{"id":15157,"date":"2026-08-31T15:19:22","date_gmt":"2026-08-31T07:19:22","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15157"},"modified":"2026-08-31T15:19:44","modified_gmt":"2026-08-31T07:19:44","slug":"callouts-google-ads-%e4%b8%8e-self-service-platform%ef%bc%9a%e6%8f%90%e5%8d%87%e5%b9%bf%e5%91%8a%e9%99%84%e5%8a%a0%e4%bf%a1%e6%81%af%e6%95%88%e7%8e%87%e7%9a%84%e5%85%a8%e9%9d%a2%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15157","title":{"rendered":"Callouts Google Ads \u4e0e Self-Service Platform\uff1a\u63d0\u5347\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\u6548\u7387\u7684\u5168\u9762\u6307\u5357"},"content":{"rendered":"<p>\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u6570\u5b57\u5e7f\u544a\u73af\u5883\u4e2d\uff0cGoogle Ads \u7684\u6bcf\u4e00\u4e2a\u9644\u52a0\u4fe1\u606f\u90fd\u53ef\u80fd\u662f\u51b3\u5b9a\u5e7f\u544a\u70b9\u51fb\u7387\u4e0e\u8f6c\u5316\u7387\u7684\u5173\u952e\u3002\u5176\u4e2d\uff0cCallouts Google Ads\uff08\u5ba3\u4f20\u4fe1\u606f\u6269\u5c55\uff09\u4f5c\u4e3a\u4e00\u79cd\u9ad8\u6027\u4ef7\u6bd4\u7684\u6587\u672c\u589e\u5f3a\u5de5\u5177\uff0c\u80fd\u591f\u8ba9\u5e7f\u544a\u4e3b\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c55\u793a\u66f4\u591a\u4ea7\u54c1\u4f18\u52bf\u3001\u670d\u52a1\u7279\u8272\u6216\u4fc3\u9500\u653f\u7b56\u3002\u800c\u8fd9\u4e00\u5207\uff0c\u82e5\u80fd\u4e0e\u4e00\u4e2a\u5f3a\u5927\u7684 Self-Service Platform\uff08\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff09\u76f8\u7ed3\u5408\uff0c\u5e7f\u544a\u4e3b\u4fbf\u80fd\u5b9e\u73b0\u4ece\u5173\u952e\u8bcd\u7814\u7a76\u3001\u5e7f\u544a\u6295\u653e\u3001\u5230 Callout \u5185\u5bb9\u6d4b\u8bd5\u7684\u5168\u94fe\u8def\u81ea\u4e3b\u7ba1\u7406\u3002\u672c\u6587\u5c06\u6df1\u5165\u63a2\u8ba8\u5982\u4f55\u5229\u7528 Callouts Google Ads \u4e0e Self-Service Platform \u7684\u7ec4\u5408\uff0c\u6784\u5efa\u66f4\u9ad8\u6548\u3001\u66f4\u900f\u660e\u7684\u5e7f\u544a\u8fd0\u8425\u4f53\u7cfb\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f Callouts Google Ads\uff1f\u4e3a\u4f55\u5b83\u81f3\u5173\u91cd\u8981\uff1f<\/h2>\n<p>Callouts Google Ads\uff0c\u4e2d\u6587\u5e38\u79f0\u4e3a\u201c\u5ba3\u4f20\u4fe1\u606f\u6269\u5c55\u201d\uff0c\u662f Google Ads \u63d0\u4f9b\u7684\u4e00\u79cd\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\uff08Ad Extensions\uff09\u5f62\u5f0f\u3002\u5b83\u5141\u8bb8\u5e7f\u544a\u4e3b\u5728\u73b0\u6709\u6587\u5b57\u5e7f\u544a\u4e0b\u65b9\u6dfb\u52a0\u989d\u5916\u7684\u77ed\u6587\u672c\u63cf\u8ff0\uff0c\u6bcf\u6761\u5ba3\u4f20\u4fe1\u606f\u6700\u591a\u53ef\u5305\u542b 25 \u4e2a\u5b57\u7b26\uff08\u90e8\u5206\u8bed\u8a00\u53ef\u652f\u6301\u66f4\u957f\uff09\u3002\u8fd9\u4e9b\u63cf\u8ff0\u901a\u5e38\u7528\u4e8e\u5f3a\u8c03\u514d\u8d39\u9001\u8d27\u300124\/7 \u5ba2\u670d\u3001\u591a\u5e74\u884c\u4e1a\u7ecf\u9a8c\u3001\u9650\u65f6\u6298\u6263\u7b49\u6838\u5fc3\u5356\u70b9\u3002<\/p>\n<p>\u4e0e\u5173\u952e\u8bcd\u65e0\u5173\u7684\u9759\u6001\u63cf\u8ff0\u4e0d\u540c\uff0cCallouts \u7684\u4ef7\u503c\u5728\u4e8e\u5176\u201c\u8865\u5145\u6027\u201d\u548c\u201c\u5373\u65f6\u6027\u201d\u3002\u5b83\u4e0d\u6539\u53d8\u5e7f\u544a\u7684\u89e6\u53d1\u673a\u5236\uff0c\u4f46\u80fd\u663e\u8457\u589e\u52a0\u5e7f\u544a\u7684\u89c6\u89c9\u9762\u79ef\u548c\u4fe1\u606f\u5bc6\u5ea6\uff0c\u4ece\u800c\u5728\u641c\u7d22\u7ed3\u679c\u9875\u4e2d\u5360\u636e\u66f4\u591a\u7a7a\u95f4\uff0c\u63d0\u5347\u54c1\u724c\u7684\u53ef\u4fe1\u5ea6\u4e0e\u76f8\u5173\u6027\u3002\u6839\u636e Google \u5b98\u65b9\u6570\u636e\uff0c\u542f\u7528\u5ba3\u4f20\u4fe1\u606f\u6269\u5c55\u7684\u5e7f\u544a\uff0c\u5176\u70b9\u51fb\u7387\uff08CTR\uff09\u5e73\u5747\u53ef\u63d0\u5347 10% \u81f3 15%\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0cCallouts \u7684\u52a8\u6001\u4f18\u5316\u80fd\u529b\u3002\u901a\u8fc7 Self-Service Platform\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5b9e\u65f6\u8c03\u6574\u5ba3\u4f20\u4fe1\u606f\u7684\u5185\u5bb9\uff0c\u65e0\u9700\u7b49\u5f85\u5e7f\u544a\u5ba1\u6838\u7684\u6f2b\u957f\u5468\u671f\uff0c\u5373\u53ef\u6d4b\u8bd5\u4e0d\u540c\u8bdd\u672f\u5bf9\u8f6c\u5316\u7387\u7684\u5f71\u54cd\u3002\u8fd9\u79cd\u201c\u5373\u65f6\u53cd\u9988-\u5feb\u901f\u8fed\u4ee3\u201d\u7684\u5faa\u73af\uff0c\u6b63\u662f\u73b0\u4ee3\u641c\u7d22\u8425\u9500\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u4e4b\u4e00\u3002<\/p>\n<h2>Self-Service Platform \u5982\u4f55\u8d4b\u80fd Callouts \u7ba1\u7406\uff1f<\/h2>\n<p>Self-Service Platform\uff08\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff09\u662f\u4e00\u79cd\u5141\u8bb8\u7528\u6237\u65e0\u9700\u4f9d\u8d56\u4ee3\u7406\u5546\u6216\u6280\u672f\u5f00\u53d1\u4eba\u5458\uff0c\u5373\u53ef\u81ea\u4e3b\u5b8c\u6210\u5e7f\u544a\u8d26\u6237\u7ba1\u7406\u3001\u6570\u636e\u5206\u6790\u548c\u4f18\u5316\u64cd\u4f5c\u7684\u6570\u5b57\u5de5\u5177\u3002\u5728\u4f20\u7edf\u5de5\u4f5c\u6d41\u4e2d\uff0c\u4fee\u6539\u4e00\u6761 Callout \u53ef\u80fd\u9700\u8981\u901a\u8fc7\u90ae\u4ef6\u6c9f\u901a\u3001\u7b49\u5f85\u8d26\u6237\u7ba1\u7406\u5458\u64cd\u4f5c\uff0c\u8017\u65f6\u6570\u5929\u3002\u800c\u501f\u52a9\u81ea\u52a9\u5e73\u53f0\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5b8c\u5168\u638c\u63a7\u8fd9\u4e00\u8fc7\u7a0b\u3002<\/p>\n<h3>1. \u6279\u91cf\u7ba1\u7406\u4e0e\u52a8\u6001\u540c\u6b65<\/h3>\n<p>\u4e00\u4e2a\u6210\u719f\u7684 