{"id":15388,"date":"2026-09-04T13:19:27","date_gmt":"2026-09-04T05:19:27","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15388"},"modified":"2026-09-04T13:19:43","modified_gmt":"2026-09-04T05:19:43","slug":"doubleclick-studioself-service-platform%ef%bc%9a%e8%b5%8b%e8%83%bd%e5%b9%bf%e5%91%8a%e4%b8%bb%e4%b8%8e%e4%bb%a3%e7%90%86%e5%95%86%e7%9a%84%e5%85%a8%e6%96%b0%e8%87%aa%e5%8a%a9%e5%bc%8f%e5%88%9b","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15388","title":{"rendered":"Doubleclick Studio|Self-Service Platform\uff1a\u8d4b\u80fd\u5e7f\u544a\u4e3b\u4e0e\u4ee3\u7406\u5546\u7684\u5168\u65b0\u81ea\u52a9\u5f0f\u521b\u610f\u7ba1\u7406\u4e0e\u6295\u653e\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"

\u5728\u6570\u5b57\u5e7f\u544a\u751f\u6001\u65e5\u76ca\u590d\u6742\u7684\u4eca\u5929\uff0c\u5e7f\u544a\u4e3b\u4e0e\u4ee3\u7406\u5546\u9762\u4e34\u7684\u6838\u5fc3\u6311\u6218\u5df2\u4e0d\u518d\u4ec5\u4ec5\u662f\u201c\u6295\u653e\u5230\u54ea\u91cc\u201d\uff0c\u800c\u662f\u201c\u5982\u4f55\u9ad8\u6548\u5730\u521b\u5efa\u3001\u7ba1\u7406\u5e76\u4f18\u5316\u5bcc\u5a92\u4f53\u4e0e\u5c55\u793a\u5e7f\u544a\u201d\u3002\u4f20\u7edf\u7684\u5e7f\u544a\u5236\u4f5c\u6d41\u7a0b\u5f80\u5f80\u4f9d\u8d56\u8bbe\u8ba1\u56e2\u961f\u4e0e\u5f00\u53d1\u8005\u7684\u53cd\u590d\u6c9f\u901a\uff0c\u5468\u671f\u957f\u3001\u6210\u672c\u9ad8\uff0c\u4e14\u96be\u4ee5\u9002\u5e94\u5b9e\u65f6\u4f18\u5316\u7684\u9700\u6c42\u3002\u6b63\u662f\u4e3a\u4e86\u7834\u89e3\u8fd9\u4e00\u884c\u4e1a\u75db\u70b9\uff0cDoubleclick Studio|Self-Service Platform<\/strong> \u5e94\u8fd0\u800c\u751f\u3002\u4f5c\u4e3a\u4e00\u5957\u4e13\u4e3a\u73b0\u4ee3\u8425\u9500\u56e2\u961f\u8bbe\u8ba1\u7684\u4e91\u7aef\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff0c\u5b83\u5f7b\u5e95\u6539\u53d8\u4e86\u5e7f\u544a\u521b\u610f\u7684\u751f\u4ea7\u4e0e\u5206\u53d1\u903b\u8f91\uff0c\u8ba9\u975e\u6280\u672f\u4eba\u5458\u4e5f\u80fd\u901a\u8fc7\u76f4\u89c2\u7684\u754c\u9762\uff0c\u6784\u5efa\u51fa\u5177\u5907\u9ad8\u4e92\u52a8\u6027\u4e0e\u6570\u636e\u8ffd\u8e2a\u80fd\u529b\u7684\u5e7f\u544a\u5355\u5143\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8fd9\u4e00\u5e73\u53f0\u7684\u6838\u5fc3\u529f\u80fd\u3001\u5e94\u7528\u573a\u666f\u53ca\u5176\u5bf9\u63d0\u5347\u5e7f\u544a\u8fd0\u8425\u6548\u7387\u7684\u6218\u7565\u4ef7\u503c\u3002<\/p>\n

Doubleclick Studio|Self-Service Platform \u662f\u4ec0\u4e48\uff1f\u91cd\u65b0\u5b9a\u4e49\u81ea\u52a9\u5f0f\u5e7f\u544a\u521b\u610f\u7ba1\u7406<\/h2>\n

