{"id":15181,"date":"2026-09-01T01:19:30","date_gmt":"2026-08-31T17:19:30","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15181"},"modified":"2026-09-01T01:19:41","modified_gmt":"2026-08-31T17:19:41","slug":"shopping-campaign-self-service-platform-%e9%ab%98%e6%95%88%e7%ae%a1%e7%90%86%e6%82%a8%e7%9a%84%e8%b4%ad%e7%89%a9%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15181","title":{"rendered":"Shopping Campaign | Self-Service Platform: \u9ad8\u6548\u7ba1\u7406\u60a8\u7684\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217"},"content":{"rendered":"

\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u6570\u5b57\u8425\u9500\u73af\u5883\u4e2d\uff0cShopping Campaign|Self-Service Platform<\/strong> \u5df2\u6210\u4e3a\u7535\u5546\u5e7f\u544a\u4e3b\u63d0\u5347\u6295\u8d44\u56de\u62a5\u7387\uff08ROAS\uff09\u7684\u6838\u5fc3\u5de5\u5177\u3002\u65e0\u8bba\u662f Google Ads \u8fd8\u662f Microsoft Advertising\uff0c\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\uff08Shopping Campaign\uff09\u90fd\u4f9d\u8d56\u4ea7\u54c1 Feed \u6570\u636e\u6765\u7cbe\u51c6\u5339\u914d\u7528\u6237\u641c\u7d22\u610f\u56fe\u3002\u800c\u4e00\u4e2a\u771f\u6b63\u5f3a\u5927\u7684 Self-Service Platform<\/strong>\uff08\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff09\u5219\u8ba9\u60a8\u65e0\u9700\u4f9d\u8d56\u4ee3\u7406\u5546\u6216\u6280\u672f\u56e2\u961f\uff0c\u5373\u53ef\u5b9e\u65f6\u4f18\u5316\u51fa\u4ef7\u3001\u8c03\u6574\u4ea7\u54c1\u5206\u7ec4\u3001\u5206\u6790\u7ade\u54c1\u6570\u636e\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u5982\u4f55\u5229\u7528\u8fd9\u4e00\u7ec4\u5408\u7b56\u7565\uff0c\u4ece\u8d26\u6237\u7ed3\u6784\u642d\u5efa\u5230\u667a\u80fd\u81ea\u52a8\u5316\u89c4\u5219\uff0c\u5168\u9762\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6548\u679c\u3002<\/p>\n

\u4e3a\u4ec0\u4e48 Shopping Campaign \u9700\u8981 Self-Service Platform \u7684\u8d4b\u80fd\uff1f<\/h2>\n

\u4f20\u7edf\u8d2d\u7269\u5e7f\u544a\u7ba1\u7406\u5f80\u5f80\u9762\u4e34\u4e09\u5927\u75db\u70b9\uff1a\u6570\u636e\u5206\u6563\u3001\u64cd\u4f5c\u5ef6\u8fdf\u3001\u4f18\u5316\u7ef4\u5ea6\u5355\u4e00\u3002\u800c Shopping Campaign|Self-Service Platform<\/strong> \u7684\u6838\u5fc3\u7406\u5ff5\uff0c\u662f\u5c06\u590d\u6742\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u4e0e\u76f4\u89c2\u7684\u7528\u6237\u754c\u9762\u7ed3\u5408\uff0c\u8ba9\u5e7f\u544a\u4e3b\u80fd\u591f\u81ea\u4e3b\u63a7\u5236\u6bcf\u4e00\u5206\u9884\u7b97\u3002\u6839\u636e Google \u5b98\u65b9\u6570\u636e\uff0c\u4f7f\u7528\u81ea\u5b9a\u4e49\u6807\u7b7e\uff08Custom Labels\uff09\u8fdb\u884c\u4ea7\u54c1\u7ec6\u5206\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u5176\u70b9\u51fb\u7387\u5e73\u5747\u63d0\u5347 23%\u3002\u4f46\u82e5\u6ca1\u6709\u81ea\u52a9\u5e73\u53f0\u63d0\u4f9b\u7684\u5b9e\u65f6\u62a5\u8868\u548c\u6279\u91cf\u7f16\u8f91\u529f\u80fd\uff0c\u8fd9\u4e00\u64cd\u4f5c\u5c06\u8017\u8d39\u5927\u91cf\u4eba\u529b\u3002<\/p>\n

