{"id":15291,"date":"2026-09-02T20:19:45","date_gmt":"2026-09-02T12:19:45","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15291"},"modified":"2026-09-02T20:20:01","modified_gmt":"2026-09-02T12:20:01","slug":"doubleclick-companyself-service-platform%ef%bc%9a%e8%b5%8b%e8%83%bd%e5%b9%bf%e5%91%8a%e4%b8%bb%e4%b8%8e%e5%8f%91%e5%b8%83%e5%95%86%e7%9a%84%e6%99%ba%e8%83%bd%e8%87%aa%e5%8a%a9%e6%95%b0%e5%ad%97","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15291","title":{"rendered":"Doubleclick Company|Self-Service Platform\uff1a\u8d4b\u80fd\u5e7f\u544a\u4e3b\u4e0e\u53d1\u5e03\u5546\u7684\u667a\u80fd\u81ea\u52a9\u6570\u5b57\u5e7f\u544a\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"<p>\u5728\u5f53\u4eca\u6570\u5b57\u8425\u9500\u751f\u6001\u5feb\u901f\u6f14\u53d8\u7684\u80cc\u666f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u4e0e\u53d1\u5e03\u5546\u5bf9\u5e7f\u544a\u8fd0\u8425\u7684\u6548\u7387\u3001\u900f\u660e\u5ea6\u548c\u81ea\u4e3b\u63a7\u5236\u6743\u63d0\u51fa\u4e86\u524d\u6240\u672a\u6709\u7684\u8981\u6c42\u3002Doubleclick Company|Self-Service Platform\uff08\u5373 Doubleclick \u516c\u53f8\u65d7\u4e0b\u7684\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff09\u6b63\u662f\u4e3a\u6ee1\u8db3\u8fd9\u4e00\u9700\u6c42\u800c\u8bde\u751f\u7684\u4e13\u4e1a\u89e3\u51b3\u65b9\u6848\u3002\u4f5c\u4e3a Google \u65d7\u4e0b\u66fe\u7ecf\u7684\u5e7f\u544a\u6280\u672f\u65d7\u8230\u54c1\u724c\uff0cDoubleclick Company \u6240\u63d0\u4f9b\u7684 Self-Service Platform \u5e76\u975e\u7b80\u5355\u7684\u5e7f\u544a\u6295\u653e\u5de5\u5177\uff0c\u800c\u662f\u4e00\u5957\u96c6\u7a0b\u5e8f\u5316\u8d2d\u4e70\u3001\u5e93\u5b58\u7ba1\u7406\u3001\u6570\u636e\u5206\u6790\u4e0e\u5b9e\u65f6\u4f18\u5316\u4e8e\u4e00\u4f53\u7684\u7efc\u5408\u6027\u6280\u672f\u57fa\u7840\u8bbe\u65bd\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8be5\u5e73\u53f0\u7684\u6838\u5fc3\u67b6\u6784\u3001\u529f\u80fd\u4f18\u52bf\u4ee5\u53ca\u5176\u5728\u73b0\u4ee3\u5e7f\u544a\u8fd0\u8425\u4e2d\u7684\u6218\u7565\u4ef7\u503c\uff0c\u5e2e\u52a9\u60a8\u7406\u89e3\u4e3a\u4f55\u8fd9\u4e00\u5e73\u53f0\u88ab\u89c6\u4e3a\u4f01\u4e1a\u7ea7\u6570\u5b57\u5e7f\u544a\u7ba1\u7406\u7684\u9ec4\u91d1\u6807\u51c6\u3002<\/p>\n<h2>Doubleclick Company|Self-Service Platform \u7684\u6838\u5fc3\u5b9a\u4f4d\u4e0e\u5e02\u573a\u80cc\u666f<\/h2>\n<p>\u8981\u7406\u89e3 Doubleclick Company|Self-Service Platform \u7684\u72ec\u7279\u5730\u4f4d\uff0c\u9996\u5148\u9700\u8981\u56de\u987e\u5176\u5386\u53f2\u6cbf\u9769\u3002Doubleclick \u4e8e 2008 \u5e74\u88ab Google \u6536\u8d2d\uff0c\u5176\u4ea7\u54c1\u7ebf\u7ecf\u8fc7\u6574\u5408\u540e\uff0c\u5f62\u6210\u4e86\u4ee5 DoubleClick Bid Manager (DBM)\u3001DoubleClick Campaign Manager (DCM) \u548c DoubleClick for Publishers (DFP) \u4e3a\u6838\u5fc3\u7684\u5e7f\u544a\u6280\u672f\u77e9\u9635\u3002\u800c Self-Service Platform \u7684\u6982\u5ff5\uff0c\u5219\u662f\u5bf9\u8fd9\u4e00\u77e9\u9635\u7684\u62bd\u8c61\u5316\u4e0e\u4ea7\u54c1\u5316\u8868\u8fbe\u2014\u2014\u5b83\u610f\u5473\u7740\u5e7f\u544a\u4e3b\u65e0\u9700\u901a\u8fc7\u4ee3\u7406\u5546\u6216\u6280\u672f\u56e2\u961f\uff0c\u5373\u53ef\u76f4\u63a5\u767b\u5f55\u5e73\u53f0\uff0c\u81ea\u4e3b\u5b8c\u6210\u4ece\u5e7f\u544a\u521b\u5efa\u3001\u5b9a\u5411\u8bbe\u7f6e\u3001\u7ade\u4ef7\u7ba1\u7406\u5230\u62a5\u8868\u5206\u6790\u7684\u5168\u94fe\u8def\u64cd\u4f5c\u3002<\/p>\n<p>\u4e0e\u4f20\u7edf\u7684\u6258\u7ba1\u5f0f\u5e7f\u544a\u670d\u52a1\u76f8\u6bd4\uff0cDoubleclick Company|Self-Service Platform \u7684\u6838\u5fc3\u7406\u5ff5\u5728\u4e8e\u201c\u53bb\u4e2d\u4ecb\u5316\u201d\u4e0e\u201c\u6570\u636e\u4e3b\u6743\u201d\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5b9e\u65f6\u8bbf\u95ee\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u5e76\u5229\u7528\u5e73\u53f0\u5185\u7f6e\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u8fdb\u884c\u667a\u80fd\u51fa\u4ef7\u3002\u540c\u65f6\uff0c\u53d1\u5e03\u5546\u4e5f\u80fd\u901a\u8fc7\u8be5\u5e73\u53f0\u81ea\u4e3b\u7ba1\u7406\u5e7f\u544a\u4f4d\u5e93\u5b58\uff0c\u8bbe\u7f6e\u5e95\u4ef7\u89c4\u5219\uff0c\u5e76\u63a5\u5165\u516c\u5f00\u5e7f\u544a\u4ea4\u6613\u5e02\u573a\uff08Ad Exchange\uff09\u6216\u79c1\u6709\u5e02\u573a\uff08PMP\uff09\uff0c\u4ece\u800c\u6700\u5927\u5316\u6bcf\u5343\u6b21\u5c55\u793a\u6536\u76ca\uff08eCPM\uff09\u3002\u8fd9\u4e00\u5e73\u53f0\u8bbe\u8ba1\u4e0d\u4ec5\u964d\u4f4e\u4e86\u8fd0\u8425\u6210\u672c\uff0c\u66f4\u5c06\u51b3\u7b56\u6743\u4ea4\u8fd8\u7ed9\u5ba2\u6237\u81ea\u8eab\uff0c\u8fd9\u5728\u6570\u636e\u9690\u79c1\u6cd5\u89c4\u65e5\u76ca\u4e25\u683c\u7684\u4eca\u5929\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n<h2>\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u7684\u4e94\u5927\u6838\u5fc3\u529f\u80fd\u6a21\u5757\u6df1\u5ea6\u89e3\u6790<\/h2>\n<p>Doubleclick Company|Self-Service Platform \u5e76\u975e\u4e00\u4e2a\u5355\u4e00\u7684 SaaS \u4ea7\u54c1\uff0c\u800c\u662f\u4e00\u4e2a\u6a21\u5757\u5316\u3001\u53ef\u7ec4\u5408\u7684\u6280\u672f\u6808\u3002\u5176\u529f\u80fd\u6df1\u5ea6\u8db3\u4ee5\u652f\u6301\u5927\u578b\u8de8\u56fd\u4f01\u4e1a\u7684\u590d\u6742\u8425\u9500\u6d3b\u52a8\uff0c\u540c\u65f6\u5176\u7075\u6d3b\u6027\u4e5f\u5141\u8bb8\u4e2d\u5c0f\u578b\u56e2\u961f\u5feb\u901f\u4e0a\u624b\u3002\u4ee5\u4e0b\u901a\u8fc7\u4e94\u4e2a\u5173\u952e\u6a21\u5757\u6765\u63ed\u793a\u5176\u4e13\u4e1a\u4ef7\u503c\uff1a<\/p>\n<h3>1. \u7edf\u4e00\u7684\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\u4e2d\u67a2 (Campaign Hub)<\/h3>\n<p>\u8be5\u6a21\u5757\u6574\u5408\u4e86\u4f20\u7edf\u7684 DCM \u529f\u80fd\uff0c\u5141\u8bb8\u7528\u6237\u5728\u4e00\u4e2a\u754c\u9762\u4e0b\u7ba1\u7406\u5c55\u793a\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u3001\u539f\u751f\u5e7f\u544a\u7b49\u591a\u79cd\u683c\u5f0f\u3002\u7528\u6237\u53ef\u4ee5\u8bbe\u7f6e\u9891\u6b21\u63a7\u5236\u3001\u8de8\u8bbe\u5907\u53bb\u91cd\u3001\u4ee5\u53ca\u57fa\u4e8e\u5730\u7406\u56f4\u680f\u7684\u5b9a\u5411\u7b56\u7565\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5e73\u53f0\u652f\u6301\u52a8\u6001\u521b\u610f\u4f18\u5316\uff08DCO\uff09\uff0c\u5373\u7cfb\u7edf\u53ef\u6839\u636e\u7528\u6237\u7684\u5b9e\u65f6\u884c\u4e3a\uff08\u5982\u6d4f\u89c8\u5386\u53f2\u3001\u8d2d\u7269\u8f66\u72b6\u6001\uff09\u81ea\u52a8\u751f\u6210\u4e2a\u6027\u5316\u7684\u5e7f\u544a\u6587\u6848\u4e0e\u56fe\u7247\u7ec4\u5408\uff0c\u4ece\u800c\u663e\u8457\u63d0\u5347\u70b9\u51fb\u7387\u4e0e\u8f6c\u5316\u7387\u3002<\/p>\n<h3>2. \u7a0b\u5e8f\u5316\u8d2d\u4e70\u4e0e\u667a\u80fd\u7ade\u4ef7\u5f15\u64ce (Programmatic Buying Engine)<\/h3>\n<p>\u4f5c\u4e3a Self-Service Platform \u7684\u6280\u672f\u5fc3\u810f\uff0c\u8fd9\u4e00\u5f15\u64ce\u63a5\u5165\u4e86 Google Ad Manager \u53ca\u5168\u7403\u5404\u5927\u4e3b\u6d41\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u3002\u5b83\u652f\u6301\u591a\u79cd\u7ade\u4ef7\u6a21\u5f0f\uff0c\u5305\u62ec\u516c\u5f00\u7ade\u4ef7\uff08Open Auction\uff09\u3001\u79c1\u6709\u7ade\u4ef7\uff08Private Auction\uff09\u4ee5\u53ca\u9996\u9009\u4ea4\u6613\uff08Preferred Deal\uff09\u3002\u5e73\u53f0\u5185\u7f6e\u7684\u667a\u80fd\u7ade\u4ef7\u7b97\u6cd5\uff08\u57fa\u4e8e Google AI \u7684 Bidding Strategy\uff09\u80fd\u591f\u6839\u636e\u5e7f\u544a\u4e3b\u8bbe\u5b9a\u7684\u76ee\u6807 CPA \u6216 