{"id":15369,"date":"2026-09-04T06:19:24","date_gmt":"2026-09-03T22:19:24","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15369"},"modified":"2026-09-04T06:19:52","modified_gmt":"2026-09-03T22:19:52","slug":"google-ads-new-campaign-self-service-platform%ef%bc%9a%e8%b5%8b%e8%83%bd%e5%b9%bf%e5%91%8a%e4%b8%bb%e7%9a%84%e6%96%b0%e4%b8%80%e4%bb%a3%e8%87%aa%e5%8a%a9%e6%8a%95%e6%94%be%e8%a7%a3%e5%86%b3%e6%96%b9","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15369","title":{"rendered":"Google Ads New Campaign | Self-Service Platform\uff1a\u8d4b\u80fd\u5e7f\u544a\u4e3b\u7684\u65b0\u4e00\u4ee3\u81ea\u52a9\u6295\u653e\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"<p>\u5728\u6570\u5b57\u8425\u9500\u751f\u6001\u5feb\u901f\u6f14\u53d8\u7684\u4eca\u5929\uff0c\u5e7f\u544a\u4e3b\u5bf9\u6295\u653e\u6548\u7387\u3001\u6570\u636e\u900f\u660e\u5ea6\u548c\u64cd\u4f5c\u7075\u6d3b\u6027\u7684\u8981\u6c42\u8fbe\u5230\u4e86\u524d\u6240\u672a\u6709\u7684\u9ad8\u5ea6\u3002\u4f5c\u4e3a\u5168\u7403\u641c\u7d22\u5e7f\u544a\u9886\u57df\u7684\u6838\u5fc3\u5de5\u5177\uff0cGoogle Ads \u6301\u7eed\u8fed\u4ee3\u5176\u529f\u80fd\uff0c\u800c\u5176\u4e2d\u6700\u5177\u53d8\u9769\u610f\u4e49\u7684\u8fdb\u5c55\u4e4b\u4e00\uff0c\u4fbf\u662f <strong>Google Ads New Campaign | Self-Service Platform<\/strong> \u7684\u5168\u9762\u5347\u7ea7\u3002\u8fd9\u4e00\u81ea\u52a9\u5f0f\u670d\u52a1\u5e73\u53f0\u4e0d\u4ec5\u91cd\u5851\u4e86\u5e7f\u544a\u7cfb\u5217\u4ece\u521b\u5efa\u5230\u4f18\u5316\u7684\u5b8c\u6574\u94fe\u8def\uff0c\u66f4\u901a\u8fc7\u667a\u80fd\u5316\u7684\u5f15\u5bfc\u6d41\u7a0b\uff0c\u8ba9\u65e0\u8bba\u662f\u4e2d\u5c0f\u4f01\u4e1a\u8fd8\u662f\u5927\u578b\u54c1\u724c\uff0c\u90fd\u80fd\u4ee5\u66f4\u4f4e\u7684\u95e8\u69db\u3001\u66f4\u9ad8\u7684\u7cbe\u5ea6\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8fd9\u4e00\u670d\u52a1\u7684\u6838\u5fc3\u67b6\u6784\u3001\u64cd\u4f5c\u4f18\u52bf\u4ee5\u53ca\u5176\u5728\u63d0\u5347\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u65b9\u9762\u7684\u5b9e\u6218\u4ef7\u503c\uff0c\u4e3a\u60a8\u63d0\u4f9b\u4e00\u4efd\u6743\u5a01\u7684\u6295\u653e\u6307\u5357\u3002<\/p>\n<h2>\u7406\u89e3 Self-Service Platform\uff1a\u4ece\u201c\u88ab\u52a8\u6295\u653e\u201d\u5230\u201c\u4e3b\u52a8\u9a7e\u9a6d\u201d\u7684\u8303\u5f0f\u8f6c\u79fb<\/h2>\n<p>\u4f20\u7edf\u7684\u5e7f\u544a\u6295\u653e\u5f80\u5f80\u4f9d\u8d56\u4e8e\u4ee3\u7406\u5546\u6216\u5185\u90e8\u4e13\u5bb6\u7684\u7ecf\u9a8c\u5224\u65ad\uff0c\u6d41\u7a0b\u5197\u957f\u4e14\u53cd\u9988\u6ede\u540e\u3002\u800c <strong>Google Ads New Campaign | Self-Service