{"id":15299,"date":"2026-09-03T00:19:31","date_gmt":"2026-09-02T16:19:31","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15299"},"modified":"2026-09-03T00:19:45","modified_gmt":"2026-09-02T16:19:45","slug":"dv360-google-self-service-platform%ef%bc%9a%e4%b8%80%e7%ab%99%e5%bc%8f%e7%a8%8b%e5%ba%8f%e5%8c%96%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e7%9a%84%e6%9d%83%e5%a8%81%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15299","title":{"rendered":"Dv360 Google Self-Service Platform\uff1a\u4e00\u7ad9\u5f0f\u7a0b\u5e8f\u5316\u5e7f\u544a\u6295\u653e\u7684\u6743\u5a01\u6307\u5357"},"content":{"rendered":"

\u5728\u6570\u5b57\u5e7f\u544a\u751f\u6001\u5feb\u901f\u6f14\u8fdb\u7684\u4eca\u5929\uff0c\u5e7f\u544a\u4e3b\u4e0e\u8425\u9500\u4eba\u5458\u9762\u4e34\u7684\u6838\u5fc3\u6311\u6218\u5e76\u975e\u201c\u662f\u5426\u6295\u653e\u7a0b\u5e8f\u5316\u5e7f\u544a\u201d\uff0c\u800c\u662f\u201c\u5982\u4f55\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u3001\u66f4\u9ad8\u7684\u900f\u660e\u5ea6\u4e0e\u66f4\u5f3a\u7684\u63a7\u5236\u529b\u6765\u6267\u884c\u7a0b\u5e8f\u5316\u7b56\u7565\u201d\u3002Dv360 Google Self-Service Platform<\/strong>\uff08\u5373Display & Video 360\u7684\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff09\u6b63\u662f\u4e3a\u89e3\u51b3\u8fd9\u4e00\u75db\u70b9\u800c\u751f\u3002\u4f5c\u4e3aGoogle Marketing Platform\u65d7\u4e0b\u7684\u65d7\u8230\u7ea7\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09\uff0c\u5b83\u6574\u5408\u4e86\u5c55\u793a\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u3001\u97f3\u9891\u5e7f\u544a\u3001\u539f\u751f\u5e7f\u544a\u53ca\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u7684\u8d2d\u4e70\u80fd\u529b\uff0c\u540c\u65f6\u63d0\u4f9b\u4ece\u53d7\u4f17\u6d1e\u5bdf\u3001\u8de8\u6e20\u9053\u9891\u63a7\u5230\u5b9e\u65f6\u5f52\u56e0\u7684\u4e00\u7ad9\u5f0f\u5de5\u4f5c\u6d41\u3002\u672c\u6587\u5c06\u6df1\u5ea6\u89e3\u6790\u8fd9\u4e00\u81ea\u52a9\u5f0f\u5e73\u53f0\u7684\u6838\u5fc3\u529f\u80fd\u3001\u9002\u7528\u573a\u666f\u3001\u64cd\u4f5c\u903b\u8f91\u53ca\u5176\u4e0eGoogle Ads\u7684\u6839\u672c\u5dee\u5f02\uff0c\u5e2e\u52a9\u60a8\u5224\u65ad\u5b83\u662f\u5426\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u589e\u957f\u8def\u5f84\u3002<\/p>\n

\u4ec0\u4e48\u662fDv360 Google Self-Service Platform\uff1f\u5b83\u4e0eGoogle Ads\u6709\u4f55\u4e0d\u540c\uff1f<\/h2>\n