Self-Service Platform \u5e94\u652f\u6301\u6279\u91cf\u4e0a\u4f20 Callout \u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u4e3a\u4e0d\u540c\u5e7f\u544a\u7ec4\uff08Ad Group\uff09\u6216\u4e0d\u540c\u5730\u7406\u4f4d\u7f6e\u8bbe\u7f6e\u5dee\u5f02\u5316\u7684\u5ba3\u4f20\u4fe1\u606f\u3002\u5e73\u53f0\u4f1a\u667a\u80fd\u8bc6\u522b\u5e7f\u544a\u7684\u4e0a\u4e0b\u6587\uff0c\u81ea\u52a8\u5339\u914d\u6700\u76f8\u5173\u7684 Callout\u3002\u4f8b\u5982\uff0c\u9488\u5bf9\u79fb\u52a8\u7aef\u7528\u6237\uff0c\u81ea\u52a8\u5c55\u793a\u201cApp \u4e13\u4eab\u4f18\u60e0\u201d\uff1b\u9488\u5bf9\u65b0\u5ba2\uff0c\u5c55\u793a\u201c\u9996\u6b21\u8d2d\u4e70\u7acb\u51cf 20%\u201d\u3002\u8fd9\u79cd\u52a8\u6001\u540c\u6b65\u80fd\u529b\uff0c\u786e\u4fdd\u6bcf\u4e00\u6761 Callout \u90fd\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u7684\u5fc3\u7406\u9884\u671f\u3002<\/p>\n<h3>2. \u6570\u636e\u9a71\u52a8\u7684 A\/B \u6d4b\u8bd5<\/h3>\n<p>Self-Service Platform \u7684\u6838\u5fc3\u4f18\u52bf\u5728\u4e8e\u6570\u636e\u95ed\u73af\u3002\u60a8\u53ef\u4ee5\u9488\u5bf9\u540c\u4e00\u6761 Callout \u521b\u5efa\u591a\u4e2a\u53d8\u4f53\uff0c\u5e73\u53f0\u4f1a\u57fa\u4e8e\u5c55\u793a\u4efd\u989d\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7b49\u6307\u6807\u8fdb\u884c\u591a\u81c2\u8001\u864e\u673a\uff08Multi-Armed Bandit\uff09\u6d4b\u8bd5\uff0c\u81ea\u52a8\u5206\u914d\u66f4\u591a\u6d41\u91cf\u7ed9\u8868\u73b0\u66f4\u4f18\u7684\u7248\u672c\u3002\u8fd9\u79cd\u81ea\u52a8\u5316\u5b9e\u9a8c\u673a\u5236\uff0c\u6781\u5927\u964d\u4f4e\u4e86\u4eba\u5de5\u5224\u65ad\u7684\u504f\u5dee\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5728\u5e73\u53f0\u4e0a\u540c\u65f6\u6d4b\u8bd5\u201c\u514d\u8d39\u9000\u8d27\u201d\u4e0e\u201c\u65e0\u7406\u7531\u9000\u6362\u201d\u4e24\u4e2a Callout\uff0c\u7cfb\u7edf\u4f1a\u5728\u4e24\u5468\u5185\u7ed9\u51fa\u663e\u8457\u6027\u7ed3\u8bba\uff0c\u5e76\u81ea\u52a8\u4fdd\u7559\u80dc\u51fa\u7248\u672c\u3002<\/p>\n<h3>3. \u4e0e\u5e7f\u544a\u65e5\u7a0b\u7684\u534f\u540c<\/h3>\n<p>\u67d0\u4e9b Callout \u5177\u6709\u65f6\u6548\u6027\uff0c\u4f8b\u5982\u201c\u53cc\u5341\u4e00\u5927\u4fc3\u201d\u201c\u9ed1\u8272\u661f\u671f\u4e94\u9650\u65f6\u62a2\u8d2d\u201d\u3002\u901a\u8fc7 Self-Service Platform \u7684\u65e5\u7a0b\u5b89\u6392\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5728\u6d3b\u52a8\u5f00\u59cb\u524d\u9884\u8bbe\u597d Callout \u7684\u542f\u7528\u65f6\u95f4\uff0c\u5e76\u5728\u6d3b\u52a8\u7ed3\u675f\u540e\u81ea\u52a8\u6682\u505c\u3002\u8fd9\u79cd\u65e0\u4eba\u503c\u5b88\u7684\u81ea\u52a8\u5316\u7ba1\u7406\uff0c\u907f\u514d\u4e86\u56e0\u5fd8\u8bb0\u5173\u95ed\u8fc7\u671f\u4fc3\u9500\u4fe1\u606f\u800c\u9020\u6210\u7684\u5408\u89c4\u98ce\u9669\u6216\u7528\u6237\u53cd\u611f\u3002<\/p>\n<p><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.touliu123.com\/wp-content\/uploads\/2026\/08\/image-1788160773-1024x683.jpg\" class=\"aligncenter\" alt=\"\" loading=\"lazy\" \/><\/p>\n<h2>\u5982\u4f55\u5728 Self-Service Platform \u4e2d\u6784\u5efa\u9ad8\u6548\u7684 Callout \u7b56\u7565\uff1f<\/h2>\n<p>\u8981\u5145\u5206\u5229\u7528 Callouts Google Ads \u4e0e Self-Service Platform \u7684\u7ed3\u5408\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u9075\u5faa\u4e00\u5957\u7cfb\u7edf\u5316\u7684\u7b56\u7565\u6846\u67b6\uff0c\u800c\u975e\u968f\u610f\u586b\u5199\u51e0\u6761\u77ed\u53e5\u3002<\/p>\n<h3>\u7b2c\u4e00\u6b65\uff1a\u57fa\u4e8e\u7528\u6237\u641c\u7d22\u610f\u56fe\u8fdb\u884c\u5206\u5c42<\/h3>\n<p>\u4e0d\u8981\u5bf9\u6240\u6709\u5173\u952e\u8bcd\u4f7f\u7528\u76f8\u540c\u7684 Callout\u3002\u60a8\u9700\u8981\u6839\u636e\u5173\u952e\u8bcd\u7684\u8d2d\u4e70\u610f\u56fe\u5f3a\u5f31\u3001\u4ea7\u54c1\u7c7b\u578b\u3001\u53d7\u4f17\u7279\u5f81\u8fdb\u884c\u5206\u5c42\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u54c1\u724c\u8bcd\uff08\u5982\u201cNike \u8dd1\u978b\u201d\uff09\uff0cCallout \u5e94\u5f3a\u8c03\u5b98\u65b9\u6b63\u54c1\u3001\u4f1a\u5458\u79ef\u5206\u3001\u7ebf\u4e0b\u95e8\u5e97\u4f53\u9a8c\uff1b\u5bf9\u4e8e\u7ade\u54c1\u8bcd\uff08\u5982\u201cAdidas 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\u662f\u5426\u7b26\u5408 Google \u7684\u7f16\u8f91\u6807\u51c6\u3002\u6b64\u5916\uff0c\u6bcf\u6761\u5e7f\u544a\u81f3\u5c11\u542f\u7528 4 \u6761 Callout\uff0c\u4ee5\u4fbf Google \u7cfb\u7edf\u6709\u8db3\u591f\u7684\u7d20\u6750\u8fdb\u884c\u7ec4\u5408\u5c55\u793a\u3002<\/p>\n<h3>\u7b2c\u4e09\u6b65\uff1a\u5229\u7528\u5e73\u53f0\u62a5\u544a\u8fdb\u884c\u6301\u7eed\u4f18\u5316<\/h3>\n<p>Self-Service Platform \u7684\u62a5\u8868\u529f\u80fd\u5e94\u80fd\u591f\u7a7f\u900f\u5230 Callout \u5c42\u7ea7\u3002\u60a8\u9700\u8981\u5173\u6ce8\u4ee5\u4e0b\u5173\u952e\u6307\u6807\uff1a\u5c55\u793a\u6b21\u6570\uff08Impressions\uff09\u3001\u70b9\u51fb\u6b21\u6570\uff08Clicks\uff09\u3001CTR \u4ee5\u53ca\u8f6c\u5316\u7387\u3002\u5982\u679c\u67d0\u6761 Callout \u7684\u5c55\u793a\u6b21\u6570\u5f88\u9ad8\u4f46 CTR \u5f88\u4f4e\uff0c\u8bf4\u660e\u5185\u5bb9\u5438\u5f15\u529b\u4e0d\u8db3\uff1b\u5982\u679c CTR \u9ad8\u4f46\u8f6c\u5316\u7387\u4f4e\uff0c\u53ef\u80fd\u662f Callout 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