{"id":15360,"date":"2026-09-04T02:19:27","date_gmt":"2026-09-03T18:19:27","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15360"},"modified":"2026-09-04T02:19:42","modified_gmt":"2026-09-03T18:19:42","slug":"google-ad-com-self-service-platform-%e4%b8%80%e7%ab%99%e5%bc%8f%e8%87%aa%e5%8a%a9%e5%b9%bf%e5%91%8a%e7%ae%a1%e7%90%86%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88%e7%9a%84%e5%85%a8%e9%9d%a2%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15360","title":{"rendered":"Google Ad Com | Self-Service Platform: \u4e00\u7ad9\u5f0f\u81ea\u52a9\u5e7f\u544a\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u7684\u5168\u9762\u89e3\u6790"},"content":{"rendered":"

\u5728\u5f53\u4eca\u6570\u5b57\u5316\u8425\u9500\u7684\u6fc0\u70c8\u7ade\u4e89\u4e2d\uff0c\u5e7f\u544a\u4e3b\u59cb\u7ec8\u5728\u5bfb\u627e\u4e00\u79cd\u65e2\u80fd\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\uff0c\u53c8\u80fd\u9ad8\u6548\u63a7\u5236\u9884\u7b97\u3001\u7075\u6d3b\u4f18\u5316\u6295\u653e\u7b56\u7565\u7684\u5de5\u5177\u3002\u800c\u300cGoogle Ad Com | Self-Service Platform\u300d\u6b63\u662f\u4e3a\u89e3\u51b3\u8fd9\u4e00\u6838\u5fc3\u75db\u70b9\u800c\u751f\u7684\u4e13\u4e1a\u7ea7\u670d\u52a1\u3002\u4f5c\u4e3a\u8c37\u6b4c\u5e7f\u544a\u751f\u6001\u4e2d\u6781\u5177\u4ee3\u8868\u6027\u7684\u81ea\u52a9\u5f0f\u7ba1\u7406\u5165\u53e3\uff0c\u5b83\u5f7b\u5e95\u6539\u53d8\u4e86\u4f20\u7edf\u5e7f\u544a\u6295\u653e\u4e2d\u4f9d\u8d56\u4ee3\u7406\u5546\u6216\u6280\u672f\u56e2\u961f\u7684\u5c40\u9762\uff0c\u8d4b\u4e88\u6bcf\u4e00\u4f4d\u8425\u9500\u4eba\u5458\u4ee5\u4f01\u4e1a\u7ea7\u7684\u6570\u636e\u5206\u6790\u80fd\u529b\u548c\u81ea\u52a8\u5316\u4f18\u5316\u5de5\u5177\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8fd9\u4e00\u5e73\u53f0\u7684\u529f\u80fd\u67b6\u6784\u3001\u6838\u5fc3\u4f18\u52bf\u4ee5\u53ca\u5982\u4f55\u5728\u5b9e\u6218\u4e2d\u6700\u5927\u5316\u5176\u5546\u4e1a\u4ef7\u503c\uff0c\u5e2e\u52a9\u60a8\u4ece\u96f6\u5f00\u59cb\u6784\u5efa\u5c5e\u4e8e\u81ea\u5df1\u7684\u9ad8\u8f6c\u5316\u5e7f\u544a\u4f53\u7cfb\u3002<\/p>\n

\u4ec0\u4e48\u662f Google Ad Com | Self-Service Platform\uff1f\u6838\u5fc3\u529f\u80fd\u4e0e\u5b9a\u4f4d<\/h2>\n