\u8bb8\u591a\u521d\u6b21\u63a5\u89e6\u7a0b\u5e8f\u5316\u8d2d\u4e70\u7684\u8425\u9500\u4eba\u5458\u5e38\u5c06Dv360 Google Self-Service Platform<\/strong>\u4e0eGoogle Ads\u4e2d\u7684\u5c55\u793a\u7f51\u7edc\u6df7\u6dc6\u3002\u5b9e\u9645\u4e0a\uff0c\u4e24\u8005\u5728\u5b9a\u4f4d\u4e0a\u5b58\u5728\u672c\u8d28\u533a\u522b\u3002Google Ads\u662f\u9762\u5411\u4e2d\u5c0f\u578b\u5e7f\u544a\u4e3b\u7684\u8f7b\u91cf\u7ea7\u5de5\u5177\uff0c\u5176\u7ade\u4ef7\u73af\u5883\u3001\u5b9a\u5411\u9009\u9879\u53ca\u62a5\u544a\u7c92\u5ea6\u76f8\u5bf9\u7b80\u5316\uff1b\u800cDv360\u662f\u9762\u5411\u54c1\u724c\u3001\u4ee3\u7406\u5546\u53ca\u5927\u578b\u4f01\u4e1a\u7684\u9ad8\u7ea7\u7a0b\u5e8f\u5316\u4e2d\u67a2\uff0c\u5b83\u901a\u8fc7\u81ea\u52a9\u5f0f\u754c\u9762\uff08Self-Service UI\uff09\u5141\u8bb8\u7528\u6237\u76f4\u63a5\u8bbf\u95eeGoogle\u5e9e\u5927\u7684\u5e7f\u544a\u4ea4\u6613\u5e02\u573a\uff08AdX\uff09\u3001\u4f18\u8d28\u79c1\u6709\u5e02\u573a\uff08PMP\uff09\u4ee5\u53caOpen Bidding\u7684\u5e93\u5b58\u8d44\u6e90\u3002<\/p>\n

\u8fd9\u4e00\u5e73\u53f0\u7684\u6838\u5fc3\u4f18\u52bf\u5728\u4e8e\u201c\u6574\u5408\u201d\u3002\u4f20\u7edf\u6d41\u7a0b\u4e2d\uff0c\u5e7f\u544a\u4e3b\u53ef\u80fd\u9700\u8981\u5206\u522b\u5bf9\u63a5\u591a\u4e2aSSP\uff08\u4f9b\u5e94\u65b9\u5e73\u53f0\uff09\u6765\u91c7\u8d2d\u4e0d\u540c\u5a92\u4f53\u8d44\u6e90\uff0c\u518d\u501f\u52a9\u7b2c\u4e09\u65b9DMP\uff08\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff09\u8fdb\u884c\u53d7\u4f17\u7ba1\u7406\u3002\u800cDv360\u5c06\u5a92\u4f53\u8ba1\u5212\u3001\u53d7\u4f17\u6570\u636e\u7ba1\u7406\uff08\u901a\u8fc7Audience Solutions\uff09\u3001\u521b\u610f\u52a8\u6001\u4f18\u5316\uff08Dynamic Creative\uff09\u4ee5\u53ca\u8de8\u6e20\u9053\u7684\u6d41\u91cf\u8d28\u91cf\u9a8c\u8bc1\uff08\u5982Integral Ad Science\u6216DoubleVerify\u7684\u7b2c\u4e09\u65b9\u76d1\u6d4b\uff09\u5168\u90e8\u7eb3\u5165\u540c\u4e00\u64cd\u4f5c\u754c\u9762\u3002\u8fd9\u610f\u5473\u7740\uff0c\u60a8\u65e0\u9700\u5728\u591a\u4e2a\u7cfb\u7edf\u95f4\u5207\u6362\u5373\u53ef\u5b8c\u6210\u4e00\u6b21\u5b8c\u6574\u7684\u7a0b\u5e8f\u5316\u6295\u653e\u95ed\u73af\u3002<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cDv360 Google Self-Service Platform<\/strong>\u5e76\u975e\u7b80\u5355\u7684\u201c\u5347\u7ea7\u7248Google Ads\u201d\u3002\u5b83\u7684\u5b66\u4e60\u66f2\u7ebf\u66f4\u9661\u5ced\uff0c\u4f46\u63d0\u4f9b\u7684\u6760\u6746\u6548\u5e94\u4e5f\u66f4\u4e3a\u663e\u8457\u3002\u4f8b\u5982\uff0c\u5b83\u652f\u6301\u5bf9\u540c\u4e00\u5e7f\u544a\u4e3b\u4e0b\u7684\u591a\u4e2a\u5b50\u54c1\u724c\u8fdb\u884c\u5206\u5c42\u6743\u9650\u7ba1\u7406\uff08Sub-Accounts\uff09\uff0c\u5e76\u5141\u8bb8\u901a\u8fc7Bulk Sheet\uff08\u6279\u91cf\u4e0a\u4f20\u8868\u683c\uff09\u4e00\u6b21\u6027\u4fee\u6539\u6570\u5343\u6761\u5e7f\u544a\u7ec4\u7684\u9884\u7b97\u4e0e\u51fa\u4ef7\uff0c\u8fd9\u5728Google Ads\u4e2d\u51e0\u4e4e\u65e0\u6cd5\u5b9e\u73b0\u3002<\/p>\n