\u8981\u7406\u89e3 Doubleclick Studio|Self-Service Platform<\/strong> \u7684\u4ef7\u503c\uff0c\u9996\u5148\u9700\u8981\u5c06\u5176\u4ece\u4f20\u7edf\u610f\u4e49\u4e0a\u7684\u201c\u5de5\u5177\u201d\u6982\u5ff5\u4e2d\u5265\u79bb\u51fa\u6765\u3002\u5b83\u672c\u8d28\u4e0a\u662f\u4e00\u4e2a\u96c6\u521b\u610f\u6784\u5efa\u3001\u52a8\u6001\u5185\u5bb9\u7ba1\u7406\u3001\u7248\u672c\u63a7\u5236\u4e0e\u89c4\u6a21\u5316\u6295\u653e\u4e8e\u4e00\u4f53\u7684\u4e91\u7aef\u5de5\u4f5c\u6d41\u7cfb\u7edf\u3002\u8be5\u5e73\u53f0\u5141\u8bb8\u7528\u6237\u76f4\u63a5\u901a\u8fc7\u6d4f\u89c8\u5668\u8bbf\u95ee\uff0c\u65e0\u9700\u5b89\u88c5\u4efb\u4f55\u684c\u9762\u8f6f\u4ef6\u3002\u5176\u6700\u5927\u7684\u7a81\u7834\u5728\u4e8e\uff0c\u5b83\u5c06\u539f\u672c\u7531\u5de5\u7a0b\u5e08\u5b8c\u6210\u7684 HTML5 \u52a8\u753b\u3001\u52a8\u6001\u6570\u636e\u7ed1\u5b9a\uff08Dynamic Data Binding\uff09\u4ee5\u53ca\u5e7f\u544a\u4e8b\u4ef6\u8ddf\u8e2a\u4ee3\u7801\u7684\u7f16\u5199\u5de5\u4f5c\uff0c\u8f6c\u5316\u4e3a\u53ef\u89c6\u5316\u7684\u62d6\u62fd\u5f0f\u7ec4\u4ef6\u4e0e\u914d\u7f6e\u8868\u5355\u3002\u8fd9\u610f\u5473\u7740\uff0c\u65e0\u8bba\u662f\u8d44\u6df1\u5a92\u4f53\u7b56\u5212\u8fd8\u662f\u54c1\u724c\u8425\u9500\u4e13\u5458\uff0c\u90fd\u53ef\u4ee5\u72ec\u7acb\u5b8c\u6210\u4ece\u7a7a\u767d\u753b\u5e03\u5230\u6700\u7ec8\u6295\u653e\u7d20\u6750\u7684\u5168\u6d41\u7a0b\u64cd\u4f5c\u3002<\/p>\n

\u8be5\u5e73\u53f0\u4e0e Google \u7684\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\uff08\u7279\u522b\u662f Campaign Manager 360 \u548c Display & Video 360\uff09\u6df1\u5ea6\u96c6\u6210\uff0c\u4f46\u4f5c\u4e3a\u4e00\u4e2a Self-Service Platform<\/strong>\uff0c\u5b83\u66f4\u5f3a\u8c03\u201c\u7528\u6237\u81ea\u4e3b\u63a7\u5236\u6743\u201d\u3002\u5177\u4f53\u800c\u8a00\uff0c\u5b83\u63d0\u4f9b\u4e86\u6a21\u677f\u5e93\u3001\u7ec4\u4ef6\u5e93\u4ee5\u53ca\u5bcc\u5a92\u4f53\u5e93\uff0c\u7528\u6237\u53ef\u57fa\u4e8e\u8fd9\u4e9b\u9884\u8bbe\u8d44\u6e90\u5feb\u901f\u642d\u5efa\u7b26\u5408 IAB \u6807\u51c6\uff08\u7f8e\u56fd\u4e92\u52a8\u5e7f\u544a\u5c40\u6807\u51c6\uff09\u7684\u5e7f\u544a\u5c3a\u5bf8\u3002\u540c\u65f6\uff0c\u5e73\u53f0\u5185\u7f6e\u4e86\u5f3a\u5927\u7684\u7248\u672c\u7ba1\u7406\u529f\u80fd\uff0c\u652f\u6301 A\/B \u6d4b\u8bd5\u7d20\u6750\u7684\u5e76\u884c\u521b\u5efa\u4e0e\u63a8\u9001\uff0c\u6781\u5927\u7f29\u77ed\u4e86\u521b\u610f\u8fed\u4ee3\u5468\u671f\u3002\u5bf9\u4e8e\u8de8\u56fd\u4f01\u4e1a\u800c\u8a00\uff0c\u8be5\u5e73\u53f0\u8fd8\u652f\u6301\u591a\u8bed\u8a00\u3001\u591a\u8d27\u5e01\u7684\u52a8\u6001\u521b\u610f\uff08Dynamic Creative\uff09\uff0c\u80fd\u591f\u6839\u636e\u7528\u6237\u7684\u5b9e\u65f6\u5730\u7406\u4f4d\u7f6e\u3001\u5929\u6c14\u6216\u5e93\u5b58\u72b6\u6001\uff0c\u81ea\u52a8\u751f\u6210\u4e2a\u6027\u5316\u7684\u5e7f\u544a\u6587\u6848\u4e0e\u56fe\u7247\uff0c\u4ece\u800c\u663e\u8457\u63d0\u5347\u7528\u6237\u7684\u76f8\u5173\u6027\u4f53\u9a8c\u4e0e\u70b9\u51fb\u7387\u3002<\/p>\n

