ad9\uff0c\u6781\u5927\u964d\u4f4e\u4e86\u6f5c\u5728\u5ba2\u6237\u7684\u6d41\u5931\u7387\u3002\u7ed3\u5408\u5e73\u53f0\u7684Conversions API\uff08\u8f6c\u5316API\uff09\u4e0ePixel\u50cf\u7d20\u8ffd\u8e2a\uff0c\u60a8\u53ef\u4ee5\u6e05\u6670\u91cf\u5316\u6bcf\u4e00\u6b21\u70b9\u51fb\u3001\u6bcf\u4e00\u4efd\u8868\u5355\u80cc\u540e\u7684\u771f\u5b9e\u5546\u4e1a\u4ef7\u503c\uff0c\u4ece\u800c\u5b9e\u73b0\u4ece\u201c\u82b1\u94b1\u4e70\u6d41\u91cf\u201d\u5230\u201c\u6295\u8d44\u4e70\u5229\u6da6\u201d\u7684\u601d\u7ef4\u8dc3\u8fc1\u3002<\/p>\n

\u6838\u5fc3\u529f\u80fd\u62c6\u89e3\uff1a\u5982\u4f55\u5229\u7528Self-Service Platform\u6784\u5efa\u9ad8\u8f6c\u5316\u6f0f\u6597\uff1f<\/h2>\n

\u8981\u771f\u6b63\u9a7e\u9a6d Facebook B2B Marketing|Self-Service Platform<\/strong>\uff0c\u60a8\u9700\u8981\u7406\u89e3\u5176\u4e09\u5927\u652f\u67f1\u529f\u80fd\uff1a\u7cbe\u51c6\u5b9a\u5411\u3001\u521b\u610f\u6d4b\u8bd5\u4e0e\u81ea\u52a8\u5316\u4f18\u5316\u3002\u4ee5\u4e0b\u6211\u4eec\u5c06\u9010\u4e00\u5c55\u5f00\u4e13\u4e1a\u64cd\u4f5c\u6307\u5357\u3002<\/p>\n

1. \u7cbe\u51c6\u5b9a\u5411\uff1a\u9501\u5b9a\u90a3\u4e9b\u201c\u771f\u6b63\u8bf4\u4e86\u7b97\u7684\u4eba\u201d<\/h3>\n

B2B\u8425\u9500\u7684\u6210\u8d25\u5173\u952e\u5728\u4e8e\u627e\u5230\u5177\u5907\u91c7\u8d2d\u51b3\u7b56\u6743\u7684\u5173\u952e\u4eba\uff08Key Decision Makers\uff09\u3002\u5728\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u7684Audience Manager\uff08\u53d7\u4f17\u7ba1\u7406\uff09\u4e2d\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u7ec4\u5408\u62f3\u5b9e\u73b0\u201c\u72d9\u51fb\u5f0f\u201d\u5b9a\u5411\uff1a<\/p>\n