\u4e25\u683c\u6765\u8bf4\uff0c\u201cGoogle Ad Com\u201d\u901a\u5e38\u6307\u4ee3\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u7684\u5b98\u65b9\u57df\u540d\u5165\u53e3\uff0c\u800c\u201cSelf-Service Platform\u201d\u5219\u7cbe\u51c6\u63cf\u8ff0\u4e86\u5176\u6838\u5fc3\u4ea7\u54c1\u903b\u8f91\u2014\u2014\u5373\u4e00\u4e2a\u65e0\u9700\u4eba\u5de5\u4ecb\u5165\u3001\u7531\u5e7f\u544a\u4e3b\u81ea\u4e3b\u64cd\u4f5c\u7684\u7aef\u5230\u7aef\u5e7f\u544a\u7ba1\u7406\u7cfb\u7edf\u3002\u8be5\u5e73\u53f0\u5e76\u975e\u7b80\u5355\u7684\u5e7f\u544a\u6295\u653e\u754c\u9762\uff0c\u800c\u662f\u4e00\u4e2a\u96c6\u6210\u4e86\u5173\u952e\u8bcd\u7814\u7a76\u3001\u53d7\u4f17\u6d1e\u5bdf\u3001\u8de8\u6e20\u9053\u5206\u53d1\u3001\u667a\u80fd\u51fa\u4ef7\u53ca\u6548\u679c\u5f52\u56e0\u7684\u5168\u6808\u5f0f\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u7684\u8bbe\u8ba1\u521d\u8877\u662f\u8ba9\u4efb\u4f55\u89c4\u6a21\u7684\u4f01\u4e1a\u2014\u2014\u65e0\u8bba\u662f\u4e00\u4eba\u521b\u4e1a\u56e2\u961f\u8fd8\u662f\u8de8\u56fd\u96c6\u56e2\u2014\u2014\u90fd\u80fd\u50cf\u4e13\u4e1a\u5a92\u4ecb\u8d2d\u4e70\u65b9\u4e00\u6837\uff0c\u5b9e\u65f6\u7ba1\u7406\u5728Google\u641c\u7d22\u3001YouTube\u3001Gmail\u4ee5\u53ca\u6570\u767e\u4e07\u4e2a\u5408\u4f5c\u4f19\u4f34\u7f51\u7ad9\u4e0a\u7684\u5e7f\u544a\u5c55\u793a\u3002<\/p>\n

\u4e0e\u4f20\u7edf\u7684\u6258\u7ba1\u5f0f\u5e7f\u544a\u670d\u52a1\u4e0d\u540c\uff0c\u8be5\u81ea\u52a9\u5e73\u53f0\u7684\u663e\u8457\u7279\u5f81\u5728\u4e8e\u5176\u900f\u660e\u5ea6\u548c\u63a7\u5236\u529b\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u7cbe\u786e\u5230\u5355\u6b21\u70b9\u51fb\u7684\u6210\u672c\u3001\u5355\u4e2a\u5173\u952e\u8bcd\u7684\u5339\u914d\u6a21\u5f0f\u4ee5\u53ca\u7279\u5b9a\u65f6\u95f4\u6bb5\u7684\u5c55\u793a\u4efd\u989d\u3002\u540c\u65f6\uff0c\u5e73\u53f0\u5185\u7f6e\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff08\u5982\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\uff09\u80fd\u591f\u6839\u636e\u8f6c\u5316\u6570\u636e\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\uff0c\u5b9e\u73b0\u201c\u7528\u66f4\u5c11\u7684\u6210\u672c\u83b7\u53d6\u66f4\u591a\u6709\u6548\u8f6c\u5316\u201d\u7684\u76ee\u6807\u3002\u5bf9\u4e8e\u8ffd\u6c42\u957f\u671fROI\u63d0\u5347\u7684\u8425\u9500\u8005\u800c\u8a00\uff0c\u8fd9\u4e0d\u4ec5\u662f\u5de5\u5177\uff0c\u66f4\u662f\u4e00\u79cd\u6218\u7565\u6027\u7684\u589e\u957f\u6760\u6746\u3002<\/p>\n

\u5e73\u53f0\u6838\u5fc3\u6a21\u5757\u6df1\u5ea6\u62c6\u89e3\uff1a\u4ece\u8d26\u6237\u7ed3\u6784\u5230\u81ea\u52a8\u5316\u89c4\u5219<\/h3>\n