\u6838\u5fc3\u529f\u80fd\u6a21\u5757\u89e3\u6790\uff1a\u4ece\u8bbe\u8ba1\u5230\u53d1\u5e03\u7684\u95ed\u73af\u7ba1\u7406<\/h3>\n

\u5728 Doubleclick Studio|Self-Service Platform<\/strong> \u7684\u67b6\u6784\u4e2d\uff0c\u5176\u529f\u80fd\u88ab\u5212\u5206\u4e3a\u51e0\u4e2a\u5173\u952e\u6a21\u5757\uff0c\u6bcf\u4e2a\u6a21\u5757\u90fd\u65e8\u5728\u89e3\u51b3\u7279\u5b9a\u73af\u8282\u7684\u6548\u7387\u74f6\u9888\u3002\u4ee5\u4e0b\u662f\u5bf9\u5176\u6838\u5fc3\u80fd\u529b\u7684\u4e13\u4e1a\u62c6\u89e3\uff1a<\/p>\n

    \n
  • \u53ef\u89c6\u5316\u521b\u610f\u6784\u5efa\u5668\uff08Visual Creative Builder\uff09\uff1a<\/strong> \u63d0\u4f9b\u6240\u89c1\u5373\u6240\u5f97\uff08WYSIWYG\uff09\u7684\u7f16\u8f91\u73af\u5883\u3002\u7528\u6237\u53ef\u4ee5\u4ece\u6570\u5343\u79cd\u9884\u7f16\u7801\u7684\u7ec4\u4ef6\uff08\u5982\u8f6e\u64ad\u56fe\u3001\u624b\u98ce\u7434\u3001\u89c6\u9891\u64ad\u653e\u5668\u3001\u5012\u8ba1\u65f6\u5668\u7b49\uff09\u4e2d\u8fdb\u884c\u9009\u62e9\uff0c\u5e76\u76f4\u63a5\u8c03\u6574 CSS \u6837\u5f0f\u4e0e\u52a8\u753b\u66f2\u7ebf\u3002\u8be5\u6784\u5efa\u5668\u652f\u6301\u5bfc\u5165 Photoshop \u6216 Sketch \u7684\u56fe\u5c42\u6587\u4ef6\uff0c\u81ea\u52a8\u751f\u6210\u53ef\u4ea4\u4e92\u7684 HTML5 \u7d20\u6750\uff0c\u5927\u5e45\u964d\u4f4e\u4e86\u5bf9\u524d\u7aef\u5f00\u53d1\u8d44\u6e90\u7684\u4f9d\u8d56\u3002<\/li>\n
  • \u52a8\u6001\u521b\u610f\u6570\u636e\u8fde\u63a5\u5668\uff08Dynamic Data Connector\uff09\uff1a<\/strong> \u8fd9\u662f\u8be5\u5e73\u53f0\u6700\u5177\u6280\u672f\u6df1\u5ea6\u7684\u90e8\u5206\u3002\u7528\u6237\u65e0\u9700\u7f16\u5199\u4ee3\u7801\uff0c\u5373\u53ef\u5c06\u521b\u610f\u4e2d\u7684\u6587\u672c\u3001\u56fe\u7247\u6216\u94fe\u63a5\u6620\u5c04\u5230\u6570\u636e\u6e90\uff08\u5982 Google Sheets\u3001DoubleClick Bid Manager \u7684\u53d7\u4f17\u5217\u8868\u6216\u7b2c\u4e09\u65b9 API\uff09\u3002\u4f8b\u5982\uff0c\u96f6\u552e\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u7528\u6237\u6240\u5728\u7684\u5730\u533a\u81ea\u52a8\u5c55\u793a\u6700\u8fd1\u95e8\u5e97\u7684\u4fc3\u9500\u4fe1\u606f\uff0c\u6216\u6839\u636e\u7528\u6237\u7684\u5386\u53f2\u6d4f\u89c8\u884c\u4e3a\u63a8\u8350\u4e92\u8865\u5546\u54c1\u3002<\/li>\n
