{"id":14278,"date":"2026-08-19T16:19:34","date_gmt":"2026-08-19T08:19:34","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=14278"},"modified":"2026-08-19T16:19:56","modified_gmt":"2026-08-19T08:19:56","slug":"facebook-campaign-types-self-service-platform-%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97%e4%b8%8e%e4%b8%93%e4%b8%9a%e8%a7%a3%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=14278","title":{"rendered":"Facebook Campaign Types | Self-Service Platform: \u5b8c\u6574\u6307\u5357\u4e0e\u4e13\u4e1a\u89e3\u6790"},"content":{"rendered":"

\u5728\u5f53\u4eca\u6570\u5b57\u8425\u9500\u7684\u7248\u56fe\u4e2d\uff0cFacebook Campaign Types | Self-Service Platform<\/strong> \u5df2\u7ecf\u6210\u4e3a\u4f01\u4e1a\u5b9e\u73b0\u7cbe\u51c6\u83b7\u5ba2\u4e0e\u54c1\u724c\u589e\u957f\u7684\u6838\u5fc3\u67a2\u7ebd\u3002\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u793e\u4ea4\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\uff0cFacebook \u7684\u81ea\u52a9\u5f0f\u5e7f\u544a\u5e73\u53f0\uff08Self-Service Platform\uff09\u8d4b\u4e88\u4e86\u5e7f\u544a\u4e3b\u524d\u6240\u672a\u6709\u7684\u63a7\u5236\u529b\u4e0e\u7075\u6d3b\u6027\u3002\u7136\u800c\uff0c\u8bb8\u591a\u8425\u9500\u4eba\u5458\u5f80\u5f80\u5bf9 Campaign Types\uff08\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff09\u7684\u9009\u62e9\u611f\u5230\u56f0\u60d1\uff0c\u5bfc\u81f4\u9884\u7b97\u6d6a\u8d39\u6216\u6548\u679c\u4e0d\u4f73\u3002\u672c\u6587\u5c06\u57fa\u4e8e\u4e13\u4e1a\u89c6\u89d2\uff0c\u6df1\u5ea6\u62c6\u89e3 Facebook \u7684\u516d\u5927\u6838\u5fc3\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff0c\u5e76\u63ed\u793a\u5982\u4f55\u5728\u81ea\u52a9\u5f0f\u5e73\u53f0\u4e2d\u9ad8\u6548\u914d\u7f6e\u8fd9\u4e9b\u7c7b\u578b\uff0c\u4ee5\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\uff08ROAS\uff09\u3002<\/p>\n

\u4e00\u3001\u7406\u89e3 Facebook Self-Service Platform \u7684\u6838\u5fc3\u903b\u8f91<\/h2>\n

Facebook \u7684 Self-Service Platform \u5e76\u975e\u7b80\u5355\u7684\u5e7f\u544a\u6295\u653e\u754c\u9762\uff0c\u800c\u662f\u4e00\u4e2a\u96c6\u6210\u4e86\u673a\u5668\u5b66\u4e60\u3001\u53d7\u4f17\u6d1e\u5bdf\u4e0e\u521b\u610f\u4f18\u5316\u7684\u7efc\u5408\u7ba1\u7406\u7cfb\u7edf\u3002\u5176\u6838\u5fc3\u4f18\u52bf\u5728\u4e8e\u201c\u53bb\u4e2d\u4ecb\u5316\u201d\u2014\u2014\u5e7f\u544a\u4e3b\u65e0\u9700\u901a\u8fc7\u4ee3\u7406\u5546\uff0c\u5373\u53ef\u5b9e\u65f6\u8c03\u6574\u9884\u7b97\u3001\u51fa\u4ef7\u3001\u53d7\u4f17\u4e0e\u7d20\u6750\u3002\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\uff0cCampaign Types \u662f\u9876\u5c42\u67b6\u6784\u7684\u51b3\u7b56\u8282\u70b9\uff0c\u5b83\u76f4\u63a5\u51b3\u5b9a\u4e86\u4f18\u5316\u76ee\u6807\u4e0e\u7b97\u6cd5\u5b66\u4e60\u65b9\u5411\u3002\u9009\u62e9\u9519\u8bef\u7684 Campaign Type\uff0c\u5373\u4f7f\u7d20\u6750\u518d\u7cbe\u826f\uff0c\u4e5f\u4f1a\u5bfc\u81f4\u7cfb\u7edf\u5411\u9519\u8bef\u7684\u65b9\u5411\u4f18\u5316\uff0c\u4f8b\u5982\uff0c\u5f53\u60a8\u60f3\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\uff08Leads\uff09\u65f6\uff0c\u5374\u9009\u62e9\u4e86\u201c\u4e92\u52a8\uff08Engagement\uff09\u201d\u7c7b\u578b\uff0c\u7cfb\u7edf\u4fbf\u4f1a\u4f18\u5148\u5c55\u793a\u7ed9\u559c\u6b22\u70b9\u8d5e\u800c\u975e\u586b\u8868\u7684\u4eba\u7fa4\u3002<\/p>\n