ROAS\uff0c\u5b9e\u65f6\u8c03\u6574\u51fa\u4ef7\u7b56\u7565\uff0c\u786e\u4fdd\u5728\u9884\u7b97\u8303\u56f4\u5185\u83b7\u53d6\u6700\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\u3002<\/p>\n<h3>3. \u53d1\u5e03\u5546\u5e93\u5b58\u53d8\u73b0\u4e0e\u6536\u76ca\u4f18\u5316 (Publisher Monetization)<\/h3>\n<p>\u5bf9\u4e8e\u53d1\u5e03\u5546\u800c\u8a00\uff0cDoubleclick Company|Self-Service Platform \u63d0\u4f9b\u4e86\u5f3a\u5927\u7684\u5e7f\u544a\u4f4d\u7ba1\u7406\u5de5\u5177\u3002\u901a\u8fc7\u8be5\u5e73\u53f0\uff0c\u53d1\u5e03\u5546\u53ef\u4ee5\u5b9a\u4e49\u4e0d\u540c\u7684\u5e7f\u544a\u5355\u5143\u5927\u5c0f\u4e0e\u54cd\u5e94\u5f0f\u89c4\u5219\uff0c\u5e76\u5229\u7528\u201c\u8def\u969c\u5f0f\u201d\u6216\u201c\u591a\u5c3a\u5bf8\u201d\u5e7f\u544a\u4f4d\u63d0\u5347\u586b\u5145\u7387\u3002\u5176\u6838\u5fc3\u4eae\u70b9\u5728\u4e8e\u201c\u52a8\u6001\u5206\u914d\u201d\u6280\u672f\u2014\u2014\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5c06\u6bcf\u6b21\u5e7f\u544a\u8bf7\u6c42\u540c\u65f6\u53d1\u9001\u7ed9 Ad Exchange \u548c\u76f4\u9500\u8ba2\u5355\uff0c\u7136\u540e\u9009\u62e9\u51fa\u4ef7\u6700\u9ad8\u7684\u90a3\u4e2a\uff0c\u4ece\u800c\u4fdd\u8bc1\u6bcf\u4e00\u6b21\u5c55\u793a\u90fd\u80fd\u83b7\u5f97\u5e02\u573a\u516c\u5141\u7684\u6700\u9ad8\u4ef7\u683c\uff0c\u5f7b\u5e95\u6d88\u9664\u4e86\u4eba\u5de5\u6bd4\u4ef7\u4e0e\u63d2\u5355\u7684\u7e41\u7410\u6d41\u7a0b\u3002<\/p>\n<h3>4. \u8de8\u6e20\u9053\u5f52\u56e0\u4e0e\u6570\u636e\u6d1e\u5bdf\u5957\u4ef6 (Cross-channel Attribution Suite)<\/h3>\n<p>\u5728\u6570\u636e\u9a71\u52a8\u7684\u8425\u9500\u73af\u5883\u4e2d\uff0c\u5f52\u56e0\u6a21\u578b\u7684\u9009\u62e9\u76f4\u63a5\u5f71\u54cd\u9884\u7b97\u5206\u914d\u51b3\u7b56\u3002Self-Service Platform \u63d0\u4f9b\u4e86\u4ece\u201c\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u201d\u5230\u201c\u6570\u636e\u9a71\u52a8\u5f52\u56e0\u201d\uff08Data-Driven Attribution\uff09\u7684\u5168\u7cfb\u5217\u6a21\u578b\u3002\u6b64\u5916\uff0c\u8be5\u5e73\u53f0\u5df2\u4e0e Google Analytics 360 \u53ca BigQuery \u6df1\u5ea6\u96c6\u6210\uff0c\u652f\u6301\u5c06\u6295\u653e\u65e5\u5fd7\u4ee5\u539f\u59cb\u7c92\u5ea6\u5bfc\u51fa\uff0c\u4fbf\u4e8e\u6570\u636e\u79d1\u5b66\u5bb6\u8fdb\u884c\u81ea\u5b9a\u4e49\u7684\u8def\u5f84\u5206\u6790\u3002\u8fd9\u79cd\u5f00\u653e\u5f0f\u7684\u6570\u636e\u67b6\u6784\uff0c\u4f7f\u5f97\u8be5\u5e73\u53f0\u4e0d\u4ec5\u4ec5\u662f\u6267\u884c\u5de5\u5177\uff0c\u66f4\u662f\u4f01\u4e1a\u6784\u5efa