  • \u81ea\u52a8\u5316\u8d28\u91cf\u4fdd\u8bc1\u4e0e\u9884\u89c8\uff08Automated QA & Preview\uff09\uff1a<\/strong> \u5728\u7d20\u6750\u4e0a\u7ebf\u524d\uff0c\u5e73\u53f0\u4f1a\u81ea\u52a8\u6267\u884c\u4e00\u5957\u5305\u542b 20 \u4f59\u9879\u68c0\u67e5\u7684 QA \u6d41\u7a0b\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\uff1a\u5c3a\u5bf8\u5408\u89c4\u6027\u3001\u6587\u4ef6\u5927\u5c0f\u8d85\u9650\u68c0\u6d4b\u3001\u70b9\u51fb\u6807\u7b7e\uff08Click Tag\uff09\u6b63\u786e\u6027\u9a8c\u8bc1\u4ee5\u53ca\u8de8\u6d4f\u89c8\u5668\u517c\u5bb9\u6027\u6d4b\u8bd5\u3002\u7cfb\u7edf\u4f1a\u751f\u6210\u4e00\u4efd\u8be6\u7ec6\u7684\u62a5\u544a\uff0c\u6807\u6ce8\u51fa\u53ef\u80fd\u5f71\u54cd\u6295\u653e\u6216\u5ba1\u6838\u901a\u8fc7\u7387\u7684\u6f5c\u5728\u98ce\u9669\u70b9\uff0c\u5e76\u652f\u6301\u5728\u771f\u5b9e\u8bbe\u5907\u6216\u6a21\u62df\u5668\u4e0a\u8fdb\u884c\u5168\u771f\u9884\u89c8\uff0c\u786e\u4fdd\u7d20\u6750\u5728\u53d1\u5e03\u524d\u8fbe\u5230\u50cf\u7d20\u7ea7\u5b8c\u7f8e\u3002<\/li>\n
  • \u96c6\u4e2d\u5316\u8d44\u6e90\u5e93\u4e0e\u6743\u9650\u7ba1\u7406\uff08Centralized Asset Library & Permissions\uff09\uff1a<\/strong> \u5bf9\u4e8e\u5927\u578b\u7ec4\u7ec7\uff0c\u8be5\u5e73\u53f0\u63d0\u4f9b\u4e86\u4f01\u4e1a\u7ea7\u7684\u5b89\u5168\u7ba1\u63a7\u3002\u7ba1\u7406\u8005\u53ef\u4ee5\u5efa\u7acb\u4e0d\u540c\u7684\u9879\u76ee\u7ec4\uff08Brand A\u3001Brand B\uff09\uff0c\u5e76\u4e3a\u56e2\u961f\u6210\u5458\u5206\u914d\u57fa\u4e8e\u89d2\u8272\u7684\u8bbf\u95ee\u6743\u9650\uff08\u5982\u4ec5\u67e5\u770b\u3001\u7f16\u8f91\u3001\u53d1\u5e03\u7b49\uff09\u3002\u6240\u6709\u7248\u672c\u7684\u521b\u610f\u7d20\u6750\u5747\u5f52\u6863\u4e8e\u4e91\u7aef\uff0c\u652f\u6301\u5feb\u901f\u641c\u7d22\u4e0e\u56de\u6eda\uff0c\u6709\u6548\u907f\u514d\u4e86\u56e0\u4eba\u5458\u6d41\u52a8\u5bfc\u81f4\u7684\u521b\u610f\u8d44\u4ea7\u6d41\u5931\u3002<\/li>\n<\/ul>\n

    \u4e3a\u4ec0\u4e48\u9009\u62e9 Self-Service Platform\uff1f\u6df1\u5ea6\u5bf9\u6bd4\u4f20\u7edf\u5916\u5305\u4e0e\u786c\u7f16\u7801\u6a21\u5f0f<\/h2>\n

