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\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u6570\u5b57\u8425\u9500\u73af\u5883\u4e2d\uff0c\u672c\u5730\u4f01\u4e1a\u82e5\u60f3\u5728\u6d88\u8d39\u8005\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\u77ac\u95f4\u88ab\u201c\u770b\u89c1\u201d\uff0c\u5c31\u5fc5\u987b\u5360\u636e\u641c\u7d22\u7ed3\u679c\u9875\u7684\u9ec4\u91d1\u4f4d\u7f6e\u3002\u800c\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u6700\u76f4\u63a5\u3001\u6700\u9ad8\u6548\u7684\u5de5\u5177\uff0c\u83ab\u8fc7\u4e8e Google Local Search Ads | Self-Service Platform<\/strong>\u3002\u8fd9\u5957\u7531 Google \u5b98\u65b9\u63a8\u51fa\u7684\u81ea\u52a9\u5f0f\u5e7f\u544a\u7ba1\u7406\u7cfb\u7edf\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u4f20\u7edf\u672c\u5730\u63a8\u5e7f\u7684\u590d\u6742\u6d41\u7a0b\uff0c\u8ba9\u4efb\u4f55\u89c4\u6a21\u7684\u5546\u5bb6\u2014\u2014\u4ece\u8857\u89d2\u5496\u5561\u9986\u5230\u8fde\u9501\u7259\u79d1\u8bca\u6240\u2014\u2014\u90fd\u80fd\u50cf\u4e13\u4e1a\u5a92\u4ecb\u7b56\u5212\u4e00\u6837\uff0c\u81ea\u4e3b\u7ba1\u7406\u672c\u5730\u641c\u7d22\u5e7f\u544a\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8fd9\u4e00\u5e73\u53f0\u7684\u6838\u5fc3\u673a\u5236\u3001\u64cd\u4f5c\u7b56\u7565\u4e0e\u4f18\u5316\u903b\u8f91\uff0c\u5e2e\u52a9\u60a8\u771f\u6b63\u638c\u63e1\u672c\u5730\u6d41\u91cf\u7684\u4e3b\u52a8\u6743\u3002<\/p>\n

\u4ec0\u4e48\u662f Google Local Search Ads \u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff1f<\/h2>\n

\u8981\u7406\u89e3 Google Local Search Ads | Self-Service Platform<\/strong>\uff0c\u9996\u5148\u9700\u8981\u533a\u5206\u5b83\u4e0e\u666e\u901a\u641c\u7d22\u5e7f\u544a\u7684\u4e0d\u540c\u3002\u4f20\u7edf\u641c\u7d22\u5e7f\u544a\u5c55\u793a\u5728\u641c\u7d22\u7ed3\u679c\u5217\u8868\u7684\u9876\u90e8\u6216\u5e95\u90e8\uff0c\u800c Local Search Ads\uff08\u672c\u5730\u641c\u7d22\u5e7f\u544a\uff09\u5219\u76f4\u63a5\u5d4c\u5165\u5728 Google Maps \u7684\u201c\u8d5e\u52a9\u5546\u7ed3\u679c\u201d\u533a\u57df\uff0c\u4ee5\u53ca\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5730\u56fe\u5305\uff08Map Pack\uff09\u5185\u3002\u5f53\u7528\u6237\u641c\u7d22\u201c\u9644\u8fd1\u7684\u7f8e\u53d1\u5e97\u201d\u6216\u201c24\u5c0f\u65f6\u5f00\u9501\u670d\u52a1\u201d\u65f6\uff0c\u5e26\u6709\u201c\u5e7f\u544a\u201d\u6807\u7b7e\u4e14\u5305\u542b\u95e8\u5e97\u8ddd\u79bb\u3001\u8bc4\u5206\u548c\u201c\u70b9\u51fb\u81f4\u7535\u201d\u6309\u94ae\u7684\u6761\u76ee\uff0c\u5c31\u662f\u672c\u5730\u641c\u7d22\u5e7f\u544a\u7684\u5178\u578b\u5f62\u6001\u3002<\/p>\n

