{"id":15393,"date":"2026-09-04T15:19:20","date_gmt":"2026-09-04T07:19:20","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15393"},"modified":"2026-09-04T15:19:51","modified_gmt":"2026-09-04T07:19:51","slug":"uac-campaignsself-service-platform%ef%bc%9a%e8%b5%8b%e8%83%bd%e5%b9%bf%e5%91%8a%e4%b8%bb%e8%87%aa%e4%b8%bb%e4%bc%98%e5%8c%96%e5%ba%94%e7%94%a8%e8%90%a5%e9%94%80%e6%88%98%e5%bd%b9%e7%9a%84%e5%85%a8","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15393","title":{"rendered":"Uac Campaigns|Self-Service Platform\uff1a\u8d4b\u80fd\u5e7f\u544a\u4e3b\u81ea\u4e3b\u4f18\u5316\u5e94\u7528\u8425\u9500\u6218\u5f79\u7684\u5168\u9762\u6307\u5357"},"content":{"rendered":"

\u5728\u79fb\u52a8\u5e94\u7528\u8425\u9500\u7684\u6fc0\u70c8\u7ade\u4e89\u4e2d\uff0c\u5982\u4f55\u9ad8\u6548\u83b7\u53d6\u9ad8\u4ef7\u503c\u7528\u6237\u5e76\u5b9e\u73b0\u89c4\u6a21\u5316\u589e\u957f\uff0c\u59cb\u7ec8\u662f\u5e7f\u544a\u4e3b\u9762\u4e34\u7684\u6838\u5fc3\u6311\u6218\u3002\u968f\u7740\u9690\u79c1\u653f\u7b56\u6536\u7d27\u4e0e\u7b97\u6cd5\u8fed\u4ee3\uff0c\u4f20\u7edf\u7684\u6295\u653e\u6a21\u5f0f\u6b63\u9010\u6e10\u5931\u6548\uff0c\u800c Uac Campaigns|Self-Service Platform<\/strong>\uff08\u5373\u901a\u7528\u5e94\u7528\u5e7f\u544a\u7cfb\u5217\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff09\u7684\u51fa\u73b0\uff0c\u4e3a\u5e02\u573a\u4eba\u5458\u63d0\u4f9b\u4e86\u4e00\u5957\u517c\u5177\u667a\u80fd\u5316\u4e0e\u900f\u660e\u5ea6\u7684\u89e3\u51b3\u65b9\u6848\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8fd9\u4e00\u670d\u52a1\u7684\u6838\u5fc3\u673a\u5236\u3001\u64cd\u4f5c\u7b56\u7565\u53ca\u6700\u4f73\u5b9e\u8df5\uff0c\u5e2e\u52a9\u60a8\u5145\u5206\u5229\u7528\u8be5\u5e73\u53f0\u91ca\u653e\u5e94\u7528\u589e\u957f\u6f5c\u80fd\u3002<\/p>\n

\u7406\u89e3 Uac Campaigns \u4e0e\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u7684\u534f\u540c\u4ef7\u503c<\/h2>\n

Uac Campaigns\uff08Universal App Campaigns\uff09\u6700\u521d\u7531 Google Ads \u63a8\u51fa\uff0c\u65e8\u5728\u901a\u8fc7\u673a\u5668\u5b66\u4e60\u81ea\u52a8\u5206\u914d\u9884\u7b97\u3001\u4f18\u5316\u51fa\u4ef7\u5e76\u751f\u6210\u5e7f\u544a\u7d20\u6750\u7ec4\u5408\uff0c\u4ee5\u8986\u76d6\u641c\u7d22\u3001YouTube\u3001Discover \u53ca Gmail \u7b49\u6d77\u91cf\u6d41\u91cf\u4f4d\u3002\u7136\u800c\uff0c\u4f20\u7edf UAC \u5e38\u88ab\u89c6\u4e3a\u201c\u9ed1\u76d2\u201d\uff0c\u5e7f\u544a\u4e3b\u7f3a\u4e4f\u5bf9\u5173\u952e\u8bcd\u3001\u53d7\u4f17\u548c\u7d20\u6750\u8868\u73b0\u7684\u7cbe\u7ec6\u63a7\u5236\u3002\u8fd9\u6b63\u662f Uac Campaigns|Self-Service Platform<\/strong> \u7684\u7a81\u7834\u70b9\u6240\u5728\u2014\u2014\u5b83\u5c06 UAC \u7684\u81ea\u52a8\u5316\u80fd\u529b\u4e0e\u4e00\u4e2a\u9ad8\u5ea6\u53ef\u89c6\u5316\u7684\u81ea\u52a9\u63a7\u5236\u53f0\u7ed3\u5408\uff0c\u8ba9\u60a8\u65e2\u80fd\u4eab\u53d7\u7b97\u6cd5\u5e26\u6765\u7684\u6548\u7387\uff0c\u53c8\u80fd\u624b\u52a8\u5e72\u9884\u5173\u952e\u53d8\u91cf\uff0c\u5b9e\u73b0\u201c\u534a\u81ea\u52a8\u201d\u7684\u7cbe\u51c6\u8425\u9500\u3002<\/p>\n

