{"id":15532,"date":"2026-09-06T23:19:20","date_gmt":"2026-09-06T15:19:20","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15532"},"modified":"2026-09-06T23:19:48","modified_gmt":"2026-09-06T15:19:48","slug":"youtube-discovery-ads-%e4%b8%8e-self-service-platform%ef%bc%9a%e8%87%aa%e5%8a%a9%e5%bc%8f%e5%b9%bf%e5%91%8a%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e9%87%8d%e5%a1%91%e8%a7%86%e9%a2%91%e5%8f%91%e7%8e%b0","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15532","title":{"rendered":"YouTube Discovery Ads \u4e0e Self-Service Platform\uff1a\u81ea\u52a9\u5f0f\u5e7f\u544a\u5e73\u53f0\u5982\u4f55\u91cd\u5851\u89c6\u9891\u53d1\u73b0\u8425\u9500"},"content":{"rendered":"

\u5728\u6570\u5b57\u8425\u9500\u7684\u7248\u56fe\u4e2d\uff0cYouTube \u65e9\u5df2\u4ece\u5355\u7eaf\u7684\u89c6\u9891\u5206\u4eab\u7ad9\u70b9\u8fdb\u5316\u4e3a\u5168\u7403\u7b2c\u4e8c\u5927\u641c\u7d22\u5f15\u64ce\u4e0e\u6700\u5bcc\u5f71\u54cd\u529b\u7684\u54c1\u724c\u53d9\u4e8b\u573a\u57df\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u4f17\u591a\u4e2d\u5c0f\u4f01\u4e1a\u548c\u72ec\u7acb\u8425\u9500\u8005\u800c\u8a00\uff0c\u4f20\u7edf\u7684\u5e7f\u544a\u6295\u653e\u6d41\u7a0b\u5f80\u5f80\u4f34\u968f\u7740\u590d\u6742\u7684\u4ee3\u7406\u5546\u6c9f\u901a\u3001\u9ad8\u6602\u7684\u6700\u4f4e\u9884\u7b97\u95e8\u69db\u4ee5\u53ca\u96be\u4ee5\u6349\u6478\u7684\u7b97\u6cd5\u903b\u8f91\u3002\u8fd9\u79cd\u75db\u70b9\u50ac\u751f\u4e86\u5bf9 Youtube Discovery Ads|Self-Service Platform<\/strong> \u7684\u8feb\u5207\u9700\u6c42\u3002\u6240\u8c13\u81ea\u52a9\u5f0f\u670d\u52a1\u5e73\u53f0\uff0c\u5373\u5141\u8bb8\u5e7f\u544a\u4e3b\u7ed5\u8fc7\u7e41\u7410\u7684\u4eba\u5de5\u5ba1\u6838\u4e0e\u4ee3\u6295\u73af\u8282\uff0c\u901a\u8fc7\u76f4\u89c2\u7684\u4eea\u8868\u76d8\u81ea\u4e3b\u521b\u5efa\u3001\u7ba1\u7406\u5e76\u4f18\u5316 Discovery Ads\uff08\u53d1\u73b0\u5e7f\u544a\uff09\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8fd9\u4e00\u670d\u52a1\u6a21\u5f0f\u7684\u6838\u5fc3\u4ef7\u503c\u3001\u8fd0\u4f5c\u673a\u5236\u4e0e\u4f18\u5316\u7b56\u7565\uff0c\u5e2e\u52a9\u60a8\u5728\u65e0\u9700\u6280\u672f\u56e2\u961f\u7684\u524d\u63d0\u4e0b\uff0c\u7cbe\u51c6\u6355\u83b7\u9ad8\u610f\u5411\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002<\/p>\n

\u7406\u89e3 Discovery Ads \u7684\u672c\u8d28\uff1a\u4ece\u201c\u6253\u65ad\u201d\u5230\u201c\u88ab\u53d1\u73b0\u201d<\/h2>\n