\u56e0\u6b64\uff0c\u4e13\u4e1a\u64cd\u4f5c\u7684\u7b2c\u4e00\u6b65\uff0c\u662f\u660e\u786e\u60a8\u7684\u5546\u4e1a\u6f0f\u6597\u9636\u6bb5\u3002Self-Service Platform \u5c06 Campaign Types \u5212\u5206\u4e3a\u516d\u5927\u7c7b\uff1a Awareness\uff08\u8ba4\u77e5\uff09\u3001Traffic\uff08\u6d41\u91cf\uff09\u3001Engagement\uff08\u4e92\u52a8\uff09\u3001Leads\uff08\u6f5c\u5ba2\uff09\u3001App Promotion\uff08\u5e94\u7528\u63a8\u5e7f\uff09\u4e0e Sales\uff08\u9500\u552e\uff09\u3002\u6bcf\u4e00\u7c7b\u90fd\u5bf9\u5e94\u7740\u7279\u5b9a\u7684\u7528\u6237\u884c\u4e3a\u4fe1\u53f7\uff0c\u7b97\u6cd5\u4f1a\u4f9d\u636e\u8fd9\u4e9b\u4fe1\u53f7\u5bfb\u627e\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u8be5\u884c\u4e3a\u7684\u4eba\u7fa4\u3002<\/p>\n

\u4e8c\u3001\u516d\u5927 Facebook Campaign Types \u6df1\u5ea6\u62c6\u89e3<\/h2>\n

\u4e3a\u4e86\u5728 Self-Service Platform \u4e2d\u505a\u51fa\u7cbe\u51c6\u51b3\u7b56\uff0c\u4ee5\u4e0b\u662f\u6bcf\u79cd Campaign Types \u7684\u9002\u7528\u573a\u666f\u3001\u51fa\u4ef7\u7b56\u7565\u4e0e\u6700\u4f73\u5b9e\u8df5\u5efa\u8bae\uff1a<\/p>\n

1. Awareness (\u54c1\u724c\u8ba4\u77e5)<\/h3>\n

\u8be5\u7c7b\u578b\u65e8\u5728\u6700\u5927\u5316\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\uff08Reach\uff09\u4e0e\u9891\u6b21\uff0c\u9002\u5408\u65b0\u54c1\u53d1\u5e03\u6216\u5927\u578b\u54c1\u724c\u6d3b\u52a8\u3002\u5728\u81ea\u52a9\u5e73\u53f0\u4e2d\uff0c\u5efa\u8bae\u4f7f\u7528 CPM\uff08\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09\u51fa\u4ef7\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAwareness \u7c7b\u578b\u4e0b\u7684\u201cBrand Awareness\u201d\u4f18\u5316\u76ee\u6807\uff0c\u4f1a\u5229\u7528\u9884\u6d4b\u6a21\u578b\u5bfb\u627e\u8bb0\u5fc6\u7559\u5b58\u7387\u6700\u9ad8\u7684\u7528\u6237\u3002\u4e13\u4e1a\u5efa\u8bae\uff1a\u6b64\u7c7b\u578b\u4e0d\u5b9c\u8003\u6838\u77ed\u671f\u8f6c\u5316\uff0c\u800c\u662f\u4f5c\u4e3a\u6f0f\u6597\u9876\u5c42\u7684\u6d41\u91cf\u84c4\u6c34\u6c60\u3002<\/p>\n