\u8be5\u670d\u52a1\u5982\u4f55\u533a\u522b\u4e8e\u4f20\u7edf UAC \u7ba1\u7406\u65b9\u5f0f\uff1f<\/h3>\n

\u5728\u4f20\u7edf\u6a21\u5f0f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u901a\u5e38\u53ea\u80fd\u8bbe\u7f6e\u76ee\u6807 CPI\uff08\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff09\u6216 ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\uff0c\u800c\u65e0\u6cd5\u89e6\u53ca\u5e95\u5c42\u6570\u636e\u3002\u800c Uac Campaigns|Self-Service Platform<\/strong> \u901a\u8fc7\u4ee5\u4e0b\u5c42\u7ea7\u7684\u529f\u80fd\u91cd\u6784\u4e86\u5de5\u4f5c\u6d41\uff1a<\/p>\n

    \n
  • \u5173\u952e\u8bcd\u4e0e\u641c\u7d22\u8bcd\u62a5\u544a\u900f\u51fa<\/strong>\uff1a\u5e73\u53f0\u5141\u8bb8\u60a8\u5bfc\u51fa UAC \u5b9e\u9645\u89e6\u53d1\u7684\u641c\u7d22\u8bcd\uff0c\u5e76\u9488\u5bf9\u9ad8\u8f6c\u5316\u8bcd\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u4ece\u800c\u8fc7\u6ee4\u65e0\u6548\u6d41\u91cf\u3002<\/li>\n
  • \u7d20\u6750\u7ea7\u522b\u7684\u7ee9\u6548\u8bca\u65ad<\/strong>\uff1a\u4e0d\u518d\u53ea\u770b\u6574\u4f53\u5206\u6570\uff0c\u800c\u662f\u80fd\u62c6\u89e3\u6bcf\u4e2a\u89c6\u9891\u3001\u56fe\u7247\u6216\u6587\u6848\u7684\u70b9\u51fb\u7387\u4e0e\u8f6c\u5316\u7387\uff0c\u6307\u5bfc\u521b\u610f\u8fed\u4ee3\u65b9\u5411\u3002<\/li>\n
  • \u53d7\u4f17\u4fe1\u53f7\u7684\u81ea\u5b9a\u4e49\u6ce8\u5165<\/strong>\uff1a\u60a8\u53ef\u4ee5\u5c06\u7b2c\u4e00\u65b9\u6570\u636e\uff08\u5982\u9ad8\u4ef7\u503c\u7528\u6237\u540d\u5355\uff09\u76f4\u63a5\u4e0a\u4f20\u81f3\u5e73\u53f0\uff0c\u4f5c\u4e3a\u673a\u5668\u5b66\u4e60\u6a21\u578b\u7684\u79cd\u5b50\u53d7\u4f17\uff0c\u589e\u5f3a\u5b9a\u5411\u51c6\u786e\u6027\u3002<\/li>\n<\/ul>\n

    \u5229\u7528\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u6784\u5efa\u9ad8\u6548 Uac Campaigns \u7684\u56db\u5927\u6838\u5fc3\u7b56\u7565<\/h2>\n