    \n
  • \u804c\u4f4d\u4e0e\u6280\u80fd\u5b9a\u5411\uff1a<\/strong>\u76f4\u63a5\u8f93\u5165\u201cCTO\u201d\u3001\u201c\u91c7\u8d2d\u603b\u76d1\u201d\u3001\u201cIT\u7ecf\u7406\u201d\u7b49\u5934\u8854\uff0c\u5e76\u53e0\u52a0\u201cSaaS\u201d\u3001\u201c\u4f9b\u5e94\u94fe\u7ba1\u7406\u201d\u7b49\u6280\u80fd\u5173\u952e\u8bcd\uff0c\u7f29\u5c0f\u8303\u56f4\u81f3\u62e5\u6709\u76f8\u5173\u6743\u9650\u7684\u4e2a\u4f53\u3002<\/li>\n
  • \u4f01\u4e1a\u5c5e\u6027\u5b9a\u5411\uff1a<\/strong>\u5229\u7528\u201cEmployer\u201d\uff08\u96c7\u4e3b\uff09\u5b57\u6bb5\uff0c\u7cbe\u51c6\u6295\u653e\u7ed9\u7279\u5b9a\u516c\u53f8\uff08\u5982\u4e16\u754c500\u5f3a\uff09\u6216\u7279\u5b9a\u89c4\u6a21\u7684\u4f01\u4e1a\uff08\u5982\u5458\u5de5\u4eba\u6570\u5728200-500\u4eba\u7684\u6210\u957f\u578b\u516c\u53f8\uff09\u3002<\/li>\n
  • B2B\u884c\u4e3a\u4fe1\u53f7\uff1a<\/strong>\u901a\u8fc7\u201cEngaged Shoppers\u201d\u6216\u201cBusiness Travelers\u201d\u7b49\u884c\u4e3a\u6807\u7b7e\uff0c\u8bc6\u522b\u51fa\u66f4\u6d3b\u8dc3\u4e8e\u5546\u4e1a\u51b3\u7b56\u7684\u7fa4\u4f53\u3002\u540c\u65f6\uff0c\u5229\u7528Lookalike Audience\uff08\u7c7b\u4f3c\u53d7\u4f17\uff09\uff0c\u4ee5\u60a8\u5df2\u6709\u7684\u5ba2\u6237\u6570\u636e\u5e93\u4e3a\u79cd\u5b50\uff0c\u5bfb\u627e\u884c\u4e3a\u6a21\u5f0f\u9ad8\u5ea6\u76f8\u4f3c\u7684\u65b0\u7528\u6237\u3002<\/li>\n<\/ul>\n

    2. \u521b\u610f\u4e0e\u5185\u5bb9\uff1a\u7528\u201c\u95ee\u9898\u89e3\u51b3\u8005\u201d\u7684\u59ff\u6001\u53d6\u4ee3\u201c\u4ea7\u54c1\u63a8\u9500\u5458\u201d<\/h3>\n

    \u5728\u81ea\u52a9\u5e73\u53f0\u4e2d\uff0c\u521b\u610f\u662f\u51b3\u5b9a\u5e7f\u544a\u6210\u672c\u4e0e\u8f6c\u5316\u7387\u7684\u6838\u5fc3\u53d8\u91cf\u3002B2B\u53d7\u4f17\u538c\u6076\u751f\u786c\u7684\u63a8\u9500\uff0c\u5374\u9752\u7750\u6709\u6d1e\u5bdf\u529b\u7684\u5185\u5bb9\u3002\u5efa\u8bae\u60a8\u5728\u5e7f\u544a\u7ec4\uff08Ad Set\uff09\u4e2d\u540c\u65f6\u6d4b\u8bd5\u4ee5\u4e0b\u4e09\u79cd\u521b\u610f\u5f62\u5f0f\uff1a<\/p>\n

      \n
    • \u539f\u751f\u89c6\u9891\u6f14\u793a\uff1a<\/strong>15-30\u79d2\u7684\u77ed\u89c6\u9891\uff0c\u76f4\u89c2\u5c55\u793a\u60a8\u7684\u8f6f\u4ef6\u5982\u4f55\u89e3\u51b3\u67d0\u4e2a\u5177\u4f53\u75db\u70b9\u3002\u4fdd\u6301\u7ad6\u5c4f\u6216\u65b9\u5f62\u6784\u56fe\uff0c\u786e\u4fdd\u79fb\u52a8\u7aef\u6c89\u6d78\u4f53\u9a8c\u3002<\/li>\n
    • PDF\/\u7535\u5b50\u4e66\u5f15\u5bfc\uff1a<\/strong>\u901a\u8fc7Instant Experience\uff08\u5373\u65f6\u4f53\u9a8c\uff09\u6216Carousel\uff08\u8f6e\u64ad\u56fe\uff09\u5f62\u5f0f\uff0c\u63d0\u4f9b\u884c\u4e1a\u767d\u76ae\u4e66\u4e0b\u8f7d\u3002\u8fd9\u7c7b\u201c\u4f4e\u95e8\u69db\u201d\u5185\u5bb9\u4ea4\u6362\u80fd\u5feb\u901f\u7b5b\u9009\u51fa\u9ad8\u610f\u5411\u7528\u6237\u3002<\/li>\n
    • \u5ba2\u6237\u8bc1\u8a00\u6d77\u62a5\uff1a<\/strong>\u5c06\u771f\u5b9e\u5ba2\u6237\u7684\u6210\u529f\u6848\u4f8b\u6570\u636e\uff08\u5982\u201c\u964d\u4f4e40%\u8fd0\u8425\u6210\u672c\u201d\uff09\u5236\u4f5c\u6210\u7b80\u6d01\u7684\u89c6\u89c9\u5361\u7247\uff0c\u5229\u7528\u793e\u4f1a\u8ba4\u540c\u5efa\u7acb\u4fe1\u4efb\u58c1\u5792\u3002<\/li>\n<\/ul>\n