Platform<\/strong> \u7684\u6838\u5fc3\u8bbe\u8ba1\u54f2\u5b66\uff0c\u5728\u4e8e\u5c06\u201c\u51b3\u7b56\u6743\u201d\u4e0e\u201c\u6570\u636e\u6d1e\u5bdf\u201d\u5b8c\u5168\u4ea4\u8fd8\u7ed9\u5e7f\u544a\u4e3b\u3002\u5b83\u5e76\u975e\u7b80\u5355\u7684\u754c\u9762\u6539\u7248\uff0c\u800c\u662f\u4e00\u5957\u96c6\u6210\u4e86\u673a\u5668\u5b66\u4e60\u3001\u81ea\u52a8\u5316\u89c4\u5219\u4e0e\u5b9e\u65f6\u8bca\u65ad\u7684\u667a\u80fd\u64cd\u4f5c\u7cfb\u7edf\u3002<\/p>\n<p>\u8be5\u5e73\u53f0\u901a\u8fc7\u6a21\u5757\u5316\u7684\u201cNew Campaign\u201d\u5411\u5bfc\uff0c\u5c06\u590d\u6742\u7684\u8425\u9500\u76ee\u6807\uff08\u5982\u9500\u552e\u3001\u6f5c\u5728\u5ba2\u6237\u3001\u54c1\u724c\u8ba4\u77e5\uff09\u62c6\u89e3\u4e3a\u6e05\u6670\u7684\u6b65\u9aa4\u3002\u5e7f\u544a\u4e3b\u65e0\u9700\u7406\u89e3\u6666\u6da9\u7684\u7ade\u4ef7\u7b97\u6cd5\uff0c\u53ea\u9700\u8f93\u5165\u4e1a\u52a1\u4fe1\u606f\u3001\u8bbe\u5b9a\u9884\u7b97\u4e0e\u53d7\u4f17\u4fe1\u53f7\uff0c\u7cfb\u7edf\u4fbf\u4f1a\u81ea\u52a8\u63a8\u8350\u6700\u9002\u5408\u7684\u5e7f\u544a\u683c\u5f0f\u4e0e\u51fa\u4ef7\u7b56\u7565\u3002\u8fd9\u79cd\u81ea\u52a9\u5f0f\uff08Self-Service\uff09\u7684\u67b6\u6784\uff0c\u672c\u8d28\u4e0a\u964d\u4f4e\u4e86\u4e13\u4e1a\u77e5\u8bc6\u7684\u58c1\u5792\uff0c\u4f7f\u5f97\u4efb\u4f55\u5177\u5907\u57fa\u672c\u5546\u4e1a\u903b\u8f91\u7684\u8fd0\u8425\u8005\u90fd\u80fd\u5feb\u901f\u4e0a\u624b\u3002<\/p>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8be5\u5e73\u53f0\u5728\u201c\u81ea\u52a9\u201d\u4e0e\u201c\u667a\u80fd\u201d\u4e4b\u95f4\u53d6\u5f97\u4e86\u7cbe\u5999\u5e73\u8861\u3002\u5b83\u4e0d\u4f1a\u5265\u593a\u60a8\u7684\u63a7\u5236\u6743\uff0c\u800c\u662f\u63d0\u4f9b\u53ef\u9009\u7684\u81ea\u52a8\u5316\u5c42\u7ea7\u3002\u4f8b\u5982\uff0c\u5728\u9884\u7b97\u5efa\u8bae\u65b9\u9762\uff0c\u7cfb\u7edf\u4f1a\u57fa\u4e8e\u5386\u53f2\u6570\u636e\u63d0\u4f9b\u9884\u6d4b\u6027\u6307\u6807\uff0c\u4f46\u6700\u7ec8\u6279\u51c6\u6743\u59cb\u7ec8\u5728\u60a8\u624b\u4e2d\u3002\u8fd9\u79cd\u8bbe\u8ba1\u786e\u4fdd\u4e86\u5e7f\u544a\u4e3b\u65e2\u80fd\u4eab\u53d7\u673a\u5668\u6548\u7387\uff0c\u53c8\u80fd\u4fdd\u7559\u6218\u7565\u5c42\u9762\u7684\u4e3b\u89c2\u80fd\u52a8\u6027\u3002<\/p>\n<h3>New Campaign \u5411\u5bfc\u7684\u6838\u5fc3\u903b\u8f91\uff1a\u76ee\u6807\u9a71\u52a8\u4e0b\u7684\u8d44\u6e90\u6700\u4f18\u914d\u7f6e<\/h3>\n<p>\u542f\u52a8\u4e00\u6b21 <strong>Google Ads New Campaign<\/strong> \u65f6\uff0c\u60a8\u4f1a\u53d1\u73b0\u5176\u6d41\u7a0b\u88ab\u7b80\u5316\u81f3\u201c\u9009\u62e9\u76ee\u6807 &#8211; \u5b9a\u4e49\u53d7\u4f17 &#8211; \u8bbe\u5b9a\u9884\u7b97 &#8211; \u5236\u4f5c\u7d20\u6750\u201d\u56db\u4e2a\u6838\u5fc3\u9636\u6bb5\u3002\u4e0e\u65e7\u7248\u76f8\u6bd4\uff0c\u65b0\u7248\u5411\u5bfc\u6700\u5927\u7684\u7a81\u7834\u5728\u4e8e\u201c\u8de8\u6e20\u9053\u7edf\u4e00\u7ba1\u7406\u201d\u3002\u8fc7\u53bb\uff0c\u641c\u7d22\u3001\u5c55\u793a\u3001\u89c6\u9891\u5e7f\u544a\u7cfb\u5217\u9700\u8981\u5206\u522b\u521b\u5efa\uff1b\u800c\u5728\u65b0\u7684 Self-Service Platform \u4e2d\uff0c\u7cfb\u7edf\u4f1a\u6839\u636e\u60a8\u7684\u8f6c\u5316\u76ee\u6807\uff0c\u81ea\u52a8\u5c06\u9884\u7b97\u5206\u914d\u5230\u53ef\u80fd\u4ea7\u751f\u6700\u4f73\u6548\u679c\u7684\u6e20\u9053\u7ec4\u5408\u4e0a\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5f53\u60a8\u9009\u62e9\u201c\u83b7\u53d6\u66f4\u591a\u5728\u7ebf\u9500\u552e\u201d\u8fd9\u4e00\u76ee\u6807\u65f6\uff0c\u7cfb\u7edf\u4e0d\u4ec5\u4f1a\u521b\u5efa\u6807\u51c6\u7684\u641c\u7d22\u5e7f\u544a\uff0c\u8fd8\u4f1a\u667a\u80fd\u6d4b\u8bd5\u8d2d\u7269\u5e7f\u544a\u4e0e\u518d\u8425\u9500\u5e7f\u544a\u7684\u642d\u914d\u3002\u8fd9\u79cd\u201c\u4ee5\u76ee\u6807\u4e3a\u4e2d\u5fc3\u201d\u7684\u521b\u5efa\u903b\u8f91\uff0c\u907f\u514d\u4e86\u5e7f\u544a\u4e3b\u5728\u591a\u4e2a\u8d26\u6237\u4e4b\u95f4\u6765\u56de\u5207\u6362\u7684\u9ebb\u70e6\uff0c\u663e\u8457\u63d0\u5347\u4e86\u8d26\u6237\u7ed3\u6784\u7684\u6574\u6d01\u5ea6\u4e0e\u53ef\u7ef4\u62a4\u6027\u3002<\/p>\n<h2>\u6df1\u5ea6\u62c6\u89e3\uff1aSelf-Service Platform \u7684\u4e94\u5927\u6838\u5fc3\u529f\u80fd\u652f\u67f1<\/h2>\n<p>\u8981\u771f\u6b63\u53d1\u6325 <strong>Google Ads New Campaign | Self-Service Platform<\/strong> \u7684\u5a01\u529b\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u6df1\u5165\u7406\u89e3\u5176\u5e95\u5c42\u529f\u80fd\u652f\u67f1\u3002\u8fd9\u4e9b\u529f\u80fd\u5e76\u975e\u5b64\u7acb\u5b58\u5728\uff0c\u800c\u662f\u901a\u8fc7\u6570\u636e\u6d41\u76f8\u4e92\u4e32\u8054\uff0c\u5f62\u6210\u95ed\u73af\u4f18\u5316\u7cfb\u7edf\u3002<\/p>\n<ul>\n<li><strong>\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\uff08Smart Bidding\uff09\u7684\u6df1\u5ea6\u96c6\u6210\uff1a<\/strong> \u5e73\u53f0\u539f\u751f\u652f\u6301\u76ee\u6807 CPA\uff08\u6bcf\u6b21\u884c\u52a8\u6210\u672c\uff09\u4e0e\u76ee\u6807 ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\u3002\u5728 New Campaign \u521b\u5efa\u6d41\u7a0b\u4e2d\uff0c\u7cfb\u7edf\u4f1a\u5229\u7528\u8d26\u6237\u5386\u53f2\u8f6c\u5316\u6570\u636e\uff0c\u5728\u8bbe\u5b9a\u76ee\u6807\u8303\u56f4\u5185\u81ea\u52a8\u8c03\u6574\u5173\u952e\u8bcd\u51fa\u4ef7\u3002\u8fd9\u610f\u5473\u7740\u60a8\u65e0\u9700\u624b\u52a8\u4fee\u6539\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u7cfb\u7edf\u4f1a\u5728\u6bcf\u4e00\u6b21\u62cd\u5356\u524d\u5b9e\u65f6\u8ba1\u7b97\u6700\u4f18\u51fa\u4ef7