CDP\uff08\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff09\u7684\u6570\u636e\u6e90\u4e4b\u4e00\u3002<\/p>\n<h3>5. \u54c1\u724c\u5b89\u5168\u4e0e\u53ef\u89c6\u6027\u4fdd\u969c\u673a\u5236 (Brand Safety &amp; Viewability)<\/h3>\n<p>\u968f\u7740\u54c1\u724c\u5bf9\u5e7f\u544a\u73af\u5883\u8981\u6c42\u7684\u63d0\u5347\uff0c\u8be5\u5e73\u53f0\u96c6\u6210\u4e86\u5305\u62ec Integral Ad Science (IAS) \u548c DoubleVerify \u5728\u5185\u7684\u7b2c\u4e09\u65b9\u9a8c\u8bc1\u5de5\u5177\u3002\u7528\u6237\u53ef\u4ee5\u9884\u5148\u8bbe\u5b9a\u54c1\u724c\u5b89\u5168\u89c4\u5219\uff0c\u4f8b\u5982\u6392\u9664\u5e26\u6709\u66b4\u529b\u3001\u4f4e\u4fd7\u5185\u5bb9\u6216\u865a\u5047\u65b0\u95fb\u7684\u7f51\u7ad9\u3002\u540c\u65f6\uff0c\u5e73\u53f0\u652f\u6301\u5b9e\u65f6\u53ef\u89c1\u6027\u8ffd\u8e2a\uff0c\u786e\u4fdd\u5e7f\u544a\u771f\u6b63\u88ab\u7528\u6237\u770b\u5230\uff08\u4f9d\u636e MRC \u6807\u51c6\uff09\uff0c\u800c\u975e\u4ec5\u4ec5\u52a0\u8f7d\u5728\u9875\u9762\u5e95\u90e8\u3002\u8fd9\u4e00\u529f\u80fd\u5728\u4fdd\u62a4\u54c1\u724c\u58f0\u8a89\u7684\u540c\u65f6\uff0c\u4e5f\u63d0\u5347\u4e86\u5e7f\u544a\u9884\u7b97\u7684\u4f7f\u7528\u6548\u7387\u3002<\/p>\n<h2>\u4e3a\u4f55\u4f01\u4e1a\u5e94\u9009\u62e9 Doubleclick Company|Self-Service Platform \u4f5c\u4e3a\u957f\u671f\u6280\u672f\u4f19\u4f34<\/h2>\n<p>\u5728\u7ade\u4e89\u6fc0\u70c8\u7684 MarTech \u5e02\u573a\u4e2d\uff0c\u5b58\u5728\u7740\u4f17\u591a\u81ea\u52a9\u5efa\u7ad9\u6216\u81ea\u52a9\u6295\u653e\u5de5\u5177\uff0c\u4f46 Doubleclick Company|Self-Service Platform \u4f9d\u7136\u5177\u6709\u4e0d\u53ef\u66ff\u4ee3\u7684\u62a4\u57ce\u6cb3\u3002\u8fd9\u4e3b\u8981\u57fa\u4e8e\u4ee5\u4e0b\u4e09\u4e2a\u7ef4\u5ea6\u7684\u4e13\u4e1a\u4f18\u52bf\uff1a<\/p>\n<ul>\n<li><strong>\u6280\u672f\u751f\u6001\u7684\u6574\u5408\u6df1\u5ea6\uff1a<\/strong> \u8be5\u5e73\u53f0\u4e0e Google Ads\u3001Google Cloud \u4ee5\u53ca YouTube \u7b49\u8d44\u6e90\u5929\u7136\u6253\u901a\u3002\u4f8b\u5982\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5c06 Doubleclick \u7684\u53d7\u4f17\u5217\u8868\u76f4\u63a5\u7528\u4e8e YouTube \u89c6\u9891\u5e7f\u544a\u7684\u5b9a\u5411\uff0c\u6216\u8005\u5c06\u8f6c\u5316\u6570\u636e\u56de\u6d41\u81f3 Google Ads \u7684\u667a\u80fd\u51fa\u4ef7\u6a21\u578b\u4e2d\uff0c\u5f62\u6210\u95ed\u73af\u4f18\u5316\u3002\u8fd9\u79cd\u8de8\u4ea7\u54c1\u7684\u534f\u540c\u6548\u5e94\u662f\u72ec\u7acb\u7b2c\u4e09\u65b9 DSP \u96be\u4ee5\u590d\u5236\u7684\u3002<\/li>\n<li><strong>\u4f01\u4e1a\u7ea7\u7684\u5b89\u5168\u6027\u4e0e SLA \u4fdd\u969c\uff1a<\/strong> \u5bf9\u4e8e\u5927\u578b\u91d1\u878d\u673a\u6784\u6216\u8de8\u56fd\u54c1\u724c\u800c\u8a00\uff0c\u6570\u636e\u5b89\u5168\u662f\u4e0d\u53ef\u89e6\u78b0\u7684\u7ea2\u7ebf\u3002Doubleclick Company|Self-Service Platform \u63d0\u4f9b\u57fa\u4e8e\u4e91\u7aef\u7684\u9694\u79bb\u5b58\u50a8\u3001SSO \u5355\u70b9\u767b\u5f55\u4ee5\u53ca\u7cbe\u7ec6\u7684\u57fa\u4e8e\u89d2\u8272\u7684\u8bbf\u95ee\u63a7\u5236\uff08RBAC\uff09\u3002\u6b64\u5916\uff0cGoogle \u7684\u57fa\u7840\u8bbe\u65bd\u4fdd\u8bc1\u4e86 99.99% \u7684\u670d\u52a1\u53ef\u7528\u6027\uff0c\u8fd9\u5bf9\u4e8e\u5728\u4fc3\u9500\u5b63\u6216\u91cd\u5927\u4e8b\u4ef6\u671f\u95f4\u9700\u8981\u4fdd\u8bc1\u5e7f\u544a\u6301\u7eed\u6295\u653e\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong>\u9762\u5411\u672a\u6765\u7684 AI \u9a71\u52a8\u80fd\u529b\uff1a<\/strong> \u8be5\u5e73\u53f0\u5df2\u5168\u9762\u6574\u5408\u4e86 Google \u7684 Gemini \u6a21\u578b\u6280\u672f\u7528\u4e8e\u53d7\u4f17\u9884\u6d4b\u548c\u521b\u610f\u751f\u6210\u5efa\u8bae\u3002\u4f8b\u5982\uff0c\u7cfb\u7edf\u53ef\u4ee5\u9884\u6d4b\u67d0\u4e2a\u5c1a\u672a\u6295\u653e\u7684\u7ec6\u5206\u53d7\u4f17\u7fa4\u4f53\u7684\u8f6c\u5316\u6f5c\u529b\uff0c\u5e76\u5efa\u8bae\u5e7f\u544a\u4e3b\u63d0\u524d\u8c03\u6574\u9884\u7b97\u3002\u540c\u65f6\uff0c\u5e73\u53f0\u4f1a\u81ea\u52a8\u751f\u6210\u201c\u4f18\u5316\u5f97\u5206\u201d\u62a5\u544a\uff0c\u50cf\u5bfc\u822a\u4eea\u4e00\u6837\u6307\u5bfc\u7528\u6237\u5982\u4f55\u6539\u8fdb\u5e7f\u544a\u7d20\u6750\u3001\u51fa\u4ef7\u7b56\u7565\u6216\u5b9a\u5411\u6761\u4ef6\uff0c\u5e2e\u52a9\u975e\u8d44\u6df1\u4f18\u5316\u5e08\u4e5f\u80fd\u505a\u51fa\u4e13\u5bb6\u7ea7\u7684\u51b3\u7b56\u3002<\/li>\n<\/ul>\n<h2>\u5b9e\u65bd\u7b56\u7565\u4e0e\u6700\u4f73\u5b9e\u8df5\uff1a\u6700\u5927\u5316\u5229\u7528 Self-Service Platform<\/h2>\n<p>\u5c3d\u7ba1\u8be5\u5e73\u53f0\u529f\u80fd\u5f3a\u5927\uff0c\u4f46\u8981\u60f3\u771f\u6b63\u53d1\u6325\u5176\u5a01\u529b\uff0c\u9700\u8981\u4e00\u5957\u4e25\u8c28\u7684\u5b9e\u65bd\u65b9\u6cd5\u8bba\u3002\u6839\u636e\u8fc7\u5f80\u670d\u52a1\u4f17\u591a\u5168\u7403 500 \u5f3a\u5ba2\u6237\u7684\u7ecf\u9a8c\uff0c\u6211\u4eec\u5efa\u8bae\u5173\u6ce8\u4ee5\u4e0b\u4e09\u4e2a\u5173\u952e\u6b65\u9aa4\uff1a<\/p>\n<p><strong>\u7b2c\u4e00\u6b65\uff1a\u6e05\u7406\u5e76\u7edf\u4e00\u7b2c\u4e00\u65b9\u6570\u636e\u56fe\u8c31\u3002<\/strong> \u5728\u542f\u7528\u5e73\u53f0\u524d\uff0c\u52a1\u5fc5\u901a\u8fc7\u6570\u636e\u5bfc\u5165 