2. Traffic (\u6d41\u91cf)<\/h3>\n

Traffic \u7c7b\u578b\u662f Self-Service Platform \u4e2d\u6700\u7075\u6d3b\u7684\u9009\u62e9\uff0c\u5b83\u53ef\u4ee5\u5c06\u7528\u6237\u5bfc\u5411\u843d\u5730\u9875\u3001\u535a\u5ba2\u6216 Messenger\u3002\u4f46\u4e13\u4e1a\u8b66\u544a\uff1a\u5982\u679c\u60a8\u8ffd\u6c42\u7684\u662f\u9ad8\u8f6c\u5316\u7387\uff0cTraffic \u5e76\u975e\u9996\u9009\uff0c\u56e0\u4e3a\u5b83\u4f18\u5148\u8003\u8651\u70b9\u51fb\u91cf\uff08CPC\uff09\uff0c\u800c\u975e\u70b9\u51fb\u540e\u7684\u8d28\u91cf\u3002\u82e5\u5fc5\u987b\u4f7f\u7528\uff0c\u8bf7\u52a1\u5fc5\u5728\u5e7f\u544a\u7ec4\u5c42\u7ea7\u8bbe\u7f6e\u201c\u843d\u5730\u9875\u6d4f\u89c8\u91cf\uff08Landing Page View\uff09\u201d\u4e3a\u4f18\u5316\u76ee\u6807\uff0c\u800c\u975e\u201c\u94fe\u63a5\u70b9\u51fb\uff08Link Click\uff09\u201d\uff0c\u4ee5\u8fc7\u6ee4\u6389\u8bef\u89e6\u7528\u6237\u3002<\/p>\n

3. Engagement (\u4e92\u52a8)<\/h3>\n

\u6b64\u7c7b\u578b\u9002\u7528\u4e8e\u793e\u7fa4\u8fd0\u8425\u3001\u5e16\u5b50\u4e92\u52a8\u63d0\u5347\u6216\u4e3b\u9875\u6da8\u7c89\u3002\u5728 Facebook Campaign Types \u4e2d\uff0cEngagement \u5305\u542b\u5e16\u5b50\u4e92\u52a8\u3001\u4e3b\u9875\u8d5e\u3001\u6d3b\u52a8\u54cd\u5e94\u7b49\u5b50\u9009\u9879\u3002\u5bf9\u4e8e\u672c\u5730\u5546\u5bb6\uff0c\u5efa\u8bae\u4f7f\u7528\u201cPromote Page\u201d\u6216\u201cEvent Responses\u201d\u3002\u7136\u800c\uff0c\u4e13\u4e1a\u89c6\u89d2\u4e0b\uff0c\u9664\u975e\u60a8\u7684\u6838\u5fc3KPI\u662f\u793e\u4ea4\u8bc1\u660e\uff0c\u5426\u5219\u4e0d\u5efa\u8bae\u5c06\u5176\u4f5c\u4e3a\u4e3b\u8981\u6548\u679c\u6295\u653e\u624b\u6bb5\uff0c\u56e0\u4e3a\u4e92\u52a8\u6210\u672c\u4e0e\u540e\u671f\u8f6c\u5316\u5173\u8054\u5ea6\u8f83\u5f31\u3002<\/p>\n

