{"id":15652,"date":"2026-09-08T19:19:43","date_gmt":"2026-09-08T11:19:43","guid":{"rendered":"https:\/\/www.touliu123.com\/?p=15652"},"modified":"2026-09-08T19:19:59","modified_gmt":"2026-09-08T11:19:59","slug":"doubleclick-for-advertisers-self-service-platform-%e5%85%a8%e9%9d%a2%e8%a7%a3%e6%9e%90%e8%87%aa%e5%8a%a9%e5%bc%8f%e5%b9%bf%e5%91%8a%e7%ae%a1%e7%90%86%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88","status":"publish","type":"post","link":"https:\/\/www.touliu123.com\/?p=15652","title":{"rendered":"DoubleClick For Advertisers | Self-Service Platform: \u5168\u9762\u89e3\u6790\u81ea\u52a9\u5f0f\u5e7f\u544a\u7ba1\u7406\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"

\u5728\u6570\u5b57\u5e7f\u544a\u751f\u6001\u5feb\u901f\u6f14\u8fdb\u7684\u4eca\u5929\uff0c\u5e7f\u544a\u4e3b\u4e0e\u4ee3\u7406\u5546\u59cb\u7ec8\u5728\u5bfb\u627e\u80fd\u591f\u5e73\u8861\u6548\u7387\u3001\u900f\u660e\u5ea6\u4e0e\u89c4\u6a21\u5316\u7684\u5de5\u5177\u3002\u4f5c\u4e3aGoogle Marketing Platform\u7684\u6838\u5fc3\u7ec4\u4ef6\uff0cDoubleClick For Advertisers | Self-Service Platform<\/strong>\uff08\u73b0\u5df2\u6574\u5408\u81f3Google Ad Manager\u53caDisplay & Video 360\u751f\u6001\uff0c\u4f46\u5176\u81ea\u52a9\u670d\u52a1\u7406\u5ff5\u4ecd\u5177\u6807\u6746\u610f\u4e49\uff09\u4e3a\u5168\u7403\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u4e00\u5957\u5f3a\u5927\u7684\u5e7f\u544a\u7ba1\u7406\u3001\u6295\u653e\u4f18\u5316\u4e0e\u62a5\u544a\u5206\u6790\u89e3\u51b3\u65b9\u6848\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u8fd9\u4e00\u81ea\u52a9\u5f0f\u5e73\u53f0\u7684\u6838\u5fc3\u529f\u80fd\u3001\u5e94\u7528\u573a\u666f\u53ca\u5176\u5bf9\u73b0\u4ee3\u5e7f\u544a\u8fd0\u8425\u7684\u6218\u7565\u4ef7\u503c\uff0c\u5e2e\u52a9\u60a8\u5728\u590d\u6742\u591a\u53d8\u7684\u5e02\u573a\u4e2d\u5b9e\u73b0\u7cbe\u51c6\u89e6\u8fbe\u4e0e\u9ad8\u6548\u8f6c\u5316\u3002<\/p>\n

\u4ec0\u4e48\u662f DoubleClick For Advertisers \u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff1f<\/h2>\n