API \u5c06 CRM \u6570\u636e\u3001\u79bb\u7ebf\u4ea4\u6613\u6570\u636e\u6216\u79fb\u52a8\u7aef IDFA\/GAID \u6570\u636e\u4e0a\u4f20\u81f3\u5e73\u53f0\u3002\u5229\u7528 Doubleclick \u7684 Audience Solution \u8fdb\u884c\u6570\u636e\u53bb\u91cd\u4e0e\u5c42\u7ea7\u5212\u5206\u3002\u53ea\u6709\u5efa\u7acb\u4e86\u9ad8\u8d28\u91cf\u7684\u201c\u79cd\u5b50\u4eba\u7fa4\u201d\uff0c\u5e73\u53f0\u540e\u7eed\u7684 Lookalike \u6269\u5c55\u7b97\u6cd5\u624d\u80fd\u53d1\u6325\u6700\u5927\u6548\u7528\u3002<\/p>\n<p><strong>\u7b2c\u4e8c\u6b65\uff1a\u91c7\u7528\u6df7\u5408\u7ade\u4ef7\u7b56\u7565\u8fdb\u884c\u7070\u5ea6\u6d4b\u8bd5\u3002<\/strong> \u4e0d\u8981\u7acb\u5373\u5c06\u6240\u6709\u9884\u7b97\u5207\u6362\u5230\u81ea\u52a8\u51fa\u4ef7\u6a21\u5f0f\u3002\u5efa\u8bae\u5148\u8bbe\u7f6e 20% \u7684\u9884\u7b97\u7528\u4e8e\u201c\u6700\u5927\u5316\u8f6c\u5316\u6570\u201d\u7b56\u7565\uff0c\u5176\u4f59 80% \u7ee7\u7eed\u4f7f\u7528\u4eba\u5de5 CPC \u51fa\u4ef7\u3002\u8fd0\u884c\u4e24\u5468\u540e\uff0c\u5bf9\u6bd4\u4e24\u79cd\u7b56\u7565\u4e0b\u7684 CPA \u4e0e\u8f6c\u5316\u8d28\u91cf\u3002\u6839\u636e\u6570\u636e\u8868\u73b0\uff0c\u9010\u6b65\u5c06\u66f4\u591a\u9884\u7b97\u503e\u659c\u81f3\u6548\u679c\u66f4\u4f18\u7684\u81ea\u52a8\u7b56\u7565\u4e0a\u3002\u8fd9\u79cd\u6e10\u8fdb\u5f0f\u8fc1\u79fb\u53ef\u4ee5\u6700\u5927\u7a0b\u5ea6\u964d\u4f4e\u4e1a\u52a1\u98ce\u9669\u3002<\/p>\n<p><strong>\u7b2c\u4e09\u6b65\uff1a\u5efa\u7acb\u5b9e\u65f6\u7684\u5f02\u5e38\u76d1\u63a7\u4e0e\u9884\u8b66\u673a\u5236\u3002<\/strong> \u5229\u7528\u5e73\u53f0\u7684 API \u63a5\u53e3\uff0c\u5c06\u5173\u952e\u6307\u6807\uff08\u5982 CPM\u3001CTR\u3001\u5c55\u793a\u91cf\uff09\u63a5\u5165\u4f01\u4e1a\u5185\u90e8\u7684\u76d1\u63a7\u4eea\u8868\u76d8\u3002\u8bbe\u5b9a\u5408\u7406\u7684\u6ce2\u52a8\u9608\u503c\uff08\u4f8b\u5982\uff0c\u5f53 CPM \u7a81\u7136\u4e0a\u6da8 30% \u65f6\u89e6\u53d1\u62a5\u8b66\uff09\u3002\u7531\u4e8e Self-Service Platform \u5bf9\u63a5\u4e86\u516c\u5f00\u5e02\u573a\uff0c\u6d41\u91cf\u8d28\u91cf\u4f1a\u53d7\u5916\u90e8\u73af\u5883\u5f71\u54cd\uff0c\u53ca\u65f6\u7684\u5e72\u9884\uff08\u5982\u6682\u505c\u67d0\u4e2a\u8868\u73b0\u5f02\u5e38\u7684\u5e7f\u544a\u4f4d\u6216\u8c03\u6574\u51fa\u4ef7\u4e0a\u9650\uff09\u662f\u4fdd\u62a4\u9884\u7b97\u7684\u5fc5\u8981\u624b\u6bb5\u3002<\/p>\n<h2>\u7ed3\u8bba\uff1a\u4ece\u5de5\u5177\u5230\u6218\u7565\u67a2\u7ebd\u7684\u8dc3\u8fc1<\/h2>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0cDoubleclick