\u800c Self-Service Platform\uff08\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff09\u5219\u662f\u6307 Google Ads \u4e2d\u4e13\u95e8\u4e3a\u672c\u5730\u5546\u5bb6\u8bbe\u8ba1\u7684\u64cd\u4f5c\u754c\u9762\u3002\u5b83\u6452\u5f03\u4e86\u4f20\u7edf\u5e7f\u544a\u8d26\u6237\u4e2d\u590d\u6742\u7684\u53d7\u4f17\u7ec6\u5206\u548c\u51fa\u4ef7\u7b56\u7565\uff0c\u8f6c\u800c\u805a\u7126\u4e8e\u4e09\u4e2a\u6838\u5fc3\u8981\u7d20\uff1a\u95e8\u5e97\u4f4d\u7f6e\u3001\u5e7f\u544a\u9884\u7b97\u548c\u5e7f\u544a\u6587\u6848\u3002\u5546\u5bb6\u65e0\u9700\u5177\u5907\u7f16\u7a0b\u77e5\u8bc6\u6216\u5e7f\u544a\u4ee3\u7406\u8d44\u8d28\uff0c\u53ea\u9700\u901a\u8fc7\u4e09\u6b65\u2014\u2014\u521b\u5efa\u95e8\u5e97\u8d44\u6599\u3001\u8bbe\u7f6e\u5e7f\u544a\u7ec4\u3001\u7ed1\u5b9a\u652f\u4ed8\u65b9\u5f0f\u2014\u2014\u5373\u53ef\u5728\u6570\u5206\u949f\u5185\u542f\u52a8\u4e00\u573a\u8986\u76d6\u5468\u8fb9\u6570\u516c\u91cc\u6f5c\u5728\u5ba2\u6237\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n

\u8be5\u5e73\u53f0\u4e0e Google Business Profile\uff08\u539f Google My Business\uff09\u6df1\u5ea6\u8054\u52a8\u3002\u60a8\u53ea\u9700\u6388\u6743\u5e73\u53f0\u8bfb\u53d6\u95e8\u5e97\u4fe1\u606f\uff0c\u7cfb\u7edf\u4fbf\u4f1a\u81ea\u52a8\u63d0\u53d6\u8425\u4e1a\u65f6\u95f4\u3001\u670d\u52a1\u9879\u76ee\u3001\u987e\u5ba2\u8bc4\u4ef7\u7b49\u6570\u636e\uff0c\u751f\u6210\u9ad8\u5ea6\u76f8\u5173\u7684\u5e7f\u544a\u5185\u5bb9\u3002\u8fd9\u79cd\u201c\u96f6\u95e8\u69db\u201d\u7684\u67b6\u6784\u8bbe\u8ba1\uff0c\u6b63\u662f Google Local Search Ads | Self-Service Platform<\/strong> \u533a\u522b\u4e8e\u5176\u4ed6\u7b2c\u4e09\u65b9\u672c\u5730\u5e7f\u544a\u5de5\u5177\u7684\u6838\u5fc3\u4ef7\u503c\u2014\u2014\u5b83\u8ba9\u5e7f\u544a\u4e3b\u76f4\u63a5\u5bf9\u8bdd Google \u7684\u672c\u5730\u641c\u7d22\u7b97\u6cd5\uff0c\u6ca1\u6709\u4e2d\u95f4\u5546\u8d5a\u53d6\u5dee\u4ef7\uff0c\u4e5f\u6ca1\u6709\u6570\u636e\u5ef6\u8fdf\u3002<\/p>\n

\u4e3a\u4f55\u9009\u62e9\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff1f\u56db\u5927\u4e0d\u53ef\u66ff\u4ee3\u7684\u6838\u5fc3\u4f18\u52bf<\/h2>\n

\u5728\u672c\u5730\u5e7f\u544a\u9886\u57df\uff0c\u5c3d\u7ba1\u5b58\u5728 Yelp\u3001Facebook \u7b49\u66ff\u4ee3\u6e20\u9053\uff0c\u4f46 Google Local Search Ads | Self-Service Platform<\/strong> \u51ed\u501f\u5176\u4e0e\u641c\u7d22\u610f\u56fe\u7684\u65e0\u7f1d\u8854\u63a5\uff0c\u59cb\u7ec8\u4fdd\u6301\u7740\u6700\u9ad8\u7684\u8f6c\u5316\u7387\u3002\u4ee5\u4e0b\u662f\u5176\u533a\u522b\u4e8e\u5176\u4ed6\u670d\u52a1\u7684\u56db\u5927\u4e13\u4e1a\u7ea7\u4f18\u52bf\uff0c\u8fd9\u4e9b\u4f18\u52bf\u76f4\u63a5\u51b3\u5b9a\u4e86\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff08ROAS\uff09\u7684\u4f18\u52a3\u3002<\/p>\n