    \u8981\u771f\u6b63\u53d1\u6325 Uac Campaigns|Self-Service Platform<\/strong> \u7684\u5a01\u529b\uff0c\u4e0d\u80fd\u4ec5\u4ec5\u4f9d\u8d56\u9ed8\u8ba4\u8bbe\u7f6e\u3002\u4ee5\u4e0b\u662f\u57fa\u4e8e\u5927\u91cf\u8d26\u6237\u5b9e\u64cd\u603b\u7ed3\u51fa\u7684\u4f18\u5316\u8def\u5f84\uff0c\u65e8\u5728\u5e2e\u52a9\u60a8\u4ece\u201c\u88ab\u52a8\u6295\u653e\u201d\u8f6c\u5411\u201c\u4e3b\u52a8\u64cd\u76d8\u201d\u3002<\/p>\n

    \u7b56\u7565\u4e00\uff1a\u7ed3\u6784\u5316\u8d26\u6237\u4e0e\u9884\u7b97\u5206\u914d<\/h3>\n

    \u9996\u5148\uff0c\u5c06\u60a8\u7684\u8425\u9500\u76ee\u6807\u62c6\u5206\u4e3a\u591a\u4e2a\u72ec\u7acb\u7684 UAC \u5e7f\u544a\u7cfb\u5217\uff0c\u4f8b\u5982\u201c\u5b89\u88c5\u91cf\u6700\u5927\u5316\u201d\u3001\u201c\u7279\u5b9a\u56fd\u5bb6\u9ad8\u7559\u5b58\u7528\u6237\u201d\u3001\u201c\u518d\u8425\u9500\u8f6c\u5316\u201d\u3002\u6bcf\u4e2a\u7cfb\u5217\u5bf9\u5e94\u4e00\u4e2a\u660e\u786e\u7684 KPI\u3002\u5728\u81ea\u52a9\u5e73\u53f0\u4e2d\uff0c\u60a8\u53ef\u4ee5\u4e3a\u6bcf\u4e2a\u7cfb\u5217\u8bbe\u5b9a\u4e0d\u540c\u7684\u8bbe\u5907\u7c7b\u578b\u3001\u8bed\u8a00\u548c\u5730\u7406\u4f4d\u7f6e\u3002\u5207\u5fcc\u5c06\u9884\u7b97\u6df7\u5728\u4e00\u4e2a\u5927\u7cfb\u5217\u4e2d\uff0c\u56e0\u4e3a\u7b97\u6cd5\u4f1a\u503e\u5411\u4e8e\u6700\u5bb9\u6613\u8f6c\u5316\u7684\u6d41\u91cf\uff0c\u4ece\u800c\u5ffd\u7565\u957f\u5c3e\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u5efa\u8bae\u91c7\u7528 70\/20\/10 \u6cd5\u5219\uff1a70% \u9884\u7b97\u7528\u4e8e\u6838\u5fc3\u589e\u957f\u7cfb\u5217\uff0c20% \u7528\u4e8e\u6d4b\u8bd5\u65b0\u7d20\u6750\u548c\u53d7\u4f17\u4fe1\u53f7\uff0c10% \u7528\u4e8e\u63a2\u7d22\u5168\u65b0\u5e02\u573a\u3002<\/p>\n

    \u7b56\u7565\u4e8c\uff1a\u7d20\u6750\u7684\u201c\u52a8\u6001\u7ec4\u5408\u201d\u4e0e\u201c\u5feb\u901f\u8d5b\u9a6c\u201d<\/h3>\n

    UAC \u7cfb\u7edf\u7684\u6838\u5fc3\u662f\u7d20\u6750\u7ec4\u5408\uff08Combinations\uff09\u3002\u5728 Uac Campaigns|Self-Service Platform<\/strong> \u4e2d\uff0c\u60a8\u9700\u8981\u6301\u7eed\u4e0a\u4f20\u81f3\u5c11 5-8 \u4e2a\u89c6\u9891\u7d20\u6750\u30015 \u7ec4\u6807\u9898\u548c 5 \u7ec4\u63cf\u8ff0\u3002\u4f46\u5173\u952e\u5728\u4e8e\uff0c\u4e0d\u8981\u4e00\u6b21\u6027\u5168\u90e8\u66ff\u6362\u3002\u5229\u7528\u5e73\u53f0\u7684\u201c\u8349\u7a3f\u201d\u529f\u80fd\uff0c\u6bcf\u5468\u66f4\u65b0 1-2 \u4e2a\u65b0\u7d20\u6750\uff0c\u5e76\u4fdd\u7559\u5386\u53f2\u8868\u73b0\u6700\u4f73\u7684\u7d20\u6750\u4f5c\u4e3a\u5bf9\u7167\u7ec4\u3002\u901a\u8fc7\u5e73\u53f0\u63d0\u4f9b\u7684\u7d20\u6750\u62a5\u544a\uff0c\u89c2\u5bdf\u54ea\u4e9b\u7ec4\u5408\u7684\u201c\u5c55\u793a\u4efd\u989d\u201d\u548c\u201c\u8f6c\u5316\u7387\u201d\u9ad8\u4e8e\u5e73\u5747\u503c\uff0c\u7136\u540e\u679c\u65ad\u589e\u52a0\u6b64\u7c7b\u7d20\u6750\u7684\u6743\u91cd\u3002\u8bf7\u8bb0\u4f4f\uff0cUAC \u9700\u8981\u6570\u636e\u79ef\u7d2f\uff0c\u9891\u7e41\u7684\u5927\u89c4\u6a21\u53d8\u66f4\u4f1a\u91cd\u7f6e\u5b66\u4e60\u671f\uff0c\u5bfc\u81f4\u6210\u672c\u98d9\u5347\u3002<\/p>\n

