{"id":15329,"date":"2026-09-03T14:19:24","date_gmt":"2026-09-03T06:19:24","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15329"},"modified":"2026-09-03T14:19:43","modified_gmt":"2026-09-03T06:19:43","slug":"google-listings-adsself-service-platform%ef%bc%9a%e8%b5%8b%e8%83%bd%e5%95%86%e5%ae%b6%e8%87%aa%e4%b8%bb%e6%8e%8c%e6%8e%a7%e6%90%9c%e7%b4%a2%e4%b8%8e%e5%b9%bf%e5%91%8a%e7%9a%84%e5%85%a8%e9%93%be","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15329","title":{"rendered":"Google Listings &amp; Ads|Self-Service Platform\uff1a\u8d4b\u80fd\u5546\u5bb6\u81ea\u4e3b\u638c\u63a7\u641c\u7d22\u4e0e\u5e7f\u544a\u7684\u5168\u94fe\u8def\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"<p>\u5728\u5f53\u4eca\u6570\u5b57\u5546\u4e1a\u751f\u6001\u4e2d\uff0c\u5546\u5bb6\u82e5\u60f3\u5728Google\u641c\u7d22\u3001\u5730\u56fe\u548c\u8d2d\u7269\u6807\u7b7e\u9875\u4e0a\u83b7\u5f97\u9ad8\u53ef\u89c1\u5ea6\uff0c\u5f80\u5f80\u9762\u4e34\u4e24\u5927\u6838\u5fc3\u6311\u6218\uff1a\u4e00\u662f\u5546\u54c1\u6216\u670d\u52a1\u4fe1\u606f\u65e0\u6cd5\u514d\u8d39\u4e14\u9ad8\u6548\u5730\u540c\u6b65\u81f3Google\u751f\u6001\uff1b\u4e8c\u662f\u5e7f\u544a\u6295\u653e\u6d41\u7a0b\u590d\u6742\uff0c\u9884\u7b97\u6d88\u8017\u4e0d\u900f\u660e\u3002\u800c<strong>Google Listings &amp; 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Ads|Self-Service Platform\uff1f\u6838\u5fc3\u4ef7\u503c\u62c6\u89e3<\/h2>\n<p>\u8981\u7406\u89e3\u8fd9\u4e00\u5e73\u53f0\uff0c\u9996\u5148\u9700\u8981\u6253\u7834\u201cListings\u201d\u4e0e\u201cAds\u201d\u7684\u5b64\u7acb\u8ba4\u77e5\u3002\u5728\u4f20\u7edf\u6a21\u5f0f\u4e0b\uff0c\u5546\u5bb6\u9700\u8981\u5728Google Business Profile\uff08\u5546\u5bb6\u8d44\u6599\uff09\u4e2d\u624b\u52a8\u66f4\u65b0\u4fe1\u606f\uff0c\u518d\u5355\u72ec\u8df3\u8f6c\u81f3Google Ads\u7f16\u8f91\u5668\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u3002\u800c<strong>Google Listings &amp; Ads|Self-Service Platform<\/strong>\u5c06\u8fd9\u4e24\u4e2a\u5173\u952e\u89e6\u70b9\u6574\u5408\u8fdb\u540c\u4e00\u5957\u5de5\u4f5c\u6d41\u3002\u5176\u6838\u5fc3\u4ef7\u503c\u4f53\u73b0\u5728\u4e09\u4e2a\u7ef4\u5ea6\uff1a<\/p>\n<ul>\n<li><strong>\u6570\u636e\u6253\u901a<\/strong>\uff1a\u5546\u54c1\u76ee\u5f55\uff08\u5982Shopify\u6216WooCommerce\u5e97\u94fa\uff09\u4e00\u65e6\u540c\u6b65\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u63d0\u53d6\u6807\u9898\u3001\u4ef7\u683c\u3001\u5e93\u5b58\u72b6\u6001\uff0c\u5e76\u751f\u6210\u9002\u7528\u4e8e\u514d\u8d39\u8d2d\u7269\u6807\u7b7e\uff08Free listings\uff09\u548c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff08Performance