\u4f18\u52bf\u4e00\uff1a\u57fa\u4e8e\u771f\u5b9e\u5730\u7406\u56f4\u680f\u7684\u201c\u610f\u56fe\u9501\u5b9a\u201d<\/h3>\n

\u81ea\u52a9\u5e73\u53f0\u5141\u8bb8\u60a8\u8bbe\u7f6e\u7cbe\u786e\u5230\u534a\u5f84 500 \u7c73\u81f3 40 \u516c\u91cc\u7684\u5730\u7406\u56f4\u680f\u3002\u4e0d\u540c\u4e8e\u4f20\u7edf\u5e73\u53f0\u4ec5\u80fd\u5b9a\u4f4d\u57ce\u5e02\u7ea7\u522b\uff0c\u8be5\u5e73\u53f0\u5229\u7528 Google Maps \u7684 GPS \u6570\u636e\uff0c\u80fd\u591f\u6355\u6349\u5230\u6b63\u5728\u60a8\u95e8\u5e97\u5468\u8fb9 1 \u516c\u91cc\u5185\u3001\u4e14\u6b63\u5728\u641c\u7d22\u76f8\u5173\u670d\u52a1\u7684\u7528\u6237\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u4f4d\u4e8e\u5546\u4e1a\u533a\u7684\u5bff\u53f8\u5e97\uff0c\u53ef\u4ee5\u53ea\u5bf9\u5de5\u4f5c\u65e5\u4e0a\u5348 11:30 \u81f3\u4e0b\u5348 1:30 \u8fdb\u5165\u8be5\u56f4\u680f\u7684\u5199\u5b57\u697c\u767d\u9886\u5c55\u793a\u5e7f\u544a\u3002\u8fd9\u79cd\u65f6\u7a7a\u53cc\u7ef4\u5ea6\u7684\u7cbe\u51c6\u9501\u5b9a\uff0c\u662f\u4efb\u4f55\u7ebf\u4e0b\u4f20\u5355\u6216\u5e7f\u64ad\u5e7f\u544a\u65e0\u6cd5\u4f01\u53ca\u7684\u3002<\/p>\n

\u4f18\u52bf\u4e8c\uff1a\u5e7f\u544a\u7d20\u6750\u4e0e\u95e8\u5e97\u4fe1\u606f\u7684\u201c\u52a8\u6001\u5408\u6210\u201d<\/h3>\n

\u5728\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u4e0a\uff0c\u60a8\u65e0\u9700\u4e3a\u6bcf\u6b21\u4fc3\u9500\u5355\u72ec\u8bbe\u8ba1\u56fe\u7247\u6216\u89c6\u9891\u3002\u7cfb\u7edf\u4f1a\u6839\u636e\u7528\u6237\u7684\u641c\u7d22\u8bcd\uff08\u4f8b\u5982\u201c\u9632\u6c34\u7ef4\u4fee\u201d\u6216\u201c\u7d27\u6025\u7ba1\u9053\u758f\u901a\u201d\uff09\uff0c\u52a8\u6001\u8c03\u7528\u60a8\u5728 Google Business Profile \u4e2d\u4e0a\u4f20\u7684\u7167\u7247\uff0c\u5e76\u81ea\u52a8\u7ec4\u5408\u751f\u6210\u6807\u9898\u548c\u63cf\u8ff0\u3002\u66f4\u5173\u952e\u7684\u662f\uff0c\u5e7f\u544a\u4f1a\u5b9e\u65f6\u663e\u793a\u201c\u8ddd\u79bb\u60a8 800 \u7c73\u201d\u6216\u201c\u4eca\u65e5\u8425\u4e1a\u81f3 21:00\u201d\u8fd9\u7c7b\u52a8\u6001\u4fe1\u606f\u3002\u8fd9\u79cd\u52a8\u6001\u5408\u6210\u673a\u5236\u4fdd\u8bc1\u4e86\u5e7f\u544a\u5185\u5bb9\u6c38\u8fdc\u65b0\u9c9c\u3001\u76f8\u5173\uff0c\u4e14\u6781\u5927\u5730\u964d\u4f4e\u4e86\u5e7f\u544a\u88ab\u8bef\u70b9\u51fb\u7684\u6982\u7387\u3002<\/p>\n