\u3002<\/li>\n<li><strong>\u53d7\u4f17\u4fe1\u53f7\u4e0e\u9884\u6d4b\u6027\u6d1e\u5bdf\uff1a<\/strong> \u5728\u201c\u53d7\u4f17\u201d\u8bbe\u7f6e\u73af\u8282\uff0c\u5e73\u53f0\u63d0\u4f9b\u4e86\u6bd4\u4ee5\u5f80\u66f4\u7ec6\u7c92\u5ea6\u7684\u81ea\u5b9a\u4e49\u53d7\u4f17\u9009\u9879\u3002\u9664\u4e86\u57fa\u7840\u7684\u4eba\u53e3\u7edf\u8ba1\u4e0e\u5174\u8da3\uff0c\u60a8\u73b0\u5728\u53ef\u4ee5\u4e0a\u4f20\u7b2c\u4e00\u65b9\u6570\u636e\uff08\u5982\u5ba2\u6237\u540d\u5355\uff09\uff0c\u7cfb\u7edf\u5c06\u5229\u7528 Similar Segments \u529f\u80fd\u81ea\u52a8\u5bfb\u627e\u5177\u6709\u7c7b\u4f3c\u8d2d\u4e70\u503e\u5411\u7684\u65b0\u7528\u6237\u3002\u8fd9\u79cd\u201c\u79cd\u5b50\u53d7\u4f17 + \u76f8\u4f3c\u6269\u5c55\u201d\u7684\u6a21\u5f0f\uff0c\u662f\u63d0\u5347\u83b7\u5ba2\u7cbe\u51c6\u5ea6\u7684\u5173\u952e\u3002<\/li>\n<li><strong>\u8d44\u4ea7\uff08Asset\uff09\u52a8\u6001\u7ec4\u5408\u4e0e\u54cd\u5e94\u5f0f\u5e7f\u544a\uff1a<\/strong> \u9488\u5bf9\u5c55\u793a\u5e7f\u544a\u4e0e\u641c\u7d22\u5e7f\u544a\uff0cSelf-Service Platform \u5f3a\u5316\u4e86\u54cd\u5e94\u5f0f\u5e7f\u544a\u7684\u521b\u5efa\u4f53\u9a8c\u3002\u60a8\u53ea\u9700\u63d0\u4f9b\u591a\u4e2a\u6807\u9898\u3001\u63cf\u8ff0\u4e0e\u56fe\u7247\uff0c\u7cfb\u7edf\u4f1a\u50cf\u642d\u79ef\u6728\u4e00\u6837\uff0c\u6839\u636e\u7528\u6237\u7684\u641c\u7d22\u610f\u56fe\u52a8\u6001\u751f\u6210\u5e7f\u544a\u7ec4\u5408\u3002\u5e73\u53f0\u4f1a\u6301\u7eed\u8fdb\u884c\u201c\u8f6e\u64ad\u6d4b\u8bd5\u201d\uff0c\u5e76\u5728\u62a5\u544a\u754c\u9762\u4e2d\u660e\u786e\u6807\u6ce8\u54ea\u4e9b\u7ec4\u5408\u83b7\u5f97\u4e86\u6700\u591a\u7684\u5c55\u793a\u4efd\u989d\uff0c\u8ba9\u7d20\u6750\u4f18\u5316\u6709\u636e\u53ef\u5faa\u3002<\/li>\n<li><strong>\u8bca\u65ad\u4e0e\u5efa\u8bae\u4e2d\u5fc3\uff08Recommendations\uff09\uff1a<\/strong> \u8fd9\u662f\u8be5\u5e73\u53f0\u6700\u5177\u5b9e\u7528\u4ef7\u503c\u7684\u677f\u5757\u4e4b\u4e00\u3002\u5b83\u4e0d\u518d\u662f\u7b3c\u7edf\u7684\u201c\u4f18\u5316\u5f97\u5206\u201d\uff0c\u800c\u662f\u63d0\u4f9b\u5177\u4f53\u7684\u3001\u53ef\u4e00\u952e\u5e94\u7528\u7684\u884c\u52a8\u5efa\u8bae\u3002\u4f8b\u5982\uff0c\u5f53\u7cfb\u7edf\u68c0\u6d4b\u5230\u67d0\u4e2a\u5173\u952e\u8bcd\u7684\u7ade\u4e89\u683c\u5c40\u53d8\u5316\u65f6\uff0c\u5b83\u4f1a\u5efa\u8bae\u60a8\u8c03\u6574\u5339\u914d\u7c7b\u578b\u6216\u589e\u52a0\u5426\u5b9a\u5173\u952e\u8bcd\u3002\u8fd9\u4e9b\u5efa\u8bae\u57fa\u4e8e\u5b9e\u65f6\u7684\u62cd\u5356\u6d1e\u5bdf\uff0c\u800c\u975e\u6cdb\u6cdb\u800c\u8c08\u7684\u884c\u4e1a\u51c6\u5219\u3002<\/li>\n<li><strong>\u900f\u660e\u7684\u6570\u636e\u5f52\u56e0\u4e0e\u8f6c\u5316\u8def\u5f84\u62a5\u544a\uff1a<\/