4. Leads (\u6f5c\u5ba2\u5f00\u53d1)<\/h3>\n

\u8fd9\u662f Self-Service Platform \u4e2d\u589e\u957f\u6700\u5feb\u7684\u7c7b\u578b\uff0c\u5c24\u5176\u9002\u5408 B2B \u6216\u9ad8\u5ba2\u5355\u4ef7\u884c\u4e1a\u3002\u901a\u8fc7\u201c\u5373\u65f6\u8868\u5355\uff08Instant Forms\uff09\u201d\u6216\u201c\u70b9\u51fb\u804a\u5929\uff08Click to Messenger\uff09\u201d\uff0c\u7528\u6237\u65e0\u9700\u8df3\u51fa Facebook \u5373\u53ef\u5b8c\u6210\u4fe1\u606f\u63d0\u4ea4\u3002\u4e13\u4e1a\u6280\u5de7\uff1a\u5728 Leads \u7c7b\u578b\u4e2d\uff0c\u52a1\u5fc5\u4f7f\u7528\u201c\u66f4\u9ad8\u8d28\u91cf\u6f5c\u5ba2\uff08Higher Quality Leads\uff09\u201d\u9009\u9879\uff0c\u5e76\u8bbe\u7f6e\u201c\u7ebf\u7d22\u7b5b\u9009\u95ee\u9898\u201d\uff0c\u4ee5\u5254\u9664\u65e0\u6548\u4fe1\u606f\u3002\u7cfb\u7edf\u4f1a\u901a\u8fc7\u7528\u6237\u586b\u5199\u65f6\u957f\u548c\u8f93\u5165\u884c\u4e3a\u5224\u65ad\u610f\u5411\u5ea6\u3002<\/p>\n

5. App Promotion (\u5e94\u7528\u63a8\u5e7f)<\/h3>\n

\u9488\u5bf9\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u8005\uff0c\u6b64\u7c7b\u578b\u652f\u6301\u201c\u5e94\u7528\u5b89\u88c5\u201d\u4e0e\u201c\u5e94\u7528\u4e8b\u4ef6\u201d\u4f18\u5316\u3002\u5728\u81ea\u52a9\u5e73\u53f0\u4e2d\uff0c\u5efa\u8bae\u4e0e Facebook SDK\uff08\u8f6f\u4ef6\u5f00\u53d1\u5de5\u5177\u5305\uff09\u6df1\u5ea6\u96c6\u6210\uff0c\u4ee5\u5b9e\u73b0\u201cValue Optimization\u201d\uff08\u4ef7\u503c\u4f18\u5316\uff09\uff0c\u5373\u7cfb\u7edf\u81ea\u52a8\u5bfb\u627e\u9ad8 LTV\uff08\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u7684\u7528\u6237\u3002\u6ce8\u610f\uff1a\u6b64\u7c7b\u578b\u9700\u8981\u81f3\u5c11\u4e00\u5468\u7684\u6570\u636e\u79ef\u7d2f\u671f\uff0c\u907f\u514d\u9891\u7e41\u8c03\u6574\u9884\u7b97\u3002<\/p>\n

\"\"<\/p>\n

6. Sales (\u9500\u552e\u8f6c\u5316)<\/h3>\n

\u8fd9\u662f\u552f\u4e00\u4e00\u4e2a\u76f4\u63a5\u4ee5\u201cPurchase\u201d\u4e3a\u4f18\u5316\u76ee\u6807\u7684 Campaign Type\u3002\u5728 Self-Service Platform \u4e2d\uff0cSales \u7c7b\u578b\u4f9d\u8d56\u50cf\u7d20\uff08Pixel\uff09\u6216\u8f6c\u5316 API\uff08CAPI\uff09\u56de\u4f20\u6570\u636e\u3002\u4e13\u4e1a\u5efa\u8bae\uff1a\u4e0d\u8981\u76f4\u63a5\u9009\u62e9\u201cPurchase\u201d\u4f5c\u4e3a\u51b7\u542f\u52a8\u76ee\u6807\uff0c\u9664\u975e\u60a8\u7684\u50cf\u7d20\u5df2\u6709\u81f3\u5c11 50 \u4e2a\/\u5468\u7684\u8f6c\u5316\u6570\u636e\u3002\u5426\u5219\uff0c\u53ef\u5148\u4f7f\u7528 Leads \u6216 Traffic \u6536\u96c6\u6570\u636e\uff0c\u518d\u5207\u6362\u81f3 Sales \u7c7b\u578b\u8fdb\u884c\u91cd\u5b9a\u5411\uff08Retargeting\uff09\u3002<\/p>\n