\u6838\u5fc3\u529f\u80fd\u6a21\u5757\u62c6\u89e3\uff1a\u4ece\u5a92\u4f53\u7b56\u5212\u5230\u6548\u679c\u4f18\u5316\u7684\u5b8c\u6574\u5de5\u5177\u7bb1<\/h2>\n

\u8981\u771f\u6b63\u9a7e\u9a6dDv360 Google Self-Service Platform<\/strong>\uff0c\u60a8\u9700\u8981\u7406\u89e3\u5176\u4e94\u4e2a\u6838\u5fc3\u529f\u80fd\u652f\u67f1\u3002\u4ee5\u4e0b\u9010\u4e00\u89e3\u6790\u6bcf\u4e2a\u6a21\u5757\u7684\u8fd0\u4f5c\u903b\u8f91\u4e0e\u5b9e\u6218\u4ef7\u503c\uff1a<\/p>\n

1. \u7edf\u4e00\u5a92\u4f53\u8d2d\u4e70\u4e0e\u5e93\u5b58\u8bbf\u95ee\uff08Inventory & Auction\uff09<\/h3>\n

Dv360\u901a\u8fc7\u5355\u4e00\u754c\u9762\u8fde\u63a5\u4e86Google Ad Manager\uff08\u5305\u62ecAdX\uff09\u3001YouTube Reserve\u3001\u4ee5\u53ca\u8d85\u8fc7100\u5bb6\u4e3b\u6d41\u4ea4\u6613\u5e73\u53f0\uff08\u5982Magnite\u3001SpotX\u3001PubMatic\uff09\u7684\u5e93\u5b58\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u201cInventory Source\u201d\u529f\u80fd\u76f4\u63a5\u521b\u5efa\u5bf9\u516c\u5f00\u5e02\u573a\uff08Open Auction\uff09\u7684\u7ade\u4ef7\u89c4\u5219\uff0c\u4e5f\u53ef\u4ee5\u4e0e\u7279\u5b9a\u53d1\u5e03\u5546\u7b7e\u8ba2Programmatic Guaranteed\uff08\u7a0b\u5e8f\u5316\u4fdd\u91cf\uff09\u5408\u540c\uff0c\u786e\u4fdd\u54c1\u724c\u5728\u9996\u9875\u6216\u7279\u5b9a\u9891\u9053\u7684\u53ef\u89c1\u66dd\u5149\u3002\u5e73\u53f0\u8fd8\u652f\u6301\u201c\u4f18\u5148\u4ea4\u6613\uff08Preferred Deals\uff09\u201d\u4e0e\u201c\u79c1\u6709\u7ade\u4ef7\uff08Private Auction\uff09\u201d\u4e24\u79cd\u534a\u516c\u5f00\u6a21\u5f0f\uff0c\u7ed9\u4e88\u5e7f\u544a\u4e3b\u4e0e\u5a92\u4f53\u65b9\u76f4\u63a5\u8c08\u5224\u7684\u7a7a\u95f4\u3002<\/p>\n

2. \u53d7\u4f17\u6570\u636e\u7ba1\u7406\u4e0e\u8de8\u8bbe\u5907\u9891\u63a7\uff08Audience & Frequency\uff09<\/h3>\n

\u5e73\u53f0\u5185\u7f6e\u7684Audience Hub\u5141\u8bb8\u60a8\u4e0a\u4f20\u7b2c\u4e00\u65b9\u6570\u636e\uff08\u5982CRM\u5217\u8868\u6216\u7f51\u7ad9\u8bbf\u5ba2\uff09\uff0c\u5e76\u901a\u8fc7Google Audiences\uff08\u57fa\u4e8e\u641c\u7d22\u610f\u56fe\u3001\u5174\u8da3\u6216\u751f\u547d\u5468\u671f\u9636\u6bb5\uff09\u8fdb\u884c\u6269\u5c55\u3002\u66f4\u5173\u952e\u7684\u662f\uff0cDv360\u652f\u6301\u201c\u8de8\u8bbe\u5907\u9891\u63a7\u201d\u529f\u80fd\u2014\u2014\u60a8\u53ef\u4ee5\u8bbe\u5b9a\u4e00\u4e2a\u7528\u6237\u572824\u5c0f\u65f6\u5185\u6700\u591a\u770b\u52303\u6b21\u5e7f\u544a\uff0c\u4e14\u65e0\u8bba\u5176\u4f7f\u7528\u624b\u673a\u3001\u5e73\u677f\u6216\u8054\u7f51\u7535\u89c6\uff0c\u8be5\u9891\u6b21\u90fd\u4f1a\u88ab\u7edf\u4e00\u8ba1\u7b97\u3002\u8fd9\u79cd\u5168\u5c40\u9891\u63a7\u80fd\u529b\u662fGoogle Ads\u65e0\u6cd5\u63d0\u4f9b\u7684\uff0c\u5b83\u76f4\u63a5\u51cf\u5c11\u4e86\u9884\u7b97\u6d6a\u8d39\u5e76\u63d0\u5347\u4e86\u54c1\u724c\u597d\u611f\u5ea6\u3002<\/p>\n