\u8981\u771f\u6b63\u638c\u63e1 Youtube Discovery Ads|Self-Service Platform<\/strong> \u7684\u5a01\u529b\uff0c\u9996\u5148\u9700\u5398\u6e05 Discovery Ads \u4e0e In-stream Ads\uff08\u63d2\u64ad\u5e7f\u544a\uff09\u7684\u672c\u8d28\u533a\u522b\u3002\u4f20\u7edf\u7684\u63d2\u64ad\u5e7f\u544a\u9075\u5faa\u201c\u5f3a\u5236\u89c2\u770b\u201d\u903b\u8f91\uff0c\u5728\u7528\u6237\u64ad\u653e\u76ee\u6807\u89c6\u9891\u524d\u5f3a\u884c\u63d2\u5165\uff0c\u5176 CTR\uff08\u70b9\u51fb\u7387\uff09\u867d\u9ad8\uff0c\u4f46\u5f80\u5f80\u4f34\u968f\u8f83\u9ad8\u7684\u8df3\u8fc7\u7387\u4e0e\u7528\u6237\u53cd\u611f\u60c5\u7eea\u3002\u76f8\u53cd\uff0cDiscovery Ads \u5219\u5206\u5e03\u5728 YouTube \u9996\u9875\u63a8\u8350\u6d41\u3001\u641c\u7d22\u7ed3\u679c\u9875\u9876\u90e8\u4ee5\u53ca\u76f8\u5173\u89c6\u9891\u7684\u201c\u4e0b\u4e00\u4e2a\u89c2\u770b\u201d\u533a\u57df\u3002\u5b83\u7531\u4e00\u5f20\u9ad8\u5206\u8fa8\u7387\u7f29\u7565\u56fe\uff08\u6216\u89c6\u9891\u9884\u89c8\uff09\u52a0\u4e0a\u4e0d\u8d85\u8fc7\u4e09\u884c\u7684\u6807\u9898\u6587\u6848\u6784\u6210\uff0c\u5176\u6838\u5fc3\u903b\u8f91\u662f\u201c\u5185\u5bb9\u627e\u4eba\u201d\u2014\u2014\u53ea\u6709\u5f53\u7cfb\u7edf\u5224\u5b9a\u7528\u6237\u7684\u5174\u8da3\u6807\u7b7e\u4e0e\u60a8\u7684\u5e7f\u544a\u5185\u5bb9\u9ad8\u5ea6\u5951\u5408\u65f6\uff0c\u5e7f\u544a\u624d\u4f1a\u51fa\u73b0\u3002<\/p>\n

\u8fd9\u79cd\u539f\u751f\u4e14\u975e\u4fb5\u5165\u5f0f\u7684\u5f62\u6001\uff0c\u4f7f\u5f97\u5e7f\u544a\u4e3b\u5fc5\u987b\u5c06\u81ea\u8eab\u5b9a\u4f4d\u4e3a\u201c\u5185\u5bb9\u7b56\u5c55\u4eba\u201d\u3002\u5728\u81ea\u52a9\u5f0f\u5e73\u53f0\u4e2d\uff0c\u60a8\u4e0d\u518d\u662f\u5355\u7eaf\u8d2d\u4e70\u66dd\u5149\uff0c\u800c\u662f\u901a\u8fc7\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u7f29\u7565\u56fe\u4e0e\u6587\u6848\uff0c\u6fc0\u53d1\u7528\u6237\u4e3b\u52a8\u70b9\u51fb\u7684\u6b32\u671b\u3002\u5bf9\u4e8e\u9884\u7b97\u6709\u9650\u4f46\u8ffd\u6c42\u9ad8\u8f6c\u5316\u7387\u7684\u56e2\u961f\u800c\u8a00\uff0c\u8fd9\u65e0\u7591\u662f\u4e00\u79cd\u66f4\u5177\u6027\u4ef7\u6bd4\u7684\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u81ea\u52a9\u5f0f\u5e73\u53f0\u5c06\u201c\u53d7\u4f17\u4fe1\u53f7\u201d\u7684\u9009\u62e9\u6743\u5b8c\u5168\u4ea4\u8fd8\u7ed9\u60a8\u2014\u2014\u65e0\u8bba\u662f\u57fa\u4e8e\u81ea\u5b9a\u4e49\u53d7\u4f17\u5217\u8868\u7684\u518d\u8425\u9500\uff0c\u8fd8\u662f\u57fa\u4e8e Affinity Audiences\uff08\u5174\u8da3\u76f8\u4f3c\u53d7\u4f17\uff09\u7684\u51b7\u542f\u52a8\u63a2\u7d22\uff0c\u60a8\u90fd\u80fd\u5728\u5f39\u6307\u95f4\u5b8c\u6210\u8c03\u6574\u3002<\/p>\n