    \u5728 Doubleclick Studio|Self-Service Platform<\/strong> \u51fa\u73b0\u4e4b\u524d\uff0c\u5e7f\u544a\u4e3b\u901a\u5e38\u9762\u4e34\u4e24\u79cd\u9009\u62e9\uff1a\u4e00\u662f\u5c06\u521b\u610f\u9700\u6c42\u5916\u5305\u7ed9\u4e13\u4e1a\u7684\u7b2c\u4e09\u65b9\u5bcc\u5a92\u4f53\u516c\u53f8\uff0c\u4f46\u8fd9\u79cd\u65b9\u5f0f\u6c9f\u901a\u6210\u672c\u9ad8\uff0c\u4e14\u9047\u5230\u7d27\u6025\u4fc3\u9500\u65f6\u96be\u4ee5\u5feb\u901f\u54cd\u5e94\uff1b\u4e8c\u662f\u4f9d\u8d56\u5185\u90e8 IT \u56e2\u961f\u624b\u52a8\u7f16\u5199 HTML5 \u4ee3\u7801\uff0c\u4f46\u8fd9\u4f1a\u5360\u7528\u6838\u5fc3\u7814\u53d1\u8d44\u6e90\uff0c\u4e14\u4ee3\u7801\u8d28\u91cf\u53c2\u5dee\u4e0d\u9f50\uff0c\u5bb9\u6613\u5bfc\u81f4\u5e7f\u544a\u5728\u90e8\u5206\u5a92\u4f53\u6216\u5e94\u7528\u4e2d\u62a5\u9519\u6216\u65e0\u6cd5\u8ffd\u8e2a\u6570\u636e\u3002\u800c Doubleclick Studio|Self-Service Platform<\/strong> \u5219\u63d0\u4f9b\u4e86\u4e00\u79cd\u201c\u7b2c\u4e09\u6761\u9053\u8def\u201d\uff0c\u5176\u6838\u5fc3\u7ade\u4e89\u4f18\u52bf\u4f53\u73b0\u5728\u4ee5\u4e0b\u4e09\u4e2a\u7ef4\u5ea6\uff1a<\/p>\n

    1. \u964d\u4f4e\u8fb9\u9645\u6210\u672c\uff0c\u63d0\u5347\u54cd\u5e94\u901f\u5ea6<\/h3>\n

    \u4f20\u7edf\u7684\u521b\u610f\u5236\u4f5c\u6d41\u7a0b\u4e2d\uff0c\u6bcf\u589e\u52a0\u4e00\u4e2a\u5c3a\u5bf8\uff08\u4f8b\u5982\u4ece 300×250 \u6269\u5c55\u5230 970×250\uff09\u90fd\u53ef\u80fd\u9700\u8981\u5de5\u7a0b\u5e08\u91cd\u65b0\u8c03\u6574\u4ee3\u7801\u3002\u800c\u8be5\u5e73\u53f0\u91c7\u7528\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u903b\u8f91\uff0c\u521b\u610f\u5e08\u53ea\u9700\u8bbe\u8ba1\u4e00\u5957\u4e3b\u89c6\u89c9\uff0c\u5e73\u53f0\u5373\u53ef\u81ea\u52a8\u751f\u6210\u9002\u914d\u6240\u6709\u6807\u51c6 IAB \u5c3a\u5bf8\u7684\u7248\u672c\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5f53\u5e02\u573a\u90e8\u95e8\u9700\u8981\u5728 24 \u5c0f\u65f6\u5185\u4e0a\u7ebf\u4e00\u4e2a\u9488\u5bf9\u7a81\u53d1\u65b0\u95fb\u7684\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u76f4\u63a5\u5728\u5e73\u53f0\u4e0a\u4fee\u6539\u6587\u6848\u5e76\u590d\u5236\u4e3a\u591a\u4e2a\u53d8\u4f53\uff0c\u6574\u4e2a\u6d41\u7a0b\u4ece\u63d0\u4ea4\u9700\u6c42\u5230\u6700\u7ec8\u5ba1\u6838\u5b8c\u6210\uff0c\u53ef\u4ee5\u538b\u7f29\u81f3\u6570\u5c0f\u65f6\u4ee5\u5185\uff0c\u800c\u65e0\u9700\u7ecf\u5386\u201c\u63d0\u9700\u6c42-\u6392\u671f-\u5f00\u53d1-\u6d4b\u8bd5-\u4ea4\u4ed8\u201d\u7684\u5197\u957f\u94fe\u6761\u3002<\/p>\n

    2. \u6570\u636e\u9a71\u52a8\u7684\u521b\u610f\u4f18\u5316\uff08Data-Driven Creative\uff09<\/h3>\n