3. \u52a8\u6001\u521b\u610f\u4e0e\u4e2a\u6027\u5316\u7d20\u6750\uff08Dynamic Creative\uff09<\/h3>\n

\u901a\u8fc7Dynamic Creative\u5f15\u64ce\uff0c\u60a8\u53ef\u4ee5\u5229\u7528Feed\u6587\u4ef6\uff08\u5982\u4ea7\u54c1\u5e93\u5b58\u6216\u5929\u6c14\u6570\u636e\uff09\u81ea\u52a8\u751f\u6210\u6570\u5343\u79cd\u5e7f\u544a\u7ec4\u5408\u3002\u4f8b\u5982\uff0c\u9488\u5bf9\u4e0d\u540c\u5730\u533a\u7528\u6237\u5c55\u793a\u4e0d\u540c\u7684\u95e8\u5e97\u5730\u5740\u3001\u9488\u5bf9\u4e0d\u540c\u6d4f\u89c8\u884c\u4e3a\u8c03\u6574\u63a8\u8350\u4ea7\u54c1\u56fe\u7247\u4e0e\u6587\u6848\u3002\u8fd9\u4e0d\u4ec5\u8282\u7701\u4e86\u8bbe\u8ba1\u5e08\u7684\u91cd\u590d\u52b3\u52a8\uff0c\u66f4\u5b9e\u73b0\u4e86\u771f\u6b63\u7684\u5343\u4eba\u5343\u9762\u3002\u540c\u65f6\uff0cDv360\u652f\u6301HTML5\u5bcc\u5a92\u4f53\u3001\u539f\u751f\u5e7f\u544a\u683c\u5f0f\u4ee5\u53ca\u4e92\u52a8\u5f0f\u524d\u8d34\u7247\u5e7f\u544a\uff0c\u786e\u4fdd\u521b\u610f\u5728\u5404\u7c7b\u8bbe\u5907\u4e0a\u4fdd\u6301\u9ad8\u6c34\u51c6\u6e32\u67d3\u3002<\/p>\n

4. \u8de8\u6e20\u9053\u5f52\u56e0\u4e0e\u5b9e\u9a8c\uff08Measurement & Testing\uff09<\/h3>\n

Dv360\u5185\u7f6e\u4e86\u57fa\u4e8eGoogle Attribution 360\u7684\u6a21\u578b\uff0c\u53ef\u6a2a\u5411\u6bd4\u8f83\u70b9\u51fb\u3001\u6d4f\u89c8\u3001\u8de8\u8bbe\u5907\u8def\u5f84\u5bf9\u8f6c\u5316\u7684\u8d21\u732e\u3002\u60a8\u65e0\u9700\u4f9d\u8d56\u5916\u90e8\u5de5\u5177\u5373\u53ef\u6267\u884c\u201c\u54c1\u724c\u63d0\u5347\u7814\u7a76\uff08Brand Lift\uff09\u201d\u6216\u201c\u8f6c\u5316\u589e\u91cf\u6d4b\u8bd5\uff08Conversion Lift\uff09\u201d\u3002\u5b9e\u9a8c\u529f\u80fd\uff08Experiments\uff09\u5141\u8bb8\u60a8\u540c\u65f6\u8fd0\u884c\u4e24\u5957\u4e0d\u540c\u7684\u51fa\u4ef7\u7b56\u7565\u6216\u53d7\u4f17\u7b56\u7565\uff0c\u5e76\u4ee5\u7edf\u8ba1\u5b66\u7f6e\u4fe1\u5ea6\u5224\u5b9a\u80dc\u8d1f\u3002\u8fd9\u79cd\u201c\u5185\u5d4c\u5f0f\u5b9e\u9a8c\u201d\u4f7f\u4f18\u5316\u51b3\u7b56\u4e0d\u518d\u4f9d\u8d56\u76f4\u89c9\uff0c\u800c\u662f\u57fa\u4e8e\u4e25\u8c28\u7684\u5bf9\u7167\u7ec4\u6570\u636e\u3002<\/p>\n