Max\uff09\u7684\u7d20\u6750\u7ec4\u5408\u3002<\/li>\n<li><strong>\u667a\u80fd\u9884\u7b97\u5206\u914d<\/strong>\uff1a\u5e73\u53f0\u4f1a\u6839\u636e\u5b9e\u65f6\u8f6c\u5316\u4fe1\u53f7\uff0c\u5efa\u8bae\u60a8\u5c06\u9884\u7b97\u503e\u659c\u81f3\u641c\u7d22\u7f51\u7edc\u3001\u8d2d\u7269\u7f51\u7edc\u6216YouTube\u5c55\u793a\u4f4d\u7f6e\uff0c\u800c\u975e\u4f9d\u8d56\u4eba\u5de5\u731c\u6d4b\u3002<\/li>\n<li><strong>\u5f52\u56e0\u53ef\u89c6\u5316<\/strong>\uff1a\u60a8\u80fd\u6e05\u6670\u770b\u5230\u7528\u6237\u4ece\u70b9\u51fb\u201c\u67e5\u770b\u5730\u56fe\u8def\u7ebf\u201d\u5230\u5b8c\u6210\u7ebf\u4e0b\u8d2d\u4e70\uff0c\u6216\u4ece\u70b9\u51fb\u201c\u7acb\u5373\u8d2d\u4e70\u201d\u5230\u652f\u4ed8\u6210\u529f\u7684\u5168\u94fe\u8def\u8def\u5f84\uff0c\u4e14\u8fd9\u4e9b\u6570\u636e\u5728\u540c\u4e00\u4e2a\u4eea\u8868\u76d8\u4e2d\u5448\u73b0\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u672c\u5730\u670d\u52a1\u5546\uff08\u5982\u7f8e\u53d1\u5e97\u3001\u5f8b\u5e08\u4e8b\u52a1\u6240\uff09\u4e0e\u7535\u5546\u5356\u5bb6\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u4e0d\u518d\u9700\u8981\u540c\u65f6\u767b\u5f55\u4e24\u4e2a\u540e\u53f0\u3001\u7ef4\u62a4\u4e24\u5957\u6570\u636e\uff0c\u4e5f\u65e0\u9700\u62c5\u5fc3\u56e0\u4fe1\u606f\u66f4\u65b0\u5ef6\u8fdf\u800c\u5bfc\u81f4\u7684\u5e7f\u544a\u62d2\u767b\u6216\u5217\u8868\u4e0d\u5339\u914d\u3002\u8be5\u5e73\u53f0\u672c\u8d28\u4e0a\u662fGoogle\u5bf9\u4e2d\u5c0f\u5546\u5bb6\u201c\u6280\u672f\u51cf\u8d1f\u201d\u6218\u7565\u7684\u8f7d\u4f53\uff0c\u5b83\u964d\u4f4e\u4e86\u4e13\u4e1aPPC\uff08\u6309\u70b9\u51fb\u4ed8\u8d39\uff09\u4f18\u5316\u7684\u95e8\u69db\uff0c\u540c\u65f6\u4fdd\u7559\u4e86\u9ad8\u7ea7\u5b9a\u5411\u7684\u7075\u6d3b\u6027\u3002<\/p>\n<h2>Self-Service\u6a21\u5f0f\u5982\u4f55\u91cd\u5851\u60a8\u7684Google\u8425\u9500\u6548\u7387\uff1f<\/h2>\n<p>\u533a\u522b\u4e8e\u4f20\u7edf\u6258\u7ba1\u670d\u52a1\u6216API\u5b9a\u5236\u5f00\u53d1\uff0c<strong>Google Listings &amp; Ads|Self-Service Platform<\/strong>\u5f3a\u8c03\u201c\u81ea\u4e3b\u3001\u5373\u65f6\u3001\u8fed\u4ee3\u201d\u3002\u6211\u4eec\u4e0d\u59a8\u4ece\u4e09\u4e2a\u64cd\u4f5c\u573a\u666f\u6765\u7406\u89e3\u5176\u6548\u7387\u4f18\u52bf\uff1a<\/p>\n<h3>\u573a\u666f\u4e00\uff1a\u65b0\u5546\u5bb6\u51b7\u542f\u52a8\u2014\u2014\u4ece\u201c\u521b\u5efa\u201d\u5230\u201c\u9996\u5355\u201d\u7684\u6781\u901f\u8def\u5f84<\/h3>\n<p>\u5728\u4f20\u7edf\u6d41\u7a0b\u4e2d\uff0c\u65b0\u5efaGoogle Ads\u8d26\u53f7\u540e\u9700\u7b49\u5f85\u5ba1\u6838\uff0c\u518d\u9010\u4e00\u521b\u5efa\u5e7f\u544a\u7ec4\u3001\u64b0\u5199\u5173\u952e\u8bcd\u5217\u8868\u3001\u4e0a\u4f20\u56fe\u7247\u3002\u800c\u5728Self-Service Platform\u4e2d\uff0c\u60a8\u53ea\u9700\u5b8c\u6210\u4e24\u6b65\uff1a\u7b2c\u4e00\u6b65\uff0c\u8fde\u63a5\u60a8\u7684\u7535\u5546\u5e73\u53f0\u6216\u4e0a\u4f20\u5546\u54c1Feed\uff08\u6570\u636e\u6e90\uff09\uff1b\u7b2c\u4e8c\u6b65\uff0c\u9009\u62e9\u201c\u667a\u80fd\u6a21\u5f0f\uff08Smart