strong> \u6570\u636e\u900f\u660e\u5ea6\u662f\u81ea\u52a9\u5e73\u53f0\u7684\u4fe1\u4efb\u57fa\u77f3\u3002\u65b0\u7248\u5e73\u53f0\u5141\u8bb8\u5e7f\u544a\u4e3b\u901a\u8fc7\u201c\u8f6c\u5316\u8def\u5f84\u201d\u62a5\u544a\uff0c\u6e05\u6670\u67e5\u770b\u7528\u6237\u4ece\u9996\u6b21\u70b9\u51fb\u5230\u6700\u7ec8\u8f6c\u5316\u7684\u65f6\u95f4\u5dee\u4e0e\u89e6\u70b9\u987a\u5e8f\u3002\u8fd9\u5bf9\u4e8e\u7406\u89e3\u8de8\u8bbe\u5907\u884c\u4e3a\u81f3\u5173\u91cd\u8981\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u624b\u673a\u7aef\u7684\u5c55\u793a\u662f\u5426\u6700\u7ec8\u4fc3\u6210\u4e86\u7535\u8111\u7aef\u7684\u8d2d\u4e70\uff0c\u4ece\u800c\u66f4\u5408\u7406\u5730\u5206\u914d\u8bbe\u5907\u51fa\u4ef7\u8c03\u8282\u5668\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.touliu123.com\/wp-content\/uploads\/2026\/09\/image-1788473978-1024x683.jpg\" class=\"aligncenter\" alt=\"\" loading=\"lazy\" \/><\/p>\n<h3>\u5b9e\u6218\u5e94\u7528\uff1a\u5982\u4f55\u5229\u7528 New Campaign \u4f18\u5316 B2B \u8be2\u76d8\u4e0e B2C \u590d\u8d2d<\/h3>\n<p>\u9488\u5bf9\u4e0d\u540c\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c<strong>Google Ads New Campaign<\/strong> \u7684\u914d\u7f6e\u7b56\u7565\u5e94\u6709\u663e\u8457\u5dee\u5f02\u3002\u5bf9\u4e8e B2B \u4f01\u4e1a\uff0c\u5176\u6838\u5fc3\u8bc9\u6c42\u662f\u83b7\u53d6\u9ad8\u8d28\u91cf\u7684\u9500\u552e\u7ebf\u7d22\u3002\u5728 Self-Service Platform \u4e2d\uff0c\u60a8\u5e94\u9009\u62e9\u201c\u6f5c\u5728\u5ba2\u6237\u201d\u76ee\u6807\uff0c\u5e76\u660e\u786e\u8f6c\u5316\u52a8\u4f5c\uff08\u5982\u8868\u5355\u63d0\u4ea4\u6216\u7535\u8bdd\u54a8\u8be2\uff09\u3002\u6b64\u65f6\uff0c\u5728\u53d7\u4f17\u4fe1\u53f7\u4e2d\u5efa\u8bae\u6dfb\u52a0\u201c\u804c\u4f4d\u201d\u6216\u201c\u884c\u4e1a\u201d\u7b49\u610f\u5411\u4fe1\u53f7\uff0c\u914d\u5408\u201c\u5c3d\u53ef\u80fd\u63d0\u9ad8\u8f6c\u5316\u6b21\u6570\u201d\u7684\u51fa\u4ef7\u7b56\u7565\uff0c\u7cfb\u7edf\u4f1a\u4f18\u5148\u5411\u90a3\u4e9b\u6700\u6709\u53ef\u80fd\u586b\u5199\u957f\u8868\u5355\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\u3002<\/p>\n<p>\u800c\u5bf9\u4e8e B2C \u7535\u5546\uff0cNew Campaign \u5219\u66f4\u4fa7\u91cd\u4e8e\u201c\u4fc3\u9500\u201d\u4e0e\u201c\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u201d\u3002\u60a8\u53ef\u4ee5\u5728\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e0b\uff0c\u5229\u7528\u201c\u5546\u54c1\u76ee\u5f55\u5e7f\u544a\u201d\u529f\u80fd\u81ea\u52a8\u540c\u6b65\u4ea7\u54c1 