DoubleClick For Advertisers | Self-Service Platform<\/strong> \u672c\u8d28\u4e0a\u662f\u4e00\u4e2a\u9762\u5411\u5e7f\u544a\u4e3b\uff08\u800c\u975e\u5a92\u4f53\u65b9\uff09\u7684\u96c6\u4e2d\u5f0f\u5e7f\u544a\u8fd0\u8425\u4e2d\u67a2\u3002\u5b83\u5141\u8bb8\u54c1\u724c\u56e2\u961f\u3001\u6548\u679c\u8425\u9500\u7ecf\u7406\u53ca\u5a92\u4ecb\u4ee3\u7406\u5546\u7ed5\u8fc7\u4f20\u7edf\u7684\u4eba\u5de5\u4e0b\u5355\u6d41\u7a0b\uff0c\u76f4\u63a5\u901a\u8fc7\u76f4\u89c2\u7684\u4eea\u8868\u76d8\u81ea\u4e3b\u7ba1\u7406\u5c55\u793a\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u53ca\u5bcc\u5a92\u4f53\u5e7f\u544a\u6d3b\u52a8\u3002\u8be5\u5e73\u53f0\u7684\u6838\u5fc3\u4f18\u52bf\u5728\u4e8e\u5176\u201c\u81ea\u52a9\u201d\u5c5e\u6027\uff1a\u7528\u6237\u65e0\u9700\u4f9d\u8d56\u5e73\u53f0\u6280\u672f\u56e2\u961f\u6216\u5916\u90e8\u5f00\u53d1\u652f\u6301\uff0c\u5373\u53ef\u72ec\u7acb\u5b8c\u6210\u4ece\u5e7f\u544a\u7d20\u6750\u4e0a\u4f20\u3001\u53d7\u4f17\u5b9a\u5411\u8bbe\u7f6e\u3001\u9884\u7b97\u5206\u914d\u3001\u7ade\u4ef7\u7b56\u7565\u8c03\u6574\u5230\u5b9e\u65f6\u6570\u636e\u76d1\u63a7\u7684\u5168\u90e8\u73af\u8282\u3002<\/p>\n

\u8be5\u5e73\u53f0\u7684\u524d\u8eab\u662fDoubleClick Campaign Manager (DCM)\uff0c\u5728Google\u6574\u5408\u540e\uff0c\u5176\u529f\u80fd\u88ab\u6df1\u5ea6\u5d4c\u5165\u5230Google Ad Manager 360\u53caDisplay & Video 360\u4e2d\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u8bb8\u591a\u4e2d\u5927\u578b\u4f01\u4e1a\u800c\u8a00\uff0c\u7406\u89e3\u8fd9\u4e00\u81ea\u52a9\u670d\u52a1\u6a21\u5f0f\u4f9d\u7136\u662f\u4f18\u5316\u6570\u5b57\u5e7f\u544aROI\u7684\u5fc5\u4fee\u8bfe\u3002\u5b83\u5e76\u975e\u7b80\u5355\u7684\u5e7f\u544a\u6295\u653e\u6309\u94ae\uff0c\u800c\u662f\u4e00\u5957\u5305\u542b\u6d41\u91cf\u9a8c\u8bc1\u3001\u9891\u6b21\u63a7\u5236\u3001\u8f6c\u5316\u8ffd\u8e2a\u4e0e\u8de8\u8bbe\u5907\u5f52\u56e0\u7684\u4f01\u4e1a\u7ea7\u57fa\u7840\u8bbe\u65bd\u3002<\/p>\n

\u6838\u5fc3\u529f\u80fd\u6a21\u5757\uff1a\u81ea\u52a9\u5f0f\u5e73\u53f0\u5982\u4f55\u8d4b\u80fd\u5e7f\u544a\u8fd0\u8425\uff1f<\/h2>\n

\u8981\u771f\u6b63\u53d1\u6325DoubleClick For Advertisers | Self-Service Platform<\/strong>\u7684\u5a01\u529b\uff0c\u5fc5\u987b\u6df1\u5165\u7406\u89e3\u5176\u56db\u5927\u6838\u5fc3\u652f\u67f1\u3002\u8fd9\u4e9b\u6a21\u5757\u5171\u540c\u6784\u6210\u4e86\u4e00\u4e2a\u95ed\u73af\u7684\u8425\u9500\u6280\u672f\u6808\uff0c\u786e\u4fdd\u6bcf\u4e00\u5206\u5e7f\u544a\u9884\u7b97\u90fd\u6709\u636e\u53ef\u4f9d\u3001\u6709\u8ff9\u53ef\u5faa\u3002<\/p>\n

1. \u96c6\u4e2d\u5316\u7684\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\uff08Campaign Management\uff09<\/h3>\n