\u4e09\u3001Self-Service Platform \u4e2d\u7684\u9ad8\u7ea7\u914d\u7f6e\u7b56\u7565<\/h2>\n

\u4ec5\u4ec5\u77e5\u9053\u516d\u79cd Campaign Types \u7684\u540d\u79f0\u662f\u4e0d\u591f\u7684\u3002\u4e13\u4e1a\u7684\u64cd\u4f5c\u5728\u4e8e\u5982\u4f55\u5728\u81ea\u52a9\u5e73\u53f0\u4e2d\u4ea4\u53c9\u8fd0\u7528\u8fd9\u4e9b\u7c7b\u578b\uff0c\u5f62\u6210\u201c\u7ec4\u5408\u62f3\u201d\u3002<\/p>\n

    \n
  • \u9884\u7b97\u5206\u914d\u7b56\u7565\uff1a<\/strong> \u5728 CBO\uff08Campaign Budget Optimization\uff09\u6846\u67b6\u4e0b\uff0c\u5efa\u8bae\u5c06 70% \u9884\u7b97\u6295\u5165 Sales \u4e0e Leads \u7c7b\u578b\uff0c20% \u6295\u5165 Traffic \u7528\u4e8e\u518d\u8425\u9500\uff0c10% \u6295\u5165 Engagement \u7ef4\u6301\u793e\u7fa4\u70ed\u5ea6\u3002\u5207\u5fcc\u5e73\u5747\u5206\u914d\uff0c\u5bfc\u81f4\u7b97\u6cd5\u65e0\u6cd5\u96c6\u4e2d\u5b66\u4e60\u3002<\/li>\n
  • \u53d7\u4f17\u91cd\u53e0\u7ba1\u7406\uff1a<\/strong> \u4f7f\u7528\u4e0d\u540c\u7c7b\u578b\u7684 Campaign \u65f6\uff0c\u52a1\u5fc5\u5728 Self-Service Platform \u7684\u201cAudience Insights\u201d\u4e2d\u68c0\u67e5\u91cd\u53e0\u7387\u3002\u82e5\u91cd\u53e0\u7387\u9ad8\u4e8e 30%\uff0c\u7cfb\u7edf\u4f1a\u5728\u5185\u90e8\u7ade\u4ef7\u4e2d\u62ac\u9ad8\u60a8\u7684\u51fa\u4ef7\uff0c\u9020\u6210\u6d6a\u8d39\u3002\u5efa\u8bae\u4e3a\u4e0d\u540c Campaign Type \u8bbe\u7f6e\u6392\u9664\u89c4\u5219\uff08Exclude\uff09\u3002<\/li>\n
  • \u521b\u610f\u52a8\u6001\u5316\uff08DCO\uff09\uff1a<\/strong> \u5728 Sales \u4e0e Leads \u7c7b\u578b\u4e2d\uff0c\u542f\u7528\u201cDynamic Creative\u201d\u529f\u80fd\u3002\u7cfb\u7edf\u4f1a\u81ea\u52a8\u7ec4\u5408\u6807\u9898\u3001\u7d20\u6750\u4e0e CTA\uff08\u884c\u52a8\u53f7\u53ec\uff09\uff0c\u5e76\u57fa\u4e8e\u7528\u6237\u504f\u597d\u52a8\u6001\u5c55\u793a\u3002\u8fd9\u80fd\u663e\u8457\u63d0\u5347 CTR\uff08\u70b9\u51fb\u7387\uff09\uff0c\u540c\u65f6\u964d\u4f4e\u624b\u52a8\u6d4b\u8bd5\u7684\u65f6\u95f4\u6210\u672c\u3002<\/li>\n<\/ul>\n