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\u81ea\u52a9\u5e73\u53f0\u91c7\u7528 CPC\uff08\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39\uff09\u6a21\u5f0f\uff0c\u4f46\u4e0e\u4f20\u7edf\u641c\u7d22\u5e7f\u544a\u4e0d\u540c\uff0c\u5b83\u5141\u8bb8\u60a8\u8bbe\u7f6e\u201c\u6bcf\u6b21\u6765\u7535\u6700\u9ad8\u51fa\u4ef7\u201d\u548c\u201c\u6bcf\u6b21\u8def\u7ebf\u8bf7\u6c42\u6700\u9ad8\u51fa\u4ef7\u201d\u3002\u8fd9\u610f\u5473\u7740\uff0c\u60a8\u53ea\u4e3a\u6709\u5b9e\u9645\u610f\u5411\u7684\u4e92\u52a8\u4ed8\u8d39\u2014\u2014\u70b9\u51fb\u62e8\u6253\u7535\u8bdd\u3001\u70b9\u51fb\u83b7\u53d6\u5bfc\u822a\u8def\u7ebf\u3001\u70b9\u51fb\u8bbf\u95ee\u5b98\u7f51\u3002\u5e73\u53f0\u540e\u53f0\u7684\u201c\u8f6c\u5316\u8ffd\u8e2a\u201d\u529f\u80fd\u4f1a\u81ea\u52a8\u8bb0\u5f55\u6bcf\u6b21\u70b9\u51fb\u540e\u7684\u7528\u6237\u884c\u4e3a\uff0c\u5e76\u901a\u8fc7\u4eea\u8868\u76d8\u4ee5\u56fe\u8868\u5f62\u5f0f\u5448\u73b0\u3002\u8fd9\u79cd\u900f\u660e\u5ea6\u8ba9\u5373\u4f7f\u662f\u9884\u7b97\u6709\u9650\u7684\u5c0f\u5fae\u4f01\u4e1a\uff0c\u4e5f\u80fd\u6e05\u6670\u8ba1\u7b97\u51fa\u6bcf\u4e00\u5206\u94b1\u5e26\u6765\u7684\u5230\u5e97\u5ba2\u6d41\u91cf\u3002<\/p>\n

\u4f18\u52bf\u56db\uff1a\u4e0e\u81ea\u7136\u6392\u540d\u8054\u52a8\u7684\u201c\u98de\u8f6e\u6548\u5e94\u201d<\/h3>\n

\u4f7f\u7528 Google Local Search Ads | Self-Service Platform<\/strong> \u4e0d\u4ec5\u5e26\u6765\u5373\u65f6\u6d41\u91cf\uff0c\u8fd8\u80fd\u53cd\u54fa\u60a8\u7684\u81ea\u7136\u641c\u7d22\u6392\u540d\u3002Google \u7b97\u6cd5\u4f1a\u5c06\u5e7f\u544a\u70b9\u51fb\u7387\u3001\u5e7f\u544a\u505c\u7559\u65f6\u957f\u7b49\u4fe1\u53f7\u7eb3\u5165\u672c\u5730\u6392\u540d\u6743\u91cd\u3002\u5f53\u60a8\u7684\u5e7f\u544a\u83b7\u5f97\u8f83\u9ad8\u7684\u70b9\u51fb\u7387\uff08CTR\uff09\u65f6\uff0c\u7cfb\u7edf\u4f1a\u5224\u5b9a\u60a8\u7684\u95e8\u5e97\u4e0e\u641c\u7d22\u8bcd\u9ad8\u5ea6\u76f8\u5173\uff0c\u4ece\u800c\u63d0\u5347\u60a8\u5728 Map Pack \u4e2d\u7684\u81ea\u7136\u6392\u540d\u4f4d\u7f6e\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5373\u4f7f\u60a8\u505c\u6b62\u6295\u653e\u5e7f\u544a\uff0c\u60a8\u7684\u95e8\u5e97\u5728\u81ea\u7136\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u5ea6\u4e5f\u5df2\u6084\u7136\u4e0a\u5347\u3002<\/p>\n

\u5982\u4f55\u5728\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u4e0a\u6784\u5efa\u9ad8\u6548\u5e7f\u544a\u6d3b\u52a8\uff1f<\/h2>\n