    \u8be5\u5e73\u53f0\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5236\u4f5c\u5de5\u5177\uff0c\u66f4\u662f\u4e00\u4e2a\u6570\u636e\u6536\u96c6\u8282\u70b9\u3002\u901a\u8fc7\u5185\u7f6e\u7684\u8ddf\u8e2a\u6a21\u677f\uff08Tracking Templates\uff09\uff0c\u6bcf\u4e00\u6b21\u7528\u6237\u4e0e\u5e7f\u544a\u7684\u4e92\u52a8\uff08\u5982\u9f20\u6807\u60ac\u505c\u3001\u70b9\u51fb\u3001\u8868\u5355\u63d0\u4ea4\uff09\u90fd\u4f1a\u88ab\u7cbe\u786e\u6355\u83b7\u5e76\u56de\u4f20\u7ed9 Campaign Manager 360\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u652f\u6301\u201c\u521b\u610f\u7ea7\u201d\u7684\u4f18\u5316\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u9884\u5148\u5236\u4f5c 5 \u79cd\u4e0d\u540c\u5356\u70b9\u7684\u7d20\u6750\uff0c\u5e76\u901a\u8fc7\u5e73\u53f0\u8bbe\u7f6e\u6d41\u91cf\u5206\u914d\u89c4\u5219\uff08\u5982\u8f6e\u64ad\u6216\u57fa\u4e8e\u8f6c\u5316\u7387\u52a0\u6743\uff09\u3002\u7cfb\u7edf\u4f1a\u81ea\u52a8\u6839\u636e\u5b9e\u65f6\u7684 CTR\uff08\u70b9\u51fb\u7387\uff09\u6216\u8f6c\u5316\u7387\u6570\u636e\uff0c\u6682\u505c\u8868\u73b0\u4e0d\u4f73\u7684\u7248\u672c\uff0c\u5e76\u5c06\u6d41\u91cf\u503e\u659c\u7ed9\u8868\u73b0\u6700\u597d\u7684\u521b\u610f\uff0c\u5b9e\u73b0\u771f\u6b63\u7684\u7a0b\u5e8f\u5316\u521b\u610f\u51b3\u7b56\u3002<\/p>\n

    3. \u5408\u89c4\u6027\u4e0e\u6807\u51c6\u5316\u7684\u5929\u7136\u4fdd\u969c<\/h3>\n

    \u6570\u5b57\u5e7f\u544a\u9886\u57df\u5bf9\u9690\u79c1\u5408\u89c4\uff08\u5982 GDPR\u3001CCPA\uff09\u548c\u5e7f\u544a\u53ef\u89c1\u6027\u6807\u51c6\uff08\u5982 MRC Viewability\uff09\u7684\u8981\u6c42\u65e5\u76ca\u4e25\u683c\u3002\u4f7f\u7528 Doubleclick Studio|Self-Service Platform<\/strong> \u5236\u4f5c\u7684\u5e7f\u544a\uff0c\u4f1a\u9ed8\u8ba4\u7ee7\u627f Google \u7684\u5408\u89c4\u6846\u67b6\u3002\u5e73\u53f0\u4f1a\u81ea\u52a8\u5904\u7406\u7528\u6237\u540c\u610f\u7ba1\u7406\u6a21\u5757\uff08Consent Management\uff09\u7684\u5bf9\u63a5\uff0c\u5e76\u786e\u4fdd\u6240\u6709\u5e7f\u544a\u5747\u652f\u6301\u65e0 Cookie \u73af\u5883\u4e0b\u7684\u6295\u653e\uff08\u901a\u8fc7 Google \u7684\u9690\u79c1\u6c99\u76d2 API\uff09\u3002\u6b64\u5916\uff0c\u5e73\u53f0\u4e25\u683c\u9075\u5faa Google \u7684\u5e7f\u544a\u5ba1\u6838\u653f\u7b56\uff0c\u4ece\u6e90\u5934\u4e0a\u51cf\u5c11\u4e86\u56e0\u4ee3\u7801\u4e0d\u89c4\u8303\u5bfc\u81f4\u7684\u62d2\u767b\u98ce\u9669\u3002<\/p>\n

    \u5b9e\u6218\u5e94\u7528\u6307\u5357\uff1a\u5982\u4f55\u5229\u7528 Doubleclick Studio|Self-Service Platform \u6700\u5927\u5316\u5e7f\u544a\u6548\u679c<\/h2>\n

    \u4e3a\u4e86\u5e2e\u52a9\u4e0d\u540c\u89d2\u8272\u7684\u4ece\u4e1a\u8005\u66f4\u597d\u5730\u5229\u7528 Doubleclick Studio|Self-Service Platform<\/strong>\uff0c\u4ee5\u4e0b\u63d0\u4f9b\u4e09\u4e2a\u5178\u578b\u7684\u5e94\u7528\u573a\u666f\u4e0e\u64cd\u4f5c\u5efa\u8bae\u3002\u8fd9\u4e9b\u5efa\u8bae\u5747\u57fa\u4e8e\u884c\u4e1a\u6700\u4f73\u5b9e\u8df5\uff0c\u65e8\u5728\u5e2e\u52a9\u60a8\u7684\u56e2\u961f\u5feb\u901f\u4e0a\u624b\u5e76\u89c4\u907f\u5e38\u89c1\u9677\u9631\u3002<\/p>\n