\u8981\u771f\u6b63\u9a7e\u9a6d\u300cGoogle Ad Com | Self-Service Platform\u300d\uff0c\u9996\u5148\u9700\u7406\u89e3\u5176\u5c42\u7ea7\u5206\u660e\u7684\u8d26\u6237\u67b6\u6784\u3002\u4e00\u4e2a\u6807\u51c6\u8d26\u6237\u5305\u542b\u4e09\u4e2a\u5c42\u7ea7\uff1a\u8d26\u6237\uff08Account\uff09\u3001\u5e7f\u544a\u7cfb\u5217\uff08Campaign\uff09\u548c\u5e7f\u544a\u7ec4\uff08Ad Group\uff09\u3002\u8fd9\u79cd\u6811\u72b6\u7ed3\u6784\u786e\u4fdd\u4e86\u9884\u7b97\u5206\u914d\u7684\u6e05\u6670\u6027\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u4e3a\u54c1\u724c\u8bcd\u641c\u7d22\u3001\u7ade\u54c1\u8bcd\u62e6\u622a\u3001\u518d\u8425\u9500\u7b49\u4e0d\u540c\u610f\u56fe\u7684\u6d41\u91cf\u5efa\u7acb\u72ec\u7acb\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u5e76\u5206\u522b\u8bbe\u5b9a\u65e5\u9884\u7b97\u548c\u51fa\u4ef7\u7b56\u7565\u3002<\/p>\n

\u5728\u5e7f\u544a\u7ec4\u5185\u90e8\uff0c\u5173\u952e\u8bcd\u4e0e\u5e7f\u544a\u6587\u6848\u7684\u76f8\u5173\u6027\u662f\u8d28\u91cf\u5f97\u5206\uff08Quality Score\uff09\u7684\u6838\u5fc3\u3002\u8be5\u5e73\u53f0\u63d0\u4f9b\u4e86\u5f3a\u5927\u7684\u5173\u952e\u8bcd\u89c4\u5212\u5e08\uff08Keyword Planner\uff09\u548c\u641c\u7d22\u8bcd\u62a5\u544a\uff08Search Terms Report\uff09\uff0c\u5e2e\u52a9\u60a8\u5254\u9664\u65e0\u6548\u641c\u7d22\u8bcd\u5e76\u6316\u6398\u957f\u5c3e\u673a\u4f1a\u3002\u6b64\u5916\uff0c\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\uff08RSA\uff09\u529f\u80fd\u5141\u8bb8\u60a8\u8f93\u5165\u6700\u591a15\u4e2a\u6807\u9898\u548c4\u4e2a\u63cf\u8ff0\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u7ec4\u5408\u5e76\u6d4b\u8bd5\u51fa\u6700\u4f73\u6392\u5217\u7ec4\u5408\uff0c\u8fd9\u6781\u5927\u5730\u63d0\u5347\u4e86\u5e7f\u544a\u6587\u6848\u7684\u6d4b\u8bd5\u6548\u7387\u3002<\/p>\n

\u81ea\u52a8\u5316\u662fSelf-Service Platform\u7684\u53e6\u4e00\u5927\u4eae\u70b9\u3002\u901a\u8fc7\u201c\u89c4\u5219\uff08Rules\uff09\u201d\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u4f8b\u5982\u201c\u5f53\u5e7f\u544a\u70b9\u51fb\u7387\u4f4e\u4e8e0.5%\u65f6\u81ea\u52a8\u6682\u505c\u5173\u952e\u8bcd\u201d\u6216\u201c\u5f53\u9884\u7b97\u6d88\u8017\u8fbe\u523080%\u65f6\u63d0\u9ad8\u51fa\u4ef710%\u201d\u4e4b\u7c7b\u7684\u6761\u4ef6\u89e6\u53d1\u5668\u3002\u8fd9\u79cd\u65e0\u4eba\u503c\u5b88\u7684\u4f18\u5316\u673a\u5236\uff0c\u8ba9\u5e7f\u544a\u7ba1\u7406\u4ece\u201c\u4eba\u5de5\u76ef\u76d8\u201d\u8fdb\u5316\u4e3a\u201c\u7b56\u7565\u9a71\u52a8\u201d\uff0c\u663e\u8457\u964d\u4f4e\u4e86\u8fd0\u8425\u6210\u672c\u3002<\/p>\n