\u7406\u89e3\u4e86\u5e73\u53f0\u4ef7\u503c\u4e4b\u540e\uff0c\u63a5\u4e0b\u6765\u7684\u5173\u952e\u95ee\u9898\u662f\u5982\u4f55\u843d\u5730\u6267\u884c\u3002\u4e00\u4e2a\u6210\u529f\u7684 Google Local Search Ads | Self-Service Platform<\/strong> \u6d3b\u52a8\uff0c\u7edd\u975e\u7b80\u5355\u8bbe\u7f6e\u9884\u7b97\u540e\u653e\u4efb\u4e0d\u7ba1\u3002\u4ee5\u4e0b\u662f\u4e00\u5957\u7ecf\u8fc7\u4e0a\u5343\u5bb6\u672c\u5730\u5546\u6237\u9a8c\u8bc1\u7684\u6807\u51c6\u5316\u64cd\u4f5c\u6d41\u7a0b\uff0c\u5efa\u8bae\u60a8\u6309\u7167\u6b64\u6846\u67b6\u9010\u6b65\u5b9e\u65bd\u3002<\/p>\n

\"\"<\/p>\n

\u7b2c\u4e00\u6b65\uff1a\u8d26\u6237\u7ed3\u6784\u642d\u5efa\u4e0e\u8d44\u4ea7\u9a8c\u8bc1<\/h3>\n

\u9996\u5148\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684 Google Business Profile \u5df2\u5b8c\u6210\u201c\u5df2\u9a8c\u8bc1\u201d\u72b6\u6001\uff0c\u4e14\u95e8\u5e97\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd\uff08NAP \u4fe1\u606f\uff09\u5b8c\u5168\u4e00\u81f4\u3002\u968f\u540e\uff0c\u5728 Google Ads \u4e2d\u521b\u5efa\u201c\u672c\u5730\u5e7f\u544a\u7cfb\u5217\u201d\u65f6\uff0c\u9009\u62e9\u201c\u5236\u4f5c\u65e0\u76ee\u6807 URL \u7684\u5e7f\u544a\u201d\u9009\u9879\u3002\u7cfb\u7edf\u4f1a\u8981\u6c42\u60a8\u5173\u8054 Business Profile \u4e2d\u7684\u95e8\u5e97\u7ec4\u3002\u52a1\u5fc5\u68c0\u67e5\u6bcf\u4e2a\u95e8\u5e97\u7684\u201c\u670d\u52a1\u533a\u57df\u201d\u548c\u201c\u670d\u52a1\u9879\u76ee\u201d\u662f\u5426\u586b\u5199\u5b8c\u6574\u2014\u2014\u8fd9\u76f4\u63a5\u51b3\u5b9a\u4e86\u60a8\u7684\u5e7f\u544a\u80fd\u5339\u914d\u5230\u54ea\u4e9b\u641c\u7d22\u8bcd\u3002\u5efa\u8bae\u5c06\u4e0d\u540c\u4e1a\u52a1\u7ebf\uff08\u4f8b\u5982\u201c\u7ef4\u4fee\u670d\u52a1\u201d\u548c\u201c\u9500\u552e\u670d\u52a1\u201d\uff09\u62c6\u5206\u4e3a\u72ec\u7acb\u7684\u5e7f\u544a\u7ec4\uff0c\u4ee5\u4fbf\u5206\u522b\u63a7\u5236\u9884\u7b97\u3002<\/p>\n

\u7b2c\u4e8c\u6b65\uff1a\u5e7f\u544a\u6587\u6848\u7684\u201c\u672c\u5730\u5316\u201d\u64b0\u5199\u7b56\u7565<\/h3>\n

\u81ea\u52a9\u5e73\u53f0\u7684\u6587\u6848\u680f\u4f4d\u6709\u4e25\u683c\u7684\u5b57\u6570\u9650\u5236\uff08\u6807\u9898 30 \u5b57\u7b26\uff0c\u63cf\u8ff0 30 \u5b57\u7b26\uff09\uff0c\u4f46\u8fd9\u6070\u6070\u662f\u8003\u9a8c\u4e13\u4e1a\u5ea6\u7684\u5730\u65b9\u3002\u4e0d\u8981\u4f7f\u7528\u6cdb\u6cdb\u7684\u201c\u4f18\u8d28\u670d\u52a1\u201d\uff0c\u800c\u8981\u690d\u5165\u201c\u672c\u5730\u5316\u201d\u548c\u201c\u5373\u65f6\u6027\u201d\u8bcd\u6c47\u3002\u4f8b\u5982\uff1a<\/p>\n