    1. \u5229\u7528 A\/B Testing \u9a8c\u8bc1 Campaign Type \u5047\u8bbe<\/h3>\n

    Self-Service Platform \u63d0\u4f9b\u4e86\u5f3a\u5927\u7684 A\/B \u6d4b\u8bd5\u5de5\u5177\u3002\u4e13\u4e1a\u6d41\u7a0b\u662f\uff1a\u5728\u540c\u6837\u7684\u53d7\u4f17\u4e0e\u9884\u7b97\u4e0b\uff0c\u5bf9\u6bd4\u201cTraffic \u7c7b\u578b\u201d\u4e0e\u201cLeads \u7c7b\u578b\u201d\u5bf9\u540c\u4e00\u843d\u5730\u9875\u7684\u8f6c\u5316\u7387\u3002\u901a\u5e38\u7ed3\u679c\u663e\u793a\uff0cLeads \u7c7b\u578b\u7684 CPA\uff08\u5355\u6b21\u884c\u52a8\u6210\u672c\uff09\u867d\u7136\u7565\u9ad8\uff0c\u4f46 SQL\uff08\u9500\u552e\u7ebf\u7d22\uff09\u8d28\u91cf\u8fdc\u4f18\u4e8e Traffic\u3002\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u51b3\u7b56\uff0c\u800c\u975e\u4e3b\u89c2\u81c6\u65ad\u3002<\/p>\n

    2. \u4e8b\u4ef6\u5339\u914d\u8d28\u91cf\u4f18\u5316<\/h3>\n

    \u5bf9\u4e8e Sales \u4e0e App Promotion \u7c7b\u578b\uff0cSelf-Service Platform \u4e2d\u7684\u201cEvents Manager\u201d\u4f1a\u663e\u793a\u4e8b\u4ef6\u5339\u914d\u8d28\u91cf\uff08Quality Score\uff09\u3002\u82e5\u8bc4\u5206\u4f4e\u4e8e 6 \u5206\uff0c\u7b97\u6cd5\u5c06\u65e0\u6cd5\u6709\u6548\u5b66\u4e60\u3002\u6b64\u65f6\uff0c\u5e94\u68c0\u67e5\u50cf\u7d20\u90e8\u7f72\u4f4d\u7f6e\u3001CAPI \u662f\u5426\u4f20\u9012\u4e86 email \u6216\u624b\u673a\u53f7\u3002\u9ad8\u5339\u914d\u5ea6\u662f Campaign Types \u53d1\u6325\u6548\u529b\u7684\u524d\u63d0\u3002<\/p>\n

    \u56db\u3001\u5e38\u89c1\u8bef\u533a\u4e0e\u4e13\u4e1a\u907f\u5751\u6307\u5357<\/h2>\n

    \u5728\u957f\u671f\u8fd0\u8425 Facebook Campaign Types | Self-Service Platform \u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u603b\u7ed3\u4e86\u4e09\u4e2a\u9ad8\u9891\u9519\u8bef\uff0c\u4f9b\u60a8\u53c2\u8003\uff1a<\/p>\n

    \u8bef\u533a\u4e00\uff1a\u9891\u7e41\u5207\u6362\u76ee\u6807\u7c7b\u578b<\/h3>\n

    \u8bb8\u591a\u65b0\u624b\u5728\u5e7f\u544a\u8dd1\u91cf\u4e0d\u4f73\u65f6\uff0c\u4f1a\u7acb\u523b\u5c06 Campaign \u4ece Leads \u5207\u6362\u4e3a Traffic\u3002\u8fd9\u662f\u5927\u5fcc\u3002\u6bcf\u4e00\u6b21\u5207\u6362\uff0c\u7b97\u6cd5\u90fd\u9700\u8981\u91cd\u65b0\u8fdb\u5165\u201c\u63a2\u7d22\u671f\uff08Learning Phase\uff09\u201d\uff0c\u5bfc\u81f4\u6210\u672c\u98d9\u5347\u3002\u6b63\u786e\u7684\u505a\u6cd5\u662f\uff1a\u590d\u5236\u4e00\u4e2a Campaign \u526f\u672c\uff0c\u5728\u65b0\u526f\u672c\u4e2d\u4fee\u6539\u7c7b\u578b\uff0c\u4fdd\u6301\u539f\u5e7f\u544a\u7ec4\u6570\u636e\u4f5c\u4e3a\u5bf9\u7167\u3002<\/p>\n