5. \u9884\u7b97\u7ba1\u7406\u4e0e\u81ea\u52a8\u5316\u89c4\u5219\uff08Budget & Automation\uff09<\/h3>\n

\u5e73\u53f0\u63d0\u4f9b\u4e86\u201c\u81ea\u52a8\u51fa\u4ef7\u7b56\u7565\uff08Automated Bidding\uff09\u201d\uff0c\u5305\u62ec\u76ee\u6807ROAS\u3001\u76ee\u6807CPM\u4ee5\u53ca\u6700\u5927\u5316\u8f6c\u5316\u91cf\u7b49\u6a21\u5f0f\u3002\u60a8\u53ef\u4ee5\u4e3a\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u201c\u9884\u7b97\u6d88\u8017\u901f\u7387\u201d\uff0c\u9632\u6b62\u9884\u7b97\u5728\u6708\u521d\u88ab\u8fc5\u901f\u70e7\u5149\u3002\u6b64\u5916\uff0c\u901a\u8fc7\u201c\u89c4\u5219\uff08Rules\uff09\u201d\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5b9a\u4e49\u5f53CTR\u4f4e\u4e8e0.2%\u65f6\u81ea\u52a8\u6682\u505c\u5173\u952e\u8bcd\uff0c\u6216\u5f53\u67d0\u5e7f\u544a\u4f4d\u8f6c\u5316\u6210\u672c\u8d85\u8fc7\u9608\u503c\u65f6\u81ea\u52a8\u964d\u4f4e\u51fa\u4ef710%\u3002\u8fd9\u4e9b\u81ea\u52a8\u5316\u903b\u8f91\u5927\u5e45\u964d\u4f4e\u4e86\u4eba\u5de5\u76ef\u76d8\u7684\u65f6\u95f4\u6210\u672c\u3002<\/p>\n

\u8c01\u5e94\u8be5\u91c7\u7528Dv360 Google Self-Service Platform\uff1f\u2014\u2014\u9002\u7528\u573a\u666f\u4e0e\u95e8\u69db\u5206\u6790<\/h2>\n

\u5c3d\u7ba1\u529f\u80fd\u5f3a\u5927\uff0c\u4f46Dv360 Google Self-Service Platform<\/strong>\u5e76\u975e\u9002\u5408\u6240\u6709\u5e7f\u544a\u4e3b\u3002\u6839\u636eGoogle\u5b98\u65b9\u653f\u7b56\uff0c\u4f7f\u7528\u8be5\u5e73\u53f0\u9700\u8981\u6ee1\u8db3\u4e24\u4e2a\u6838\u5fc3\u6761\u4ef6\uff1a\u4e00\u662f\u901a\u8fc7Google Marketing Platform\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u7b7e\u7ea6\uff08\u901a\u5e38\u4f1a\u4ea7\u751f\u6700\u4f4e\u6708\u5ea6\u5a92\u4f53\u6d88\u8017\u8981\u6c42\uff0c\u5177\u4f53\u91d1\u989d\u56e0\u533a\u57df\u800c\u5f02\uff09\uff1b\u4e8c\u662f\u4f01\u4e1a\u81f3\u5c11\u62e5\u6709\u4e00\u4e2a\u4e13\u804c\u7684\u7a0b\u5e8f\u5316\u4f18\u5316\u5e08\u6216\u59d4\u6258\u7ed9\u5177\u5907Dv360\u8ba4\u8bc1\u7684\u4ee3\u7406\u5546\u3002<\/p>\n

\u4ece\u884c\u4e1a\u5b9e\u8df5\u770b\uff0c\u4ee5\u4e0b\u4e09\u7c7b\u4f01\u4e1a\u6700\u6613\u4eceDv360\u4e2d\u83b7\u76ca\uff1a<\/p>\n