    \n
  • \u6807\u9898\u793a\u4f8b\uff1a<\/strong>\u201c\u5317\u533a\u6025\u4fee | 30\u5206\u949f\u4e0a\u95e8\u201d<\/li>\n
  • \u63cf\u8ff0\u793a\u4f8b\uff1a<\/strong>\u201c\u4eca\u65e5\u9884\u7ea6\u4eab8\u6298\u3002\u6301\u8bc1\u5de5\u7a0b\u5e08\uff0c\u8ddd\u60a8\u4ec52.1km\u3002\u201d<\/li>\n<\/ul>\n

    \u6b64\u5916\uff0c\u52a1\u5fc5\u5229\u7528\u201c\u9644\u52a0\u5ba3\u4f20\u4fe1\u606f\u201d\u4e2d\u7684\u201c\u4fc3\u9500\u201d\u529f\u80fd\uff0c\u6807\u6ce8\u201c\u51ed\u6b64\u5e7f\u544a\u5230\u5e97\u7acb\u51cf 20 \u5143\u201d\u3002\u56e0\u4e3a\u672c\u5730\u641c\u7d22\u5e7f\u544a\u7684\u70b9\u51fb\u8005\uff0c\u5f80\u5f80\u5904\u4e8e\u51b3\u7b56\u7684\u6700\u540e\u9636\u6bb5\uff0c\u4e00\u4e2a\u660e\u786e\u7684\u4f18\u60e0\u6216\u65f6\u6548\u6027\u627f\u8bfa\uff0c\u80fd\u663e\u8457\u63d0\u5347 CTR\u3002<\/p>\n

    \u7b2c\u4e09\u6b65\uff1a\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\u4e0e\u9884\u7b97\u5206\u914d<\/h3>\n

    \u5e73\u53f0\u9ed8\u8ba4\u63a8\u8350\u201c\u5c3d\u53ef\u80fd\u63d0\u9ad8\u8f6c\u5316\u6b21\u6570\u201d\u7684\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\uff0c\u4f46\u5efa\u8bae\u60a8\u5728\u521d\u671f\u9009\u62e9\u201c\u624b\u52a8 CPC \u4e0a\u9650\u201d\u6a21\u5f0f\uff0c\u4ee5\u79ef\u7d2f 2-3 \u5468\u7684\u57fa\u7840\u6570\u636e\u3002\u89c2\u5bdf\u540e\u53f0\u7684\u201c\u641c\u7d22\u8bcd\u62a5\u544a\u201d\uff0c\u7b5b\u9009\u51fa\u771f\u6b63\u89e6\u53d1\u5e7f\u544a\u7684\u9ad8\u610f\u56fe\u5173\u952e\u8bcd\u3002\u4f8b\u5982\uff0c\u5982\u679c\u201c\u4e0a\u95e8\u7ef4\u4fee\u201d\u7684\u70b9\u51fb\u7387\u8fdc\u9ad8\u4e8e\u201c\u7ef4\u4fee\u4ef7\u683c\u201d\uff0c\u5219\u5e94\u624b\u52a8\u63d0\u9ad8\u8be5\u5173\u952e\u8bcd\u7684\u51fa\u4ef7\u3002\u9884\u7b97\u5206\u914d\u4e0a\uff0c\u9075\u5faa\u201c\u9ec4\u91d1\u65f6\u95f4\u6cd5\u5219\u201d\u2014\u2014\u5c06 70% \u7684\u9884\u7b97\u96c6\u4e2d\u5728\u95e8\u5e97\u5ba2\u6d41\u9ad8\u5cf0\u671f\uff08\u4f8b\u5982\u5de5\u4f5c\u65e5\u7684 10:00-14:00 \u548c 16:00-20:00\uff09\uff0c\u901a\u8fc7\u201c\u5e7f\u544a\u65f6\u95f4\u8868\u201d\u529f\u80fd\u5f3a\u5236\u6267\u884c\u3002<\/p>\n

    \u7b2c\u56db\u6b65\uff1a\u8861\u91cf\u6548\u679c\u7684\u5173\u952e\u6307\u6807\uff08KPI\uff09<\/h3>\n