\u81ea\u52a9\u5e73\u53f0\u7684\u4ef7\u503c\u4e0d\u4ec5\u5728\u4e8e\u201c\u81ea\u52a9\u201d\u4e8c\u5b57\uff0c\u66f4\u5728\u4e8e\u5176\u201c\u667a\u80fd\u201d\u5c5e\u6027\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u5e73\u53f0\u5185\u7f6e\u7684\u89c4\u5219\u5f15\u64ce\uff0c\u81ea\u52a8\u5c06\u5e93\u5b58\u4f4e\u4e8e 5 \u4ef6\u7684\u4ea7\u54c1\u6682\u505c\u6295\u653e\uff0c\u6216\u5c06\u9ad8\u5229\u6da6\u4ea7\u54c1\u5207\u6362\u81f3\u201c\u4f18\u5148\u201d\u4f18\u5148\u7ea7\u3002\u8fd9\u79cd\u52a8\u6001\u8c03\u6574\u80fd\u529b\uff0c\u6b63\u662f\u4f20\u7edf\u624b\u52a8\u4f18\u5316\u65e0\u6cd5\u6bd4\u62df\u7684\u3002\u540c\u65f6\uff0c\u5e73\u53f0\u652f\u6301\u591a\u8d26\u6237\u7edf\u4e00\u7ba1\u7406\uff0c\u8ba9\u60a8\u5728\u4e00\u4e2a\u4eea\u8868\u76d8\u4e2d\u540c\u65f6\u76d1\u63a7 Google\u3001Meta \u6216 Pinterest \u7684\u8d2d\u7269\u5e7f\u544a\uff0c\u771f\u6b63\u5b9e\u73b0\u8de8\u6e20\u9053\u534f\u540c\u3002<\/p>\n

\u6784\u5efa\u9ad8\u6548 Shopping Campaign \u7684\u56db\u5927\u6838\u5fc3\u6a21\u5757<\/h2>\n

\u8981\u6700\u5927\u5316 Shopping Campaign|Self-Service Platform<\/strong> \u7684\u6548\u80fd\uff0c\u60a8\u9700\u8981\u4ece\u4ee5\u4e0b\u56db\u4e2a\u7ef4\u5ea6\u7cfb\u7edf\u5316\u5e03\u5c40\u3002\u6bcf\u4e2a\u6a21\u5757\u90fd\u4f9d\u8d56\u4e8e\u5e73\u53f0\u63d0\u4f9b\u7684\u6570\u636e\u6d1e\u5bdf\u4e0e\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002<\/p>\n

1. \u4ea7\u54c1 Feed \u7684\u7cbe\u7ec6\u5316\u5206\u5c42<\/h3>\n

Feed \u662f\u8d2d\u7269\u5e7f\u544a\u7684\u57fa\u77f3\u3002\u81ea\u52a9\u5e73\u53f0\u5141\u8bb8\u60a8\u76f4\u63a5\u5bfc\u5165 Merchant Center \u6570\u636e\uff0c\u5e76\u901a\u8fc7\u201c\u81ea\u5b9a\u4e49\u6807\u7b7e\u201d\u5c06\u4ea7\u54c1\u6309\u5229\u6da6\u7387\u3001\u5b63\u8282\u6027\u3001\u5e93\u5b58\u5468\u8f6c\u7387\u7b49\u7ef4\u5ea6\u5206\u7ec4\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u201c\u590f\u5b63\u7206\u6b3e\u201d\u6807\u7b7e\uff0c\u5e76\u4e3a\u8be5\u7ec4\u8bbe\u7f6e\u9ad8\u51fa\u4ef7 30% \u7684\u7ade\u4ef7\u7b56\u7565\u3002\u6b64\u5916\uff0c\u5e73\u53f0\u652f\u6301 Feed \u89c4\u5219\u81ea\u52a8\u5316\uff0c\u5982\u81ea\u52a8\u8865\u5145\u7f3a\u5931\u7684 GTIN \u7f16\u7801\uff0c\u6216\u7edf\u4e00\u54c1\u724c\u540d\u79f0\u683c\u5f0f\uff0c\u786e\u4fdd\u5e7f\u544a\u5ba1\u6279\u901a\u8fc7\u7387\u3002<\/p>\n