    \u573a\u666f\u4e00\uff1a\u96f6\u552e\u7535\u5546\u7684\u201c\u5343\u4eba\u5343\u9762\u201d\u52a8\u6001\u518d\u8425\u9500<\/h3>\n

    \u5bf9\u4e8e\u7535\u5546\u5e73\u53f0\uff0c\u52a8\u6001\u521b\u610f\u662f\u63d0\u5347 ROI \u7684\u5229\u5668\u3002\u901a\u8fc7 Self-Service Platform<\/strong>\uff0c\u60a8\u53ef\u4ee5\u653e\u5f03\u4f20\u7edf\u7684\u9759\u6001 Banner\u3002\u5177\u4f53\u64cd\u4f5c\u6d41\u7a0b\u5982\u4e0b\uff1a\u9996\u5148\uff0c\u5728\u5e73\u53f0\u4e2d\u5efa\u7acb\u4e00\u4e2a\u201c\u4ea7\u54c1\u6a21\u677f\u201d\uff0c\u5c06\u5546\u54c1\u56fe\u7247\u3001\u4ef7\u683c\u3001\u6298\u6263\u6807\u7b7e\u8bbe\u7f6e\u4e3a\u52a8\u6001\u5360\u4f4d\u7b26\u3002\u63a5\u7740\uff0c\u5229\u7528\u6570\u636e\u8fde\u63a5\u5668\u63a5\u5165\u60a8\u7684\u5546\u54c1\u5e93\u5b58 Feed\uff08\u5982 Google Merchant Center\uff09\u3002\u6700\u540e\uff0c\u5728\u6295\u653e\u7aef\uff08Display & Video 360\uff09\u9009\u62e9\u8be5\u521b\u610f\uff0c\u5e76\u542f\u7528\u201c\u52a8\u6001\u518d\u8425\u9500\u201d\u7b56\u7565\u3002\u6b64\u65f6\uff0c\u7cfb\u7edf\u4f1a\u6839\u636e\u6bcf\u4e2a\u7528\u6237\u4e4b\u524d\u6d4f\u89c8\u8fc7\u7684\u5546\u54c1 ID\uff0c\u5b9e\u65f6\u751f\u6210\u5305\u542b\u8be5\u5546\u54c1\u56fe\u4e0e\u6700\u65b0\u4ef7\u683c\u7684\u5e7f\u544a\uff0c\u5e76\u81ea\u52a8\u5728 24 \u5c0f\u65f6\u5185\u66f4\u65b0\u4ef7\u683c\u4fe1\u606f\u3002\u5efa\u8bae\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u52a1\u5fc5\u8bbe\u7f6e\u597d\u201c\u515c\u5e95\u521b\u610f\u201d\uff08\u5373\u5f53\u7528\u6237\u65e0\u5386\u53f2\u884c\u4e3a\u6570\u636e\u65f6\u5c55\u793a\u7684\u901a\u7528\u7248\u672c\uff09\uff0c\u4ee5\u9632\u51fa\u73b0\u7a7a\u767d\u5e7f\u544a\u3002<\/p>\n

    \u573a\u666f\u4e8c\uff1a\u6c7d\u8f66\u884c\u4e1a\u7684\u591a\u8f66\u578b\u914d\u7f6e\u5668\u5e7f\u544a<\/h3>\n