\u5982\u4f55\u5229\u7528 Self-Service Platform \u5236\u5b9a\u9ad8\u8f6c\u5316\u6295\u653e\u7b56\u7565\uff1f\u5b9e\u8df5\u6307\u5357<\/h2>\n

\u4ec5\u4ec5\u4e86\u89e3\u754c\u9762\u64cd\u4f5c\u5e76\u4e0d\u8db3\u4ee5\u83b7\u5f97\u6210\u529f\u3002\u4e13\u4e1a\u7684SEO\u4e0eSEM\u4ece\u4e1a\u8005\u6df1\u77e5\uff0c\u7b56\u7565\u7684\u6df1\u5ea6\u51b3\u5b9a\u4e86\u5e7f\u544a\u6548\u679c\u7684\u5e7f\u5ea6\u3002\u5728\u4f7f\u7528\u8be5\u5e73\u53f0\u65f6\uff0c\u9996\u8981\u4efb\u52a1\u662f\u786e\u7acb\u6e05\u6670\u7684\u8f6c\u5316\u6f0f\u6597\u3002\u60a8\u4e0d\u80fd\u4ec5\u4ec5\u4f9d\u8d56\u9ed8\u8ba4\u8bbe\u7f6e\uff0c\u800c\u5e94\u4e3b\u52a8\u5229\u7528\u201c\u8f6c\u5316\u64cd\u4f5c\uff08Conversion Actions\uff09\u201d\u6a21\u5757\uff0c\u5c06\u201c\u52a0\u8d2d\u201d\u3001\u201c\u63d0\u4ea4\u8868\u5355\u201d\u3001\u201c\u62e8\u6253\u7535\u8bdd\u201d\u7b49\u5fae\u8f6c\u5316\u4e8b\u4ef6\u7eb3\u5165\u8ffd\u8e2a\u4f53\u7cfb\u3002\u53ea\u6709\u5728\u6570\u636e\u5c42\u9762\u5bf9\u7528\u6237\u884c\u4e3a\u8fdb\u884c\u7cbe\u786e\u91cf\u5316\uff0c\u673a\u5668\u5b66\u4e60\u7684\u4f18\u5316\u624d\u6709\u660e\u786e\u7684\u201c\u5317\u6781\u661f\u201d\u6307\u6807\u3002<\/p>\n

\u5176\u6b21\uff0c\u4eba\u7fa4\u6d1e\u5bdf\u4e0e\u518d\u8425\u9500\u5217\u8868\u7684\u8fd0\u7528\u662f\u62c9\u5f00\u5dee\u8ddd\u7684\u5173\u952e\u3002Google Ad Com\u7684\u81ea\u52a9\u5e73\u53f0\u5141\u8bb8\u60a8\u5bfc\u5165\u7b2c\u4e00\u65b9\u6570\u636e\uff08\u5982CRM\u5217\u8868\uff09\uff0c\u5e76\u521b\u5efa\u7c7b\u4f3c\u53d7\u4f17\uff08Similar Audiences\uff09\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u8fc7\u53bb30\u5929\u5185\u8bbf\u95ee\u8fc7\u4ea7\u54c1\u9875\u4f46\u672a\u4e0b\u5355\u7684\u7528\u6237\uff0c\u60a8\u53ef\u4ee5\u4e13\u95e8\u521b\u5efa\u4e00\u4e2a\u201c\u9ad8\u610f\u5411\u518d\u8425\u9500\u201d\u5e7f\u544a\u7cfb\u5217\uff0c\u5e76\u914d\u5408\u52a8\u6001\u5e7f\u544a\uff08Dynamic Ads\uff09\u81ea\u52a8\u5c55\u793a\u4ed6\u4eec\u66fe\u6d4f\u89c8\u8fc7\u7684\u5177\u4f53\u5546\u54c1\u56fe\u7247\u4e0e\u4ef7\u683c\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u89e6\u8fbe\u7684\u8f6c\u5316\u7387\u901a\u5e38\u662f\u666e\u901a\u5c55\u793a\u5e7f\u544a\u76843-5\u500d\u3002<\/p>\n