2. \u667a\u80fd\u51fa\u4ef7\u7b56\u7565\u7684\u7075\u6d3b\u914d\u7f6e<\/h3>\n

\u73b0\u4ee3\u81ea\u52a9\u5e73\u53f0\u5df2\u6df1\u5ea6\u96c6\u6210 Google \u7684\u667a\u80fd\u7ade\u4ef7\uff08Smart Bidding\uff09\uff0c\u5305\u62ec\u76ee\u6807 ROAS\uff08tROAS\uff09\u548c\u5c3d\u91cf\u63d0\u9ad8\u8f6c\u5316\u6b21\u6570\u3002\u4f46\u771f\u6b63\u7684\u4e13\u5bb6\u4f1a\u7ed3\u5408\u5e73\u53f0\u63d0\u4f9b\u7684\u201c\u6a21\u62df\u5668\u201d\u529f\u80fd\uff0c\u5728\u8c03\u6574\u51fa\u4ef7\u524d\u9884\u5224\u6548\u679c\u53d8\u5316\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5c06\u67d0\u4e00\u4ea7\u54c1\u7ec4\u7684 tROAS \u4ece 300% \u8c03\u6574\u4e3a 250%\uff0c\u7cfb\u7edf\u4f1a\u7acb\u5373\u663e\u793a\u9884\u671f\u7684\u70b9\u51fb\u91cf\u53d8\u5316\u3002\u8fd9\u79cd\u900f\u660e\u6027\uff0c\u8ba9\u51b3\u7b56\u4e0d\u518d\u4f9d\u8d56\u201c\u9ed1\u76d2\u201d\u6a21\u578b\u3002<\/p>\n

3. \u641c\u7d22\u8bcd\u62a5\u544a\u9a71\u52a8\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u5e93<\/h3>\n

\u8d2d\u7269\u5e7f\u544a\u65e0\u6cd5\u76f4\u63a5\u8bbe\u7f6e\u5173\u952e\u8bcd\uff0c\u4f46\u641c\u7d22\u8bcd\u62a5\u544a\u662f\u4f18\u5316\u7684\u91d1\u77ff\u3002\u81ea\u52a9\u5e73\u53f0\u4f1a\u81ea\u52a8\u805a\u5408\u6240\u6709\u89e6\u53d1\u5e7f\u544a\u7684\u641c\u7d22\u8bcd\uff0c\u5e76\u63a8\u8350\u53ef\u80fd\u6d6a\u8d39\u9884\u7b97\u7684\u201c\u65e0\u6548\u70b9\u51fb\u201d\u8bcd\u3002\u4f8b\u5982\uff0c\u5f53\u60a8\u9500\u552e\u9ad8\u7aef\u624b\u8868\u65f6\uff0c\u641c\u7d22\u8bcd\u201c\u5ec9\u4ef7\u624b\u8868\u4eff\u54c1\u201d\u5e94\u88ab\u6dfb\u52a0\u5230\u8d26\u6237\u7ea7\u5426\u5b9a\u5217\u8868\u4e2d\u3002\u5e73\u53f0\u8fd8\u652f\u6301\u201c\u81ea\u52a8\u5426\u5b9a\u89c4\u5219\u201d\uff1a\u5f53\u67d0\u4e2a\u641c\u7d22\u8bcd\u8fde\u7eed 7 \u5929\u4ea7\u751f 0 \u6b21\u8f6c\u5316\u4e14\u82b1\u8d39\u8d85\u8fc7 20 \u7f8e\u5143\u65f6\uff0c\u7cfb\u7edf\u5c06\u81ea\u52a8\u5c06\u5176\u52a0\u5165\u5426\u5b9a\u5e93\u3002<\/p>\n