Company|Self-Service Platform \u4e0d\u4ec5\u662f\u4e00\u4e2a\u6280\u672f\u5de5\u5177\uff0c\u66f4\u662f\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u4e2d\u8fde\u63a5\u5a92\u4f53\u91c7\u8d2d\u3001\u6570\u636e\u8d44\u4ea7\u4e0e\u4e1a\u52a1\u589e\u957f\u7684\u6218\u7565\u67a2\u7ebd\u3002\u5b83\u901a\u8fc7\u5c06\u590d\u6742\u7684\u7a0b\u5e8f\u5316\u6280\u672f\u5c01\u88c5\u4e3a\u6613\u4e8e\u64cd\u4f5c\u7684\u81ea\u52a9\u754c\u9762\uff0c\u8d4b\u4e88\u4e86\u8425\u9500\u4eba\u5458\u524d\u6240\u672a\u6709\u7684\u81ea\u4e3b\u6027\u4e0e\u6d1e\u5bdf\u529b\u3002\u867d\u7136\u5f53\u524d\u5e02\u573a\u4e0a\u51fa\u73b0\u4e86\u8bb8\u591a\u65b0\u5174\u7684 DSP \u5e73\u53f0\uff0c\u4f46\u51ed\u501f\u7740 Google \u5f3a\u5927\u7684\u7b97\u6cd5\u7b97\u529b\u3001\u5f00\u653e\u7684\u6570\u636e\u96c6\u6210\u751f\u6001\u4ee5\u53ca\u5bf9\u54c1\u724c\u5b89\u5168\u7684\u4e25\u683c\u627f\u8bfa\uff0cDoubleclick Company|Self-Service Platform \u4f9d\u7136\u7a33\u5750\u4f01\u4e1a\u7ea7\u6570\u5b57\u5e7f\u544a\u7ba1\u7406\u9886\u57df\u7684\u5934\u628a\u4ea4\u6905\u3002\u5bf9\u4e8e\u5fd7\u5728\u5efa\u7acb\u957f\u671f\u3001\u9ad8\u6548\u4e14\u53ef\u89c4\u6a21\u5316\u7684\u6570\u5b57\u5e7f\u544a\u8fd0\u8425\u4f53\u7cfb\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u6df1\u5165\u638c\u63e1\u5e76\u5229\u7528\u597d\u8fd9\u4e00\u5e73\u53f0\uff0c\u65e0\u7591\u5c06\u5728\u672a\u6765\u7684\u6d41\u91cf\u7ade\u4e89\u4e2d\u83b7\u5f97\u51b3\u5b9a\u6027\u7684\u5148\u53d1\u4f18\u52bf\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5f53\u4eca\u6570\u5b57\u8425\u9500\u751f\u6001\u5feb\u901f\u6f14\u53d8\u7684\u80cc\u666f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u4e0e\u53d1\u5e03\u5546\u5bf9\u5e7f\u544a\u8fd0\u8425\u7684\u6548\u7387\u3001\u900f\u660e\u5ea6\u548c\u81ea\u4e3b\u63a7\u5236\u6743\u63d0\u51fa\u4e86\u524d\u6240\u672a\u6709\u7684\u8981\u6c42\u3002D [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1051],"tags":[],"class_list":["post-15291","post","type-post","status-publish","format-standard","hentry","category-1051"],"_links":{"self":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15291"}],"version-history":[{"count":1,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15291\/revisions"}],"predecessor-version":[{"id":15292,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15291\/revisions\/15292"}],"wp:attachment":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}