\u6b64\u5916\uff0c\u641c\u7d22\u5e7f\u544a\u4e0e\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff08Performance Max\uff09\u7684\u7ec4\u5408\u62f3\u81f3\u5173\u91cd\u8981\u3002\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u662f\u8be5\u5e73\u53f0\u8fd1\u5e74\u63a8\u51fa\u7684AI\u9a71\u52a8\u4ea7\u54c1\uff0c\u5b83\u80fd\u591f\u540c\u65f6\u5229\u7528\u641c\u7d22\u3001\u5c55\u793a\u3001\u89c6\u9891\u3001\u53d1\u73b0\u7b49\u6240\u6709\u6e20\u9053\u3002\u5728Self-Service Platform\u4e2d\uff0c\u60a8\u53ea\u9700\u63d0\u4f9b\u7d20\u6750\u8d44\u6e90\uff08\u56fe\u7247\u3001\u89c6\u9891\u3001\u6587\u6848\uff09\u548c\u9884\u7b97\uff0c\u7b97\u6cd5\u4fbf\u4f1a\u81ea\u52a8\u5bfb\u627e\u9ad8\u8f6c\u5316\u6f5c\u529b\u7684\u6d41\u91cf\u3002\u5efa\u8bae\u5c06\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7528\u4e8e\u201c\u63a2\u7d22\u65b0\u5ba2\u201d\u9636\u6bb5\uff0c\u800c\u5c06\u7cbe\u51c6\u641c\u7d22\u5e7f\u544a\u7528\u4e8e\u201c\u6536\u5272\u9ad8\u610f\u5411\u6d41\u91cf\u201d\uff0c\u4e24\u8005\u4e92\u8865\u5f62\u6210\u95ed\u73af\u3002<\/p>\n

\u6570\u636e\u8bca\u65ad\u4e0e\u4f18\u5316\uff1a\u57fa\u4e8e\u641c\u7d22\u8bcd\u548c\u51fa\u4ef7\u7b56\u7565\u7684\u8fed\u4ee3<\/h3>\n

\u6bcf\u5468\u8fdb\u884c\u4e00\u6b21\u6df1\u5ea6\u7684\u6570\u636e\u590d\u76d8\u662f\u4e13\u4e1a\u64cd\u4f5c\u8005\u7684\u4e60\u60ef\u3002\u8fdb\u5165\u201c\u641c\u7d22\u8bcd\u62a5\u544a\u201d\uff0c\u60a8\u9700\u8981\u91cd\u70b9\u5173\u6ce8\u201c\u5b8c\u5168\u5339\u914d\u201d\u5173\u952e\u8bcd\u4e0b\u5b9e\u9645\u89e6\u53d1\u7684\u641c\u7d22\u8bcd\u3002\u5982\u679c\u53d1\u73b0\u67d0\u4e2a\u9ad8\u6d88\u8d39\u641c\u7d22\u8bcd\u4e0e\u4e1a\u52a1\u65e0\u5173\uff0c\u5e94\u7acb\u5373\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u8bcd\u3002\u540c\u65f6\uff0c\u89c2\u5bdf\u201c\u7ade\u4ef7\u6392\u540d\uff08Auction Insights\uff09\u201d\u62a5\u544a\uff0c\u5bf9\u6bd4\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u7684\u5c55\u793a\u4efd\u989d\u548c\u91cd\u53e0\u7387\u3002\u5982\u679c\u5bf9\u624b\u7684\u5c55\u793a\u4efd\u989d\u8fdc\u9ad8\u4e8e\u60a8\uff0c\u4e14\u60a8\u7684\u9884\u7b97\u5145\u8db3\uff0c\u5219\u9700\u8003\u8651\u63d0\u5347\u51fa\u4ef7\u6216\u4f18\u5316\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\uff08\u5982\u4ef7\u683c\u9644\u52a0\u94fe\u63a5\u3001\u4fc3\u9500\u4fe1\u606f\uff09\u6765\u4e89\u593a\u9996\u5c4f\u4f4d\u7f6e\u3002<\/p>\n