Self-Service Platform \u7684\u6838\u5fc3\u529f\u80fd\uff1a\u4e3a\u4f55\u5b83\u6210\u4e3a\u589e\u957f\u5f15\u64ce<\/h2>\n

\u4e00\u4e2a\u5408\u683c\u7684 Youtube Discovery Ads|Self-Service Platform<\/strong> \u7edd\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u4f4d\u7684\u8d2d\u4e70\u5165\u53e3\uff0c\u5b83\u66f4\u50cf\u662f\u4e00\u4e2a\u96c6\u521b\u610f\u7ba1\u7406\u3001\u667a\u80fd\u51fa\u4ef7\u4e0e\u6570\u636e\u6d1e\u5bdf\u4e8e\u4e00\u4f53\u7684\u4f5c\u6218\u5ba4\u3002\u4ee5\u4e0b\u56db\u4e2a\u6a21\u5757\u6784\u6210\u4e86\u8be5\u5e73\u53f0\u7684\u4e13\u4e1a\u6027\u57fa\u77f3\uff1a<\/p>\n

    \n
  • \u7edf\u4e00\u7684\u7d20\u6750\u7ba1\u7406\u5e93\uff08Creative Asset Hub\uff09\uff1a<\/strong> \u5e73\u53f0\u5141\u8bb8\u60a8\u540c\u65f6\u4e0a\u4f20\u6700\u591a 5 \u5f20\u7f29\u7565\u56fe\u4e0e 5 \u6761\u6807\u9898\u53d8\u4f53\u3002\u7cfb\u7edf\u4f1a\u81ea\u52a8\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u5e76\u5728\u5e7f\u544a\u5c55\u793a\u8fc7\u7a0b\u4e2d\u52a8\u6001\u7ec4\u5408\u51fa\u8868\u73b0\u6700\u4f73\u7684\u201c\u6807\u9898+\u56fe\u7247\u201d\u914d\u5bf9\u3002\u8fd9\u79cd\u81ea\u52a8\u5316\u7684\u521b\u610f\u4f18\u5316\uff0c\u662f\u4eba\u5de5\u624b\u52a8\u6d4b\u8bd5\u65e0\u6cd5\u4f01\u53ca\u7684\u6548\u7387\u3002<\/li>\n
  • \u667a\u80fd\u51fa\u4ef7\u7b56\u7565\uff08Bidding Strategy\uff09\uff1a<\/strong> \u9664\u4e86\u57fa\u7840\u7684 CPC\uff08\u6309\u70b9\u51fb\u4ed8\u8d39\uff09\u6a21\u5f0f\uff0c\u9ad8\u7ea7\u81ea\u52a9\u5e73\u53f0\u5df2\u5168\u9762\u63a5\u5165 Maximize Conversions\uff08\u6700\u5927\u5316\u8f6c\u5316\uff09\u4e0e Target CPA\uff08\u76ee\u6807\u6bcf\u6b21\u884c\u52a8\u8d39\u7528\uff09\u7b97\u6cd5\u3002\u7cfb\u7edf\u4f1a\u7ed3\u5408\u7528\u6237\u7684\u5386\u53f2\u89c2\u770b\u884c\u4e3a\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u8bbe\u5907\u7c7b\u578b\u53ca\u65f6\u6bb5\u4fe1\u53f7\uff0c\u5b9e\u65f6\u8c03\u6574\u51fa\u4ef7\uff0c\u786e\u4fdd\u6bcf\u4e00\u5206\u9884\u7b97\u90fd\u82b1\u5728\u6700\u6709\u53ef\u80fd\u5b8c\u6210\u7ad9\u5185\u884c\u4e3a\uff08\u5982\u6ce8\u518c\u3001\u8d2d\u4e70\uff09\u7684\u7528\u6237\u8eab\u4e0a\u3002<\/li>\n
  • \u6df1\u5c42\u53d7\u4f17\u6d1e\u5bdf\u4e0e\u6392\u9664\uff1a<\/strong> \u4e13\u4e1a\u7684\u81ea\u52a9\u5e73\u53f0\u4f1a\u63d0\u4f9b Audience Overlap\uff08\u53d7\u4f17\u91cd\u53e0\u7387\uff09\u62a5\u544a\u3002\u60a8\u80fd\u6e05\u6670\u770b\u5230 Discovery Ads \u4e0e Search Ads \u7684\u53d7\u4f17\u91cd\u5408\u5ea6\uff0c\u4ece\u800c\u5728\u5e73\u53f0\u5185\u8bbe\u7f6e\u5426\u5b9a\u53d7\u4f17\u6392\u9664\uff0c\u907f\u514d\u56e0\u91cd\u590d\u89e6\u8fbe\u800c\u5bfc\u81f4\u7684\u9884\u7b97\u6d6a\u8d39\u3002<\/li>\n
  • \u89c6\u9891\u53c2\u4e0e\u5ea6\u6f0f\u6597\u8ffd\u8e2a\uff1a<\/strong> \u5e73\u53f0\u5185\u7f6e\u4e86 View-through Rate\uff08\u6d4f\u89c8\u8f6c\u5316\u7387\uff09\u4e0e Earned Views\uff08\u8d62\u5f97\u89c2\u770b\uff09\u7edf\u8ba1\u3002\u8fd9\u610f\u5473\u7740\u60a8\u80fd\u8ffd\u8e2a\u5230\u7528\u6237\u89c2\u770b\u5e7f\u544a\u540e 24 \u5c0f\u65f6\u5185\uff0c\u662f\u5426\u56e0\u54c1\u724c\u5370\u8c61\u52a0\u6df1\u800c\u4e3b\u52a8\u641c\u7d22\u60a8\u7684\u54c1\u724c\u8bcd\uff0c\u4ece\u800c\u79d1\u5b66\u8bc4\u4f30 Discovery Ads \u5bf9\u54c1\u724c\u641c\u7d22\u91cf\u7684\u95f4\u63a5\u62c9\u52a8\u6548\u5e94\u3002<\/li>\n<\/ul>\n