    \u6c7d\u8f66\u5e7f\u544a\u4e3b\u901a\u5e38\u9700\u8981\u5c55\u793a\u4e0d\u540c\u914d\u7f6e\uff08\u5982\u989c\u8272\u3001\u8f6e\u6bc2\u3001\u5185\u9970\uff09\u7684\u8f66\u578b\u3002\u5229\u7528 Doubleclick Studio|Self-Service Platform<\/strong> \u7684\u201c\u7ec4\u4ef6\u5316\u5f00\u53d1\u201d\u7279\u6027\uff0c\u60a8\u53ef\u4ee5\u6784\u5efa\u4e00\u4e2a\u201c\u6c7d\u8f66\u914d\u7f6e\u5668\u201d\u4e92\u52a8\u5e7f\u544a\u3002\u7528\u6237\u65e0\u9700\u79bb\u5f00\u5e7f\u544a\u9875\u9762\uff0c\u5373\u53ef\u70b9\u51fb\u5207\u6362\u8f66\u8eab\u989c\u8272\u6216\u67e5\u770b\u4e0d\u540c\u89c6\u89d2\u7684 360 \u5ea6\u5c55\u793a\u3002\u8be5\u5e73\u53f0\u652f\u6301\u901a\u8fc7\u5916\u90e8 JSON \u6587\u4ef6\u6765\u63a7\u5236\u914d\u7f6e\u9009\u9879\uff0c\u8fd9\u610f\u5473\u7740\u5f53\u65b0\u8f66\u578b\u4e0a\u5e02\u65f6\uff0c\u60a8\u53ea\u9700\u66f4\u65b0\u8fdc\u7aef\u7684\u6570\u636e\u6587\u4ef6\uff0c\u800c\u65e0\u9700\u91cd\u65b0\u751f\u6210\u5e7f\u544a\u4ee3\u7801\u3002\u8fd9\u79cd\u6a21\u5f0f\u4e0d\u4ec5\u8282\u7701\u4e86\u5f00\u53d1\u6210\u672c\uff0c\u8fd8\u6781\u5927\u5730\u5ef6\u957f\u4e86\u5355\u4e2a\u5e7f\u544a\u7d20\u6750\u7684\u751f\u547d\u5468\u671f\u3002<\/p>\n

    \u573a\u666f\u4e09\uff1a\u5a92\u4f53\u4ee3\u7406\u5546\u7684\u96c6\u4e2d\u5316\u521b\u610f\u8fd0\u8425\u4e2d\u5fc3<\/h3>\n

    \u5bf9\u4e8e\u670d\u52a1\u591a\u4e2a\u5ba2\u6237\u7684\u4ee3\u7406\u5546\u800c\u8a00\uff0c\u6548\u7387\u662f\u751f\u547d\u7ebf\u3002\u4ee3\u7406\u5546\u53ef\u4ee5\u5229\u7528\u8be5\u5e73\u53f0\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u5efa\u7acb\u72ec\u7acb\u7684\u201c\u54c1\u724c\u7a7a\u95f4\u201d\u3002\u5728\u6b64\u7a7a\u95f4\u5185\uff0c\u8bbe\u7f6e\u7edf\u4e00\u7684\u54c1\u724c\u5b57\u4f53\u3001\u989c\u8272\u53d8\u91cf\u548c\u5408\u89c4\u5ba1\u6838\u6d41\u7a0b\u3002\u901a\u8fc7\u5e73\u53f0\u63d0\u4f9b\u7684 API \u63a5\u53e3\uff0c\u4ee3\u7406\u5546\u8fd8\u53ef\u4ee5\u5c06\u521b\u610f\u5de5\u4f5c\u6d41\u4e0e\u5185\u90e8\u7684\u9879\u76ee\u7ba1\u7406\u5de5\u5177\uff08\u5982 Jira \u6216 Asana\uff09\u6253\u901a\u3002\u4f8b\u5982\uff0c\u5f53\u521b\u610f\u5e08\u5728\u5e73\u53f0\u5185\u66f4\u65b0\u4e86\u7d20\u6750\u72b6\u6001\u540e\uff0c\u901a\u8fc7 Webhook \u81ea\u52a8\u901a\u77e5\u5ba2\u6237\u7ecf\u7406\u8fdb\u884c\u4e0b\u4e00\u6b65\u5ba1\u6279\u3002\u8fd9\u5927\u5927\u51cf\u5c11\u4e86\u8de8\u56e2\u961f\u6c9f\u901a\u7684\u90ae\u4ef6\u5f80\u6765\uff0c\u5e76\u4f7f\u5f97\u6240\u6709\u521b\u610f\u8d44\u4ea7\u7684\u8fdb\u5ea6\u72b6\u6001\u4e00\u76ee\u4e86\u7136\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4ee3\u7406\u5546\u5e94\u5f53\u5145\u5206\u5229\u7528\u5e73\u53f0\u7684\u201c\u591a\u7ea7\u5ba1\u6279\u201d\u529f\u80fd\uff0c\u786e\u4fdd\u5728\u7d20\u6750\u63a8\u9001\u7ed9\u5a92\u4f53\u524d\uff0c\u5df2\u7ecf\u83b7\u5f97\u5e7f\u544a\u4e3b\u6cd5\u52a1\u53ca\u54c1\u724c\u56e2\u961f\u7684\u4e66\u9762\u786e\u8ba4\u3002<\/p>\n

    \u672a\u6765\u5c55\u671b\uff1aDoubleclick Studio|Self-Service Platform \u5728\u7a0b\u5e8f\u5316\u521b\u610f\u751f\u6001\u4e2d\u7684\u6218\u7565\u5730\u4f4d<\/h2>\n

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