\u51fa\u4ef7\u7b56\u7565\u7684\u9009\u62e9\u4e0d\u5e94\u4e00\u6210\u4e0d\u53d8\u3002\u5bf9\u4e8e\u521a\u8d77\u6b65\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u5efa\u8bae\u91c7\u7528\u201c\u6700\u5927\u5316\u70b9\u51fb\u6b21\u6570\uff08Maximize Clicks\uff09\u201d\u4ee5\u5feb\u901f\u79ef\u7d2f\u6570\u636e\uff1b\u5f53\u8d26\u6237\u7d2f\u8ba1\u8d85\u8fc715-30\u4e2a\u8f6c\u5316\u540e\uff0c\u5e94\u7acb\u5373\u5207\u6362\u4e3a\u201c\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\uff08Target CPA\uff09\u201d\u6216\u201c\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08Target ROAS\uff09\u201d\u3002\u5728Self-Service Platform\u4e2d\uff0c\u8fd9\u4e9b\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\u9700\u8981\u4e0e\u8f6c\u5316\u5ef6\u8fdf\u6570\u636e\u7ed3\u5408\u5206\u6790\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u201c\u8f6c\u5316\u65f6\u95f4\u8303\u56f4\uff08Conversion Lag\uff09\u201d\u62a5\u544a\u6765\u8c03\u6574\u4f18\u5316\u7a97\u53e3\uff0c\u907f\u514d\u56e0\u6570\u636e\u5ef6\u8fdf\u5bfc\u81f4\u7684\u9519\u8bef\u51b3\u7b56\u3002<\/p>\n

\u89c4\u907f\u5e38\u89c1\u8bef\u533a\u4e0e\u5408\u89c4\u98ce\u9669\uff1a\u786e\u4fdd\u957f\u671f\u7a33\u5b9a\u7684\u8d26\u6237\u5065\u5eb7<\/h2>\n

\u8bb8\u591a\u65b0\u624b\u5728\u64cd\u4f5c\u300cGoogle Ad Com | Self-Service Platform\u300d\u65f6\uff0c\u5bb9\u6613\u9677\u5165\u51e0\u4e2a\u81f4\u547d\u8bef\u533a\u3002\u9996\u5148\u662f\u201c\u8fc7\u5ea6\u7ec6\u5206\u5e7f\u544a\u7cfb\u5217\u201d\uff0c\u5bfc\u81f4\u6bcf\u4e2a\u7cfb\u5217\u9884\u7b97\u8fc7\u4f4e\uff0c\u673a\u5668\u5b66\u4e60\u65e0\u6cd5\u6709\u6548\u63a2\u7d22\u3002\u5efa\u8bae\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u81f3\u5c11\u4fdd\u8bc1\u6bcf\u5929\u4ea7\u751f5-10\u6b21\u70b9\u51fb\uff0c\u5426\u5219\u5e94\u5408\u5e76\u5e7f\u544a\u7ec4\u6216\u653e\u5bbd\u5173\u952e\u8bcd\u5339\u914d\u65b9\u5f0f\u3002\u5176\u6b21\u662f\u201c\u5ffd\u7565\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\uff08Extensions\uff09\u201d\u3002\u7ed3\u6784\u5316\u6458\u8981\u3001\u5ba3\u4f20\u4fe1\u606f\u3001\u7535\u8bdd\u9644\u52a0\u7b49\u6269\u5c55\u5b57\u6bb5\u80fd\u663e\u8457\u63d0\u5347\u5e7f\u544a\u7684\u5360\u7528\u9762\u79ef\u548c\u76f8\u5173\u6027\uff0c\u800c\u8fd9\u4e00\u529f\u80fd\u5728\u81ea\u52a9\u5e73\u53f0\u4e2d\u975e\u5e38\u5bb9\u6613\u8bbe\u7f6e\uff0c\u5374\u5e38\u88ab\u95f2\u7f6e\u3002<\/p>\n