Feed\u3002\u901a\u8fc7\u8bbe\u7f6e\u201c\u9488\u5bf9\u65b0\u5ba2\u6237\u7684\u51fa\u4ef7\u8c03\u6574\u201d\uff0c\u60a8\u53ef\u4ee5\u4e3a\u9996\u6b21\u8d2d\u4e70\u7684\u7528\u6237\u8bbe\u5b9a\u66f4\u9ad8\u7684\u51fa\u4ef7\u4e0a\u9650\uff0c\u800c\u5bf9\u8001\u5ba2\u6237\u5219\u91c7\u7528\u8f83\u4f4e\u51fa\u4ef7\u4ee5\u7ef4\u6301\u8f6c\u5316\u4efd\u989d\u3002\u8fd9\u79cd\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u6b63\u662f Self-Service Platform \u533a\u522b\u4e8e\u666e\u901a\u5e7f\u544a\u7ba1\u7406\u5668\u7684\u6838\u5fc3\u4f18\u52bf\u3002<\/p>\n<h2>\u4ece\u521b\u5efa\u5230\u4f18\u5316\uff1aSelf-Service Platform \u7684\u8fd0\u8425\u95ed\u73af\u4e0e\u5e38\u89c1\u8bef\u533a\u89c4\u907f<\/h2>\n<p>\u8bb8\u591a\u5e7f\u544a\u4e3b\u5728\u521d\u6b21\u4f7f\u7528 <strong>Google Ads New Campaign | Self-Service Platform<\/strong> \u65f6\uff0c\u5bb9\u6613\u9677\u5165\u201c\u8bbe\u7f6e\u5b8c\u6bd5\u5373\u653e\u624b\u201d\u7684\u8bef\u533a\u3002\u5b9e\u9645\u4e0a\uff0c\u8be5\u5e73\u53f0\u7684\u8bbe\u8ba1\u521d\u8877\u662f\u201c\u6301\u7eed\u5e72\u9884\u201d\uff0c\u800c\u975e\u201c\u4e00\u52b3\u6c38\u9038\u201d\u3002\u4e00\u4e2a\u79d1\u5b66\u7684\u8fd0\u8425\u95ed\u73af\u5e94\u5305\u542b\u4ee5\u4e0b\u4e09\u4e2a\u5468\u671f\uff1a<\/p>\n<p><strong>\u7b2c\u4e00\u5468\u671f\uff08\u521b\u5efa\u540e 1-7 \u5929\uff09\u4e3a\u201c\u5b66\u4e60\u671f\u201d\u3002<\/strong> \u5728\u6b64\u9636\u6bb5\uff0c\u7cfb\u7edf\u6b63\u5728\u63a2\u7d22\u6700\u4f73\u7684\u6295\u653e\u7ec4\u5408\u3002\u60a8\u4e0d\u5e94\u9891\u7e41\u5927\u5e45\u4fee\u6539\u9884\u7b97\u6216\u51fa\u4ef7\uff0c\u4ee5\u514d\u6253\u65ad\u673a\u5668\u5b66\u4e60\u6a21\u578b\u7684\u6570\u636e\u79ef\u7d2f\u3002\u6b63\u786e\u7684\u505a\u6cd5\u662f\uff0c\u4fdd\u6301\u6bcf\u65e5\u9884\u7b97\u7a33\u5b9a\uff0c\u5e76\u786e\u4fdd\u8f6c\u5316\u8ddf\u8e2a\u4ee3\u7801\u6b63\u786e\u89e6\u53d1\u3002\u5982\u679c\u9884\u7b97\u5141\u8bb8\uff0c\u5efa\u8bae\u5f00\u542f\u201c\u6700\u5927\u5316\u70b9\u51fb\u6b21\u6570\u201d\u4f5c\u4e3a\u8fc7\u6e21\u7b56\u7565\uff0c\u5f85\u79ef\u7d2f 15-30 \u4e2a\u8f6c\u5316\u540e\uff0c\u518d\u5207\u6362\u81f3\u201c\u76ee\u6807 CPA\u201d\u6a21\u5f0f\u3002<\/p>\n<p><strong>\u7b2c\u4e8c\u5468\u671f\uff08\u7b2c 2-4 \u5468\uff09\u4e3a\u201c\u6269\u5c55\u671f\u201d\u3002<\/strong> \u5f53\u5e7f\u544a\u7cfb\u5217\u5ea6\u8fc7\u5b66\u4e60\u671f\u540e\uff0c\u60a8\u5e94\u5173\u6ce8\u201c\u641c\u7d22\u8bcd\u62a5\u544a\u201d\u3002\u8fd9\u662f Self-Service Platform \u4e2d\u6700\u91cd\u8981\u7684\u8bca\u65ad\u5de5\u5177\u3002\u60a8\u9700\u8981\u5b9a\u671f\u67e5\u770b\u7528\u6237\u5b9e\u9645\u641c\u7d22\u7684\u8bcd\u6761\uff0c\u5c06\u90a3\u4e9b\u9ad8\u82b1\u8d39\u4f46\u65e0\u8f6c\u5316\u7684\u8bcd\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u540c\u65f6\u5c06\u9ad8\u8f6c\u5316\u7684\u5173\u952e\u8bcd\u4ece\u201c\u5e7f\u6cdb\u5339\u914d\u201d\u964d\u7ea7\u4e3a\u201c\u8bcd\u7ec4\u5339\u914d\u201d\uff0c\u4ee5\u63d0\u5347\u8d26\u6237\u6574\u4f53\u76f8\u5173\u6027\u3002<\/p>\n<p><strong>\u7b2c\u4e09\u5468\u671f\uff08\u6bcf\u6708\uff09\u4e3a\u201c\u589e\u91cf\u6d4b\u8bd5\u671f\u201d\u3002<\/strong> \u5229\u7528\u5e73\u53f0\u7684\u201c\u8349\u7a3f\u4e0e\u5b9e\u9a8c\u201d\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5bf9\u5e7f\u544a\u7cfb\u5217\u8fdb\u884c A\/B \u6d4b\u8bd5\u3002\u4f8b\u5982\uff0c\u6d4b\u8bd5\u4e24\u79cd\u4e0d\u540c\u7684\u53d7\u4f17\u4fe1\u53f7\u7ec4\u5408\uff0c\u6216\u5bf9\u6bd4\u201c\u76ee\u6807 ROAS\u201d\u4e0e\u201c\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u201d\u4e24\u79cd\u7b56\u7565\u7684\u6700\u7ec8\u76c8\u5229\u80fd\u529b\u3002\u5b9e\u9a8c\u6570\u636e\u4f1a\u4ee5\u7f6e\u4fe1\u533a\u95f4\u7684\u5f62\u5f0f\u5448\u73b0\uff0c\u5e2e\u52a9\u60a8\u79d1\u5b66\u51b3\u7b56\uff0c\u800c\u975e\u4f9d\u8d56\u76f4\u89c9\u3002<\/p>\n<h3>\u6570\u636e\u9690\u79c1\u65f6\u4ee3\u4e0b\u7684\u5408\u89c4\u64cd\u4f5c\uff1a\u62d2\u7edd\u201c\u8fc7\u5ea6\u5b9a\u5411\u201d<\/h3>\n<p>\u968f\u7740 GDPR \u4e0e CCPA \u7b49\u6cd5\u89c4\u7684\u6536\u7d27\uff0cSelf-Service Platform \u4e5f\u5728\u9010\u6b65\u5f31\u5316\u5bf9\u7b2c\u4e09\u65b9 Cookie \u7684\u4f9d\u8d56\u3002\u5728\u521b\u5efa New Campaign \u65f6\uff0c\u60a8\u4f1a\u53d1\u73b0\u7cfb\u7edf\u5f00\u59cb\u66f4\u79ef\u6781\u5730\u63d0\u793a\u201c\u53d7\u4f17\u4fe1\u53f7\u201d\u800c\u975e\u201c\u7cbe\u786e\u9501\u5b9a\u201d\u3002\u8fd9\u5e76\u975e\u529f\u80fd\u5012\u9000\uff0c\u800c\u662f\u5f15\u5bfc\u5e7f\u544a\u4e3b\u8f6c\u5411\u201c\u4e0a\u4e0b\u6587\u5b9a\u5411\u201d\u4e0e\u201c\u7b2c\u4e00\u65b9\u6570\u636e\u6fc0\u6d3b\u201d\u3002<\/p>\n<p>\u4f5c\u4e3a\u4e13\u4e1a\u8fd0\u8425\u8005\uff0c\u60a8\u5e94\u5145\u5206\u5229\u7528\u5e73\u53f0\u63d0\u4f9b\u7684\u201c\u8f6c\u5316\u8c03\u6574\u201d\u529f\u80fd\uff0c\u5c06\u7ebf\u4e0b\u8d2d\u4e70\u6570\u636e\u6216 CRM \u6570\u636e\u5b89\u5168\u4e0a\u4f20\uff08\u901a\u8fc7\u589e\u5f3a\u578b\u8f6c\u5316\uff09\uff0c\u7cfb\u7edf\u4f1a\u5728\u52a0\u5bc6\u73af\u5883\u4e0b\u5229\u7528\u8fd9\u4e9b\u4fe1\u53f7\u8fdb\u884c\u5efa\u6a21\uff0c\u4ece\u800c\u5728\u4e0d\u4fb5\u72af\u7528\u6237\u9690\u79c1\u7684\u524d\u63d0\u4e0b\uff0c\u627e\u5230\u66f4\u591a\u9ad8\u4ef7\u503c\u5ba2\u6237\u3002\u8fd9\u79cd\u201c\u9690\u79c1\u5b89\u5168\u578b\u201d\u7684\u6295\u653e\u6a21\u5f0f\uff0c\u5c06\u662f\u672a\u6765\u51e0\u5e74 <strong>Google Ads New