4. \u7ade\u54c1\u4e0e\u4ef7\u683c\u57fa\u51c6\u5206\u6790<\/h3>\n

\u90e8\u5206\u9ad8\u7ea7 Self-Service Platform<\/strong> \u63d0\u4f9b\u7ade\u54c1\u4ef7\u683c\u76d1\u63a7\u529f\u80fd\u3002\u901a\u8fc7\u6293\u53d6\u7ade\u5bf9\u7684\u4ea7\u54c1\u4ef7\u683c\u4e0e\u4fc3\u9500\u4fe1\u606f\uff0c\u5e73\u53f0\u53ef\u751f\u6210\u201c\u4ef7\u683c\u7ade\u4e89\u529b\u6307\u6570\u201d\u3002\u5f53\u60a8\u7684\u4ef7\u683c\u9ad8\u4e8e\u7ade\u54c1 10% \u65f6\uff0c\u7cfb\u7edf\u5efa\u8bae\u60a8\u8c03\u6574\u51fa\u4ef7\u6216\u521b\u5efa\u4e13\u5c5e\u4fc3\u9500\u6d3b\u52a8\u3002\u8fd9\u79cd\u6570\u636e\u95ed\u73af\uff0c\u8ba9 Shopping Campaign \u4ece\u5355\u7eaf\u7684\u201c\u6d41\u91cf\u5de5\u5177\u201d\u5347\u7ea7\u4e3a\u201c\u5229\u6da6\u7ba1\u7406\u4e2d\u67a2\u201d\u3002<\/p>\n

\u5982\u4f55\u9009\u62e9\u9002\u5408\u60a8\u7684 Self-Service Platform\uff1f<\/h2>\n

\u5e02\u9762\u4e0a\u7684\u81ea\u52a9\u5e73\u53f0\u5c42\u51fa\u4e0d\u7a77\uff0c\u4f46\u5e76\u975e\u6240\u6709\u5de5\u5177\u90fd\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u89c4\u6a21\u3002\u60a8\u9700\u8981\u5173\u6ce8\u4ee5\u4e0b\u5173\u952e\u529f\u80fd\uff0c\u4ee5\u8bc4\u4f30\u5e73\u53f0\u7684\u4e13\u4e1a\u6027\u3002\u9996\u5148\uff0c\u5fc5\u987b\u652f\u6301\u591a\u8bed\u8a00\u3001\u591a\u5e01\u79cd\u7ba1\u7406\uff0c\u5c24\u5176\u662f\u5982\u679c\u60a8\u9762\u5411\u8de8\u5883\u5e02\u573a\u3002\u5176\u6b21\uff0c\u5e73\u53f0\u9700\u8981\u63d0\u4f9b API \u63a5\u53e3\uff0c\u4ee5\u4fbf\u4e0e\u60a8\u7684 ERP \u6216 CRM \u7cfb\u7edf\u65e0\u7f1d\u5bf9\u63a5\uff0c\u5b9e\u73b0\u5e93\u5b58\u540c\u6b65\u548c\u8ba2\u5355\u8ffd\u8e2a\u3002<\/p>\n

\u4ee5\u4e0b\u662f\u4e00\u4e2a\u529f\u80fd\u5bf9\u7167\u6e05\u5355\uff0c\u4f9b\u60a8\u5728\u9009\u578b\u65f6\u53c2\u8003\uff1a<\/p>\n