\u5728\u4f20\u7edf\u6a21\u5f0f\u4e0b\uff0c\u7ba1\u7406\u4e00\u4e2a\u8986\u76d630\u4e2a\u56fd\u5bb6\u3001\u6d89\u53ca50\u4e2a\u521b\u610f\u7d20\u6750\u7684\u590d\u6742\u6d3b\u52a8\u5f80\u5f80\u9700\u8981\u6570\u5468\u7684\u534f\u8c03\u5468\u671f\u3002\u800c\u901a\u8fc7\u81ea\u52a9\u670d\u52a1\u754c\u9762\uff0c\u8fd0\u8425\u4eba\u5458\u53ef\u4ee5\u521b\u5efa\u7edf\u4e00\u7684\u5e7f\u544a\u8ba2\u5355\u7ed3\u6784\uff0c\u6279\u91cf\u4e0a\u4f20\u6a2a\u5e45\u3001\u539f\u751f\u53ca\u89c6\u9891\u7d20\u6750\uff0c\u5e76\u5229\u7528\u5185\u7f6e\u7684\u7248\u672c\u63a7\u5236\u529f\u80fd\u5feb\u901f\u8fdb\u884cA\/B\u6d4b\u8bd5\u3002\u5e73\u53f0\u652f\u6301\u52a8\u6001\u521b\u610f\u4f18\u5316\uff08DCO\uff09\uff0c\u80fd\u591f\u6839\u636e\u7528\u6237\u7684\u5b9e\u65f6\u4e0a\u4e0b\u6587\uff08\u5982\u5929\u6c14\u3001\u5e93\u5b58\u3001\u5730\u7406\u4f4d\u7f6e\uff09\u81ea\u52a8\u751f\u6210\u4e2a\u6027\u5316\u5e7f\u544a\uff0c\u6781\u5927\u51cf\u5c11\u4e86\u624b\u52a8\u5236\u4f5c\u4e0d\u540c\u53d8\u4f53\u7684\u5de5\u4f5c\u91cf\u3002<\/p>\n

    \n
  • \u6d41\u91cf\u5206\u914d\u89c4\u5219\uff1a<\/strong>\u652f\u6301\u6309\u767e\u5206\u6bd4\u6216\u4f18\u5148\u7ea7\u5c06\u6d41\u91cf\u5206\u914d\u7ed9\u4e0d\u540c\u4ee3\u7406\u5546\u6216\u5185\u90e8\u56e2\u961f\u3002<\/li>\n
  • \u7d20\u6750\u5ba1\u6279\u6d41\uff1a<\/strong>\u5185\u7f6e\u5408\u89c4\u5ba1\u67e5\u673a\u5236\uff0c\u786e\u4fdd\u6bcf\u4e2a\u521b\u610f\u7684\u6cd5\u5f8b\u4e0e\u54c1\u724c\u5b89\u5168\u6027\u3002<\/li>\n
  • \u65e5\u5386\u4e0e\u9884\u8b66\uff1a<\/strong>\u81ea\u52a8\u540c\u6b65\u8425\u9500\u65e5\u5386\uff0c\u5e76\u5728\u9884\u7b97\u6d88\u8017\u5f02\u5e38\u65f6\u53d1\u9001\u5b9e\u65f6\u8b66\u62a5\u3002<\/li>\n<\/ul>\n

    2. \u7cbe\u7ec6\u5316\u7684\u53d7\u4f17\u5b9a\u5411\u4e0e\u6570\u636e\u96c6\u6210<\/h3>\n