      3. \u81ea\u52a8\u5316\u89c4\u5219\u4e0e\u9884\u7b97\u4f18\u5316\uff1a\u8ba9\u7cfb\u7edf\u4e3a\u60a824\u5c0f\u65f6\u5de5\u4f5c<\/h3>\n

      Self-Service Platform\u6700\u5f3a\u5927\u7684\u6b66\u5668\u5728\u4e8e\u5176\u89c4\u5219\u5f15\u64ce\uff08Rules\uff09\u3002\u60a8\u65e0\u9700\u65f6\u523b\u76ef\u7740\u540e\u53f0\uff0c\u53ea\u9700\u8bbe\u5b9a\u6761\u4ef6\uff0c\u7cfb\u7edf\u4fbf\u4f1a\u81ea\u52a8\u6267\u884c\u4f18\u5316\u52a8\u4f5c\u3002\u4f8b\u5982\uff1a<\/p>\n

        \n
      • \u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\uff1a<\/strong>\u8bbe\u5b9a\u201c\u5f53CPA\uff08\u5355\u6b21\u83b7\u5ba2\u6210\u672c\uff09\u9ad8\u4e8e50\u7f8e\u5143\u65f6\uff0c\u964d\u4f4e\u51fa\u4ef710%\u201d\uff0c\u786e\u4fdd\u9884\u7b97\u82b1\u5728\u5200\u5203\u4e0a\u3002<\/li>\n
      • \u9884\u7b97\u503e\u659c\uff1a<\/strong>\u8bbe\u7f6e\u201c\u5f53A\u5e7f\u544a\u7ec4CTR\uff08\u70b9\u51fb\u7387\uff09\u8d85\u8fc72%\u65f6\uff0c\u5c06\u9884\u7b97\u768470%\u5212\u62e8\u81f3\u8be5\u7ec4\u201d\uff0c\u5b9e\u73b0\u4f18\u80dc\u52a3\u6c70\u3002<\/li>\n
      • \u6392\u671f\u63a7\u5236\uff1a<\/strong>\u6839\u636e\u60a8\u7684\u9500\u552e\u56e2\u961f\u8ddf\u8fdb\u65f6\u95f4\uff0c\u8bbe\u5b9a\u4ec5\u5728\u5468\u4e00\u81f3\u5468\u4e94\u76849:00-18:00\u5c55\u793a\u5e7f\u544a\uff0c\u907f\u514d\u975e\u5de5\u4f5c\u65f6\u95f4\u7684\u65e0\u6548\u66dd\u5149\u3002<\/li>\n<\/ul>\n

        \"\"<\/p>\n

        \u4e13\u4e1a\u4f18\u5316\u7b56\u7565\uff1a\u8ba9Facebook B2B Marketing Self-Service Platform\u7684\u6295\u8d44\u56de\u62a5\u7387\u7ffb\u500d<\/h2>\n

        \u4ec5\u4ec5\u638c\u63e1\u6309\u94ae\u64cd\u4f5c\u5e76\u4e0d\u8db3\u4ee5\u8d62\u5f97\u7ade\u4e89\u3002\u4ee5\u4e0b\u4e09\u9879\u9ad8\u9636\u7b56\u7565\uff0c\u5c06\u5e2e\u52a9\u60a8\u4ece\u201c\u4f1a\u4f7f\u7528\u5e73\u53f0\u201d\u8fdb\u9636\u4e3a\u201c\u7cbe\u901a\u5e73\u53f0\u201d\u3002<\/p>\n