    \n
  • \u9ad8\u5ba2\u5355\u4ef7\u6216\u957f\u51b3\u7b56\u5468\u671f\u54c1\u724c<\/strong>\uff1a\u4f8b\u5982\u6c7d\u8f66\u3001\u91d1\u878d\u3001B2B\u8f6f\u4ef6\u3002\u8fd9\u7c7b\u4e1a\u52a1\u9700\u8981\u8de8\u8bbe\u5907\u591a\u6b21\u89e6\u8fbe\u5e76\u6df1\u5ea6\u5b9a\u5236\u521b\u610f\uff0cDv360\u7684\u9891\u63a7\u4e0e\u52a8\u6001\u521b\u610f\u529f\u80fd\u80fd\u663e\u8457\u63d0\u5347\u9500\u552e\u7ebf\u7d22\u8d28\u91cf\u3002<\/li>\n
  • \u62e5\u6709\u5927\u91cf\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u96f6\u552e\/\u7535\u5546\u4f01\u4e1a<\/strong>\uff1a\u82e5\u60a8\u5df2\u6709\u6210\u719f\u7684CDP\u6216CRM\u4f53\u7cfb\uff0cDv360\u53ef\u5c06\u8fd9\u4e9b\u6570\u636e\u4e0eGoogle\u7684\u53d7\u4f17\u4fe1\u53f7\u7ed3\u5408\uff0c\u5b9e\u73b0\u7ad9\u5916\u62c9\u65b0\u4e0e\u8001\u5ba2\u53ec\u56de\u7684\u9ad8\u6548\u914d\u5408\u3002<\/li>\n
  • \u9700\u8981\u7edf\u4e00\u7ba1\u7406\u591a\u4e2a\u5e02\u573a\u6216\u5b50\u54c1\u724c\u7684\u96c6\u56e2<\/strong>\uff1aDv360\u7684\u5c42\u7ea7\u7ed3\u6784\uff08Partners \u2192 Advertisers \u2192 Campaigns\uff09\u5929\u7136\u9002\u5408\u8de8\u56fd\u6216\u591a\u54c1\u724c\u67b6\u6784\uff0c\u8d22\u52a1\u4e0e\u5ba1\u6279\u6d41\u7a0b\u53ef\u4ee5\u96c6\u4e2d\u7ba1\u63a7\u3002<\/li>\n<\/ul>\n

    \u53cd\u4e4b\uff0c\u5982\u679c\u60a8\u7684\u9884\u7b97\u4f4e\u4e8e\u6bcf\u6708\u6570\u4e07\u7f8e\u5143\uff0c\u4e14\u4e3b\u8981\u6295\u653e\u76ee\u6807\u4ec5\u4e3a\u641c\u7d22\u6216\u7b80\u5355\u7684\u518d\u8425\u9500\uff0c\u90a3\u4e48Google Ads\u6216Google Ads + DV360\uff08\u901a\u8fc7Google Ads API\u8c03\u7528\uff09\u53ef\u80fd\u66f4\u5177\u6027\u4ef7\u6bd4\u3002Dv360\u7684\u590d\u6742\u6027\u5728\u4e8e\uff0c\u5b83\u9700\u8981\u60a8\u7406\u89e3RTB\u534f\u8bae\u3001\u89c6\u9891\u5e7f\u544a\u7684VAST\/VPAID\u6807\u51c6\u4ee5\u53ca\u6570\u636e\u9690\u79c1\u5408\u89c4\uff08\u5982GDPR\/CCPA\uff09\uff0c\u8fd9\u4e9b\u77e5\u8bc6\u7684\u83b7\u53d6\u6210\u672c\u4e0d\u5e94\u88ab\u4f4e\u4f30\u3002<\/p>\n

    \u5b9e\u6218\u4f18\u5316\u7b56\u7565\uff1a\u8ba9Dv360\u4ece\u201c\u80fd\u7528\u201d\u5230\u201c\u597d\u7528\u201d\u7684\u4e94\u4e2a\u5173\u952e\u52a8\u4f5c<\/h2>\n

    \u4e00\u65e6\u60a8\u51b3\u5b9a\u542f\u7528Dv360 Google Self-Service Platform<\/strong>\uff0c\u8bf7\u907f\u514d\u5c06\u5176\u5f53\u4f5c\u201c\u5927\u53f7\u5c55\u793a\u5e7f\u544a\u5de5\u5177\u201d\u6765\u4f7f\u7528\u3002\u4ee5\u4e0b\u4e94\u4e2a\u7b56\u7565\u5c06\u76f4\u63a5\u5f71\u54cd\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1a<\/p>\n