    \"\"<\/p>\n

    \u7b56\u7565\u4e09\uff1a\u5229\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u4f5c\u4e3a\u201c\u9ad8\u4ef7\u503c\u4fe1\u53f7\u201d<\/h3>\n

    \u5728 iOS ATT \u6846\u67b6\u4e0b\uff0c\u7cbe\u51c6\u5b9a\u5411\u6108\u53d1\u56f0\u96be\u3002\u81ea\u52a9\u5e73\u53f0\u7684\u4ef7\u503c\u5728\u4e8e\u5141\u8bb8\u60a8\u4e0a\u4f20\u5ba2\u6237\u5217\u8868\uff08\u5982\u5df2\u6ce8\u518c\u7528\u6237\u3001\u4ed8\u8d39\u7528\u6237\uff09\u3002\u8fd9\u5e76\u975e\u7b80\u5355\u7684\u201c\u7c7b\u4f3c\u53d7\u4f17\u201d\u521b\u5efa\uff0c\u800c\u662f\u5c06\u8fd9\u4efd\u540d\u5355\u4f5c\u4e3a\u673a\u5668\u5b66\u4e60\u6a21\u578b\u7684\u6b63\u5411\u4fe1\u53f7\u3002\u64cd\u4f5c\u65f6\uff0c\u8bf7\u786e\u4fdd\u540d\u5355\u6570\u91cf\u5927\u4e8e 1000 \u4e14\u5305\u542b\u54c8\u5e0c\u52a0\u5bc6\u7684\u90ae\u7bb1\u6216 IDFA\u3002\u60a8\u53ef\u4ee5\u5728\u5e73\u53f0\u4e2d\u521b\u5efa\u201c\u76ee\u6807 ROAS\u201d\u7cfb\u5217\uff0c\u5e76\u5c06\u8fd9\u4efd\u540d\u5355\u8bbe\u4e3a\u552f\u4e00\u7684\u53d7\u4f17\u4fe1\u53f7\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5bfb\u627e\u4e0e\u8fd9\u4e9b\u9ad8\u4ef7\u503c\u7528\u6237\u884c\u4e3a\u76f8\u4f3c\u7684\u6d41\u91cf\u3002\u8fd9\u79cd\u7b56\u7565\u663e\u8457\u4f18\u4e8e\u7eaf\u6cdb\u5b9a\u5411\uff0c\u80fd\u6709\u6548\u964d\u4f4e CPI \u5e76\u63d0\u5347 LTV\u3002<\/p>\n

    \u7b56\u7565\u56db\uff1a\u5426\u5b9a\u5173\u952e\u8bcd\u4e0e\u6d41\u91cf\u8d28\u91cf\u7684\u7cbe\u7ec6\u8fc7\u6ee4<\/h3>\n