    \u8bef\u533a\u4e8c\uff1a\u5ffd\u7565\u201cConversion Location\u201d\u8bbe\u7f6e<\/h3>\n

    \u5728 Sales \u7c7b\u578b\u4e2d\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u8f6c\u5316\u53d1\u751f\u7684\u4f4d\u7f6e\uff08\u4f8b\u5982\uff1a\u7f51\u7ad9\u3001\u5e94\u7528\u3001Messenger \u6216\u7535\u8bdd\uff09\u3002\u82e5\u60a8\u7684\u4e1a\u52a1\u662f\u7ebf\u4e0b\u95e8\u5e97\uff0c\u8bf7\u9009\u62e9\u201c\u5e97\u5185\u8bbf\u95ee\u201d\u6216\u201c\u7535\u8bdd\u547c\u53eb\u201d\uff0c\u800c\u975e\u201c\u7f51\u7ad9\u8d2d\u4e70\u201d\u3002Self-Service Platform \u4f1a\u6839\u636e\u60a8\u7684\u9009\u62e9\uff0c\u4f18\u5316\u5730\u56fe\u9644\u8fd1\u7684\u7528\u6237\uff0c\u8fd9\u662f\u63d0\u5347\u672c\u5730 ROI \u7684\u5173\u952e\u3002<\/p>\n

    \u8bef\u533a\u4e09\uff1a\u5ffd\u89c6\u9891\u6b21\u63a7\u5236<\/h3>\n

    \u5728 Engagement \u4e0e Awareness \u7c7b\u578b\u4e2d\uff0c\u8fc7\u9ad8\u7684\u9891\u6b21\uff08\u8d85\u8fc7 4 \u6b21\uff09\u4f1a\u5bfc\u81f4\u7528\u6237\u75b2\u52b3\uff0c\u751a\u81f3\u5f15\u53d1\u8d1f\u9762\u53cd\u9988\uff08\u5982\u9690\u85cf\u5e7f\u544a\uff09\u3002\u4e13\u4e1a\u7684\u64cd\u4f5c\u662f\u5728\u5e7f\u544a\u7ec4\u5c42\u7ea7\u8bbe\u7f6e\u201c\u9891\u6b21\u4e0a\u9650\uff08Frequency Cap\uff09\u201d\uff0c\u4f8b\u5982\u6bcf\u5468 2 \u6b21\u3002\u8fd9\u80fd\u4fdd\u6301\u54c1\u724c\u597d\u611f\u5ea6\uff0c\u540c\u65f6\u964d\u4f4e\u5e73\u5747\u5c55\u793a\u6210\u672c\u3002<\/p>\n

    \u4e94\u3001\u603b\u7ed3\uff1a\u6784\u5efa\u60a8\u7684\u4e13\u5c5e Campaign \u77e9\u9635<\/h2>\n

    \u7efc\u4e0a\u6240\u8ff0\uff0cFacebook Campaign Types | Self-Service Platform<\/strong> \u5e76\u975e\u5b64\u7acb\u7684\u529f\u80fd\u5217\u8868\uff0c\u800c\u662f\u4e00\u4e2a\u52a8\u6001\u7684\u51b3\u7b56\u7cfb\u7edf\u3002\u4e13\u4e1a\u7684\u6570\u5b57\u8425\u9500\u4eba\u5458\u5e94\u5f53\u5c06\u201c\u6d4b\u8bd5\u7684\u601d\u7ef4\u201d\u8d2f\u7a7f\u59cb\u7ec8\u3002\u5efa\u8bae\u60a8\u91c7\u7528\u201c\u6f0f\u6597\u5f0f\u77e9\u9635\u201d\u5e03\u5c40\uff1a<\/p>\n