    \u4e0d\u8981\u53ea\u770b\u70b9\u51fb\u91cf\u3002\u60a8\u9700\u8981\u5173\u6ce8\u4ee5\u4e0b\u4e09\u4e2a\u6838\u5fc3\u6307\u6807\u6765\u5224\u65ad Google Local Search Ads | Self-Service Platform<\/strong> \u662f\u5426\u5065\u5eb7\u8fd0\u884c\uff1a<\/p>\n

      \n
    • \u70b9\u51fb\u81f4\u7535\u7387\uff08Click-to-Call Rate\uff09\uff1a<\/strong>\u8be5\u6307\u6807\u5e94\u5360\u603b\u70b9\u51fb\u7684 30% \u4ee5\u4e0a\uff0c\u82e5\u4f4e\u4e8e\u6b64\u503c\uff0c\u8bf7\u68c0\u67e5\u60a8\u7684\u8425\u4e1a\u65f6\u95f4\u6216\u7535\u8bdd\u662f\u5426\u51c6\u786e\u3002<\/li>\n
    • \u8def\u7ebf\u8bf7\u6c42\u7387\uff08Direction Request Rate\uff09\uff1a<\/strong>\u8fd9\u4ee3\u8868\u4e86\u6700\u9ad8\u8d2d\u4e70\u610f\u5411\u3002\u5982\u679c\u8be5\u6307\u6807\u4f4e\uff0c\u8bf4\u660e\u60a8\u7684\u5e7f\u544a\u8986\u76d6\u533a\u57df\u53ef\u80fd\u8fc7\u8fdc\uff0c\u5efa\u8bae\u7f29\u5c0f\u5730\u7406\u56f4\u680f\u3002<\/li>\n
    • \u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff08ROAS\uff09\uff1a<\/strong>\u901a\u8fc7\u5e73\u53f0\u5185\u7f6e\u7684\u201c\u79bb\u7ebf\u8f6c\u5316\u8ffd\u8e2a\u201d\u529f\u80fd\uff0c\u5bfc\u5165\u60a8\u7684\u5ba2\u6237\u7ba1\u7406\u7cfb\u7edf\u6570\u636e\uff0c\u8ba1\u7b97\u6bcf 100 \u5143\u5e7f\u544a\u8d39\u5e26\u6765\u7684\u5b9e\u9645\u8425\u4e1a\u989d\u3002\u5065\u5eb7\u7684\u672c\u5730\u5e7f\u544a ROAS \u5e94\u9ad8\u4e8e 5:1\u3002<\/li>\n<\/ul>\n

      \u9ad8\u7ea7\u4f18\u5316\u6280\u5de7\uff1a\u907f\u5f00\u5e38\u89c1\u9677\u9631\uff0c\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b<\/h2>\n

      \u5f53\u60a8\u638c\u63e1\u4e86\u57fa\u7840\u64cd\u4f5c\u540e\uff0c\u4ee5\u4e0b\u8fd9\u4e9b\u9ad8\u7ea7\u6280\u5de7\u5c06\u5e2e\u52a9\u60a8\u4ece\u201c\u80fd\u4f7f\u7528\u5e73\u53f0\u201d\u8fdb\u9636\u4e3a\u201c\u7cbe\u901a\u5e73\u53f0\u201d\uff0c\u4ece\u800c\u5728\u6fc0\u70c8\u7684\u672c\u5730\u641c\u7d22\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002\u8fd9\u4e9b\u6280\u5de7\u5f80\u5f80\u662f\u88ab\u5927\u591a\u6570\u5e7f\u544a\u4e3b\u5ffd\u7565\u7684\u7ec6\u8282\uff0c\u4f46\u5374\u662f\u62c9\u5f00\u5dee\u8ddd\u7684\u5173\u952e\u3002<\/p>\n

      \u6280\u5de7\u4e00\uff1a\u5229\u7528\u201c\u5426\u5b9a\u5173\u952e\u8bcd\u201d\u51c0\u5316\u6d41\u91cf<\/h3>\n

