{"id":15383,"date":"2026-09-04T11:19:28","date_gmt":"2026-09-04T03:19:28","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15383"},"modified":"2026-09-04T11:19:43","modified_gmt":"2026-09-04T03:19:43","slug":"google-beaconsself-service-platform%ef%bc%9a%e4%bc%81%e4%b8%9a%e7%ba%a7%e7%89%a9%e7%90%86%e4%b8%96%e7%95%8c%e6%95%b0%e6%8d%ae%e8%a7%a6%e8%be%be%e7%9a%84%e8%87%aa%e4%b8%bb%e5%8c%96%e5%bc%95%e6%93%8e","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15383","title":{"rendered":"Google Beacons|Self-Service Platform\uff1a\u4f01\u4e1a\u7ea7\u7269\u7406\u4e16\u754c\u6570\u636e\u89e6\u8fbe\u7684\u81ea\u4e3b\u5316\u5f15\u64ce"},"content":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u4e0e\u7269\u7406\u4e16\u754c\u52a0\u901f\u878d\u5408\u7684\u4eca\u5929\uff0c\u54c1\u724c\u4e0e\u96f6\u552e\u5546\u9762\u4e34\u7684\u6311\u6218\u5df2\u4e0d\u518d\u662f\u201c\u662f\u5426\u8981\u8fde\u63a5\u7ebf\u4e0b\u573a\u666f\u201d\uff0c\u800c\u662f\u201c\u5982\u4f55\u4ee5\u6700\u4f4e\u6210\u672c\u3001\u6700\u5feb\u901f\u5ea6\u3001\u6700\u81ea\u4e3b\u53ef\u63a7\u7684\u65b9\u5f0f\uff0c\u5c06\u7ebf\u4e0a\u6570\u636e\u80fd\u529b\u6ce8\u5165\u73b0\u5b9e\u7a7a\u95f4\u201d\u3002Google Beacons|Self-Service Platform \u6b63\u662f\u4e3a\u6b64\u800c\u751f\u7684\u4e00\u5957\u7aef\u5230\u7aef\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u4e0d\u4ec5\u662f\u4e00\u7ec4\u84dd\u7259\u4fe1\u6807\u786c\u4ef6\u534f\u8bae\uff0c\u66f4\u662f\u4e00\u4e2a\u878d\u5408\u4e86\u8bbe\u5907\u7ba1\u7406\u3001\u90bb\u8fd1\u8425\u9500\u3001\u53d7\u4f17\u5206\u6790\u4e0e\u5b9e\u65f6\u8c03\u4f18\u7684\u81ea\u4e3b\u670d\u52a1\u5e73\u53f0\u3002\u672c\u6587\u5c06\u6df1\u5165\u89e3\u6790\u8fd9\u4e00\u5e73\u53f0\u7684\u6838\u5fc3\u67b6\u6784\u3001\u5e94\u7528\u573a\u666f\u53ca\u843d\u5730\u7b56\u7565\uff0c\u5e2e\u52a9\u60a8\u7406\u89e3\u4e3a\u4f55\u5b83\u6b63\u6210\u4e3a\u7ebf\u4e0b\u4f53\u9a8c\u7ba1\u7406\u7684\u65b0\u57fa\u51c6\u3002<\/p>\n<h2>Google Beacons|Self-Service Platform \u662f\u4ec0\u4e48\uff1f\u5b9a\u4e49\u4e0e\u6838\u5fc3\u7ec4\u4ef6<\/h2>\n<p>Google Beacons \u6280\u672f\u6e90\u4e8e Eddystone \u5f00\u6e90\u534f\u8bae\uff0c\u800c Self-Service Platform \u5219\u662f\u5728\u6b64\u4e4b\u4e0a\u6784\u5efa\u7684\u4e91\u7aef\u7ba1\u7406\u4e2d\u67a2\u3002\u7b80\u800c\u8a00\u4e4b\uff0cGoogle Beacons|Self-Service Platform \u5141\u8bb8\u4efb\u4f55\u4f01\u4e1a\uff08\u65e0\u8bba\u89c4\u6a21\u5927\u5c0f\uff09\u81ea\u884c\u90e8\u7f72\u3001\u76d1\u63a7\u5e76\u4f18\u5316\u7269\u7406\u4fe1\u6807\u7f51\u7edc\uff0c\u800c\u65e0\u9700\u4f9d\u8d56\u7b2c\u4e09\u65b9\u7cfb\u7edf\u96c6\u6210\u5546\u3002\u8be5\u5e73\u53f0\u901a\u8fc7 