    \u8fd9\u662f Uac Campaigns|Self-Service Platform<\/strong> \u6700\u5177\u5438\u5f15\u529b\u7684\u529f\u80fd\u4e4b\u4e00\u3002\u867d\u7136 UAC \u4e0d\u4f7f\u7528\u4f20\u7edf\u5173\u952e\u8bcd\u7ade\u4ef7\uff0c\u4f46\u60a8\u53ef\u4ee5\u901a\u8fc7\u201c\u641c\u7d22\u8bcd\u62a5\u544a\u201d\u67e5\u770b\u7528\u6237\u5b9e\u9645\u89e6\u53d1\u7684\u641c\u7d22\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u5e94\u7528\u662f\u4f11\u95f2\u6e38\u620f\uff0c\u4f46\u53d1\u73b0\u5927\u91cf\u201c\u514d\u8d39\u4f5c\u5f0a\u5de5\u5177\u201d\u6216\u201c\u7834\u89e3\u7248\u201d\u641c\u7d22\u8bcd\uff0c\u5e94\u7acb\u5373\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u8bcd\u3002\u540c\u65f6\uff0c\u5bf9\u4e8e\u4f4e\u8f6c\u5316\u7387\u7684\u54c1\u724c\u8bcd\u53d8\u4f53\uff08\u5982\u62fc\u5199\u9519\u8bef\uff09\uff0c\u4e5f\u5efa\u8bae\u6392\u9664\uff0c\u4ee5\u514d\u6d6a\u8d39\u9884\u7b97\u3002\u5b9a\u671f\uff08\u6bcf\u5468\uff09\u5ba1\u67e5\u641c\u7d22\u8bcd\u62a5\u544a\uff0c\u662f\u7ef4\u6301\u6d41\u91cf\u8d28\u91cf\u7684\u5173\u952e\u52a8\u4f5c\u3002<\/p>\n

    \u8861\u91cf\u6210\u529f\uff1a\u8d85\u8d8a CPI \u7684\u6df1\u5ea6\u6307\u6807\u4e0e\u5e73\u53f0\u62a5\u544a\u89e3\u8bfb<\/h2>\n

    \u8bb8\u591a\u5e7f\u544a\u4e3b\u5728\u8bc4\u4f30 Uac Campaigns|Self-Service Platform<\/strong> \u65f6\uff0c\u4ec5\u76ef\u7740\u5b89\u88c5\u6210\u672c\uff0c\u8fd9\u5f80\u5f80\u5bfc\u81f4\u8bef\u5224\u3002\u771f\u6b63\u7684\u6210\u529f\u6307\u6807\u5e94\u5305\u542b\u201c\u6b21\u7559\u7387\u201d\u3001\u201c\u5173\u952e\u884c\u4e3a\u89e6\u53d1\u7387\u201d\uff08\u5982\u6ce8\u518c\u3001\u52a0\u8d2d\uff09\u4ee5\u53ca\u201c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u201d\u3002\u901a\u8fc7\u81ea\u52a9\u5e73\u53f0\u4e0e\u7b2c\u4e09\u65b9\u76d1\u6d4b\uff08\u5982 AppsFlyer \u6216 Adjust\uff09\u7684\u8054\u52a8\uff0c\u60a8\u53ef\u4ee5\u89e3\u9501\u4ee5\u4e0b\u7ef4\u5ea6\u7684\u5206\u6790\uff1a<\/p>\n

      \n
    • \u8f6c\u5316\u8def\u5f84\u5206\u6790<\/strong>\uff1a\u67e5\u770b\u70b9\u51fb UAC \u5e7f\u544a\u540e\uff0c\u7528\u6237\u5728\u5e94\u7528\u5185\u5b8c\u6210\u4ed8\u8d39\u524d\u7684\u5e73\u5747\u65f6\u957f\u548c\u6b65\u9aa4\u6570\u3002<\/li>\n
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      • API \u5f00\u653e\u6027<\/strong>\uff1a\u652f\u6301\u5c06\u5e73\u53f0\u6570\u636e\u65e0\u7f1d\u540c\u6b65\u81f3\u60a8\u7684 BI \u7cfb\u7edf\uff0c\u5b9e\u73b0\u8de8\u6e20\u9053\u6c47\u603b\u5206\u6790\u3002<\/li>\n
      • \u5ba2\u6237\u652f\u6301\u4e13\u4e1a\u5ea6<\/strong>\uff1a\u5c24\u5176\u662f\u9488\u5bf9 UAC \u7684\u7b97\u6cd5\u5f02\u5e38\uff08\u5982\u6210\u672c\u7a81\u589e\uff09\u80fd\u6709\u5feb\u901f\u54cd\u5e94\u673a\u5236\u3002<\/li>\n<\/ul>\n

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