        1. \u6df1\u5ea6\u6574\u5408CRM\u6570\u636e\uff0c\u6784\u5efa\u95ed\u73af\u53cd\u9988\u7cfb\u7edf<\/h3>\n

        \u4e0d\u8981\u628a\u5e73\u53f0\u89c6\u4e3a\u5b64\u7acb\u7684\u6d41\u91cf\u6765\u6e90\u3002\u8bf7\u5c06\u60a8\u7684Salesforce\u3001HubSpot\u6216\u81ea\u5b9a\u4e49CRM\u4e0eFacebook\u7684Conversions API\u8fdb\u884c\u53cc\u5411\u540c\u6b65\u3002\u5f53\u9500\u552e\u56e2\u961f\u5728CRM\u4e2d\u5c06\u67d0\u4e2a\u7ebf\u7d22\u6807\u8bb0\u4e3a\u201c\u5df2\u6210\u4ea4\u201d\uff08Closed Won\uff09\u65f6\uff0c\u8be5\u4fe1\u53f7\u4f1a\u56de\u4f20\u81f3Facebook\uff0c\u7cfb\u7edf\u5c06\u81ea\u52a8\u5c06\u8fd9\u90e8\u5206\u201c\u9ec4\u91d1\u7528\u6237\u201d\u52a0\u5165\u6392\u9664\u5217\u8868\uff0c\u5e76\u5229\u7528\u4ed6\u4eec\u4f5c\u4e3a\u79cd\u5b50\u7528\u6237\u751f\u6210\u5168\u65b0\u7684Lookalike\u53d7\u4f17\u3002\u8fd9\u79cd\u95ed\u73af\u4f18\u5316\uff0c\u80fd\u8ba9\u60a8\u7684\u6bcf\u6b21\u6295\u653e\u90fd\u6bd4\u4e0a\u4e00\u6b21\u66f4\u7cbe\u51c6\u3002<\/p>\n

        2. \u5229\u7528CAPI\uff08\u8f6c\u5316API\uff09\u5e94\u5bf9\u9690\u79c1\u65f6\u4ee3\u7684\u6311\u6218<\/h3>\n

        \u968f\u7740iOS 14.5+\u7684\u9690\u79c1\u653f\u7b56\u53d8\u5316\uff0c\u4f20\u7edfPixel\u8ffd\u8e2a\u5df2\u4e0d\u518d\u53ef\u9760\u3002\u4e13\u4e1a\u7684\u8425\u9500\u8005\u5fc5\u987b\u5c06CAPI\uff08Conversion API\uff09\u4f5c\u4e3a\u6838\u5fc3\u6570\u636e\u901a\u9053\u3002\u901a\u8fc7\u670d\u52a1\u5668\u7aef\u76f4\u63a5\u4f20\u9012\u5e7f\u544a\u70b9\u51fb\u3001\u8868\u5355\u63d0\u4ea4\u548c\u8d2d\u4e70\u4e8b\u4ef6\uff0c\u60a8\u4e0d\u4ec5\u80fd\u591f\u89c4\u907f\u6d4f\u89c8\u5668\u9650\u5236\uff0c\u8fd8\u80fd\u66f4\u51c6\u786e\u5730\u8861\u91cf\u5e7f\u544a\u8d21\u732e\u5ea6\u3002\u8bf7\u52a1\u5fc5\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u6216\u843d\u5730\u9875\u5df2\u6b63\u786e\u90e8\u7f72CAPI\uff0c\u8fd9\u662f\u4fdd\u969c Facebook B2B Marketing|Self-Service Platform<\/strong> \u6570\u636e\u5b8c\u6574\u6027\u7684\u5e95\u7ebf\u3002<\/p>\n

        3. \u5206\u5c42\u7ea7\u5185\u5bb9\u57f9\u80b2\uff1a\u4ece\u201c\u51b7\u6d41\u91cf\u201d\u5230\u201c\u70ed\u7ebf\u7d22\u201d\u7684\u65c5\u7a0b\u8bbe\u8ba1<\/h3>\n