Google \u4e91\u7aef\u63a7\u5236\u53f0\u63d0\u4f9b\u7edf\u4e00\u754c\u9762\uff0c\u652f\u6301\u4fe1\u6807\u6ce8\u518c\u3001\u7535\u6c60\u72b6\u6001\u76d1\u6d4b\u3001\u56fa\u4ef6\u8fdc\u7a0b\u66f4\u65b0\u4ee5\u53ca\u57fa\u4e8e\u90bb\u8fd1\u5ea6\u7684\u5185\u5bb9\u89e6\u53d1\u89c4\u5219\u8bbe\u7f6e\u3002<\/p>\n<p>\u5176\u6838\u5fc3\u7ec4\u4ef6\u5305\u62ec\u4e09\u5927\u90e8\u5206\uff1a<\/p>\n<ul>\n<li><strong>\u7269\u7406\u4fe1\u6807\u5c42<\/strong>\uff1a\u652f\u6301 Eddystone URL\u3001UID \u4e0e TLM \u5e27\u683c\u5f0f\uff0c\u517c\u5bb9 Android \u4e0e iOS \u8bbe\u5907\uff0c\u5e7f\u64ad\u8ddd\u79bb\u53ef\u8c03\uff080.5\u7c73\u81f370\u7c73\uff09\uff0c\u6ee1\u8db3\u4ece\u8fd1\u8ddd\u79bb\u5bfc\u89c8\u5230\u533a\u57df\u7ea7\u901a\u77e5\u7684\u591a\u79cd\u7c92\u5ea6\u3002<\/li>\n<li><strong>\u4e91\u7aef\u7ba1\u7406 API<\/strong>\uff1a\u63d0\u4f9b RESTful \u63a5\u53e3\uff0c\u53ef\u6279\u91cf\u64cd\u4f5c\u4fe1\u6807\u3001\u67e5\u8be2\u5b9e\u65f6\u72b6\u6001\u3001\u7ed1\u5b9a\u4e1a\u52a1\u5143\u6570\u636e\uff08\u5982\u95e8\u5e97\u7f16\u53f7\u3001\u8d27\u67b6\u4f4d\u7f6e\uff09\u3002\u8be5 API \u4e0e Firebase \u6df1\u5ea6\u96c6\u6210\uff0c\u652f\u6301\u52a8\u6001\u8fdc\u7a0b\u914d\u7f6e\u3002<\/li>\n<li><strong>\u53d7\u4f17\u4e92\u52a8\u5f15\u64ce<\/strong>\uff1a\u57fa\u4e8e\u7528\u6237\u8ddd\u4fe1\u6807\u7684\u7269\u7406\u63a5\u8fd1\u5ea6\uff0c\u81ea\u52a8\u89e6\u53d1 Web \u9875\u9762\u52a0\u8f7d\u3001\u5e94\u7528\u5185\u6d88\u606f\u6216\u63a8\u9001\u901a\u77e5\u3002\u6240\u6709\u4ea4\u4e92\u5747\u901a\u8fc7 URL Scheme \u5b8c\u6210\uff0c\u65e0\u9700\u7528\u6237\u5b89\u88c5\u4e13\u5c5e App\uff0c\u5927\u5e45\u964d\u4f4e\u53c2\u4e0e\u95e8\u69db\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u5957\u5e73\u53f0\u7684\u6700\u5927\u4ef7\u503c\u5728\u4e8e\u201c\u81ea\u52a9\u201d\u4e8c\u5b57\u3002\u4f20\u7edf\u84dd\u7259\u4fe1\u6807\u9879\u76ee\u5e38\u56e0\u90e8\u7f72\u590d\u6742\u3001\u8c03\u8bd5\u56f0\u96be\u800c\u5931\u8d25\uff0c\u800c Google Beacons|Self-Service Platform \u5c06\u8bbe\u5907\u914d\u7f6e\u65f6\u95f4\u538b\u7f29\u81f3\u5206\u949f\u7ea7\uff0c\u4e14\u63d0\u4f9b\u53ef\u89c6\u5316\u4fe1\u53f7\u5f3a\u5ea6\u70ed\u529b\u56fe\uff0c\u8ba9\u8fd0\u8425\u4eba\u5458\u80fd\u76f4\u89c2\u5224\u65ad\u76f2\u533a\u5e76\u5373\u65f6\u8c03\u6574\u3002<\/p>\n<h2>\u4e3a\u4f55\u9009\u62e9\u81ea\u52a9\u5f0f\u4fe1\u6807\u7ba1\u7406\uff1f\u5bf9\u6bd4\u4f20\u7edf