    \u81ea\u52a9\u5e73\u53f0\u7684\u53e6\u4e00\u5927\u4eae\u70b9\u662f\u5176\u4e0eGoogle Audience Solutions\u53ca\u7b2c\u4e09\u65b9\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u7684\u65e0\u7f1d\u5bf9\u63a5\u80fd\u529b\u3002\u5e7f\u544a\u4e3b\u4e0d\u4ec5\u53ef\u4ee5\u4f7f\u7528Google Audiences\uff08\u5982\u5174\u8da3\u76f8\u4f3c\u3001\u81ea\u5b9a\u4e49\u610f\u56fe\uff09\uff0c\u8fd8\u53ef\u4ee5\u4e0a\u4f20\u81ea\u5df1\u7684\u7b2c\u4e00\u65b9\u5ba2\u6237\u540d\u5355\uff08CRM\u6570\u636e\uff09\u8fdb\u884c\u5b9a\u5411\u6216\u6392\u9664\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8be5\u5e73\u53f0\u652f\u6301\u8de8\u8bbe\u5907\u56fe\u8c31<\/strong>\uff08Cross-Device Graph\uff09\uff0c\u80fd\u591f\u8bc6\u522b\u540c\u4e00\u7528\u6237\u5728\u4e0d\u540c\u7ec8\u7aef\uff08\u624b\u673a\u3001\u5e73\u677f\u3001PC\u3001CTV\uff09\u7684\u884c\u4e3a\u8f68\u8ff9\uff0c\u4ece\u800c\u89e3\u51b3\u9891\u6b21\u5931\u63a7\u548c\u5f52\u56e0\u5931\u771f\u7684\u75db\u70b9\u3002<\/p>\n

    \u5bf9\u4e8e\u8ffd\u6c42\u6781\u81f4\u7cbe\u7ec6\u5316\u7684\u56e2\u961f\uff0c\u5e73\u53f0\u63d0\u4f9b\u4e86\u5f3a\u5927\u7684\u201c\u53d7\u4f17\u7ec4\u5408\u5668\u201d\u529f\u80fd\u3002\u60a8\u53ef\u4ee5\u5229\u7528\u5e03\u5c14\u903b\u8f91\uff08AND\/OR\/NOT\uff09\u521b\u5efa\u9ad8\u5ea6\u7ec6\u5206\u7684\u76ee\u6807\u7fa4\u7ec4\uff0c\u4f8b\u5982\u201c\u8fd130\u5929\u5185\u8bbf\u95ee\u8fc7\u5b9a\u4ef7\u9875\u4f46\u672a\u63d0\u4ea4\u8868\u5355\u7684\u7528\u6237\uff0c\u4e14\u6392\u9664\u5df2\u5b89\u88c5App\u7684\u7528\u6237\u201d\u3002\u8fd9\u79cd\u6570\u636e\u9a71\u52a8\u80fd\u529b\u662f\u666e\u901a\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u540e\u53f0\u65e0\u6cd5\u6bd4\u62df\u7684\u3002<\/p>\n

    3. \u667a\u80fd\u7ade\u4ef7\u4e0e\u6d41\u91cf\u8d28\u91cf\u9a8c\u8bc1\uff08Bidding & Traffic Quality\uff09<\/h3>\n

    \u5728\u7a0b\u5e8f\u5316\u8d2d\u4e70\u65e5\u76ca\u4e3b\u6d41\u7684\u4eca\u5929\uff0cDoubleClick For Advertisers | Self-Service Platform<\/strong>\u96c6\u6210\u4e86Google\u7684\u5148\u8fdb\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u3002\u60a8\u53ef\u4ee5\u9009\u62e9\u76ee\u6807CPM\u3001\u76ee\u6807CPA\u6216\u6700\u5927\u5316\u8f6c\u5316\u91cf\u7b49\u7ade\u4ef7\u7b56\u7565\u3002\u7cfb\u7edf\u4f1a\u5229\u7528\u6570\u767e\u4e2a\u5b9e\u65f6\u4fe1\u53f7\uff08\u5982\u8bbe\u5907\u7c7b\u578b\u3001\u6d4f\u89c8\u5668\u5386\u53f2\u3001\u9875\u9762\u5185\u5bb9\u8bed\u4e49\uff09\u6765\u9884\u6d4b\u6bcf\u6b21\u5c55\u793a\u7684\u8f6c\u5316\u6982\u7387\uff0c\u5e76\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\u3002<\/p>\n