Campaign<\/strong> \u6f14\u8fdb\u7684\u7edd\u5bf9\u4e3b\u7ebf\u3002<\/p>\n<h2>\u7ed3\u8bba\uff1a\u638c\u63e1\u81ea\u52a9\u5e73\u53f0\uff0c\u5373\u662f\u638c\u63e1\u6570\u5b57\u5e7f\u544a\u7684\u4e0b\u4e00\u8f6e\u5148\u673a<\/h2>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c<strong>Google Ads New Campaign | Self-Service Platform<\/strong> \u7edd\u975e\u4e00\u6b21\u7b80\u5355\u7684\u529f\u80fd\u8fed\u4ee3\uff0c\u800c\u662f Google \u5bf9\u5e7f\u544a\u884c\u4e1a\u201c\u6c11\u4e3b\u5316\u201d\u8d8b\u52bf\u7684\u6df1\u523b\u56de\u5e94\u3002\u5b83\u901a\u8fc7\u5c06\u590d\u6742\u7684\u7b97\u6cd5\u80fd\u529b\u5c01\u88c5\u4e3a\u6613\u7528\u7684\u201c\u670d\u52a1\u201d\uff0c\u8ba9\u5e7f\u544a\u4e3b\u771f\u6b63\u6210\u4e3a\u8d26\u6237\u7684\u4e3b\u4eba\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u667a\u80fd\u51fa\u4ef7\u89e3\u653e\u4eba\u529b\uff0c\u8fd8\u662f\u901a\u8fc7\u8bca\u65ad\u5efa\u8bae\u6d88\u9664\u4fe1\u606f\u5dee\uff0c\u8be5\u5e73\u53f0\u90fd\u65e8\u5728\u964d\u4f4e\u8bd5\u9519\u6210\u672c\uff0c\u63d0\u5347\u6bcf\u4e00\u5206\u9884\u7b97\u7684\u786e\u5b9a\u6027\u3002<\/p>\n<p>\u5bf9\u4e8e\u8425\u9500\u51b3\u7b56\u8005\u800c\u8a00\uff0c\u73b0\u5728\u6b63\u662f\u91cd\u65b0\u5ba1\u89c6\u8d26\u6237\u7ed3\u6784\u3001\u62e5\u62b1 New Campaign \u6807\u51c6\u5316\u6d41\u7a0b\u7684\u6700\u4f73\u65f6\u673a\u3002\u4e0d\u8981\u5c06\u65f6\u95f4\u6d6a\u8d39\u5728\u624b\u52a8\u8c03\u6574\u5173\u952e\u8bcd\u51fa\u4ef7\u4e0a\uff0c\u800c\u5e94\u5c06\u7cbe\u529b\u96c6\u4e2d\u4e8e\u521b\u610f\u7b56\u7565\u4e0e\u5e02\u573a\u6d1e\u5bdf\u3002\u5f53\u60a8\u719f\u7ec3\u8fd0\u7528\u8fd9\u4e2a Self-Service Platform \u540e\uff0c\u60a8\u4f1a\u53d1\u73b0\uff0c\u83b7\u53d6\u9ad8\u8d28\u91cf\u6d41\u91cf\u7684\u80fd\u529b\uff0c\u5df2\u7ecf\u7262\u7262\u638c\u63e1\u5728\u81ea\u5df1\u624b\u4e2d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u8425\u9500\u751f\u6001\u5feb\u901f\u6f14\u53d8\u7684\u4eca\u5929\uff0c\u5e7f\u544a\u4e3b\u5bf9\u6295\u653e\u6548\u7387\u3001\u6570\u636e\u900f\u660e\u5ea6\u548c\u64cd\u4f5c\u7075\u6d3b\u6027\u7684\u8981\u6c42\u8fbe\u5230\u4e86\u524d\u6240\u672a\u6709\u7684\u9ad8\u5ea6\u3002\u4f5c\u4e3a\u5168\u7403\u641c\u7d22 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1051],"tags":[],"class_list":["post-15369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1051"],"_links":{"self":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15369"}],"version-history":[{"count":1,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15369\/revisions"}],"predecessor-version":[{"id":15371,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15369\/revisions\/15371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/media\/15370"}],"wp:attachment":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}