\u5408\u89c4\u6027\u662f\u8d26\u6237\u80fd\u5426\u957f\u671f\u8fd0\u8425\u7684\u751f\u547d\u7ebf\u3002\u8c37\u6b4c\u7684\u653f\u7b56\u5ba1\u6838\u7cfb\u7edf\u6781\u4e3a\u4e25\u683c\uff0c\u5c24\u5176\u9488\u5bf9\u533b\u7597\u3001\u91d1\u878d\u3001\u4fdd\u5065\u54c1\u7b49YMYL\uff08Your Money or Your Life\uff09\u9886\u57df\u3002\u5728\u64b0\u5199\u5e7f\u544a\u6587\u6848\u65f6\uff0c\u4e25\u7981\u4f7f\u7528\u201c\u7edd\u5bf9\u5316\u201d\u627f\u8bfa\uff08\u5982\u201c\u4fdd\u8bc1\u6cbb\u6108\u201d\uff09\u6216\u201c\u865a\u5047\u7a00\u7f3a\u6027\u201d\u8868\u8ff0\u3002\u6b64\u5916\uff0c\u843d\u5730\u9875\u7684\u52a0\u8f7d\u901f\u5ea6\u4e0e\u5185\u5bb9\u8d28\u91cf\u662f\u8d28\u91cf\u5f97\u5206\u7684\u91cd\u8981\u56e0\u5b50\u3002\u82e5\u843d\u5730\u9875\u5b58\u5728\u5927\u9762\u79ef\u5f39\u7a97\u6216\u4e0e\u5e7f\u544a\u521b\u610f\u4e0d\u76f8\u5173\uff0c\u5373\u4f7f\u51fa\u4ef7\u518d\u9ad8\u4e5f\u4f1a\u88ab\u7cfb\u7edf\u60e9\u7f5a\u3002\u5b9a\u671f\u4f7f\u7528\u5e73\u53f0\u63d0\u4f9b\u7684\u201c\u653f\u7b56\u7ba1\u7406\u5668\uff08Policy Manager\uff09\u201d\u68c0\u67e5\u8fdd\u89c4\u9879\uff0c\u5e76\u5229\u7528\u201c\u8bca\u65ad\uff08Diagnostics\uff09\u201d\u5de5\u5177\u67e5\u770b\u7f51\u7ad9\u7684\u53ef\u6293\u53d6\u6027\uff0c\u662f\u7ef4\u62a4\u8d26\u6237\u5065\u5eb7\u7684\u57fa\u7840\u5de5\u4f5c\u3002<\/p>\n

\u9ad8\u7ea7\u6280\u5de7\uff1a\u5229\u7528\u53d7\u4f17\u4fe1\u53f7\u4e0e\u5b63\u8282\u6027\u8c03\u6574\u5b9e\u73b0\u5f2f\u9053\u8d85\u8f66<\/h3>\n