    \u6b64\u5916\uff0c\u5e73\u53f0\u5185\u7f6e\u4e86Active View\u6280\u672f\uff0c\u7528\u4e8e\u8861\u91cf\u5e7f\u544a\u7684\u771f\u5b9e\u53ef\u89c1\u5ea6\uff08\u4f8b\u5982\uff0c50%\u50cf\u7d20\u53ef\u89c1\u4e14\u6301\u7eed1\u79d2\uff09\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u8bbe\u7f6e\u201c\u53ef\u89c1\u5ea6\u8d2d\u4e70\u201d\u89c4\u5219\uff0c\u5373\u4ec5\u5f53\u5e7f\u544a\u6ee1\u8db3IAB\u6807\u51c6\u65f6\uff0c\u7cfb\u7edf\u624d\u4f1a\u5411\u5a92\u4f53\u65b9\u652f\u4ed8\u8d39\u7528\u3002\u8fd9\u4e00\u529f\u80fd\u6709\u6548\u8fc7\u6ee4\u4e86\u65e0\u6548\u6d41\u91cf\uff08IVT\uff09\u548c\u673a\u5668\u4eba\u70b9\u51fb\uff0c\u4fdd\u62a4\u4e86\u54c1\u724c\u9884\u7b97\u514d\u53d7\u6b3a\u8bc8\u3002<\/p>\n

    4. \u5168\u6f0f\u6597\u5f52\u56e0\u4e0e\u81ea\u5b9a\u4e49\u62a5\u544a<\/h3>\n

    \u544a\u522b\u201c\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u201d\u7684\u77ed\u89c6\u601d\u7ef4\u3002\u8be5\u81ea\u52a9\u5e73\u53f0\u5141\u8bb8\u5e7f\u544a\u4e3b\u6784\u5efa\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u6a21\u578b\uff08Data-Driven Attribution\uff09\uff0c\u901a\u8fc7\u5206\u6790\u7528\u6237\u5b8c\u6574\u7684\u65c5\u7a0b\u8def\u5f84\uff0c\u5c06\u8f6c\u5316\u529f\u52b3\u5408\u7406\u5206\u914d\u7ed9\u641c\u7d22\u3001\u5c55\u793a\u3001\u89c6\u9891\u7b49\u4e0d\u540c\u89e6\u70b9\u3002\u60a8\u8fd8\u53ef\u4ee5\u5c06\u70b9\u51fb\u6570\u636e\u3001\u66dd\u5149\u6570\u636e\u4e0eSalesforce\u6216\u81ea\u5bb6\u6570\u636e\u4ed3\u5e93\u8fdb\u884c\u5bf9\u63a5\uff0c\u751f\u6210\u5305\u542b\u6536\u5165\u8d21\u732e\u7684ROI\u62a5\u544a\u3002<\/p>\n

    \u62a5\u544a\u754c\u9762\u652f\u6301\u62d6\u62fd\u5f0f\u81ea\u5b9a\u4e49\u5e03\u5c40\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u521b\u5efa\u201c\u5b9e\u65f6\u4eea\u8868\u76d8\u201d\uff0c\u76d1\u63a7\u4ece\u54c1\u724c\u66dd\u5149\uff08Impression\uff09\u5230\u6f5c\u5728\u5ba2\u6237\u63d0\u4ea4\uff08Lead\uff09\u518d\u5230\u7ebf\u4e0b\u9500\u552e\uff08Offline Conversion\uff09\u7684\u5b8c\u6574\u6f0f\u6597\u3002\u5b9a\u671f\u81ea\u52a8\u53d1\u9001\u7684PDF\/CSV\u90ae\u4ef6\u62a5\u8868\uff0c\u4e5f\u6781\u5927\u51cf\u5c11\u4e86\u8de8\u90e8\u95e8\u6c9f\u901a\u7684\u6c47\u62a5\u6210\u672c\u3002<\/p>\n

    \u4e3a\u4f55\u9009\u62e9\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\uff1f\u6df1\u5ea6\u5bf9\u6bd4\u6258\u7ba1\u5f0f\u670d\u52a1<\/h2>\n

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