NFC \u4e0e QR \u7801\u65b9\u6848<\/h2>\n<p>\u5f53\u524d\u7ebf\u4e0b\u4e92\u52a8\u6280\u672f\u9009\u9879\u4f17\u591a\uff0c\u4f46 Google Beacons|Self-Service Platform \u5728\u4e09\u4e2a\u7ef4\u5ea6\u4e0a\u5177\u6709\u663e\u8457\u5dee\u5f02\u4f18\u52bf\u3002\u9996\u5148\uff0c\u76f8\u8f83\u4e8e NFC \u6807\u7b7e\uff0c\u4fe1\u6807\u65e0\u9700\u7528\u6237\u5c06\u624b\u673a\u8d34\u8fd1\u7279\u5b9a\u70b9\u4f4d\uff0c\u800c\u662f\u5b9e\u73b0\u201c\u8fdb\u5165\u5373\u611f\u77e5\u201d\u7684\u65e0\u611f\u4ea4\u4e92\uff0c\u8fd9\u5bf9\u4e8e\u535a\u7269\u9986\u5bfc\u89c8\u3001\u5927\u578b\u5546\u573a\u697c\u5c42\u5bfc\u822a\u7b49\u573a\u666f\u81f3\u5173\u91cd\u8981\u3002\u5176\u6b21\uff0c\u4e0e\u9759\u6001 QR \u7801\u76f8\u6bd4\uff0c\u4fe1\u6807\u5185\u5bb9\u53ef\u8fdc\u7a0b\u52a8\u6001\u66f4\u65b0\u2014\u2014\u4f8b\u5982\uff0c\u540c\u4e00\u4fe1\u6807\u5728\u4e0a\u5348\u53ef\u63a8\u9001\u5496\u5561\u4f18\u60e0\u5238\uff0c\u5728\u4e0b\u5348\u5219\u5207\u6362\u4e3a\u665a\u9910\u9884\u8ba2\u5165\u53e3\uff0c\u800c QR \u7801\u4e00\u65e6\u5370\u5237\u4fbf\u65e0\u6cd5\u4fee\u6539\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0cSelf-Service Platform \u5185\u7f6e\u4e86\u5f52\u56e0\u5206\u6790\u6a21\u5757\u3002\u6bcf\u6b21\u4fe1\u6807\u89e6\u53d1\u7684\u7f51\u9875\u6d4f\u89c8\u6216\u5e94\u7528\u4e92\u52a8\uff0c\u90fd\u4f1a\u81ea\u52a8\u6807\u8bb0 UTM \u53c2\u6570\u5e76\u56de\u4f20\u81f3 Google Analytics 4\u3002\u8fd9\u610f\u5473\u7740\u8425\u9500\u4eba\u5458\u80fd\u591f\u6e05\u6670\u770b\u5230\uff1a\u54ea\u4e2a\u8d27\u67b6\u7684\u4fe1\u6807\u5e26\u6765\u4e86\u6700\u591a\u7684\u52a0\u8d2d\u884c\u4e3a\uff1f\u54ea\u6761\u8d70\u5eca\u7684\u4fe1\u6807\u5728\u5468\u672b\u4e0b\u5348\u8f6c\u5316\u7387\u6700\u9ad8\uff1f\u8fd9\u79cd\u95ed\u73af\u6570\u636e\u80fd\u529b\u662f\u4f20\u7edf\u7269\u7406\u8425\u9500\u7269\u6599\u5b8c\u5168\u65e0\u6cd5\u63d0\u4f9b\u7684\u3002<\/p>\n<h3>\u81ea\u52a9\u90e8\u7f72\u7684\u4e94\u4e2a\u5173\u952e\u6b65\u9aa4<\/h3>\n<p>\u4e3a\u4e86\u5e2e\u52a9\u60a8\u5feb\u901f\u542f\u52a8\u9879\u76ee\uff0c\u4ee5\u4e0b\u68b3\u7406\u4e86\u4f7f\u7528 Google Beacons|Self-Service Platform \u7684\u6807\u51c6\u64cd\u4f5c\u6d41\u7a0b\uff1a<\/p>\n<ul>\n<li>\u7b2c\u4e00\u6b65\uff1a\u5728 Google Cloud \u63a7\u5236\u53f0\u4e2d\u542f\u7528 Beacons API\uff0c\u5e76\u521b\u5efa\u65b0\u7684\u9879\u76ee\u7a7a\u95f4\u3002<\/li>\n<li>\u7b2c\u4e8c\u6b65\uff1a\u6279\u91cf\u5bfc\u5165\u4fe1\u6807 UID\uff08\u53ef\u901a\u8fc7 CSV \u6216\u76f4\u63a5\u626b\u63cf\u4fe1\u6807\u5916\u58f3\u4e0a\u7684\u4e8c\u7ef4\u7801\uff09\u3002<\/li>\n<li>\u7b2c\u4e09\u6b65\uff1a\u4e3a\u6bcf\u4e2a\u4fe1\u6807\u5206\u914d\u5730\u7406\u4f4d\u7f6e\u5750\u6807\u4e0e\u4e1a\u52a1\u5c5e\u6027\u6807\u7b7e\uff08\u5982\u201c\u5165\u53e3-\u4fc3\u9500\u533a\u201d\uff09\u3002<\/li>\n<li>\u7b2c\u56db\u6b65\uff1a\u914d\u7f6e\u89e6\u53d1 URL\u3002\u63a8\u8350\u4f7f\u7528 Firebase Dynamic Links \u4ee5\u517c\u5bb9\u591a\u5e73\u53f0\u8df3\u8f6c\u3002<\/li>\n<li>\u7b2c\u4e94\u6b65\uff1a\u53d1\u5e03\u524d\u4f7f\u7528 Android Beacon Library \u6216 iOS \u7684 CoreLocation \u8fdb\u884c\u73b0\u573a\u6d4b\u8bd5\uff0c\u67e5\u770b\u5b9e\u65f6\u65e5\u5fd7\u3002<\/li>\n<\/ul>\n<p>\u6574\u4e2a\u6d41\u7a0b\u65e0\u9700\u7f16\u5199\u4e00\u884c\u4ee3\u7801\uff0c\u4f46\u82e5\u60a8\u7684\u56e2\u961f\u5177\u5907\u5f00\u53d1\u80fd\u529b\uff0c\u5e73\u53f0\u4e5f\u5f00\u653e\u4e86\u9ad8\u7ea7 API \u4ee5\u652f\u6301\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4e0a\u62a5\u4e0e\u4fe1\u6807\u56fa\u4ef6\u52a0\u5bc6\u3002<\/p>\n<h2>\u884c\u4e1a\u5e94\u7528\u573a\u666f\u62c6\u89e3\uff1a\u4ece\u96f6\u552e\u5230\u667a\u6167\u56ed\u533a<\/h2>\n<p>Google Beacons|Self-Service Platform \u7684\u9002\u5e94\u6027\u6781\u5f3a\uff0c\u76ee\u524d\u5df2\u5728\u591a\u4e2a\u5782\u76f4\u9886\u57df\u9a8c\u8bc1\u4e86\u663e\u8457 ROI \u63d0\u5347\u3002\u5728\u5b9e\u4f53\u96f6\u552e\u4e2d\uff0c\u5b83\u88ab\u7528\u4e8e\u201c\u667a\u80fd\u8d27\u67b6\u63d0\u9192\u201d\u2014\u2014\u5f53\u987e\u5ba2\u9a7b\u8db3\u67d0\u5546\u54c1\u8d85\u8fc7 15 \u79d2\uff0c\u4fe1\u6807\u53ef\u89e6\u53d1\u64ad\u653e\u8be5\u5546\u54c1\u7684\u77ed\u89c6\u9891\u8bc4\u6d4b\u6216\u5173\u8054\u642d\u914d\u63a8\u8350\u3002\u67d0\u56fd\u9645\u8fd0\u52a8\u54c1\u724c\u95e8\u5e97\u6d4b\u8bd5\u6570\u636e\u663e\u793a\uff0c\u90e8\u7f72\u4fe1\u6807\u540e\uff0c\u8bd5\u8863\u95f4\u5229\u7528\u7387\u63d0\u5347\u4e86 22%\uff0c\u8fde\u5e26\u9500\u552e\u7387\u63d0\u9ad8 17%\u3002<\/p>\n<p>\u5728\u4ea4\u901a\u67a2\u7ebd\u4e0e\u5927\u578b\u573a\u9986\uff0c\u8be5\u5e73\u53f0\u5b9e\u73b0\u4e86\u5ba4\u5185\u5bfc\u822a\u7684\u201c\u6700\u540e\u4e00\u7c73\u201d\u7cbe\u5ea6\u3002\u4f8b\u5982\uff0c\u5728\u673a\u573a\u505c\u8f66\u573a\uff0c\u6bcf\u4e2a\u8f66\u4f4d\u4e0a\u65b9\u90e8\u7f72\u4e00\u679a\u4fe1\u6807\uff0c\u8f66\u4e3b\u8fd4\u56de\u65f6\u6253\u5f00\u5730\u56fe\u7f51\u9875\u5373\u53ef\u901a\u8fc7\u4fe1\u53f7\u5f3a\u5ea6\u5f15\u5bfc\u81f3\u51c6\u786e\u8f66\u4f4d\u3002\u4e0d\u540c\u4e8e GPS \u5728\u5ba4\u5185\u7684\u5931\u6548\uff0c\u4fe1\u6807\u4fe1\u53f7\u4e0d\u53d7\u94a2\u7b4b\u6df7\u51dd\u571f\u906e\u6321\u5f71\u54cd\u3002<\/p>\n<h3>\u5185\u5bb9\u7b56\u7565\u4e0e\u7528\u6237\u9690\u79c1\u7684\u5e73\u8861\u70b9<\/h3>\n<p>\u5c3d\u7ba1\u5e73\u53f0\u529f\u80fd\u5f3a\u5927\uff0c\u4f46\u4e13\u4e1a\u7684\u8fd0\u8425\u8005\u5fc5\u987b\u91cd\u89c6\u7528\u6237\u6388\u6743\u673a\u5236\u3002Google Beacons|Self-Service Platform \u9075\u5faa Web Bluetooth \u89c4\u8303\uff0c\u7f51\u9875\u7aef\u5fc5\u987b\u5728\u7528\u6237\u70b9\u51fb\u201c\u5141\u8bb8\u201d\u540e\u624d\u80fd\u63a5\u6536\u4fe1\u6807\u5e7f\u64ad\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u89e6\u53d1\u5185\u5bb9\u5fc5\u987b\u5177\u6709\u5373\u65f6\u4ef7\u503c\u2014\u2014\u6bd4\u5982\u201c\u89e3\u9501\u4e13\u5c5e 5 \u6298\u7801\u201d\u6216\u201c\u83b7\u53d6\u5f53\u524d\u5c55\u5385\u7684\u8bed\u97f3\u8bb2\u89e3\u201d\uff0c\u5426\u5219\u7528\u6237\u4f1a\u76f4\u63a5\u62d2\u7edd\u6388\u6743\u3002<\/p>\n<p>\u5efa\u8bae\u6240\u6709 URL \u843d\u5730\u9875\u90fd\u91c7\u7528\u79fb\u52a8\u7aef\u4f18\u5148\u8bbe\u8ba1\uff0c\u5e76\u5c06\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u63a7\u5236\u5728 1 \u79d2\u4ee5\u5185\u3002\u540c\u65f6\uff0c\u4e3a\u6bcf\u4e2a\u4fe1\u6807\u8bbe\u5b9a\u72ec\u7acb\u7684\u8f6c\u5316\u76ee\u6807\uff0c\u4e0d\u8981\u5c06\u5bfc\u89c8\u4e0e\u4fc3\u9500\u6df7\u7528\u540c\u4e00\u4fe1\u6807\uff0c\u4ee5\u514d\u9020\u6210\u4f53\u9a8c\u6df7\u4e71\u3002<\/p>\n<h2>\u6280\u672f\u67b6\u6784\u8fdb\u9636\uff1a\u4e0e Google Maps \u53ca BigQuery \u7684\u534f\u540c<\/h2>\n<p>\u5bf9\u4e8e\u8ffd\u6c42\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u4f01\u4e1a\uff0cGoogle Beacons|Self-Service Platform \u8fd8\u80fd\u4e0e Google Maps Platform \u7684 Indoor Maps \u6a21\u5757\u65e0\u7f1d\u8054\u52a8\u3002\u5f53\u7528\u6237\u8fdb\u5165\u5546\u573a\u65f6\uff0c\u4fe1\u6807\u6570\u636e\u53ef\u4ee5\u5b9e\u65f6\u6821\u6b63\u5176\u865a\u62df\u4f4d\u7f6e\uff08\u8bef\u5dee\u5c0f\u4e8e 2 \u7c73\uff09\uff0c\u4ece\u800c\u5728\u5bfc\u822a\u5e94\u7528\u4e2d\u663e\u793a\u201c\u60a8\u6b63\u5728 Zara \u95e8\u53e3\uff0c\u5411\u5de6\u8f6c\u76f4\u884c 20 \u7c73\u5230\u8fbe\u7535\u68af\u201d\u3002\u8fd9\u79cd\u4f53\u9a8c\u5df2\u63a5\u8fd1 Apple \u7684 iBeacon \u5fae\u5b9a\u4f4d\uff0c\u4f46 Google \u7684\u5f00\u653e\u6027\u5141\u8bb8 Android \u4e0e iOS \u8bbe\u5907\u540c\u7b49\u8bbf\u95ee\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u6240\u6709\u4fe1\u6807\u4e8b\u4ef6\u6d41\uff08\u5982\u201c\u4fe1\u6807 ID 0012 \u5728 14:32 \u88ab\u89e6\u53d1\uff0c\u7528\u6237 ID \u533f\u540d\u54c8\u5e0c\u503c\u4e3a X\u201d\uff09\u53ef\u88ab\u5bfc\u51fa\u81f3 BigQuery\u3002\u5229\u7528 SQL \u67e5\u8be2\uff0c\u60a8\u53ef\u4ee5\u5206\u6790\u4e0d\u540c\u65f6\u6bb5\u3001\u4e0d\u540c\u533a\u57df\u7684\u5ba2\u6d41\u70ed\u529b\u53d8\u5316\uff0c\u751a\u81f3\u7ed3\u5408\u5929\u6c14\u6570\u636e\u9884\u6d4b\u95e8\u5e97\u62e5\u6324\u5ea6\u3002\u8fd9\u79cd\u6570\u636e\u4ed3\u5e93\u7ea7\u522b\u7684\u5206\u6790\u80fd\u529b\uff0c\u4f7f\u5f97\u4fe1\u6807\u7f51\u7edc\u4e0d\u518d\u662f\u4e00\u4e2a\u5b64\u7acb\u7684\u8425\u9500\u5de5\u5177\uff0c\u800c\u662f\u4f01\u4e1a\u5168\u6e20\u9053\u6570\u636e\u4e2d\u53f0\u7684\u7269\u7406\u4f20\u611f\u5668\u5c42\u3002<\/p>\n<h3>\u5e38\u89c1\u6545\u969c\u6392\u67e5\u4e0e\u7ef4\u62a4\u5efa\u8bae<\/h3>\n<p>\u5373\u4f7f\u662f\u6700\u7a33\u5b9a\u7684\u786c\u4ef6\uff0c\u4e5f\u4f1a\u9047\u5230\u7535\u6c60\u8017\u5c3d\u6216\u4fe1\u53f7\u5e72\u6270\u95ee\u9898\u3002Self-Service Platform \u63d0\u4f9b\u4e86\u4e3b\u52a8\u544a\u8b66\u529f\u80fd\u2014\u2014\u5f53\u4fe1\u6807\u7535\u538b\u4f4e\u4e8e 2.4V \u6216\u8d85\u8fc7 24 \u5c0f\u65f6\u672a\u5e7f\u64ad\u65f6\uff0c\u7cfb\u7edf\u4f1a\u5411\u7ba1\u7406\u5458\u53d1\u9001\u90ae\u4ef6\u901a\u77e5\u3002\u5efa\u8bae\u6bcf\u5b63\u5ea6\u8fdb\u884c\u4e00\u6b21\u73b0\u573a\u5de1\u68c0\uff0c\u91cd\u70b9\u68c0\u67e5\u91d1\u5c5e\u8d27\u67b6\u9644\u8fd1\u662f\u5426\u4ea7\u751f\u4fe1\u53f7\u5c4f\u853d\u3002<\/p>\n<p>\u5728\u56fa\u4ef6\u5347\u7ea7\u65b9\u9762\uff0c\u5e73\u53f0\u652f\u6301 OTA\uff08\u7a7a\u4e2d\u4e0b\u8f7d\uff09\u65b9\u5f0f\uff0c\u4f46\u9700\u6ce8\u610f\u5347\u7ea7\u671f\u95f4\u4f1a\u4e2d\u65ad\u5e7f\u64ad\u7ea6 30 \u79d2\u3002\u5bf9\u4e8e\u5173\u952e\u4f4d\u7f6e\u7684\u4fe1\u6807\uff0c\u5efa\u8bae\u5728\u51cc\u6668\u4f4e\u5cf0\u671f\u8fdb\u884c\u6279\u91cf\u5347\u7ea7\u3002\u540c\u65f6\uff0c\u8bf7\u52a1\u5fc5\u5728\u540e\u53f0\u5f00\u542f\u201c\u81ea\u52a8\u5907\u4efd\u914d\u7f6e\u201d\u529f\u80fd\uff0c\u4ee5\u9632\u8bef\u64cd\u4f5c\u5bfc\u81f4\u6574\u4e2a\u9879\u76ee\u914d\u7f6e\u4e22\u5931\u3002<\/p>\n<h2>\u8861\u91cf\u6210\u529f\uff1a\u6838\u5fc3 KPI \u6846\u67b6\u4e0e ROI \u8ba1\u7b97\u6a21\u578b<\/h2>\n<p>\u90e8\u7f72 Google Beacons|Self-Service Platform \u540e\uff0c\u60a8\u9700\u8981\u5efa\u7acb\u4e00\u5957\u79d1\u5b66\u7684\u8bc4\u4f30\u4f53\u7cfb\u3002\u6211\u4eec\u5efa\u8bae\u5173\u6ce8\u4ee5\u4e0b\u56db\u4e2a\u5c42\u7ea7\u7684\u5173\u952e\u6307\u6807\uff1a<\/p>\n<ul>\n<li><strong>\u89e6\u8fbe\u5c42<\/strong>\uff1a\u4fe1\u6807\u5e7f\u64ad\u603b\u6570\u3001\u552f\u4e00\u8bbe\u5907\u54cd\u5e94\u7387\uff08\u901a\u5e38\u884c\u4e1a\u57fa\u51c6\u4e3a 