    \n
  • \u6570\u636e\u5237\u65b0\u9891\u7387\uff1a<\/strong>\u662f\u5426\u652f\u6301\u6bcf 30 \u5206\u949f\u4e00\u6b21\u7684 Feed \u66f4\u65b0\uff1f\u800c\u975e\u6bcf\u65e5\u66f4\u65b0\u3002<\/li>\n
  • \u81ea\u52a8\u5316\u89c4\u5219\u7c7b\u578b\uff1a<\/strong>\u80fd\u5426\u521b\u5efa\u201c\u5982\u679c-\u90a3\u4e48\u201d\u903b\u8f91\uff0c\u4f8b\u5982\u201c\u5982\u679c\u4ea7\u54c1\u5229\u6da6\u7387\u4f4e\u4e8e 15%\uff0c\u5219\u964d\u4f4e\u51fa\u4ef7 20%\u201d\uff1f<\/li>\n
  • \u62a5\u544a\u53ef\u89c6\u5316\uff1a<\/strong>\u662f\u5426\u63d0\u4f9b\u6f0f\u6597\u5206\u6790\u56fe\uff0c\u4ece\u5c55\u793a\u3001\u70b9\u51fb\u3001\u52a0\u8d2d\u5230\u8d2d\u4e70\u7684\u5b8c\u6574\u8f6c\u5316\u8def\u5f84\uff1f<\/li>\n
  • \u652f\u6301\u6e20\u9053\uff1a<\/strong>\u9664 Google \u5916\uff0c\u662f\u5426\u652f\u6301 YouTube\u3001Bing \u6216 Criteo \u7684\u8d2d\u7269\u5e7f\u544a\uff1f<\/li>\n<\/ul>\n

    \u53e6\u5916\uff0c\u52a1\u5fc5\u6d4b\u8bd5\u5e73\u53f0\u7684\u201c\u54cd\u5e94\u901f\u5ea6\u201d\u3002\u4e00\u4e2a\u4f18\u79c0\u7684\u81ea\u52a9\u5e73\u53f0\uff0c\u5176\u754c\u9762\u64cd\u4f5c\u5ef6\u8fdf\u4e0d\u5e94\u8d85\u8fc7 1 \u79d2\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u8bd5\u7528\u671f\uff0c\u4eb2\u81ea\u4e0a\u4f20\u4e00\u4e2a\u5305\u542b 10,000 \u4e2a SKU \u7684 Feed\uff0c\u89c2\u5bdf\u6279\u91cf\u7f16\u8f91\u548c\u89c4\u5219\u5e94\u7528\u662f\u5426\u6d41\u7545\u3002\u8bb0\u4f4f\uff0c\u5de5\u5177\u7684\u4ef7\u503c\u5728\u4e8e\u8282\u7701\u65f6\u95f4\uff0c\u800c\u975e\u589e\u52a0\u5b66\u4e60\u6210\u672c\u3002<\/p>\n

    \u5b9e\u6218\u6848\u4f8b\uff1a\u5229\u7528 Self-Service Platform \u5b9e\u73b0 ROAS \u7ffb\u500d<\/h2>\n

    \u6211\u4eec\u4ee5\u4e00\u5bb6\u6b27\u6d32\u6237\u5916\u7528\u54c1\u7535\u5546\u4e3a\u4f8b\u3002\u8be5\u5ba2\u6237\u6700\u521d\u4f7f\u7528 Google Ads \u540e\u53f0\u624b\u52a8\u7ba1\u7406\uff0cROAS \u4ec5\u4e3a 1.8\uff0c\u4e14\u6bcf\u65e5\u9700\u82b1\u8d39 3 \u5c0f\u65f6\u8c03\u6574\u51fa\u4ef7\u3002\u8fc1\u79fb\u81f3\u4e13\u4e1a\u7684 Shopping Campaign|Self-Service Platform<\/strong> \u540e\uff0c\u4ed6\u4eec\u6267\u884c\u4e86\u4ee5\u4e0b\u4e09\u6b65\u4f18\u5316\uff1a<\/p>\n

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