        \u81ea\u52a9\u5e73\u53f0\u4e0d\u5e94\u53ea\u627f\u62c5\u201c\u83b7\u53d6\u7ebf\u7d22\u201d\u7684\u804c\u8d23\uff0c\u66f4\u5e94\u627f\u62c5\u201c\u7ebf\u7d22\u57f9\u80b2\u201d\u7684\u91cd\u4efb\u3002\u5229\u7528Custom Audiences\uff08\u81ea\u5b9a\u4e49\u53d7\u4f17\uff09\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u5982\u4e0b\u5206\u5c42\u7b56\u7565\uff1a<\/p>\n

          \n
        • \u51b7\u6d41\u91cf\u5c42\uff08Top of Funnel\uff09\uff1a<\/strong>\u5411\u6240\u6709\u8bbf\u95ee\u8fc7\u60a8\u535a\u5ba2\u4f46\u672a\u7559\u8d44\u7684\u7528\u6237\uff0c\u6295\u653e\u4e00\u4efd\u201c\u884c\u4e1a\u8d8b\u52bf\u62a5\u544a\u201d\u7684Lead Ads\u3002<\/li>\n
        • \u6e29\u6d41\u91cf\u5c42\uff08Middle of Funnel\uff09\uff1a<\/strong>\u5bf9\u5df2\u4e0b\u8f7d\u62a5\u544a\u7684\u7528\u6237\uff0c\u6295\u653e\u201c30\u5206\u949f\u4ea7\u54c1\u6f14\u793a\u9884\u7ea6\u201d\u7684\u5e7f\u544a\uff0c\u5e76\u914d\u5408\u9650\u65f6\u4f18\u60e0\u7801\u3002<\/li>\n
        • \u70ed\u6d41\u91cf\u5c42\uff08Bottom of Funnel\uff09\uff1a<\/strong>\u5bf9\u5df2\u9884\u7ea6\u6f14\u793a\u4f46\u672a\u6210\u4ea4\u7684\u7528\u6237\uff0c\u6295\u653e\u201c\u5ba2\u6237\u6210\u529f\u6848\u4f8b\u6df1\u5ea6\u89e3\u6790\u201d\u7684\u89c6\u9891\uff0c\u5e76\u5229\u7528Facebook Messenger\u81ea\u52a8\u53d1\u9001\u8ddf\u8fdb\u8bdd\u672f\u3002<\/li>\n<\/ul>\n

          \u6570\u636e\u76d1\u6d4b\u4e0e\u590d\u76d8\uff1a\u4ee5\u6570\u636e\u9a71\u52a8\u6301\u7eed\u8fed\u4ee3<\/h2>\n

          \u4efb\u4f55\u4e13\u4e1a\u7684\u8425\u9500\u6d3b\u52a8\u90fd\u79bb\u4e0d\u5f00\u4e25\u8c28\u7684\u5ea6\u91cf\u4f53\u7cfb\u3002\u5728 Facebook B2B Marketing|Self-Service Platform<\/strong> \u7684Ads Manager\u4e2d\uff0c\u60a8\u4e0d\u80fd\u53ea\u76ef\u7740CTR\u6216CPM\uff0c\u800c\u5e94\u805a\u7126\u4ee5\u4e0bB2B\u4e13\u5c5e\u6307\u6807\uff1a<\/p>\n