8%-15%\uff09\u3002<\/li>\n<li><strong>\u4e92\u52a8\u5c42<\/strong>\uff1a\u843d\u5730\u9875\u5e73\u5747\u505c\u7559\u65f6\u957f\u3001\u70b9\u51fb\u81f3\u8f6c\u5316\u7387\uff08\u5982\u9886\u53d6\u4f18\u60e0\u5238\u7684\u6bd4\u4f8b\uff09\u3002<\/li>\n<li><strong>\u4e1a\u52a1\u5c42<\/strong>\uff1a\u56e0\u4fe1\u6807\u5f15\u5bfc\u4ea7\u751f\u7684\u7ebf\u4e0b\u9500\u552e\u989d\u589e\u91cf\u3001\u4f1a\u5458\u62c9\u65b0\u6570\u91cf\u3002<\/li>\n<li><strong>\u4f53\u9a8c\u5c42<\/strong>\uff1a\u901a\u8fc7\u77ed\u95ee\u5377\u6536\u96c6\u7684 NPS \u5206\u6570\uff08\u4fe1\u6807\u89e6\u53d1\u540e\u5f39\u51fa\uff09\u3002<\/li>\n<\/ul>\n<p>ROI \u8ba1\u7b97\u65f6\uff0c\u8bf7\u5c06\u786c\u4ef6\u6210\u672c\uff08\u6bcf\u679a\u4fe1\u6807\u7ea6 8-15 \u7f8e\u5143\uff09\u3001\u5e73\u53f0\u7ef4\u62a4\u5de5\u65f6\u4e0e\u5185\u5bb9\u5236\u4f5c\u6210\u672c\u7eb3\u5165\u5206\u6bcd\u3002\u6839\u636e Google \u5b98\u65b9\u5408\u4f5c\u4f19\u4f34\u6848\u4f8b\uff0c\u4e00\u4e2a 200 \u679a\u4fe1\u6807\u7684\u95e8\u5e97\u7f51\u7edc\uff0c\u901a\u5e38\u5728 6 \u4e2a\u6708\u5185\u5373\u53ef\u901a\u8fc7\u63d0\u5347\u5ba2\u5355\u4ef7\u6536\u56de\u5168\u90e8\u6295\u8d44\u3002\u5173\u952e\u5728\u4e8e\uff0c\u60a8\u5fc5\u987b\u6301\u7eed\u6d4b\u8bd5\u4e0d\u540c\u7684\u89e6\u53d1\u6587\u6848\u4e0e\u4f18\u60e0\u529b\u5ea6\u3002<\/p>\n<h3>\u672a\u6765\u6f14\u8fdb\uff1aUWB \u4e0e AI \u573a\u666f\u611f\u77e5\u7684\u878d\u5408<\/h3>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cGoogle \u6b63\u5728\u5c06 Beacons \u534f\u8bae\u4e0e UWB\uff08\u8d85\u5bbd\u5e26\uff09\u6280\u672f\u8fdb\u884c\u6574\u5408\u6d4b\u8bd5\u3002\u672a\u6765\uff0cSelf-Service Platform \u53ef\u80fd\u652f\u6301\u5398\u7c73\u7ea7\u7cbe\u5ea6\u5b9a\u4f4d\uff0c\u4ece\u800c\u89e3\u9501\u201c\u6307\u5411\u67d0\u4e2a\u5177\u4f53\u5546\u54c1\u5373\u663e\u793a AR \u53e0\u52a0\u4fe1\u606f\u201d\u7684\u4ea4\u4e92\u3002\u540c\u65f6\uff0c\u5e73\u53f0\u6b63\u5f15\u5165 ML \u9884\u6d4b\u6a21\u578b\uff0c\u80fd\u591f\u6839\u636e\u5386\u53f2\u8bbf\u95ee\u8def\u5f84\u81ea\u52a8\u8c03\u6574\u4fe1\u6807\u5e7f\u64ad\u529f\u7387\uff0c\u4ee5\u8282\u7701\u7535\u6c60\u5e76\u907f\u514d\u4e32\u6270\u3002<\/p>\n<p>\u5bf9\u4e8e\u5df2\u7ecf\u90e8\u7f72\u4e86\u57fa\u7840\u4fe1\u6807\u7f51\u7edc\u7684\u4f01\u4e1a\uff0c\u65e0\u9700\u62c5\u5fc3\u517c\u5bb9\u6027\u95ee\u9898\u2014\u2014Google \u627f\u8bfa\u81f3\u5c11\u672a\u6765\u4e09\u5e74\u5185\u4ecd\u5c06\u5b8c\u6574\u652f\u6301 Eddystone \u5e27\u683c\u5f0f\u3002\u8fd9\u610f\u5473\u7740\u60a8\u73b0\u5728\u6295\u8d44\u7684\u6280\u672f\u8d44\u4ea7\uff0c\u5c06\u5728\u4e0b\u4e00\u4ee3\u4ea4\u4e92\u9769\u547d\u4e2d\u7ee7\u7eed\u53d1\u6325\u5e95\u5c42\u57fa\u7840\u8bbe\u65bd\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0cGoogle Beacons|Self-Service Platform \u4e0d\u4ec5\u662f\u4e00\u4e2a\u6280\u672f\u5de5\u5177\uff0c\u66f4\u662f\u4e00\u79cd\u5c06\u7ebf\u4e0b\u7a7a\u95f4\u8f6c\u5316\u4e3a\u53ef\u5bfb\u5740\u3001\u53ef\u6d4b\u91cf\u3001\u53ef\u4f18\u5316\u7684\u6570\u5b57\u89e6\u70b9\u7684\u6218\u7565\u601d\u7ef4\u3002\u5b83\u6253\u7834\u4e86\u4f20\u7edf\u8425\u9500\u4e2d\u201c\u7269\u7406\u4e0e\u6570\u5b57\u201d\u7684\u4e8c\u5143\u5bf9\u7acb\uff0c\u8ba9\u4efb\u4f55\u62e5\u6709\u5b9e\u4f53\u573a\u666f\u7684\u54c1\u724c\u90fd\u80fd\u4ee5\u81ea\u52a9\u3001\u654f\u6377\u7684\u65b9\u5f0f\uff0c\u6784\u5efa\u5c5e\u4e8e\u81ea\u5df1\u7684\u4e0a\u4e0b\u6587\u611f\u77e5\u670d\u52a1\u7f51\u7edc\u3002\u5728\u9690\u79c1\u4fdd\u62a4\u6cd5\u89c4\u65e5\u76ca\u4e25\u683c\u7684\u4eca\u5929\uff0c\u8be5\u5e73\u53f0\u57fa\u4e8e\u6d4f\u89c8\u5668\u6743\u9650\u7684\u673a\u5236\u4e5f\u5929\u7136\u7b26\u5408 GDPR \u4e0e CCPA \u7684\u7cbe\u795e\u3002\u5982\u679c\u60a8\u6b63\u5728\u89c4\u5212 2025 \u5e74\u7684\u7ebf\u4e0b\u4f53\u9a8c\u5347\u7ea7\uff0c\u90a3\u4e48\u73b0\u5728\u6b63\u662f\u8bc4\u4f30\u5e76\u8bd5\u70b9\u8fd9\u4e00\u5e73\u53f0\u7684\u6700\u4f73\u65f6\u673a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u4e0e\u7269\u7406\u4e16\u754c\u52a0\u901f\u878d\u5408\u7684\u4eca\u5929\uff0c\u54c1\u724c\u4e0e\u96f6\u552e\u5546\u9762\u4e34\u7684\u6311\u6218\u5df2\u4e0d\u518d\u662f\u201c\u662f\u5426\u8981\u8fde\u63a5\u7ebf\u4e0b\u573a\u666f\u201d\uff0c\u800c\u662f\u201c\u5982\u4f55\u4ee5\u6700\u4f4e\u6210\u672c\u3001 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1051],"tags":[],"class_list":["post-15383","post","type-post","status-publish","format-standard","hentry","category-1051"],"_links":{"self":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15383"}],"version-history":[{"count":1,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15383\/revisions"}],"predecessor-version":[{"id":15384,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=\/wp\/v2\/posts\/15383\/revisions\/15384"}],"wp:attachment":[{"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touliu123.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}