Mode\uff09\u201d\u3002\u7cfb\u7edf\u4f1a\u81ea\u52a8\u751f\u6210\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\u3001\u8d2d\u7269\u5e7f\u544a\u53ca\u672c\u5730\u5e93\u5b58\u5e7f\u544a\uff0c\u5e76\u81ea\u52a8\u6392\u9664\u641c\u7d22\u91cf\u4f4e\u6216\u610f\u56fe\u4e0d\u660e\u786e\u7684\u8bcd\u3002Google\u5b98\u65b9\u6570\u636e\u663e\u793a\uff0c\u4f7f\u7528\u667a\u80fd\u521b\u610f\u7684\u5e7f\u544a\u4e3b\u5e73\u5747\u8282\u7701\u4e8640%\u7684\u7d20\u6750\u5236\u4f5c\u65f6\u95f4\u3002<\/p>\n<h3>\u573a\u666f\u4e8c\uff1a\u52a8\u6001\u5e93\u5b58\u7ba1\u7406\u2014\u2014\u544a\u522b\u201c\u5e7f\u544a\u663e\u793a\u7f3a\u8d27\u201d\u7684\u5c34\u5c2c<\/h3>\n<p>\u5bf9\u4e8eSKU\uff08\u5e93\u5b58\u91cf\u5355\u4f4d\uff09\u8f83\u591a\u7684\u96f6\u552e\u5546\u5bb6\uff0c\u624b\u52a8\u66f4\u65b0\u5e93\u5b58\u662f\u707e\u96be\u3002\u8be5\u5e73\u53f0\u901a\u8fc7Google Merchant Center\u7684\u5b9e\u65f6\u540c\u6b65\u529f\u80fd\uff0c\u786e\u4fdd\u60a8\u7684Listings\u5728\u7528\u6237\u641c\u7d22\u201cnear me\u201d\u6216\u201cin stock\u201d\u65f6\uff0c\u5c55\u793a\u7684\u662f\u771f\u5b9e\u53ef\u552e\u72b6\u6001\u3002\u4e00\u65e6\u67d0\u5546\u54c1\u65ad\u8d27\uff0c\u5e73\u53f0\u4f1a\u81ea\u52a8\u6682\u505c\u5bf9\u5e94\u5e7f\u544a\u7ec4\uff0c\u5e76\u5c06\u9884\u7b97\u8f6c\u79fb\u81f3\u66ff\u4ee3\u5546\u54c1\u6216\u7545\u9500\u54c1\uff0c\u8fd9\u79cd\u81ea\u52a8\u5316\u673a\u5236\u662f\u4eba\u5de5\u64cd\u4f5c\u96be\u4ee5\u4f01\u53ca\u7684\u7cbe\u51c6\u5ea6\u3002<\/p>\n<h3>\u573a\u666f\u4e09\uff1a\u672c\u5730\u670d\u52a1\u578b\u5546\u5bb6\u7684\u201c\u53cc\u8f68\u5236\u201d\u83b7\u5ba2<\/h3>\n<p>\u5982\u679c\u60a8\u662f\u63d0\u4f9b\u670d\u52a1\u9884\u7ea6\u7684\u5546\u5bb6\uff08\u5982\u7259\u79d1\u8bca\u6240\uff09\uff0c\u5e73\u53f0\u5141\u8bb8\u60a8\u540c\u65f6\u8fd0\u884c\u201c\u641c\u7d22\u5e7f\u544a\uff08\u9488\u5bf9\u2018\u7259\u533b 24\u5c0f\u65f6\u6025\u8bca\u2019\uff09\u201d\u548c\u201c\u672c\u5730\u670d\u52a1\u5e7f\u544a\uff08LSAs\uff0c\u9488\u5bf9\u2018\u7259\u533b \u6211\u9644\u8fd1\u2019\uff09\u201d\u3002Self-Service\u754c\u9762\u4f1a\u6e05\u6670\u5bf9\u6bd4\u4e24\u7c7b\u5e7f\u544a\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5e76\u63d0\u793a\u60a8\u662f\u5426\u542f\u7528\u201c\u6309\u6f5c\u5728\u5ba2\u6237\u4ed8\u8d39\uff08Pay-per-lead\uff09\u201d\u6a21\u5f0f\u3002\u8be5\u6a21\u5f0f\u4e0b\uff0cGoogle\u4ec5\u5728\u7528\u6237\u901a\u8fc7\u70b9\u51fb\u62e8\u6253\u7535\u8bdd\u6216\u63d0\u4ea4\u8868\u5355\u65f6\u6536\u8d39\uff0c\u8fd9\u6781\u5927\u964d\u4f4e\u4e86\u65e0\u6548\u70b9\u51fb\u7684\u6d6a\u8d39\u3002<\/p>\n<h2>\u5982\u4f55\u4f18\u5316\u60a8\u7684Feed\u4e0e\u5e7f\u544a\u6587\u6848\u4ee5\u5951\u5408\u5e73\u53f0\u7b97\u6cd5\uff1f<\/h2>\n<p>\u5373\u4fbf\u5e73\u53f0\u518d\u667a\u80fd\uff0c\u5e95\u5c42\u7684\u6570\u636e\u8d28\u91cf\u4ecd\u51b3\u5b9a\u4e0a\u9650\u3002\u4ee5\u4e0b\u516d\u4e2a\u4f18\u5316\u8981\u70b9\uff0c\u5c06\u5e2e\u52a9\u60a8\u5728<strong>Google Listings &amp; 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