    \"\"<\/p>\n

    \u5982\u4f55\u5728\u81ea\u52a9\u5e73\u53f0\u4e2d\u6784\u5efa\u9ad8\u8f6c\u5316\u7387\u7684 Discovery \u5e7f\u544a\u6d3b\u52a8<\/h2>\n

    \u5373\u4fbf\u62e5\u6709\u4e86\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u82e5\u7f3a\u4e4f\u6b63\u786e\u7684\u6295\u653e\u903b\u8f91\uff0cYoutube Discovery Ads|Self-Service Platform<\/strong> \u7684\u4f18\u52bf\u4e5f\u65e0\u6cd5\u663e\u73b0\u3002\u4ee5\u4e0b\u662f\u4e00\u5957\u7ecf\u8fc7\u5b9e\u6218\u9a8c\u8bc1\u7684\u642d\u5efa\u6d41\u7a0b\uff0c\u9002\u7528\u4e8e B2B \u8f6f\u4ef6\u670d\u52a1\u3001\u5728\u7ebf\u6559\u80b2\u53ca\u9ad8\u5ba2\u5355\u4ef7\u6d88\u8d39\u54c1\u9886\u57df\u3002<\/p>\n

    \u7b2c\u4e00\u6b65\uff1a\u4f9d\u636e\u201c\u641c\u7d22\u610f\u56fe\u201d\u800c\u975e\u201c\u89c2\u770b\u5174\u8da3\u201d\u9009\u62e9\u5b9a\u5411<\/h3>\n