    \u7b56\u7565\u4e00\uff1a\u4f18\u5148\u542f\u7528\u201c\u76ee\u6807\u53d7\u4f17\u6269\u5c55\u201d\u4f46\u8bbe\u5b9a\u4e25\u683c\u7684\u79cd\u5b50\u7fa4<\/h3>\n

    \u5728\u521b\u5efa\u53d7\u4f17\u65f6\uff0c\u4e0d\u8981\u76f4\u63a5\u9009\u62e9\u201c\u7c7b\u4f3c\u53d7\u4f17\u201d\u4f5c\u4e3a\u552f\u4e00\u5b9a\u5411\u3002\u6b63\u786e\u7684\u505a\u6cd5\u662f\uff1a\u5148\u57fa\u4e8e\u9ad8\u4ef7\u503c\u8f6c\u5316\u5ba2\u6237\uff08\u5982\u5df2\u8d2d\u4e70\u7528\u6237\uff09\u6784\u5efa\u79cd\u5b50\u7fa4\uff0c\u7136\u540e\u542f\u7528\u201c\u6269\u5c55\uff08Expansion\uff09\u201d\u529f\u80fd\uff0c\u5e76\u8bbe\u5b9a\u6269\u5c55\u6bd4\u4f8b\u4e0a\u9650\uff08\u4f8b\u5982\u4ece10%\u5f00\u59cb\u6d4b\u8bd5\uff09\u3002Dv360\u7684\u7b97\u6cd5\u4f1a\u6839\u636e\u79cd\u5b50\u7fa4\u7279\u5f81\u5728\u516c\u5f00\u5e02\u573a\u4e2d\u5bfb\u627e\u76f8\u4f3c\u4fe1\u53f7\uff0c\u4f46\u82e5\u79cd\u5b50\u7fa4\u8fc7\u5c0f\u6216\u8d28\u91cf\u5dee\uff0c\u6269\u5c55\u540e\u7684\u6d41\u91cf\u5f80\u5f80\u4e0d\u7cbe\u51c6\u3002<\/p>\n

    \u7b56\u7565\u4e8c\uff1a\u5584\u7528\u201cViewability\u201d\u4e0e\u201cInvalid Traffic\u201d\u8fc7\u6ee4<\/h3>\n

    Dv360\u9ed8\u8ba4\u5f00\u542f\u57fa\u7840\u65e0\u6548\u6d41\u91cf\u8fc7\u6ee4\uff0c\u4f46\u5f3a\u70c8\u5efa\u8bae\u60a8\u5728\u201cInventory Source\u201d\u5c42\u7ea7\u542f\u7528\u7b2c\u4e09\u65b9\u9a8c\u8bc1\u6807\u7b7e\uff08\u5982Integral Ad Science\uff09\u3002\u540c\u65f6\uff0c\u5728\u201cCampaign\u201d\u8bbe\u7f6e\u4e2d\uff0c\u5c06\u201c\u9875\u9762\u53ef\u89c1\u7387\u201d\u9608\u503c\u8bbe\u5b9a\u4e3a\u81f3\u5c1170%\uff0c\u5e76\u5c06\u201c\u64ad\u653e\u5b8c\u6210\u7387\u201d\u4f5c\u4e3a\u89c6\u9891\u5e7f\u544a\u7684\u4f18\u5316\u6307\u6807\u3002\u8fd9\u80fd\u6709\u6548\u907f\u514d\u5e7f\u544a\u51fa\u73b0\u5728\u9875\u9762\u5e95\u90e8\u6216\u9759\u97f3\u81ea\u52a8\u64ad\u653e\u7684\u53ef\u5ffd\u7565\u533a\u57df\u3002<\/p>\n

    \u7b56\u7565\u4e09\uff1a\u5229\u7528\u201cFloodlight\u201d\u8fdb\u884c\u6df1\u5ea6\u4e8b\u4ef6\u8ffd\u8e2a<\/h3>\n