            \n
          • CPL\uff08Cost Per Lead\uff09\uff1a<\/strong>\u5355\u6761\u9500\u552e\u7ebf\u7d22\u7684\u6210\u672c\uff0c\u8fd9\u662f\u8861\u91cf\u5e73\u53f0\u6548\u7387\u7684\u6838\u5fc3KPI\u3002\u82e5CPL\u6301\u7eed\u8d70\u9ad8\uff0c\u8bf7\u7acb\u5373\u68c0\u67e5\u53d7\u4f17\u91cd\u53e0\u5ea6\u6216\u521b\u610f\u75b2\u52b3\u5ea6\u3002<\/li>\n
          • SQL\u7387\uff08Sales Qualified Lead Rate\uff09\uff1a<\/strong>\u901a\u8fc7\u8bbe\u7f6e\u8868\u5355\u4e2d\u7684\u81ea\u5b9a\u4e49\u95ee\u9898\uff08\u5982\u201c\u8d35\u53f8\u76ee\u524d\u4f7f\u7528\u7684\u89e3\u51b3\u65b9\u6848\u662f\u4ec0\u4e48\uff1f\u201d\uff09\uff0c\u7b5b\u9009\u51fa\u7b26\u5408\u57fa\u672c\u753b\u50cf\u7684\u7ebf\u7d22\uff0c\u8ba1\u7b97\u6709\u6548\u7ebf\u7d22\u5360\u6bd4\u3002<\/li>\n
          • ROAS\uff08Return on Ad Spend\uff09\uff1a<\/strong>\u5982\u679c\u60a8\u5728\u5e73\u53f0\u4e0a\u76f4\u63a5\u9500\u552eB2B\u4ea7\u54c1\uff08\u5982\u8f6f\u4ef6\u8ba2\u9605\uff09\uff0c\u8bf7\u52a1\u5fc5\u8ffd\u8e2a\u5e7f\u544a\u5e26\u6765\u7684\u76f4\u63a5\u8ba2\u5355\u91d1\u989d\u3002\u5bf9\u4e8e\u7ebf\u7d22\u578b\u4e1a\u52a1\uff0c\u53ef\u8bbe\u5b9a\u4e00\u4e2a\u201c\u9884\u4f30\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u201d\u6765\u8ba1\u7b97ROAS\u3002<\/li>\n<\/ul>\n

            \u6700\u540e\uff0c\u8bf7\u8bb0\u4f4f\uff1aFacebook B2B Marketing|Self-Service Platform<\/strong> \u4e0d\u662f\u4e00\u5957\u201c\u8bbe\u7f6e\u5b8c\u5c31\u9057\u5fd8\u201d\u7684\u5de5\u5177\uff0c\u800c\u662f\u4e00\u4e2a\u9700\u8981\u6301\u7eed\u5b9e\u9a8c\u3001\u5feb\u901f\u8bd5\u9519\u7684\u589e\u957f\u5f15\u64ce\u3002\u5efa\u8bae\u60a8\u6bcf\u5468\u81f3\u5c11\u8fdb\u884c\u4e00\u6b21A\/B\u6d4b\u8bd5\uff08\u5982\u5bf9\u6bd4\u4e24\u79cd\u6807\u9898\u3001\u4e24\u79cd\u53d7\u4f17\u7279\u5f81\uff09\uff0c\u6bcf\u6708\u8fdb\u884c\u4e00\u6b21\u5168\u9762\u7684\u6e20\u9053\u5f52\u56e0\u5206\u6790\u3002\u901a\u8fc7\u4e0d\u65ad\u7684\u5b66\u4e60\u4e0e\u8fed\u4ee3\uff0c\u8fd9\u4e2a\u81ea\u52a9\u5e73\u53f0\u5c06\u6210\u4e3a\u60a8B2B\u83b7\u5ba2\u4f53\u7cfb\u4e2d\u5229\u6da6\u8d21\u732e\u6700\u9ad8\u3001\u6570\u636e\u6700\u900f\u660e\u7684\u6838\u5fc3\u652f\u67f1\u3002\u7acb\u5373\u767b\u5f55\u60a8\u7684Business Manager\uff0c\u5f00\u59cb\u6784\u5efa\u60a8\u7684\u7b2c\u4e00\u6761\u9ad8\u7cbe\u51c6\u5e7f\u544a\u5e8f\u5217\u5427\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

            \u5728\u5f53\u4eca\u6570\u5b57\u5316\u7ade\u4e89\u767d\u70ed\u5316\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0cB2B\u4f01\u4e1a\u82e5\u60f3\u7cbe\u51c6\u89e6\u8fbe\u51b3\u7b56\u8005\u3001\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u5e76\u5b9e\u73b0\u89c4\u6a21\u5316\u589e\u957f\uff0c\u5fc5\u987b\u638c\u63e1\u9ad8\u6548\u7684 […]<\/p>\n","protected":false},"author":1,"featured_media":13999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1051],"tags":[],"class_list":["post-13998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1051"],"_links":{"self":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13998"}],"version-history":[{"count":1,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13998\/revisions"}],"predecessor-version":[{"id":14000,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/13998\/revisions\/14000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/media\/13999"}],"wp:attachment":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}