    \u8bb8\u591a\u65b0\u624b\u5e38\u72af\u7684\u9519\u8bef\u662f\u8fc7\u5ea6\u4f9d\u8d56\u201c\u81ea\u5b9a\u4e49\u5174\u8da3\u201d\u5b9a\u5411\u3002\u7136\u800c\uff0cDiscovery Ads \u7684\u6700\u4f73\u8868\u73b0\u5f80\u5f80\u6765\u81ea\u201c\u641c\u7d22\u610f\u56fe\u5b9a\u5411\u201d\u3002\u5728\u81ea\u52a9\u5e73\u53f0\u7684\u8bbe\u7f6e\u9879\u4e2d\uff0c\u8bf7\u52a1\u5fc5\u9009\u62e9\u201cPeople who are searching on YouTube for specific terms\u201d\u3002\u4f8b\u5982\uff0c\u82e5\u60a8\u9500\u552e\u9879\u76ee\u7ba1\u7406\u8f6f\u4ef6\uff0c\u8bf7\u5b9a\u5411\u201c\u5982\u4f55\u7ba1\u7406\u8fdc\u7a0b\u56e2\u961f\u201d\u3001\u201c\u654f\u6377\u5f00\u53d1\u5de5\u5177\u63a8\u8350\u201d\u7b49\u9ad8\u610f\u56fe\u641c\u7d22\u8bcd\u3002\u6b64\u65f6\uff0c\u60a8\u7684\u5e7f\u544a\u4f1a\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\u7684\u9876\u90e8\uff0c\u5bf9\u4e8e\u6b63\u5728\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u7684\u7528\u6237\u800c\u8a00\uff0c\u8fd9\u4e0d\u518d\u662f\u5e7f\u544a\uff0c\u800c\u662f\u7b54\u6848\u3002<\/p>\n

    \u7b2c\u4e8c\u6b65\uff1a\u7f29\u7565\u56fe\u8bbe\u8ba1\u7684\u201c\u4e09\u79d2\u6cd5\u5219\u201d\u4e0e\u201c\u6587\u5b57\u53e0\u52a0\u201d<\/h3>\n

    \u7531\u4e8e Discovery Ads \u4e0d\u81ea\u52a8\u64ad\u653e\u58f0\u97f3\uff08\u9ed8\u8ba4\u9759\u97f3\uff09\uff0c\u89c6\u89c9\u53d9\u4e8b\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002\u7f29\u7565\u56fe\u5fc5\u987b\u907f\u514d\u590d\u6742\u7684\u6784\u56fe\uff0c\u91c7\u7528\u5355\u4e00\u4e3b\u4f53\u5c45\u4e2d\u3002\u5efa\u8bae\u5728\u7f29\u7565\u56fe\u4e0a\u53e0\u52a0 3-5 \u4e2a\u5b57\u7684\u9192\u76ee\u6587\u6848\uff0c\u4f8b\u5982\u201c\u514d\u8d39\u8bd5\u7528\u201d\u3001\u201c\u907f\u5751\u6307\u5357\u201d\u6216\u201c\u6a21\u677f\u4e0b\u8f7d\u201d\u3002\u8bf7\u7262\u8bb0\uff0c\u7f29\u7565\u56fe\u4e0a\u7684\u6587\u5b57\u5fc5\u987b\u4e0e\u6807\u9898\u5f62\u6210\u4e92\u8865\u800c\u975e\u91cd\u590d\u3002\u82e5\u6807\u9898\u662f\u201c\u63d0\u5347 50% \u6548\u7387\u7684 5 \u4e2a\u6280\u5de7\u201d\uff0c\u7f29\u7565\u56fe\u4e0a\u7684\u6587\u5b57\u5c31\u5e94\u5c55\u793a\u7ed3\u679c\u6570\u636e\uff08\u5982\u201c+50%\u201d\uff09\u6216\u8eab\u4efd\u6807\u8bc6\uff08\u5982\u201c\u5b98\u65b9\u6559\u7a0b\u201d\uff09\u3002<\/p>\n

    \u7b2c\u4e09\u6b65\uff1a\u5229\u7528\u89c6\u9891\u5206\u96c6\u6d4b\u8bd5\u957f\u5c3e\u8f6c\u5316\u8bcd<\/h3>\n

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    \u6570\u636e\u5f52\u56e0\u4e0e\u4f18\u5316\uff1a\u8d85\u8d8a\u8868\u5c42 CTR \u7684\u6df1\u5c42\u6307\u6807<\/h2>\n

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