    \u4e0d\u8981\u4ec5\u5b89\u88c5\u57fa\u7840\u7684\u9875\u9762\u6d4f\u89c8Floodlight\u3002\u8bf7\u4e3a\u201c\u52a0\u5165\u8d2d\u7269\u8f66\u201d\u3001\u201c\u63d0\u4ea4\u8868\u5355\u201d\u3001\u201c\u4e0b\u8f7d\u767d\u76ae\u4e66\u201d\u7b49\u5173\u952e\u884c\u4e3a\u5206\u522b\u521b\u5efaCounter\u4e0eSales\u6807\u7b7e\u3002\u8fd9\u6837Dv360\u7684\u81ea\u52a8\u51fa\u4ef7\u6a21\u578b\u624d\u80fd\u5b66\u4e60\u5230\u771f\u6b63\u7684\u201c\u8f6c\u5316\u4ef7\u503c\u201d\u800c\u975e\u201c\u70b9\u51fb\u4ef7\u503c\u201d\u3002\u5982\u679c\u60a8\u7684\u8f6c\u5316\u8def\u5f84\u8d85\u8fc75\u5929\uff0c\u8bf7\u52a1\u5fc5\u8c03\u6574\u201c\u5f52\u56e0\u7a97\u53e3\u201d\u4e3a\u201c7\u5929\u70b9\u51fb+1\u5929\u6d4f\u89c8\u201d\uff0c\u5426\u5219\u6a21\u578b\u4f1a\u4f4e\u4f30\u5c55\u793a\u5e7f\u544a\u7684\u8d21\u732e\u3002<\/p>\n

    \u7b56\u7565\u56db\uff1a\u5b9a\u671f\u6267\u884c\u201c\u5e7f\u544a\u7cfb\u5217\u5b9e\u9a8c\u201d\u800c\u975e\u201c\u731c\u6d4b\u8bd5\u9a8c\u201d<\/h3>\n

    \u5728Dv360\u4e2d\uff0c\u4efb\u4f55\u4f18\u5316\u52a8\u4f5c\uff08\u5982\u66f4\u6362\u51fa\u4ef7\u7b56\u7565\u3001\u8c03\u6574\u53d7\u4f17\uff09\u90fd\u5e94\u901a\u8fc7\u201cExperiments\u201d\u529f\u80fd\u9a8c\u8bc1\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u8bbe\u7f6e50%\u7684\u6d41\u91cf\u7ee7\u7eed\u4f7f\u7528\u539fCPM\u51fa\u4ef7\uff0c\u53e650%\u4f7f\u7528\u76ee\u6807ROAS\u51fa\u4ef7\uff0c\u8fd0\u884c\u4e24\u5468\u540e\u89c2\u5bdf\u7f6e\u4fe1\u533a\u95f4\u3002\u5b9e\u9a8c\u62a5\u544a\u4f1a\u660e\u786e\u663e\u793a\u201c\u80dc\u51fa\u8005\u201d\u7684\u6982\u7387\uff0c\u907f\u514d\u60a8\u56e0\u77ed\u671f\u6ce2\u52a8\u800c\u8bef\u5224\u3002<\/p>\n

    \u7b56\u7565\u4e94\uff1a\u4e0eGoogle Analytics 4\uff08GA4\uff09\u8fdb\u884c\u53cc\u5411\u540c\u6b65<\/h3>\n

    \u901a\u8fc7Dv360\u7684\u201cFloodlight Configuration\u201d\u4e0eGA4\u7684\u4e8b\u4ef6\u5bf9\u63a5\uff0c\u60a8\u53ef\u4ee5\u5bfc\u5165GA4\u7684\u201c\u8d2d\u4e70\u201d\u6216\u201c\u9996\u8bbf\u201d\u7b49\u7ef4\u5ea6\u4f5c\u4e3aDv360\u7684\u4f18\u5316\u76ee\u6807\u3002\u66f4\u5148\u8fdb\u7684\u505a\u6cd5\u662f\uff0c\u5229\u7528GA4\u7684\u201c\u53d7\u4f17\u5bfc\u51fa\u201d\u529f\u80fd\u5c06\u9ad8\u6d3b\u8dc3\u7528\u6237\u5217\u8868\u76f4\u63a5\u63a8\u9001\u5230Dv360\u4e2d\uff0c\u5b9e\u73b0\u8de8\u5de5\u5177\u7684\u4eba\u7fa4\u5b9e\u65f6\u66f4\u65b0\u3002\u8fd9\u786e\u4fdd\u4e86\u6570\u636e\u7684\u4e00\u81f4\u6027\uff0c\u5e76\u51cf\u5c11\u4e86\u5ef6\u8fdf\u3002<\/p>\n

    \u672a\u6765\u8d8b\u52bf\uff1aDv360\u5728\u9690\u79c1\u6c99\u76d2\u4e0eAI\u9a71\u52a8\u4e0b\u7684\u6f14\u8fdb\u65b9\u5411<\/h2>\n

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