      \u5728\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u4e2d\uff0c\u867d\u7136\u5173\u952e\u8bcd\u5339\u914d\u662f\u81ea\u52a8\u5316\u7684\uff0c\u4f46\u60a8\u4ecd\u53ef\u901a\u8fc7\u201c\u5426\u5b9a\u5173\u952e\u8bcd\u201d\u529f\u80fd\u8fc7\u6ee4\u65e0\u6548\u6d41\u91cf\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u4e0d\u63d0\u4f9b\u591c\u95f4\u670d\u52a1\uff0c\u5219\u5e94\u5c06\u201c24\u5c0f\u65f6\u201d\u201c\u591c\u95f4\u201d\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u8bcd\u3002\u5982\u679c\u60a8\u4e0d\u62db\u8058\uff0c\u8bf7\u6392\u9664\u201c\u85aa\u8d44\u201d\u201c\u517c\u804c\u201d\u7b49\u8bcd\u3002\u8fd9\u80fd\u6709\u6548\u9632\u6b62\u9884\u7b97\u6d6a\u8d39\u5728\u5bfb\u627e\u5de5\u4f5c\u6216\u975e\u76ee\u6807\u9700\u6c42\u7684\u641c\u7d22\u8005\u8eab\u4e0a\u3002<\/p>\n

      \u6280\u5de7\u4e8c\uff1a\u5b9a\u671f\u66f4\u65b0\u201c\u4f18\u60e0\u4fe1\u606f\u201d\u4ee5\u63d0\u5347\u8d28\u91cf\u5f97\u5206<\/h3>\n

      Google \u4f1a\u4f18\u5148\u5c55\u793a\u6700\u8fd1\u66f4\u65b0\u8fc7\u5e7f\u544a\u7d20\u6750\u7684\u5546\u5bb6\u3002\u5efa\u8bae\u60a8\u6bcf\u5468\u66f4\u65b0\u4e00\u6b21\u5e7f\u544a\u63cf\u8ff0\u4e2d\u7684\u4fc3\u9500\u5185\u5bb9\uff0c\u5e76\u5728 Business Profile \u4e2d\u540c\u6b65\u53d1\u5e03\u65b0\u5e16\u5b50\u3002\u8fd9\u79cd\u201c\u6d3b\u8dc3\u5ea6\u4fe1\u53f7\u201d\u4f1a\u8ba9\u7cfb\u7edf\u8ba4\u4e3a\u60a8\u7684\u95e8\u5e97\u7ecf\u8425\u72b6\u6001\u826f\u597d\uff0c\u4ece\u800c\u4ee5\u66f4\u4f4e\u7684\u5355\u6b21\u70b9\u51fb\u6210\u672c\u83b7\u5f97\u66f4\u9ad8\u7684\u5e7f\u544a\u6392\u540d\u3002<\/p>\n

      \u6280\u5de7\u4e09\uff1a\u6df1\u5ea6\u6574\u5408\u201c\u95e8\u5e97\u8bc4\u5206\u201d\u4e0e\u201c\u7528\u6237\u8bc4\u4ef7\u201d<\/h3>\n

      \u60a8\u7684\u5e7f\u544a\u5e73\u5747\u8bc4\u5206\u76f4\u63a5\u51b3\u5b9a\u5c55\u793a\u4efd\u989d\u3002\u5982\u679c\u8bc4\u5206\u4f4e\u4e8e 4.0 \u661f\uff0c\u7cfb\u7edf\u4f1a\u5927\u5e45\u964d\u4f4e\u60a8\u7684\u5e7f\u544a\u5c55\u793a\u9891\u7387\u3002\u5efa\u8bae\u5728\u5e97\u5185\u8bbe\u7f6e\u4e8c\u7ef4\u7801\u5f15\u5bfc\u987e\u5ba2\u7559\u4e0b\u8bc4\u4ef7\uff0c\u5e76\u9488\u5bf9\u5dee\u8bc4\u8fdb\u884c\u516c\u5f00\u56de\u590d\u3002\u5728\u81ea\u52a9\u5e73\u53f0\u540e\u53f0\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u67e5\u770b\u201c\u8bc4\u4ef7\u6458\u8981\u201d\u5e76\u5feb\u901f\u56de\u5e94\u3002\u4e00\u4e2a\u62e5\u6709 4.7 \u661f\u4ee5\u4e0a\u4e14\u56de\u590d\u7387\u9ad8\u7684\u95e8\u5e97\uff0c\u5176\u5e7f\u544a\u70b9\u51fb\u7387\u901a\u5e38\u6bd4\u540c\u533a\u57df\u7ade\u4e89\u5bf9\u624b\u9ad8\u51fa 40% \u4ee5\u4e0a\u3002<\/p>\n

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