      \n
    • \u9636\u6bb5\u4e00\uff08\u51b7\u542f\u52a8\uff09\uff1a\u4f7f\u7528 Engagement \u4e0e Traffic \u7c7b\u578b\uff0c\u4ee5\u4f4e\u6210\u672c\u6d4b\u8bd5\u7d20\u6750\u4e0e\u53d7\u4f17\u7684\u5951\u5408\u5ea6\u3002<\/li>\n
    • \u9636\u6bb5\u4e8c\uff08\u9a8c\u8bc1\uff09\uff1a\u5c06\u8868\u73b0\u4f18\u5f02\u7684\u53d7\u4f17\u4e0e\u7d20\u6750\uff0c\u8f6c\u79fb\u81f3 Leads \u6216 Sales \u7c7b\u578b\uff0c\u5e76\u5f00\u542f CBO \u96c6\u4e2d\u9884\u7b97\u3002<\/li>\n
    • \u9636\u6bb5\u4e09\uff08\u653e\u5927\uff09\uff1a\u5728 Sales \u7c7b\u578b\u4e2d\uff0c\u4f7f\u7528\u201c\u7c7b\u4f3c\u53d7\u4f17\uff08Lookalike\uff09\u201d\u4e0e\u201c\u52a8\u6001\u5e7f\u544a\uff08DPA\uff09\u201d\u8fdb\u884c\u89c4\u6a21\u5316\u62d3\u5c55\u3002<\/li>\n<\/ul>\n

      \u5728 Self-Service Platform \u4e2d\uff0c\u6570\u636e\u900f\u660e\u5ea6\u662f\u6700\u5927\u7684\u7ea2\u5229\u3002\u8bf7\u6bcf\u5468\u590d\u76d8 Campaign Type \u7684\u201cQuality Ranking\u201d\uff08\u8d28\u91cf\u6392\u540d\uff09\u4e0e\u201cConversion Rate\u201d\uff08\u8f6c\u5316\u7387\uff09\u3002\u5f53\u60a8\u80fd\u719f\u7ec3\u9a7e\u9a6d\u8fd9\u516d\u5927\u7c7b\u578b\u7684\u5207\u6362\u4e0e\u7ec4\u5408\u65f6\uff0cFacebook \u5c31\u4e0d\u518d\u662f\u5355\u7eaf\u7684\u6d41\u91cf\u6e20\u9053\uff0c\u800c\u662f\u4e00\u4e2a\u53ef\u9884\u6d4b\u3001\u53ef\u6269\u5c55\u7684\u589e\u957f\u5f15\u64ce\u3002\u7acb\u5373\u767b\u5f55\u60a8\u7684 Self-Service Platform\uff0c\u91cd\u65b0\u5ba1\u89c6\u5f53\u524d\u7684 Campaign Type \u9009\u62e9\uff0c\u5e76\u4f9d\u636e\u672c\u6587\u7684\u6846\u67b6\u8fdb\u884c\u5fae\u8c03\uff0c\u60a8\u5c06\u770b\u5230\u9884\u7b97\u6548\u7387\u7684\u663e\u8457\u63d0\u5347\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u5728\u5f53\u4eca\u6570\u5b57\u8425\u9500\u7684\u7248\u56fe\u4e2d\uff0cFacebook Campaign Types | Self-Service Plat […]<\/p>\n","protected":false},"author":1,"featured_media":14279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1051],"tags":[],"class_list":["post-14278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1051"],"_links":{"self":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/14278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14278"}],"version-history":[{"count":1,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/14278\/revisions"}],"predecessor-version":[{"id":14280,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/14278\/revisions\/14280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/media\/14279"}],"wp:attachment":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}