\u4e3a\u4e86\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u4e13\u4e1a\u4f18\u5316\u5e08\u4f1a\u5229\u7528\u5e73\u53f0\u63d0\u4f9b\u7684\u201c\u53d7\u4f17\u4fe1\u53f7\uff08Audience Signals\uff09\u201d\u529f\u80fd\u3002\u5728\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u60a8\u53ef\u4ee5\u9884\u5148\u6307\u5b9a\u201c\u610f\u5411\u53d7\u4f17\uff08In-Market Audiences\uff09\u201d\u6216\u201c\u4eb2\u548c\u53d7\u4f17\uff08Affinity Audiences\uff09\u201d\u3002\u4f8b\u5982\uff0c\u9500\u552e\u5065\u8eab\u5668\u6750\u7684\u5546\u5bb6\uff0c\u53ef\u4ee5\u5c06\u201c\u5065\u8eab\u7231\u597d\u8005\u201d\u548c\u201c\u5bb6\u5ead\u5065\u8eab\u623f\u8bbe\u5907\u201d\u4f5c\u4e3a\u4fe1\u53f7\uff0c\u8ba9\u7b97\u6cd5\u5728\u521d\u59cb\u9636\u6bb5\u5c31\u9501\u5b9a\u9ad8\u6982\u7387\u7528\u6237\u3002\u4f46\u8bf7\u6ce8\u610f\uff0c\u8fd9\u4ec5\u662f\u4fe1\u53f7\u800c\u975e\u786c\u6027\u5b9a\u5411\uff0c\u7cfb\u7edf\u4ecd\u4f1a\u63a2\u7d22\u65b0\u4eba\u7fa4\u3002<\/p>\n

\u5b63\u8282\u6027\u4fc3\u9500\u671f\u95f4\u7684\u9884\u7b97\u8c03\u6574\u540c\u6837\u8003\u9a8c\u8fd0\u8425\u529f\u529b\u3002\u5229\u7528\u201c\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u201d\u4e2d\u7684\u201c\u5b9e\u9a8c\uff08Drafts & Experiments\uff09\u201d\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5148\u521b\u5efa\u4e00\u5957\u5305\u542b\u66f4\u9ad8\u51fa\u4ef7\u548c\u4e0d\u540c\u6587\u6848\u7684\u5b9e\u9a8c\u7ec4\uff0c\u8fd0\u884c\u4e24\u5468\u540e\u5bf9\u6bd4\u5b9e\u9a8c\u7ec4\u4e0e\u5bf9\u7167\u7ec4\u7684\u6548\u679c\uff0c\u518d\u5c06\u80dc\u51fa\u65b9\u6848\u5e94\u7528\u5230\u6b63\u5f0f\u5e7f\u544a\u3002\u8fd9\u79cd\u57fa\u4e8e\u6570\u636e\u9a8c\u8bc1\u7684\u8fed\u4ee3\u65b9\u5f0f\uff0c\u907f\u514d\u4e86\u76f4\u63a5\u4fee\u6539\u6838\u5fc3\u5e7f\u544a\u5e26\u6765\u7684\u6d41\u91cf\u6ce2\u52a8\u98ce\u9669\u3002\u540c\u65f6\uff0c\u4e0d\u8981\u5ffd\u89c6\u201c\u8bbe\u5907\u7aef\u8c03\u6574\u201d\uff0c\u5982\u679c\u60a8\u7684\u4e1a\u52a1\u4e3b\u8981\u4f9d\u8d56\u79fb\u52a8\u7aef\u8be2\u76d8\uff0c\u53ef\u5728\u201c\u8bbe\u5907\u201d\u6807\u7b7e\u4e0b\u5c06\u79fb\u52a8\u51fa\u4ef7\u8c03\u6574\u5e45\u5ea6\u63d0\u9ad820%\uff0c\u5e76\u9488\u5bf9\u79fb\u52a8\u7aef\u5236\u4f5c\u66f4\u7b80\u6d01\u7684\u77ed\u6807\u9898\u3002<\/p>\n

\u7ed3\u8bed\uff1a\u5c06 Self-Service Platform \u8f6c\u5316\u4e3a\u4f01\u4e1a\u589e\u957f\u5f15\u64ce<\/h2>\n

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